press kit - Mondial de la bière

PRESS KIT
MONDIAL DE LA BIÈRE, STRASBOURG — EUROPE
Wacken Exhibition Park, Hall 20 and 21
Friday, October 22nd of 2010, from 11:00 a.m. to 9:30 p.m.
Saturday, October 23rd of 2010, from 11:00 a.m. to 9:30 p.m.
Sunday, October 24th of 2010, from 11:00 a.m. to 8:00 p.m.
www.mondialbierestrasbourg.com
Press Relations:
Katia BOUCHARD
 06 48 58 29 30
 [email protected]
Table of Contents
Mondial de la bière de Strasbourg 2010 – In brief ……………………………………….. 3
A Second Edition Filled with Innovation and Surprises …………………………………..5
A Colorful Selection of Flavors ……………………………………………………………... 6
The 2010 Mondial Brewery listing present or represented ……………………………… 7
Appropriate Innovations …………………………………………………………………….. 12
The Classics ………………………………………………………………………………….. 15
The Professional MBière contest – List of Judges and Substitute Judges ……………. 16
Series of Conferences and Round Tables – List of Speakers ………………………….. 17
Special Event with Brewers from Canada and the United States ……………………….18
Guided visit of AU BRASSEUR STRASBOURG microbrewery …………………………18
Special Evenings at the Strasbourg Hilton ………………………………………………... 18
Cafés, bars and pubs to discover in Strasbourg …………………………………………. 18
Package Deals Available …………………………………………………………………….19
How to get to the Mondial de la Bière of Strasbourg …………………………………….. 19
Invitations (in French) ……………………………………………………………………. 20
Biographies …………………………………………………………………………………. 26
MONDIAL DE LA BIÈRE STRASBOURG 2010
IN BRIEF
Date:
October 22nd, 23rd and 24th – 3 days
Schedule:
Friday and Saturday, from 11:00 a.m. to 9:30 p.m. — Sunday , from 11:00 a.m. to 8:00 p.m.
Location:
Exhibition Park Strasbourg, Wacken, Hall 20 - indoors
Admission:
Submitted to purchase of glass at € 6 (free readmission on presentation of glass)
Glass can hold one to two tastings at a time, 12.5 cl. per tasting (4 oz.).
Tasting:
Cost of tasting coupon: € 0.70 each
• Cost per beer tasting: 2 to 5 coupons (for the majority of beers)
• Cost per alcohol tasting: 4 to10 coupons
Beers:
Over 100 breweries from around the world and the Brewers’ Market, dedicated to smaller breweries
400 beers and even more products to taste as Sommer, Saké, etc.
Activities:
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Live brewing demonstrations and themed exposition: The Beer Label (Ancel’ s Animation Area)
9 seminars (conference and workshop area)
2 Round tables (conference and workshop area)
Workshops on beers and cheeses and beers and chocolates (conference and workshop area)
European Collectors Swap Meet — Saturday October 23 rd from 11 a.m. to 4 p.m.
The Professional MBeer Tasting Contest Europe: 1 platinum medal and 10 gold medals
— results on October 23 rd at 2:00 p.m. (Ancel’s animation area)
• Big Game: gold, silver and bronze medals will be awarded to brewers for the three (3) beers chosen by the public and
the International Contest of the Most Attractive Label of the Festival: gold, silver and bronze certificates will be awarded to
brewers for the three (3) labels chosen by the public — results on Sunday , October 24th at 6 p.m. (Ancel’s Animation Area)
• 6 restaurants on site
SPECIAL EVENTS
MBeerconference
9 SEMINARS
FROM OCTOBER
22ND TO THE 24TH,
AT THE CONFERENCE AND
WORKSHOP AREA:
ALEX BARLOW
AUTHOR, BREWMASTER AND BEER
JUDGE
UNITED KINGDOM
CHRISTIAN BAUWERAERTS
FOUNDER OF ACHOUFFE BREWERY
BELGIUM
MARK BURFORD
OWNER AND BREWMASTER OF
BLUE POINT BREWING
USA
MARIO D’EER
AUTHOR AND JOURNALIST
CANADA
TONY FORDER
EDITOR AND CO-PUBLISHER OF
ALE STREET NEWS
USA
JÖRGEN HASSELQVIST
CEO OF HOUSE OF ALE AB AND C/O
OLIVER TWIST
SWEDEN
LUCY SAUNDERS
AUTHOR AND BEER COOK
USA
PRINCE LUITPOLD VON
BAYERN
GENTLEMAN BREWER AND
PARTNER OF KÖNIG
LUDWIG INTERNATIONAL
GERMANY
BERNARD VAN DEN BOGAERT
BREWMASTER AND CEO OF
DE KONINCK BREWERY
DUVEL MOORTGAT GROUP
BELGIUM
MARCELO CARNEIRO DA
ROCHA
OWNER OFCERVEJARIA COLORADO
BRAZIL
ROUND TABLE - 1
COOKING WITH BEER;
TREND OR REALITY?
ODETTE COLIN, YOLANDE
HAAG, ÉMILE JUNG,
LUCY SAUNDERS,
THIERRY MULHAUPT
MODERATOR MARIO D’EER
ROUND TABLE - 2
MARK BURFORD
OWNER AND BREWMASTER OF
BLUE POINT BREWING
USA
CLOSING CEREMONY OF THE
MBEER CONTES,
PRESIDED BY PRINCE
LUITPOLD VON BAYERN,
WILL TAKE PLACE IN THE
GIOVANNI CAMPARI
BREWER
BIRRIFICIO DEL DUCATO
ITALY
ANCEL ANIMATION AREA
OCTOBER 23RD AT 2:00 P.M.
IN THE PRESENCE OF
MRAC-ANDRÉ GAUVREAU
SYLVIA KOPP,
AUTHOR AND BEER EXPERT
VICE PRESIDENT
FOUNDER OF THE BREWERY
JÖRGEN HASSELQVIST
CEO OF HOUSE OF ALE AB AND C/O
OLIVER TWIST
SWEDEN
ANDERS KISSMEYER
CLOSING CEREMONY OF THE BIG
GAME AND THE INTERNATIONAL
LABEL CONTEST
WILL TAKE PLACE IN THE
ANCEL ANIMATION AREA
OCTOBER 24TH AT 6:00 P.M.
IN PRESENCE OF
BREWERS OF TOMORROW;
NOSTALGICS OR
PROVOCATEURS?
MASTERBREWER, M SC.
NØRREBRO BRYGHUS A/S
DENMARK
PHILIPPE CLÉDAT,
PUBLICATION AND EDITING
DIRECTOR OF BIÈRE MAGAZINE,
CHRISTIAN ARTZNER,
STÉPHANE OSTIGUY,
JEAN-FRANÇOIS ISTIN,
HERVÉ MARZIOU.
MODERATOR MARIO D’EER
BEER EXPERT AND AUTHOR
GERMANY
SYLVIA KOPP
MICHEL DEBUS,
ENGINEER-BREWER
MBeer Contest Europe
INTERNATIONAL
PROFESSIONAL CONTEST
OF THE
MONDIAL DE LA BIÈRE
INTERNATIONAL JURY
ALEX BARLOW
AUTHOR, BREWMASTER AND
BEER JUDGE
UNITED KINGDOM
CAROLE LACOM,
MARKETING DIRECTOR
OF AIR FRANCE
LUCY SAUNDERS
AUTHOR AND BEER COOK
USA
PRINCE LUITPOLD VON
BAYERN
GENTLEMAN BREWER AND
PARTNER OF KÖNIG
LUDWIG INTERNATIONAL
GERMANY
HILTON STRASBOURG
1 AVENUE HERRENSCHMIDT
67000 STRASBOURG,
FRANCE
PHONE: +33 (0)3 88 37 10 10
FAX: +33 (0)3 88 36 83 27
MARIO D’EER,
CONTEST CONCEPTOR, AND
BRASSEURS DE MONTRÉAL
CANADA
Evenings at the HILTON
JEANNINE MAROIS,
PRÉSIDENT, M ONDIAL DE LA
BIÈRE OF MONTREAL
PHILIPPE VOLUER,
BEER HISTORIAN AND WRITER
IN
CAROLE BECK,
PROMOTION AND
MARKETING OF RADIO
DREYECKLAND
CHARGE OF
CLAUDE FEURER,
GENERAL MANAGER OF
STRASBOURG EVENTS
Thursday, October 21th
starting at 7:00 p.m.
DISCOVER
FRANCE AND NORTH
AMERICA
Friday, October 22nd
starting at 7:00 p.m.
VIVA BRAZIL!
VIVA ITALY!
Saturday, October 23rd
starting at 7:00 p.m.
THIRST QUENCHING TRIP TO
SWEDEN AND DENMARK
RESTAURANT
LE JARDIN DU TIVOLI
BAR
LE BUGATTI BAR
MENU CONCEPTION:
CHEF ÉRIC BONNAMANT,
HILTON
The Quai des MOUSSES!
OCTOBER 5TH TO 24TH
TASTE INTERNATIONAL BEERS
AT THE BAR-RESTAURANTS
RAFIOT, C AFÉ ATLANTICO
AND BARCO LATINO,
THREE ANCHORED BARGES
LOCATED ON
PÊCHEURS
QUAI
DES
STREET
SCHEDULE OF ACTIVITIES
FRIDAY OCTOBER 22ND
SATURDAY OCTOBER 23RD
SUNDAY, OCTOBER 24TH
11:00 A.M. — OPENING
11:00 A.M. — OPENING
11:00 A.M. — OPENING
11:00 A.M. - 9:30 P.M.
