Shopping Mood of India – A Survey 17th June

Shopping Mood of India – A Survey
A report by foreseegame.com & Microsec Research
17th June 2013 | 1
17th June 2013
Shopping Mood of India – A Survey
SHOPPING MOOD OF INDIA
Executive Summary
Foreseegame.com, in association with Microsec Research presents herewith an Online
Survey on shopping patterns in India.
With ongoing change in consumer behaviour and increased internet and mobile
penetration, the last decade has witnessed significant changes in Retailing and Digital
Communication in the country. Considering the same, we, at foreseegame.com, felt it
appropriate to use the digital communication to understand the pulse of Indian
consumers on the pattern of shopping.
Foreseegame.com is a unique portal of consumer engagement, which provides a
platform for two way communication and engagement between the brand and the
consumer using games of foresights. Microsec research is the research wing of
Microsec Capital having experienced analysts across the sectors.
We used the online feedback from the users of www.foreseegame.com .The users have
been registered only on the basis of a unique mobile number and hence, it provides
authenticity and genuineness of the participants. The participation is being monitored
by Google.
About 15000 participants have contributed from all parts of India; however the
limitation of this sample is that it is from the group of people who are users of internet.
Analyst from Microsec Research is Mr. Nitin Daga and from foreseegame.com,
Mr. Atish Roy.
The take away points:
1.
The traditional corner shop is moving further to a corner and the majority prefers
Modern Retail shop followed by online shopping. The online shopping format is
gaining sharp ground.
2.
Electronic Gadgets are the first preference for shopping online followed by books
and clothes.
3.
On spending side, India prefers a conservative approach. Majority of people still
wants to spend either in cash or using their debit card. When credit is required,
most of the people prefer using credit cards.
A report by foreseegame.com & Microsec Research
17th June 2013 | 2
Shopping Mood of India – A Survey
SHOPPING MOOD OF INDIA
Executive Summary
4.
People like traditional corner shops owing to personal attention and a segment of
people still feels traditional corner shops provide value and offer low prices.
5.
Freedom of choice and atmosphere are the major attractions for modern retail
shops while ease of shopping is liked in online shopping.
6.
The discounts offered and low prices do not play a preferential role in the retail
format.
7.
Low choice of selection and absence of benchmarking in quality are taking away
customers from the traditional corner shops, while long queue in modern retail
format is not liked by a majority of the customers.
8.
On the price front, the traditional corner shop is still taking some priority and
some people like the scope of bargaining. No touch and feel factor is keeping
customers away from online shopping.
9.
Home delivery is not a significant differentiator. While some people enjoy home
delivery, some enjoy clubbing of shopping with movie and restaurant.
10. Only 31% participants are in favour of 26% FDI limit in Multi brand retailing.
The Popular sentiment is in favour of higher FDI in the same.
A report by foreseegame.com & Microsec Research
17th June 2013 | 3
Shopping Mood of India – A Survey
WHAT CONSUMERS PREFER?
Q 1. Which format do you like most for shopping?
17%
With growing traction in
Modern Retail and Online
Shopping, Corner Shops
are moving to a corner
38%
Corner Traditional Shop
Modern Retail Store
Online Shopping
45%
Q 2. Which of the following things you prefer the most to buy from
Online Shopping?
Electronic Gadgets are at
first preference while
buying online, followed
by books and clothes
5%
5%
6%
Electronic Gadgets
28%
6%
Clothes
Books
Any other
9%
Shoes
Home Furnishing
16%
9%
16%
Kitchen Appliances
Bags
Toys and Games
A report by foreseegame.com & Microsec Research
17th June 2013 | 4
Shopping Mood of India – A Survey
Q 3. What is the payment option you prefer to avail while shopping?
4% 3%
Cash
In spending, India prefers
conservative cash and debit
card payment methods
13%
31%
Debit Card
Credit Card
Credit Card is most preferred
in credit purchase
Easy EMI
23%
Casual Credit
26%
Any other
WHAT DELIGHTS THEIR MOOD?
Q 4. What according to you is the most exciting thing in a traditional corner shop?
Personal attention is most
liked while shopping from
corner shop; low prices also
attract customers to these
shops
Personal Service &
Reliability
9%
Low Price
11%
38%
11%
Speciality
Casual Credit
12%
Home Delivery
19%
High Quality
A report by foreseegame.com & Microsec Research
17th June 2013 | 5
Shopping Mood of India – A Survey
Q 5. What according to you is the most exciting thing in a modern retail mall?
Freedom of selection and
wide range of products
are major attractions in
modern malls; apart
from offers, experience
also matters
7%
4%
Freedom of selection from a
wide range of choice
Low price & discount offers
8%
44%
18%
The atmosphere, experience
& feel good factor
High quality
Credit Card acceptability
19%
Pride of shopping
Q 6. Which one of the following things you find most exciting about online
shopping?
Ease of shopping, its time saving nature and cash on
delivery, at times, attract users to online shopping
platforms
5%
5%
Ease in shopping & Time saving
10%
40%
15%
Cash on delivery
Home Delivery
Low price
Choice of Credit Card
High Quality
25%
A report by foreseegame.com & Microsec Research
17th June 2013 | 6
Shopping Mood of India – A Survey
WHAT ANNOYS THEM?
Q 7. What is the one thing you dislike about a traditional corner shop?
Low choice of selection and
lacking quality benchmarks
remain unattractive in
corner shops
17%
38%
Less choice of selection
No benchmark of quality
22%
Bargaining in price
Lack of feel good factor
23%
Q 8. What is the one thing that annoys you most in a modern retail store?
 Long queue in front of billing counter is the most annoying factor in
modern malls
 No scope of bargaining is also disliked by consumers
Long queue in front of the
billing counter
16%
42%
16%
No scope of bargaining
Car Parking problems
26%
Less personal attention
A report by foreseegame.com & Microsec Research
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Shopping Mood of India – A Survey
Q 9. What is the one thing you find lacking in online shopping?
No touch & feel factor
9%
Indians prefer to touch and
feel the thing they are
buying, lack of this keeps
users away from Online
Shopping
10%
43%
18%
Lack of immediate
delivery
Sharing of credit card
information
Less choice
No clubbing with movie
and resturant
20%
Q 10. How much Foreign Direct Investment should be permitted in Multi Brand
Retail in India?
 Only 31% participants favour ‘26% FDI limit’ in Multi brand retail
 Popular sentiment is in favour of higher FDI in the same
9%
15%
45%
Up to 51%
Up to 26%
Up to 76%
31%
Up to 100%
A report by foreseegame.com & Microsec Research
17th June 2013 | 8