11:00 A.M. - 4:00 P.M.
11:00 A.M. - 8:00 P.M.
LABEL EXHIBITION
ANCEL’S ANIMATION AREA
EUROPEAN COLLECTORS SAWP MEET
FOLLOW THE DIRECTIONS
LABEL EXHIBITION
ANCEL’S ANIMATION AREA
11:30 A.M. - 12:15 P.M.
11:00 A.M. - 9:30 P.M.
11:15 A.M. - 12:00 P.M.
INITIATION TO BEER SERVING AND TASTING
SALON ROUGE 1ST FLOOR
SERGE NOËL
LABEL EXHIBITION
ANCEL’S ANIMATION AREA
INITIATION TO BEER SERVING AND TASTING
SALON ROUGE 1ST FLOOR
SERGE NOËL
11:30 A.M. - 12:15 P.M.
INITIATION TO BEER SERVING AND TASTING
SALON ROUGE 1ST FLOOR
SERGE NOËL
BEERS AND CHEESES TASTING WORKSHOP
CONFERENCE AND WORKSHOP AREA
MARIO D’EER
12:30 P.M. - 1:15 P.M.
MBEERCONFERENCE
CONFERENCE AND WORKSHOP AREA
ALEX BARLOW
FLAVOUR. DISCOVERY. CHOICE.
1:30 P.M. - 2:15 P.M.
BEERS AND CHEESES TASTING WORKSHOP
CONFERENCE AND WORKSHOP AREA
MARIO D’EER
2:00 P.M. - 3:00 P.M.
BREWING DEMONSTRATION
ANCEL’S ANIMATION AREA
2:30 P.M. - 3:15 P.M.
BEERS AND CHOCOLATES TASTING WORKSHOP
CONFERENCE AND WORKSHOP AREA
THIERRY MULHAUPT
2:45 P.M. - 3:30 P.M.
INITIATION TO BEER SERVING AND TASTING
SALON ROUGE 1ST FLOOR
SERGE NOËL
3:30 P.M. - 4:15 P.M.
11:30 A.M. - 12:15 P.M.
12:30 P.M. - 1:45 P.M.
ROUND TABLE -1
CONFERENCE AND WORKSHOP AREA
LA CUISINE ET LA BIÈRE : MODE OU RÉALITÉ?
ODETTE COLIN, YOLANDE HAAG, EMILE JUNG,
THIERRY MULHAUPT
MODERATOR MARIO D’EER
2:00 P.M. - 3:00 P.M.
AWARDING OF MEDALS
OF THE MBEER CONTEST EUROPE
ANCEL’S ANIMATION AREA
3:15 P.M. - 4:15 P.M.
BREWING DEMONSTRATION
ANCEL ANIMATION AREA
4:00 P.M. - 4:45 P.M.
INITIATION TO BEER SERVING AND TASTING
SALON ROUGE 1ST FLOOR
SERGE NOËL
4:30 P.M. - 5:15 P.M.
BEERS AND CHEESES TASTING WORKSHOP
CONFERENCE AND WORKSHOP AREA
MARIO D’EER
4:00 P.M. - 5:00 P.M.
MBEERCONFERENCE
CONFERENCE AND WORKSHOP AREA
PRINCE LUITPOLD VON BAYERN
BREWING UNDER THE REINHEITSGEBOT (GERMAN PURITY LAW)
SPECIAL EVENT WITH BREWERS
FROM CANADA AND THE UNITED STATES
V.I.P./PRESSE AREA
4:45 P.M. - 5:30 P.M.
6:30 P.M. - 7:15 P.M.
MBEERCONFERENCE
CONFERENCE AND WORKSHOP AREA
MARK BURFORD AND TONY FORDER
THE FUTURE OF AMERICAN CRAFT BEER
5:30 P.M. - 6:30 P.M.
MBEERCONFERENCE
CONFERENCE AND WORKSHOP AREA
JÖRGEN HASSELQVIST
SCANDINAVIAN/SWEDISH BEER CULTURE
6:45 P.M. - 7:45 P.M.
INAUGURATION FOLLOWED BY SPEECH AND
INAUGURATION BUFFET
V.I.P./PRESSE AREA
BREWING DEMONSTRATION
ANCEL’S ANIMATION AREA
6:45 P.M. - 7:45 P.M.
BREWING DEMONSTRATION
ANCEL’S ANIMATION AREA
INITIATION TO BEER SERVING AND TASTING
SALON ROUGE 1ST FLOOR
SERGE NOËL
7:00 P.M. - 7:45 P.M.
7:30 P.M. - 8:15 P.M.
INITIATION TO BEER SERVING AND TASTING
SALON ROUGE 1ST FLOOR
SERGE NOËL
7:00 P.M. - 7:45 P.M.
BEERS AND CHEESES TASTING WORKSHOP
CONFERENCE AND WORKSHOP AREA
MARIO D’EER
9:30 P.M. — CLOSING
10:00 P.M. — SHOP CLOSING
7:00 P.M. - 7:45 P.M.
MBEERCONFERENCE
CONFERENCE AND WORKSHOP AREA
MARIO D’EER AND TONY FORDER
TASTING AND PRESENTATION OF SOME WINNING BEERS
OF THE MBEER CONTEST EUROPE
9:30 P.M. — CLOSING
10:00 P.M. — SHOP CLOSING
11:30 P.M. - 12:15 P.M.
BEERS AND CHEESES TASTING WORKSHOP
CONFERENCE AND WORKSHOP AREA
MARIO D’EER
12:30 P.M. - 1:45 P.M.
ROUND TABLE - 2
CONFERENCE AND WORKSHOP AREA
LES BRASSEURS DE DEMAIN : NOSTALGIQUES OU PROVOCATEURS?
CHRISTIAN ARTZNER, STEPHANE OSTIGUY,
JEAN-FRANÇOIS ISTIN, HERVE MARZIOU.
MODERATOR MARIO D’EER
2:00 P.M. - 2:45 P.M.
BEERS AND CHOCOLATES TASTING WORKSHOP
CONFERENCE AND WORKSHOP AREA
THIERRY MULHAUPT
2:45 P.M. - 3:45 P.M.
BREWING DEMONSTRATION
ANCEL’S ANIMATION AREA
3:00 P.M. - 3:45 P.M.
MBEERCONFERENCE
CONFERENCE AND WORKSHOP AREA
CHRISTIAN BAUWERAERTS
SLOWBREW TOUR OF BELGIUM
4:00 P.M. - 4:45 P.M.
INITIATION TO BEER SERVING AND TASTING
SALON ROUGE 1ST FLOOR
SERGE NOËL
4:00 P.M. - 4:45 P.M.
BEERS AND CHEESES TASTING WORKSHOP
CONFERENCE AND WORKSHOP AREA
MARIO D’EER
5:00 P.M. – 5:45 P.M.
MBEERCONFERENCE
CONFERENCE AND WORKSHOP AREA
BERNARD VAN DEN BOGAERT
THE CHALLENGE FOR BREWERS IN A WORLD A VID
OF AUTHENTIC PERCEPTIONS!
6:00 P.M. – 6:45 P.M.
AWARDING OF MEDALS
OF THE BIG GAME : PUBLIC BEER CONTEST
AND
AWARDING OF CERTIFICATES
OF THE INTERNATIONAL LABEL CONTEST
ANCEL’S ANIMATION AREA
6:45 P.M. – 7:30 P.M.
MBEERCONFERENCE
CONFERENCE AND WORKSHOP AREA
MARCELO CARNEIRO DA ROCHA
BRAZIL AS A CONSUMER, BRAZIL AS A CREATOR OF BEER PRODUCTS
8:00 P.M. — CLOSING
8:30 P.M. — SHOP CLOSING
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MONDIAL de la BIERE STRASBOURG EUROPE
From October 22nd to 24th of 2010
WACKEN Exhibition Park in Strasbourg!
A Second Edition Filled with Innovation and Surprises!
The highly anticipated second edition of the MONDIAL de la BIERE STRASBOURG
EUROPE will be filled with flavors and pay tribute to Beer and Brewers! CoProducers STRASBOURG EVENEMENT and the MONDIAL de la BIERE of
MONTREAL combine their efforts to make of this festival a European reference in
the brewing world!
New Schedules: First Innovation!
The schedules of the MONDIAL de la BIERE STRASBOURG EUROPE have been revamped to offer
2 LATE NIGHTS of discoveries and tastings!
New Schedules:
- Friday, October 22nd, from 11:00 a.m. to 9:30 p.m.
- Saturday, October 23rd, from 11:00 a.m. to 9:30 p.m.
- Sunday, October 24th, from 11:00 a.m. to 8:00 p.m.
The New CORPORATION OF ALSACE CRAFT BREWERS!
Created after their first participation to last year’s MONDIAL de la BIÈRE of STRASBOURG – the
MONDIAL wanting to welcome from the smallest to the biggest Alsatian Brewery – the Corporation des
ARTISANS BRASSEURS d’ALSACE was instated by the Chambre des Métiers d’Alsace. The Chambre
des Métiers d’Alsace was mentor and host of their first union in 2009. Today, eight totally independent
breweries, hostels or cafés-brasseries* (brewpubs) form this corporation.
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Brasserie STÖRIG in Strasbourg (67)
Brasserie Les BRASSEURS *
Brasserie La LANTERNE *
Brasserie d’UBERACH in Uberach
Brasserie LAUTH in Scharrachbergheim
Brasserie de LOBSANN in Lobsann
Brasserie BURG (Brewer’s Workshop and Vineyard) in Weyersheim
Brasserie SAALOISE in Saales
Brasserie SAINT ALPHONSE in Vogelgrun (68)
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This new corporation, under the presidency of outstanding Brewmaster Albert GASS, uses an Alsatian
historical logo as well as a common glass created by Rastal. All members must be based in the Alsace
region; where brewing beer is as honorable as this corporation: thriving to represent tradition and
authenticity.
“Together we stand, divided we fall”. Alsatian Brewers have perfectly understood the meaning of this
saying. Since, they’ve made more public appearances before their triumphant return to the Mondial de
la bière; from the Fête des Récoltes in Colmar, to the European Fair in Strasbourg.
Full and Complete Support!
The Mondial de la bière acts as the beer control tower, with the help and support of the official regional
organizations: la Communauté Urbaine de Strasbourg, le Conseil Général du Bas-Rhin, le Conseil
Régional d'Alsace and le Comité Régional du Tourisme. An invitation to a trip around the World, the
Mondial pays tribute to Air France (Global Meeting) and the Hilton Group for their indispensable
contribution. The Mondial seduces by its originality as brought forth by the Press such as: Bière
Magazine, Il Mondo della Birra, Birra & Sound, Ale Street News, The Belgian Beer Routes, without
forgetting the dynamic Beer Web sites of Saveur Bière, Boulevard des Productions and regional
broadcasters like: DNA, l’Alsace, Radio Dreyeckland, Alsace 20 T.V. and France 3 Alsace (Rund'Um
program).
Sponsors and partners join the Mondial with enthusiasm and dedication: master glassmaker Rastal, les
Malteries Soufflet, les tirages électroniques Walla, Etic, les sous-bocks Hexagone, les fûts
Maisonneuve, Air France Cargo and Kanata, the Coopérative Agricole des Houblonniers d’Alsace
(Cophoudal) and la Chambre d’Agriculture d’Alsace, les bretzels Ancel (Oetker Group), the Brasseurs
de l’Abreuvoir, Thierry MULHAUPT Chocolate Maker, le fromager Caseus, l’association alsacienne de
collectionneurs Brassicol’ and le Groupe FHB (Rafiot).
MONDIAL de la BIERE of STRASBOURG 2010 :
A Colorful Selection of Flavors!
Festival of authentic and original product tasting, the MONDIAL de la BIERE wants to be the
unavoidable craft brewing event! Enlightened beer lovers, neophytes in quest of gustatory initiation,
inventive restaurant and adventurous bar owners or professionals interested by the attractiveness
generated by these tasty liquids, the rendezvous is set from October 22nd to 24th of 2010, at the Wacken
Exhibition Park in Strasbourg; Europe’s Capital!
Drawn by Alsatian Beers, the different beers exhibited at the MONDIAL of Strasbourg originate from the
far regions of the world. This varied selection offers visitors a tasty trip around the brewing world.
The French open the bal with regional products from Alsace (beers made with saffron, peppercorn,
crémant, cassis, cranberries, etc.), Amer Bière Sommer a great combination to beer, Brittany with Britt
and, the Rhônes-Alpes Region and renowned breweries as Bourganel, Mont-Blanc, and others
coming from the entire handcrafting territory. National breweries are following the current trend and
will offer visitors many surprises like: berries, flowers, blackberries, blueberries, sloe, hibiscus, cassis or
sambucus. The presence of famous brew pub 3 Brasseurs should please many with their beers and
tartes flambées.
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A premiere in Europe, the presence of Brazilian craft brewers and beers. Visitors must know that
Brazil is currently in a craft brewing boom and conceals approximately 250 microbreweries. Four of
them will be represented in the Alsatian brewing metropolis with 15 different beers! Don't miss the
opportunity of meeting with Marcelo Carneiro Da Rocha of Colorado Brewery.
Amongst other foreign pavilions, the Province of Quebec is represented by a few of the most talented
emerging microbreweries and breweries such as: la Barberie, Brasseurs de Montréal, Brasserie
Dunham, la Chouape, Dieu du Ciel !, Hopfenstark, Microbrasserie Charlevoix, Microbrasserie du lièvre,
le Saint Bock and les Trois Mousquetaires. By its side, the Province of Ontario with a handful of
wonders from Beau's All Natural Brewing Co. and the United States, represented by 19 microbreweries
(70 beers) originating from 11 States such as: Samuel Adams from Boston Massachusetts and Sierra
Nevada Brewery from California.
Other pavilions will be most tempting by the eclectic choice of beers brought from: Italy, the 2009
revelation of the Mondial; Sweden with its comforting and nourishing beers and Denmark with their
fantastic brews.
Belgium, Beer paradise, will again be well represented by the Belgian Province of Luxembourg with
its historic and famous breweries such as: Moorgat (Duvel, de Koninck, la Chouffe), Palm, Saint
Feuillien, Brasserie des Fagnes, etc. Germany, another brewing Nation present at the festival with
names that speak for themselves: Schneider Weisse, Maisel, Hirsch, Krombacher, Ayinger, l’Abbaye de
Weltenburg, Hofbräu (HB), Irlbach, etc. Perfect to quench the thirst of all cautious consumers!
This warmhearted city where gustatory evolution has taken a direction towards the concept of: “Taste
Sparingly, Taste Better!”. A slogan that reaches out to a clientele that is thirsty for products that will
remain enchanting, even the following day.
The 2010 MONDIAL BREWERY listing
present or represented (Non-exhaustive listing)
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BELGIUM
Brasserie D'ACHOUFFE
Brasserie D'EBLY
Brasserie de la TRAPPE / KOENINGSHOEVEN
Brasserie DES FAGNES
Brasserie DU BocQ
Brasserie DUBUISSON
Brasserie DUPONT
Brasserie des LEGENDES
Brasserie LINDEMANS
Brasserie MOORGAAT
Brasserie PALM
Brasserie SAINT BERNARDUS
Brasserie SAINT FEUILLIEN
Brasserie de VALDIEU
Brasserie VANUXEEM
Brasserie VANHÔNSEBROUCK
Brasserie VERHAEGHE
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BELGIAN PROVINCE OF LUXEMBOURG
BASTOGNE
BOUILLON
SAINTE-HELENE
SAINT-MONON
BRAZIL
BAMBERG IND. E COM. DE BEBIDAS LTDA.
BIERLAND
CERVEJARIA COLORADO
CERVEJARIA JOINVILLE
CANADA
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ONTARIO
BEAU'S ALL NATURAL BREWING CO.
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QUEBEC
LA BARBERIE (Distribières)
BRASSEURS DE MONTRÉAL
BRASSERIE DUNHAM
LA CHOUAPE (Distribières)
DIEU DU CIEL !
HOPFENSTARK
MICROBRASSERIE CHARLEVOIX (Distribières)
MICROBRASSERIE DU LIÈVRE (Distribières)
LE SAINT BOCK
LES TROIS MOUSQUETAIRES
CZECH REPUBLIC
PRIMATOR
9
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FRANCE
Les 3 BRASSEURS
Brasserie BOURGANEL
Brasserie BRITT
Brasserie BURG
Brasserie d’UBERACH
Brasserie de BRETAGNE
Brasserie de LOBSANN
Brasserie de SAALOISE
Brasserie du MONT BLANC
Brasserie HOLL
Brasserie KRONENBOURG
Brasserie L’ABREUVOIR
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GERMANY
AYINGER
HIRSCH
HOFBRÄU MÜNCHEN
IRLBACHER
KROMBACHER BRAUEREI
MAISEL
WEISSES BRÄUHAUS G. SCHNEIDER & SOHN
WELTENBURGER KLOSTER
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ITALIA
AMIATA
CROCE DIMALTO
DEL DUCATO
DEL BORGO
GRADO PLATO
KARMA
LAMBRATE
MENABREA
OLMAIA
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JAPAN
SHIGA KOGEN (sake)
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Brasserie La PERLE/ARTZNER
Brasserie LAUTH
Brasserie MATTEN
Brasserie METEOR
Brasserie SAINT ALPHONSE
Brasserie SAINT PIERRE
Brasserie STÖRIG
Brew-Pub La LANTERNE
Brew-Pub Les BRASSEURS
HORIZON BIERE (La Bête)
LES BRASSEURS DE GAYANT
Safran du CHÂTEAU
10
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UNITED STATES
ALLAGASH BREWING CO.
BLUE POINT BREWING CO.
BOSTON BEER (SAM ADAMS)
CLIMAX BREWING CO.
CRICKET HILL BREWING CO.
EEL RIVER BREWING CO.
HIGH POINT BREWING CO.
LEFT HAND BREWING CO.
LONG TRAIL BREWING CO.
MAGIC HAT
UNITED KINGDOM
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•
•
•
•
•
ENGLAND
BATEMANS BREWERY
BELHAVEN BREWERY
BLACK SHEEP BREWERY
FULLER’S
HALL & WOODHOUSE
HOP BACK BREWERY
MARSTONS PEDIGREE
OLD SPECKLED HEN
ST. PETERS BREWERY
WELLS & YOUNG’S BREWERY
•
IRELAND
CARLOW BREWING CO.
SCANDINAVIA
•
•
•
•
DENMARK
BRYGGERIET DJAEVLEBRYG
HORNBEER
INDSLEV BRYGGERI
NØRREBRO BRYGHUS
•
•
•
SWEDEN
NYNÄSHAMNS ÅNGBRYGGERI
NILS OSCAR
OPPIGÅRDS BRYGGERI
•
•
•
•
•
•
•
•
•
NEW HOLLAND BREWING CO.
NORTH COAST BREWING CO.
ODELL BREWING CO.
SHIPYARD BREWING CO.
SIERRA NEVADA BREWING CO.
SMUTTYNOSE BREWING CO.
STONE BREWING CO.
TRÖEGS BREWING CO.
WEYERBACHER
11
DISTRIBUTION
• Alsacienne de Distribution (beverage distribution)
• CEDIS
• Dickely
• Ets Oswald
• Ho’bières
• Malt & Houblon
MATERIAL
• Cophoudal (hops)
• CTR Fahrzeugtechnik GmbH
• Ecofass/CG Industrie (plastic kegs)
• Hexagone (coasters)
• Maisonneuve (kegs)
• Malteries Soufflet (malt)
• Malteries du Château
• Peki (bar-truck makers)
• Rastal (glassware)
• Saveur Bière (Web distribution)
• Walla (pressured taps)
FOOD
•
•
•
•
•
•
•
•
La Cabane à Cochon
Caseus Fromages
Corporation des Bouchers-Charcutiers
Fontaneto
La Stub du MONDIAL (MJA Restauration)
Oetker/Ancel (Bretzels)
Les brasseries gourmandes (Zinger Restauration)
Pinatel (Italien food products)
PRESS and PUBLISHING
• Ale Street News (United States)
• Bière Magazine/PHC Editions (France)
• Birra Sound (Italy)
• Dutin Editions (France)
• Il Mondo della Birra (Italy)
• Librairie l’Usage du Monde (France)
• Radio Dreyeckland (France)
• T.V. Alsace 20 (France)
12
MONDIAL de la BIÈRE of STRASBOURG 2010:
Appropriate Innovations!
Imagination has taken over the brewing world and innovation is essential for the
organization of this festival. Thus, bringing an explosion of flavor to Strasbourg.
INITIATION Workshop
A broadcaster of knowledge, the MONDIAL continues on its crusade to promote “Beer Culture” through
an Initiation to Beer Tasting and Serving hosted by Serge NOËL, a Quebec Biologist.
Friday:
Saturday:
Sunday:
11:30 a.m. to 12:15 p.m. 2:45 p.m. to 3:30 p.m.
11:30 a.m. to 12:15 p.m. 4:00 p.m. to 4:45 p.m.
11:30 a.m. to 12:15 p.m. 4:00 p.m. to 4:45 p.m.
7:00 p.m. to 7:45 p.m.
7:00 p.m. to 7:45 p.m.
BEERS AND CHOCOLATES Tasting
Decadent is the word to best describe the Beer and Chocolate pairings of Thierry MULHAUPT, one of
France’s best Chocolate Makers. A must of the festival: his cocoa bean beer called “Criolos”, assured to
please all.
Friday: 2:30 p.m. to 3:15 p.m.
Sunday: 11:30 a.m. to 12:15 p.m.
EUROPEAN COLLECTOR'S SWAP MEET!
Organized by the Alsatian collector’s club BRASSICOL’ and where many foreign clubs will meet to
exchange conveyed items. For this occasion, the MONDIAL of STRASBOURG has produced a coaster
as well as a black commemorative tasting glass.
Saturday: 11:00 a.m. to 4:00 p.m.
International Contest of the Most Attractive LABEL of the Festival
This contest is destined to honor the label's design and estheticism. Three certificates, Gold, Silver and Bronze
will be awarded to winning brewers. Visitors who will have voted for their favorite labels are automatically entered
in a draw to win the content of a beer cellar, as well as six souvenir glasses from the MONDIAL.
The certificates will be awarded on Sunday, October 18th, 6:00 p.m., at the Ancel Animation Area in
the presence of Mrs. Carole BECK, in Charge of Promotion and Marketing at Radio Dreyeckland, Mr.
Philippe VOLUER, Beer Historian and Writer and Mr. Claude FEURER, CEO of Strasbourg
Evenements.
13
A Themed Exposition Dedicated to the LABEL!
For those eager to learn more about beer and its history, this year the MONDIAL has included an
extensive beer label exposition in its program. Organized in collaboration with the Fédération Nationale
des Associations et Musées Brassicoles (FNABRA), this exhibition takes more meaning with the newly
added Label Contest.
The “QUAI des MOUSSES”!
In collaboration with the FHB Group, the administrators of the bar-restaurants Rafiot, Café Atlantico and
Barco Latino, three anchored barges located along the quai des Pêcheurs and located in the heart of
Strasbourg; the MONDIAL de la BIERE of STRASBOURG EUROPE inaugurates the “QUAI des
MOUSSES”! From October 5th and for the duration of the festival, these festive and convivial floating
temples will be the gathering point for evenings, receptions and parties for the general public. Beer
lovers are invited to pursue their initiation to beer tasting on this floating embassy where great products
are to be taken with moderation!
The BREWERS' MARKET
Like the concealed treasures of Ali Baba's cave, the Market is exclusively for craft brewers producing
fewer than 1,000 hl yearly. Thanks to this Market, the MONDIAL makes it easy for craft breweries from
around the world to take part in making this festival an event of class! Not to be missed, demonstrations
and presentations of Piccolos breweries for homebrewing!
A BLACK TASTING GLASS created by RASTAL!
Out of the imagination of Mario D'Eer, the MBeer Contest Conceptor and dreamed by Jeannine
MAROIS, President of the MONDIAL of Montreal and Co-Producer of the Strasbourg edition; an ideal
beer tasting glass has been created. Designed and created by glassmaker RASTAL, an artist when it
comes to creating glassware. Opaque and almost completely black, this glass (limited quantity and on
sale only at the Boutique) will impose new dimensions to beer tasting by taking perception out of the
equation and leaving beer tasters to their other senses. Judges will have to focalize on the product
itself, without being influenced by color or any visual predispositions they have when normally judging
beers. Making this contest a most singular one and the Strasbourg medals, evermore valorizing.
A Self-Serve Boutique from Heaven!
After last year's success, the Mondial shifts gear and offers a self-serve boutique. A pleasure for those
looking to prolong the festivities at home or build an international beer cellar!
14
The FRENCH BEER TREK MAP – NORTHEASTERN SECTOR!
The MONDIAL de la BIERE has edited a French beer trek map in different volumes. The first to hit the
stands is the northeastern sector of France including the following regions: Alsace, Lorraine,
Champagne-Ardenne, Franche-Comté and Bourgogne. Beer lovers and neophytes will discover the
charming brewing sceneries while taking a stroll, a bike or car ride!
Open to PROFESSIONALS!
The presence of professionals is one of the great innovations of this second edition of the Mondial de la
Bière of Strasbourg. Undoubtedly essential, their presence will have an impact on the different beers
offered to the public. Thousands of “café” and bar owners, pub and discotheque managers, distributors,
warehouse managers, buyers of medium and large surface stores, owners of beer stores or fine
groceries will be at the event to hunt for new products. Many of the beer industry’s big names will also
make the trip to evaluate the impact of such an event on the commercial and industrial segments of
craft brewing.
BUSINESSS COPHOUDAL / CHAMBRE d’AGRICULTURE D’ALSACE AREA
New this year, a BUSINESS Area sponsored by the Coopérative des Houblonniers d’Alsace
(COPHOUDAL) and the Chambre d’AGRICULTURE d’ALSACE created for clients, sponsors, partners
and exhibitors of the MONDIAL. Destined to offer private business meetings, with Wi-Fi network access,
this area is essential to promote new business opportunities!
PRESS ROOM
The Press Room is located at the heart of the exhibition hall, between the Ancel Animation Area and the
exhibitors' stands. A perfect environment to mingle and chat and where draft and bottled beers will be
offered.
FOR INFORMATION OR INTERVIEWS, please contact:
Katia BOUCHARD
 06 48 58 29 30
 [email protected]
15
MONDIAL de la BIERE of STRASBOURG 2010:
The Classics!
BEERS AND CHEESES Tasting
Hosted by Mario d’Eer, Quebec Beer Journalist and Expert, the Beers and Cheeses will assuredly
please and surprise you!
Friday:
Saturday:
Sunday:
11:30 a.m. to 12:15 p.m. 1:30 p.m. to 2:15 p.m.
11:30 a.m. to 12:15 p.m. 4:30 p.m. to 5:15 p.m.
11 :15 a.m. to 12:00 p.m. 4:00 p.m. to 4:45 p.m.
7:00 p.m. to 7:45 p.m.
THE BIG GAME Contest (public beer tasting competition)
Visitors get to vote for their three favorite beers tasted during the Strasbourg MONDIAL.
Awarding of medals will take place on Sunday, October 24th, 6:00 p.m., at the Ancel Animation Area
in the presence of Mr. Philippe CLEDAT, Publishing and Editing Director of Bière Magazine, Mr. Michel
DEBUS, Engineer Brewer, Mrs. Carole LACOM, Marketing Director of Air France and Mrs. Jeannine
MAROIS, President of the Mondial de la Bière of Montreal.
The ART of Brewing and Serving Beer
Live brewing demonstrations at the heart of the festival by the BRASSERIE L'ABREUVOIR (Ancel
Animation Area); the art of brewing and serving at its best. Never seen before, demonstrations and
presentations of “Piccolos” by Bières du Monde at the Saveur Bière stand located at the Brewers’
Market!
BOOK SHOP
The presence of Bookseller A l’Usage du Monde will give visitors the opportunity of purchasing new
editions of beer reading essentials and getting them signed by their authors.
Professional MBeer Contest
The renowned MBeer Contest Europe was imagined by Mario D'Eer and is orchestrated by Guy
LEVESQUE. This professional blind tasting contest has no predetermined categories that are taken into
consideration. Our jury of international experts will use a black and opaque tasting glass, created by
Rastal for the entire competition. These judges will have the difficult task of surpassing the limits of the
sensorial perceptions to distinguish the intrinsic qualities of each beer.
Awarding of Medals will take place on Saturday, October 23rd, 2:00 p.m. at the Ancel Animation
Area.
16
THE PROFESSIONAL MBEER CONTEST
List of Judges
(See Biographies)
PRESIDENT OF THE JURY
Prince Luitpold VON BAYERN, Germany
Gentleman Brewer and Partner of König Ludwig International
Alex BARLOW, United Kingdom
Author, Brewmaster and Beer Judge
Mark BURFORD, United States
Owner and Brewmaster of Blue Point Brewing
Giovanni CAMPARI, Italy
Brewer, Birrificio Del Ducato
Marc-André GAUVREAU, Quebec, Canada
Vice-President founder of Brasseurs de Montréal
Jörgen HASSELQVIST, Sweden
CEO House of Ale AB and c/o Oliver Twist
Anders KISSMAYER, Denmark
Brewmaster, Msc, Nørrebro Bryghus A/S
Sylvia KOPP, Germany
Beer Expert and Author
List of Substitute Judges
Mario D’Eer, Quebec (CA)
Author, Journalist and Beer Expert
Tony Forder, United States
Editor and Co-Publisher, Ale Street News
Alexandre Ganivet-Boileau, Quebec (CA)
Brasserie Les 3 Mousquetaires
Serge Noël, Quebec (CA)
Beerologist
17
SERIES of CONFERENCES and ROUND TABLES
Enlivened by the brewing world's leading experts, a series of technical, educational and technological
conferences of the Mondial add the necessary knowledge to understand and appreciate “Beer Culture”
in all its wonders.
List of Speakers
(See Biographies)
Alex BARLOW (United Kingdom) - Author, Brewmaster and Beer Judge
“FLAVOUR. DISCOVERY. CHOICE” • Friday: 12:30 p.m. to 1:15 p.m.
Christian BAUWERAERTS (Belgium) – Founder of Achouffe Brewery
“SLOWBREW TOUR OF BELGIUM” • Sunday: 3:00 p.m. to 3:45 p.m.
Bernard VAN DEN BOGAERT (Belgium) – Brewmaster and CEO of De Koninck Groupe Duvel
Moortgat “THE CHALLENGE FOR BREWERS IN A WORLD AVID OF AUTHENTIC PERCEPTIONS” •
Sunday: 5:00 p.m. to 5:45 p.m.
Marcelo CARNEIRO DA ROCHA (Brazil) - Owner, Cervejaria Colorado
“BRAZIL AS BEER CONSUMER, BRAZIL AS A CREATOR OF BEER PRODUCTS” • Sunday: 6:45 P.M. to
7:30 p.m.
Mark BURFORD (Unites States) – Owner and Brewmaster of Blue Point Brewing and Tony FORDER
(United States), Editor and Co-Publisher, Ale Street News
“THE FUTURE OF AMERICAN CRAFT BEER” • Friday: 4:45 p.m. to 5:30 p.m.
Mario D'EER (Quebec (CA) - Author, Beer Journalist and Expert and Tony FORDER (United States) Tony FORDER (United States), Editor and Co-Publisher, Ale Street News “TASTING AND
PRESENTATION OF SOME WINNING BEERS OF THE MBEER CONTEST EUROPE” • Saturday: 7:30 p.m. to
8:15 p.m.
Jörgen HASSELQVIST (Sweden) – CEO of House of Ale AB and C/O Oliver Twist
“SCANDANAVIAN/SWEDISH BEER CULTURE” • Saturday: 6:30 p.m. to 7:15 p.m.
Prince Luitpold VON BAYERN (Germany) - Gentleman Brewer and Partner for König Ludwig
International “BREWING UNDER THE REINHEITSGEBOT (GERMAN PURITY LAW) • Friday: 3:30 p.m. to
4:15 p.m.
1st ROUND TABLE: “COOKING WITH BEER; TREND OR REALITY?”
Odette COLIN (France), Yolande HAAG (France), Émile JUNG (France) and Thierry MULHAUPT
(France) Moderator: Mario D’EER • Saturday: 12:30p.m. to 1:45 p.m.
2nd ROUND TABLE: “BREWERS OF TOMORROW; NOSTALGICS OR PROVOCATEURS?:
Christian ARTZNER (France), Jean-François ISTIN (France), Hervé MARZIOU (France) and Stéphane
OSTIGUY (Quebec, Canada) Moderator: Mario D’EER • Sunday: 12:30 p.m. to 1:45 p.m.
18
SPECIAL EVENT with Brewers from CANADA and the UNITED STATES
Members of the Media are invited to attend a meeting between Canadian and American Brewers at the
Mondial de la Bière of Strasbourg on Saturday, October 23rd, from 4:00 p.m. to 5:00 p.m. at the
V.I.P./Press Area.
GUIDED VISIT of AU BRASSEUR STRASBOURG microbrewery
AU BRASSEUR STRASBOURG, invite you on a guided visit of their installations as well as a tasting
of some of their beers on Saturday, October 23rd, 2010. Two sessions offered: 2:00 p.m. or 4:30 p.m.
For reservations:
 03.88.36.12.13
 [email protected]
SPECIAL EVENINGS at the STRASBOURG HILTON
The Hilton’s themed evenings will be divided in two. Epicures will be expected at 7 :00 p.m. at the
Hotel’s Restaurant, Le Jardin du Tivoli, to discover a buffet adapted to each evening’s theme. Around
9:30 p.m., participants will be invited to the Bugatti Bar to discover the week’s celebrities: beers!
• Thursday, October 21st — Discover North America and Rediscover France!
• Friday, October 22nd — Viva Brazil! Viva Italia!
• Saturday, October 23rd — A Thirst Quenching Trip to Sweden and Denmark!
The Hilton Hotel of Strasbourg (1, Herrenschmidt avenue) is the Mondial de la Bière's official partner
and offers a preferential rate of 109 Euros for a double occupation room, including buffet style breakfast.
Tel.: 03 88 37 10 10 / www.hilton-strasbourg.com
CAFÉS, BARS and PUBS to discover in Strasbourg (Non-exhaustive listing)
Cafés, Bars and Pubs:
• Bar TAPAS TORO, rue du Faubourg National
• Le Pub NELSON, rue des Couples
• Le CAMIONNEUR, rue Wodly
• Le KITCHEN BAR, Faubourg National
• le TROC CAFE, Faubourg de Saverne
• Le XANADU, Place d'Austerlitz
• le KORRIGAN, rue de la Lanterne
• Les 12 APÔTRES, rue Mercière
• L'EXIL, rue de l'Ail
• L'ARTICHAUD, Grand'Rue
• L'ACADEMIE de la BIERE, rue Seyboth
• L'EXCALIBUR, rue des Bouchers
• Les FRERES BERTHOM, rue des Tonneliers
• Le TROLLEY BUS, rue Sainte Barbe
• Pub IRISH TIME, rue Sainte Barbe
• Pub MOLLY MALONE, rue d'Austerlitz
19
Cafés, Bars and Pubs:
• Pub O'BRADY, Place de Bordeaux
• Le MARCHE BAR (quartier de la KRUTENAU)
Hotel Bars:
• Le BUGATTI Bar du HILTON Strasbourg, 1, Herrenschmidt avenue
• Le LOUNGE Bar de l'HOLIDAY INN, Place de Bordeaux.
Brewpubs (microbreweries):
• Les BRASSEURS, rue des Veaux - 03 88 36 12 13
• La LANTERNE, rue de la Lanterne - 08 99 23 08 38
Cooking with Beer Restaurants:
• L'EVEIL des SENS, rue des Dentelles - 03 88 32 81 01
• L'ATELIER du GOÛT, Rue des Tonneliers - 03 88 21 01 01
• L'AMI SCHUTZ, Ponts Couverts, (quartier de la Petite France) - 03 88 32 76 98
• Les JARDINS du TIVOLI - Hôtel HILTON, rue Herrenschmidt - 03 88 35 72 61
• Brasserie KOHLER-REHM, Place Kléber - 03 88 32 15 93
• S'WACKE-HIESEL, Place du Wacken (in front of expo park) - 03 88 36 64 75
• TAPAS CAFE, tapas bar, rue du Bain Finkwiller - 03 88 24 57 30
• Le COCO LOBO, tapas bar, rue des Glacières - 03 88 36 12 93
• Le SAINT-MALO, fruits de mer à Schiltigheim (suburb near Strasbourg) - 03 88 18 98 00
• Auberge du CHEVAL BLANC, à Schiltigheim - 03 88 62 06 66
Typical Alsatian Restaurants:
• Winstub Au CLOU, 3 rue du Chaudron - 03 88 32 11 67
• La MAISON des TANNEURS, rue du Bain aux Plantes (quartier Petite France) - 03 88 32 79 70
• Aux ARMES de STRASBOURG, Place Gutenberg - 03 88 32 85 62
• Brasserie Au CANON, Place du Corbeau - 03 88 36 07 39
• La CHOUCROUTERIE, restaurant-café-théâtre satirique, rue Saint Louis - 03 88 36 52 87
• La CLOCHE à FROMAGES, cheese specialists, 27 rue des Tonneliers - 03 88 23 13 19
• Au COQ BLANC, rue Mélanie (quartier de la Robertsau) - 03 88 41 87 77
PACKAGE DEALS AVAILABLE!
PLAISIR Package Deal: 20 Euros (26 Euro value)
INITIATION Package Deal: 30 Euros (39 Euro value)
VIP Package Deal: 45 Euros (62 Euro value)
Details: www.mondialbierestrasbourg.com
HOW TO GET to the Mondial de la Bière of Strasbourg
Tram Lines:
E: Direction Robertsau-Boecklin
B: Direction Hoenheim Gare-Wacken
Wacken Stop
Bus Lines:
18: Departure Robertsau (Pourtales)
50: Departure Montagne Verte Terminal Wacken
WackenTerminal
I N V I T A T I O N
I N A U G U R A T I O N
Mme Jeannine MAROIS, Présidente
du Mondial de la Bière
de Montréal
et
M. Alain WEBER, Président
de Strasbourg Evénements,
sont heureu
heureux
eureu
ure
eux de vous inviter
eu
à l’inauguration du
MONDIAL de la BIERE STRASBOURG — EUROPE
vendredi 22 octobre à 17 h 30
à l’espace V.I.P. / Presse
au Parc des Expositions du Wacken, Hall 20
sous la présidence de
M. Roland RIES, Sénateur-Maire de la Ville de Strasbourg
et
M. Raphaël NISAND, Maire de la Ville de Schiltigheim
et Vice Président de la CUS
Un buffet brassicole clôturera l’inauguration
avec convivialité et modération
Contact :
Katia BOUCHARD
Tél. 03 88 37 21 59 – Port.: 06 48 58 29 30
Mail : [email protected]
Merci de confirmer votre venue avant le 18 octobre 2010
www.mondialbierestrasbourg.com
I N V I T A T I O N
Cérémonie de REMISE DES MEDAILLES
du concours professionnel
MBIERE—EUROPE
L’Equipe du
Mondial de la Bière de Strasbourg
est heureuse de vous inviter
à la cérémonie de remise des médailles
du
Concours professionnel MBIERE—EUROPE
dans le cadre du
MONDIAL de la BIERE STRASBOURG — EUROPE
samedi 23 octobre à 14 h
à l’espace Animation ANCEL
au Parc des Expositions du Wacken, Hall 20
en présence de
Monsieur Mario D’Eer,
concepteur du concours
et
Madame Sylvia Kopp
experte en bière et auteur
Festival de Dégustation, cet événement aura lieu du 22 au 24 octobre prochain
au Parc des Expositions de Strasbourg. Nul doute qu’avec plus de 100 brasseries
présentant près de 400 sortes de bières, le voyage strasbourgeois aura tout d’un tour
du monde brassicole culturel et épicurien vécu avec discernement et modération !
www.mondialbierestrasbourg.com
I N V I T A T I O N
Activité spéciale avec les brasseurs gagnants
du concours MBIERE—EUROPE
L’Equipe du
Mondial de la Bière de Strasbourg
est heureuse de vous inviter
à une activité spéciale
du
Concours professionnel MBIERE—EUROPE
dans le cadre du
MONDIAL de la BIERE STRASBOURG — EUROPE
samedi 23 octobre à 15 h
à l’espace V.I.P. / Presse
au Parc des Expositions du Wacken, Hall 20
En présence
des brasseurs gagnants et des juges du concours
Les bières médaillées seront offertes pour dégustation,
selon la disponibilité.
Dégustez avec convivialité et modération
Festival de Dégustation, cet événement aura lieu du 22 au 24 octobre prochain
au Parc des Expositions de Strasbourg. Nul doute qu’avec plus de 100 brasseries
présentant près de 400 sortes de bières, le voyage strasbourgeois aura tout d’un tour
du monde brassicole culturel et épicurien vécu avec discernement et modération !
www.mondialbierestrasbourg.com
I N V I T A T I O N
Cérémonie de REMISE DES MEDAILLES
du concours du GRAND JEU
L’Equipe du
Mondial de la Bière de Strasbourg
est heureuse de vous inviter
à la cérémonie de remise des médailles
du
Concours du GRAND JEU
dans le cadre du
MONDIAL de la BIERE STRASBOURG — EUROPE
dimanche 24 octobre à 18 h
à l’espace Animation ANCEL
au Parc des Expositions du Wacken, Hall 20
En présence de
M. Philippe CLÉDAT,
Directeur de la publication et de la rédaction
de Bière Magazine
M. Michel DEBUS,
Ingénieur-brasseur
Mme. Carole LACOM,
Directrice du Marketing, Air France
Mme. Jeannine MAROIS,
Présidente du Mondial de la Bière de Montréal
www.mondialbierestrasbourg.com
I N V I T A T I O N
Cérémonie de REMISE DES CERTIFICATS
du concours de la plus belle ETIQUETTE
L’Equipe du
Mondial de la Bière de Strasbourg
est heureuse de vous inviter
à la cérémonie de remise des certificats
du
Concours de la plus belle ETIQUETTE
dans le cadre du
MONDIAL de la BIERE STRASBOURG — EUROPE
dimanche 24 octobre à 18 h
à l’espace Animation ANCEL
au Parc des Expositions du Wacken, Hall 20
En présence de
Mme. Carole BECK,
Responsable Promo & Marketing, Radio Dreyeckland
M. Philippe VOLUER,
Historien et écrivain brassicole
M. Claude FEURER,
Directeur Général, Strasbourg Evénements
www.mondialbierestrasbourg.com
Les soirées thématiques
du Hilton
L’Equipe du
Mondial de la Bière de Strasbourg
et le Hilton
sont heureux de vous informer
des soirées thématiques
Les soirées thématiques du Hilton se dérouleront en deux parties.
d’abord, les épicuriens seront accueillis
dès 19 h au restaurant de l’hôtel, Le Jardin du Tivoli,
afin d’y découvrir un buffet adapté au thème de chaque soirée.
Vers 21 h 30, les participants seront ensuite invités à passer
du côté du Bugatti Bar pour y découvrir
les vedettes de la semaine : les bières!
Jeudi 21 octobre
Découvrez l’Amérique du Nord et redécouvrez la France!
Vendredi 22 octobre — Viva Brésil! Viva Italia!
Samedi 23 octobre — Voyage désaltérant en Suède et au Danemark!
Découvrez une sélection inédite de 30 bières.
À déguster avec convivialité et modération.
Hôtel Hilton de Strasbourg
1 avenue Herrenschmidt
Tél.: 03 88 37 10 10 / www.hilton-strasbourg.com
www.mondialbierestrasbourg.com
BIOGRAPHIES
(Alphabetical order)
ARTZNER, Christian
(France)
Brewmaster, Bière Perle
Expert at the round table
Christian is a Strasbourg native. At 18 years of
age, he decided to go to Edimbourg
Brewschool where he obtained his
Brewmaster’s Degree in 1999. For eight years,
he worked for micro and industrial
microbreweries in Nigeria and United States. In
2009, he decided to follow his grandfather’s
footsteps by creating his own company. Working to revive his ancestor’s brewing production, he now
produces his own recipes in different breweries where quality of equipment match his high-standards.
BARLOW, Alex
(United Kingdom)
Author, Brewmaster and Beer Judge
Speaker and Judge
Brewmaster, Speaker, Presenter, Beer Judge, Sommelier
and Author of the ALL BEER Guide, Alex is the winner of
4 international awards. His mission is to change people’s
perception about beer, to get more people, especially
women, drinking a wider variety of beers on more
occasions.
CONFERENCE
Friday: 12:30 p.m. to 1:15 p.m.
“FLAVOUR. DISCOVERY. CHOICE”
Beer possesses styles and flavours more diverse than any other drink. Alex describes his sensory
approach to helping people discover and choose beers to suit their own individual tastes.
BIOGRAPHIES
(Alphabetical order)
BAUWER AERTS, Christian
(Belgium)
Founder of Achouffe Brewery
Speaker
Christian Bauweraerts and his acolyte
Pierre Gobron, founded Achouffe Brewery
on August 27th, 1982. Very modest at the
time, this small brewery has made its place
and reached a very envious position in the
brewing industry without ever indebting
itself. In 1992, Christian visited the Province
of Quebec for the first time. His numerous
trips to Quebec gave him the opportunity to
witness the evolution of Quebec’s brewing
industry, to which the Mondial de la bière has certainly contributed a lot.
As for the Achouffe brewery, it has well evolved over the years. Over 16,000 visitors make it to the
brewery every year and its production has increased constantly. On September 7th, 2006 the production
level reached 25,000 hectoliters and the brewery was sold to DUVEL-MOORTGAT. Nowadays,
Christian has become an ambassador for Belgian beers in general and for DUVEL-MOORTGAT
Brewery in particular.
CONFERENCE
Sunday: 3:00 p.m. to 3:45 p.m.
“SLOWBREW TOUR OF BELGIUM”
A few months before selling brasserie d’Achouffe,Christian met with Garett Oliver, owner of Brooklyn
Brewery, in a Denmark beer festival. That’s where Garett explained the concept of the Slow Food
movement and when Christian thought: Slow food is good, but Slow Brewed is better! Explained in a
simple manner, it can be interpreted by the slow brewing of beer.
BIOGRAPHIES
(Alphabetical order)
BURFOR D, Mark
(Unites States)
Owner and Brewmaster of Blue Point Brewing
Speaker and Judge
Born and bred on Long Island my early notions of brewing beer
were forged by what was in the family refrigerator. Chilled
bottles of Becks and Bass ale were my Father’s favorite. My
brother, Nick, began home-brewing in the 70’s and I was able to
drink the proceedings of my enterprising older brother. I joined
the Navy and was shipped to California in the early 80’s. I
began home-brewing with my Navy pals in San Diego. It was
then and there I developed an appetite for craft brews.
California was where Anchor Brewing and an eclectic circle of
micro-breweries were advancing the craft brew crusade.
Naturally drawn to these new brews, my friends and I ventured
up and sown the pacific Coast highway to seek out the
unconventional gusto of craft beer. Our adventures were short
lived as I was soon transferred to Hawaii. The island culture greatly impacted my attitude toward beer
and brewing. I began to frequent the Honolulu Brewing Company and spending quality time with the
brew master. I soaked it all in and learned the complexities of brewing and what it takes to produce da
kine beer.
I left Cobblestone to start my own brewery- Blue Point Brewing Co. That was 1998 and I haven’t looked
back. Along the way I attended brewing seminars from UC Davis and Seibel Institute. I love brewing
and concocting different recipes- mostly for our rapid following. Blue Point has won many World Beer
Cup awards as well as numerous Great American Beer Festival awards.
CONFERENCE
Friday: 4:45 p.m. to 5:30 p.m.
“THE FUTURE OF AMERICAN CRAFT BEER”
The future of American Craft Beer. American craft beer is on a strong growth curve. Can that be
maintained and does American Craft beer have the potential to go global?
BIOGRAPHIES
(Alphabetical order)
CAMPARI, Giovanni
(Italy)
Brewer, Birrificio Del Ducato
Judge
Giovanni Campari was born in Parma Italy and obtained his
diploma at the Food Science and Technology at the Studi di
Parma University. In 2006, after a period of home-brewing, I
found my two partners whith whom I decided to open a
microbrewery.
We bought a second hand brewhouse from Birrificio Italiano
(Lurago Marinone, Como - Italy) where I spent six months
making my training under the teaching of Brewmaster Agostino
Arioli. We started the production in march 2007 in Roncole Verdi
(PR), in november 2008 we were the first italian microbrewery
awarded in an international competition (Verdi Imperial Stout
gold medal at the European Beer Star 2008. In 2009, we expand our domestic and international market
along with the production which is still too small respect to the demand. Actually we export in USA,
Sweden, Norway, Quebec, Brazil, Denmark.
In 2010 we are awarded as Best Italian Microbrewery and we got a silver at the World Beer Cup and 5
medals at the International Beer Challenge in London and we became the most awarded Italian
brewery. In summer 2010 we open a second brewery in Fiorenzuola (PC), 15 km far from Roncole
Verdi, wich has a brewing capacity four times our actual brewhouse in Roncole.
During this years I’ve travelled around Europe and I’ve been three times in USA and one in Quebec,
visiting many breweries. Since 2009 I’m a judge of European Beer Star competition in Munich
(Germany), and a member of Bierquerdenker brewing team (a group of independent and innovative
brewers organized by German Privatbrauerei association).
BIOGRAPHIES
(Alphabetical order)
CARNE IRO DA ROC HA, Marcelo
(Brazil)
Owner, Cervejaria Colorado
Speaker
Marcelo Carneiro da Rocha, born in Rio de
Janeiro, is head of Cervejaria Colorado founded in
1995 in the city of Ribeirão Preto, state of São
Paulo, Brazil. After working for many years in a
publishing company and his family`s farmaceutical
business, Marcelo decided to open his own
brewery where he produces very different beers
with products from his terroir. Passionate for Beer
culture, Marcelo has been President of the
Brazilian Craft Brewers association and is an
honorary member of the São Paulo's Homebrewers Association.
CONFERENCE
Sunday: 6:45 P.M. to 7:30 p.m.
“BRAZIL AS BEER CONSUMER, BRAZIL AS A CREATOR OF BEER PRODUCTS”
Growing steadly thru the last fifteen years and recovering from the last crisis much faster than many
developed countries, Brazil is an exciting new market where good weather year round meets newly
emerged purchasing power, pushing skywards beer sales skywards not only in terms of volume but
quality too. Learn about the new Brazilian Multi Brand Bars and their fight resist mainstream beers who
dominate 95% of the local market, hear about the 150 Brazilian Microbreweries and where they are
located and growing.
BIOGRAPHIES
(Alphabetical order)
COLIN, Odette
(France)
Co-Project Manager of the Mondial de la bière,
Strasbourg – Europe
Expert at the round table
Born in the 1950’s and on the other side of the
Mediterranean, Odette Colin has Alsatian and Spanish
origins. She takes her love of cooking from her
maternal side and adapts the spicy and smooth
African cooking to Alsatian recipes. Odette is the
Queen of couscous and black beer chuck; the Princess of the paella and sauerkraut quiche, Vosges
Berry Jam and montecaos. When cooking, Odette to offers a great and pleasurable culinary experience
to friends seated at her table and shares the art of living!
D'EER, Mario
(Quebec, Canada)
Speaker, Author and Animator
Speaker, Substitute Judge, Moderator of the round
table and Animator of the Beers and Cheeses
workshops
Mario D’Eer is passionate about beer tasting. He shares his
passion with beer lovers through book writing, conferences,
teaching how to taste beer and organizing several activities.
Mario is co-founder of “Festibière de Chambly”, the Order of St.
Arnoldus, and founder of BièreMAG, the MBeer Beerologist
certification program and the prestigious MBeer Contest. He
travels regularly across Europe and North America to upgrade
and maintain his knowledge about beer. Mario has published 14 books on beer, one of them: l’Atlas
mondial de la bière. He has also developed a francophone tasting referral and beer classification
document recognized by many.
He writes a weekly column for one of the most important French newspapers, “le Journal de Montréal”
and speaks document on CBC Ottawa-Gatineau radio station. With 20 years of professional experience
related to beer, we can easily understand why he is frequently interviewed by the Quebec media.
CONFERENCE
Saturday: 7:30 p.m. to 8:15 p.m.
“TASTING AND PRESENTATION OF SOME WINNING BEERS OF THE MBEER CONTEST
EUROPE”
BIOGRAPHIES
(Alphabetical order)
FORDER, Tony
(United States)
Editor and Co-Publisher, Ale Street News
Speaker and Substitute Judge
A native of England, Tony Forder has lived in the U.S.
for 30 years. As editor and co-founder of Ale Street
News, America’s largest circulation beer publication, he
has been at the center of the craft brewing scene for 20
years. Tony has led beer tours to many countries,
especially Belgium. He has written many articles on all
facets of the craft brewing industry and is a frequent
speaker on the topic. Tony spent a decade in California
where he was involved with the roots of craft beer before
moving to the East Coast in 1990. His philosophy is that
beer relates to all the finer things in life, and he enjoys interpreting beers with poetry and with his flute.
CONFERENCE
Friday: 4:45 p.m. to 5:30 p.m.
“THE FUTURE OF AMERICAN CRAFT BEER”
The future of American Craft Beer. American craft beer is on a strong growth curve. Can that be
maintained and does American Craft beer have the potential to go global?
CONFERENCE
Saturday: 7:30 p.m. to 8:15 p.m.
“TASTING AND PRESENTATION OF SOME WINNING BEERS OF THE MBEER CONTEST
EUROPE”
BIOGRAPHIES
(Alphabetical order)
GANIVET-B OILEA U, Alexandre
(Quebec, Canada)
Brewer, Les Trois Mousquetaires microbrewery
Substitute Judge
He started his carrer as journalist for a newspaper specialized in
Quebec microbreweries. After meeting with different brewers, Alex
succumed to the passion of brewing. In Fall of 2007, Jean-Claude
COLIN put him in relation with Uberach Brewery in Alsace where he
spent over a month learning the brewer's career essentials. Today,
he brews in an uprising Lager and German influenced microbrewery.
Quebec native but Alsatian at heart, and like the Mondial, he's a
perfect example of the existing ties that exist between Quebec and
France.
GAUV REAU, Marc-André
(Quebec, Canada)
Vice-President founder of
Brasseurs de Montréal
Judge
Marc-André is a long time beer lover. He started
his career in 1995 for a Montreal-based company
that distributes Guiness (amongst others). In 1991,
he became one of the first Keg Market Developper
Reprsentative for Unibroue in the Quebec Region.
In 1996, he worked at Brasal for a few months
before switching over to les Brasseurs du Nord. A
few years later, he was promoted to the Regional
Sales Manager position.
In 2007, he and his his spouse and partner Denise Mérineau, developed and found partners to found
les Brasseurs de Montréal. A team of 25 people join their efforts to make the world discover the
products of their brewpub and new flourishing microbrewery. Their most profound wish is to contribute
to their clientele’s beer education and to make specialty beers accessible to everyone.
BIOGRAPHIES
(Alphabetical order)
HAAG, Yolande
(France)
Communications Director, Meteor Brewery
Expert at the round table
Business woman and wife of brewer Michel Haag, Yolande Haag
is the Communications Director for the last family operated
independent brewery in Alsace, Meteor Brewery of Hochfelden.
She wants people to realize that brewing in Alsace is a tradition
and a cultural heritage. She has also been assuring a dynamic
presence at the brewery’s professional events since 1980 such as
the Mondial de la bière of Montreal in 1995.
HASSELQV IST, Jörgen
(Sweden)
CEO of House of Ale AB
and C/O Oliver Twist
Speaker and Judge
Born in Stockholm 1966, Jörgen has always had
the urge to travel around the world. It’s after a
trip he made in 1988 to Australia, Asia and
Europe, that he really started to get interested in
beer. Jörgen started an importation business
called ”Great Brands” as co-owner, in order to
quench his thirst for different types of beers, but
had to get another job to make ends meet. He
became the full-time bar manager and eventually co-owner of “Oliver Twist”. Jörgen still travels
worldwide to beer festivals and expositions, in order to find products to import to Sweden. He
participates in the Stockholm Beer and Whiskey Festival every year and has been doing so for the last
18 years.
CONFERENCE
Saturday: 6:30 p.m. to 7:15 p.m.
“SCANDANAVIAN / SWEDISH BEER CULTURE”
The Swedish/Scandinavian beer landscape: the present and past, including the rise of the craft beer
movement.
BIOGRAPHIES
(Alphabetical order)
ISTIN, Jean-François
(France)
Co-founder of Brittany's Brewery
Expert at the round table
Jean-François Istin was born in Quimper, Britain and he has been
brewer-entrepreneur since 2000. In collaboration with Hervé Corbel,
they took over BRITT in 2000, then DREMMWELL in 2002. From that
moment, Brasserie de Bretagne BRITT became, with a production of
17,000 Hl/year, Britain’s leader, the 7th independent brewer of France.
Specialized in handcrafted beers, it’s the first brewery to obtain the
Prix d'Excellence in France award (2007) and their first creation, the
CELTIKA 8.8° (with its famous “horn” shaped glass) won the 2009
Mondial de la bière – Europe Public Beer Contest.
JUNG, Emile
(France)
Chef cuisinier
Expert at the round table
Emile Jung is born in Masevaux and left his native town and
family at the age of 17, after his father's premature death. His
passion for cooking and desire to restart the family business
lead him to learn on different establishments. He gained his
experience at the Famous “Hôtel Maison Rouge” in Strasbourg
and developed his skill of Foie Gras preparation chez Artzner.
After his military service in the city of Dijon, he discovers the
pleasure of working at La Mère Guy in the city of Lyon. New
territory, new discoveries and where his culinary curiosity
awakens and sensitivity blossoms... His path leads him to the
great Paul Bocuse and where a true love for Lyon gastronomy.
He returned to his roots and took over the family business with his mother and wife Monique. In 1971,
the couple settles down in the Alsatian capitol to widen their gourmet horizon. He purchases the
restaurant “Au Crocodile” and gives it a second life. With a strong will, perseverance, courage and work,
the young couple seduce the people of Strasbourg and finds a place in the regional and national scene.
A first star from 1971 to 1975, a second star from 1975 to 2009 and a third from 1989 to 2001, a reward
for their efforts and excellence in perfection.
BIOGRAPHIES
(Alphabetical order)
KISSMAYE R, Anders
(Denmark)
Brewmaster, Msc, Nørrebro Bryghus A/S
Judge
Anders Brinch Kissmeyer, born in Århus, Denmark,
holds MSc’s in brewing (Scandinavian School of
Brewing 1984) and Chemical Engineering (Danish
Technical University 1983). After a 16 year carreer in
Quality Management and international brewing at
Carlsberg, Anders left Carlsberg in 2001 to start work
on establishing a Danish craft brewery heavily inspired
by the US craft brewing scene. This project resulted in Nørrebro Bryghus*, where Anders was first the
CEO, later Brewery Director until February 2010. Since then, Anders is in charge of his own brewing,
consulting and communications company, Kissmeyer Beer & Brewing.
Anders is the current Technical Editor of the Scandinavian Brewer’s Review, and he has served on the
Council of the EBC, is a board member in the Danish Brewer’s Association, teaches at the
Scandinavian School of Brewing, and judges both national and international beer competitions, incl. the
World Beer Cup, GABF, the BIIA and the Mondial de la Biére.
Nørrebro Bryghus is rated as the 38th best brewery in the world by ’ratebeer.com’, and in 2010 it won 2
Gold and one Silver at the World Beer Cup, making it the most succesfull European brewery in the
competition.
KOPP, Sylvia
(Germany)
Beer Expert and Author
Judge
Sylvia Kopp is a German beer writer and beer expert. She hold a
diploma as beer sommelier from the Brewer School Doemens
Academy in Gräfelfing near Munich and works internationally on the
subject. She writes for public magazines and newspapers as well as
for professional audiences. She organizes and leads tastings and is
jury member of many international beer competitions, for example
World Beer Cup and European Beer Star.
BIOGRAPHIES
(Alphabetical order)
MARZIOU, Hervé
(France)
Heineken/Fischer
Expert at the round table
Beerologist at Heineken France, Hervé Marziou has, amongst other
things, participated to the development of the concours de Biérologie
Heineken France, in collaboration with l’Association Euro-Toques
France and is accountable for the concept of Bière à Table in France
and Europe.
He hosts conferences and Beer and food pairings destined to
journalists, promotional agents, chefs, opinion leaders and the Grand
Public. He also collaborates to the editing of many different
magazines dedicated to beer culture.
MULHAUPT , Thierry
(France)
Chocolate and Pastry Maker
Expert at the round table and Beer and Chocolate
Workshop Animator
Fifth generation family tradition, Thierry Mulhaupt started his
baker career at very young age, He quickly realized he was
more interested in pastries than bread. After a few years of
studies and practice, he was named at the age of 18, the
Meilleur Apprenti pâtissier of France. He then moved tor Paris
where he developed his technique at Malitourne and Dalloyau.
A few years later, in 1991, he settles down in Strasbourg to
open his first shop in 1999. This new shop was specialized in
spicy breads and chocolates. Thierry Mulhaupt is a passionate
man: artist at heart, his love is obvious perceptible in his creations. His creativity has no limits and
Thierry Mulhaupt’s creations are unmatched. He constantly seeks beauty, shape and color to offer a
great tasting experiences to those looking for sweet and salty wonders.
BIOGRAPHIES
(Alphabetical order)
NOEL, Serge
(Quebec, Canada)
Beerologist
Animator of Initiation à l’art de la dégustation et
du Service de la Bière workshop and Substitute
Judge
Serge Noël came to the beer world simply for the pleasure of
savouring good products. As an amateur, he’s a self-learner.
He has been part of both the Mondial de la bière and the fête
bières et saveurs as a volunteer and employee, for many
years now. Serge Noël fondly believes in the joy of sharing
beer and considers that it’s a fascinating window to human
history and an invitation to share a pint and be merry.
OSTIGUY, Stéphane
(Quebec, Canada)
President and Ideological Director of brasserie Dieu
du Ciel!
Expert at the round table
Stéphane Ostiguy is a Microbiology/Molecular Biology
graduate of the Armand-Frappier Institute of Laval, Quebec. In
1998, he started his doctorate studies but had to abandon to
launch the Montreal Dieu du Ciel! Handcraft Brewery. At first
Brewmaster, in 2007 he became President of the company.
Combined with his projects in Montreal, Stéphane contributes
as the Ideological Director and President of Dieu du Ciel!
Microbrewery in Saint-Jérôme, open since 2006.
BIOGRAPHIES
(Alphabetical order)
VAN DE N B OGAERT, Bernard
(Belgium)
Brewmaster and
CEO of De Koninck Brewery - Duvel Moortgat Group
Speaker
Bernard Van Den Bogaert is a Civil Engineering graduate at
the Université Louvain. He's also a graduate student of the
école de brasserie de Louvain-la-Neuve and currently
President of the Graduate Student's Commity. A 7th
generation brewer, he currently brews at De Koninck where he
also acts as CEO. He's a member the Grand conseil du
Fouquet des brasseurs, Treasurer and Administrator of
Brasseurs Belges.
CONFERENCE
Sunday: 5:00 p.m. to 5:45 p.m.
“THE CHALLENGE FOR BREWERS IN A WORLD AVID OF AUTHENTIC PERCEPTIONS”
A historical overview of what helped brewer in their challenges. Based on his 30 years of personal
experience in Belgian beers and 7 years of joint venture with Russian breweries, Mr. Van Den Bogaert
will offer an analysis of the 2010 Belgian beer barometer. The secret success of beer today relies on
bottle re-fermentation and IPA.
BIOGRAPHIES
(Alphabetical order)
Prince VON B AYER N, Luitpold
(Germany)
Gentleman Brewer and
Partner for König Ludwig International
President of the jury and Speaker
Prince Luitpold von Bayern is member of the Wittelsbach
Family, the Royal Family of Bavaria. He is Managing
Partner of König Ludwig International, a company with more
than 30 years experience in the licensing of the Royal
Bavarian beer brands worldwide. The Wittelsbacher family’s
expertise in the brewing business can be traced back to
1260. Over the centuries, the Wittelsbacher family have set
most important milestones in the world’s beer industry such
as the Purity Law in 1516, the Wheat Beer Monopoly from
1577-1777 and the first Oktoberfest in 1810.
CONFERENCE
Friday: 3:30 p.m. to 4:15 p.m.
“BREWING UNDER THE REINHEITSGEBOT (GERMAN PURITY LAW)
Today all alcoholic beverages get under increasing attack of the politicians as cause of alcohol based
illnesses and thus costs to the health insurance. Consumers are increasingly worried about the quality
of their daily food. Therefore ingredients get increasingly important.
The Bavarian Purity Law of 1516, the oldest valid law in food production, is a valid answer:
The historic background proves that similar questions as today were the reason for passing this law in
1516. Our family and state archives have shown clear evidence for this. By guarantying a high quality
beer as reliable and safe food product, it became the most consumed food product in Bavaria for
centuries and made beer a significant part of Bavarian national culture. Due to this the Bavarian citizens
have defended beer quality against all attempts to lower the standards in spite of times of food shortage
and resulting price increases.
Today, Reinheitsgebot beers attract more and more consumers worldwide with a rich number of flavor
and stile variations.
22-23-24 octobre
2010
FESTIVAL de
DEGUSTATIONS
2ème Edition
Parc Expo Strasbourg
France
Merci à nos partenaires!
www.mondialbierestrasbourg.com