keys tv mars 2007
Transcription
keys tv mars 2007
Wireless Transmission Portfolio Customer Presentation Peter Lizuch March, 2007 All Rights Reserved © Alcatel-Lucent 2006, 21161 Agenda 1. Alcatel-Lucent is a Leader in the Microwave Market 2. The Added Value for the Carrier Market 3. The Added Value for the Mission Critical Networks Market 4. Ahead on IP-Transformation 5. Managed Services to Secure Customer Business Plans 6. Proof of Expertise 7. Conclusion 2 | Wireless Transmission Portfolio and Solutions | December 2006 All Rights Reserved © Alcatel-Lucent 2006, 21161 1 Alcatel-Lucent is a Leader in the Microwave Market 3 | Wireless Transmission Portfolio and Solutions | December 2006 All Rights Reserved © Alcatel-Lucent 2006, 21161 Alcatel-Lucent: Wireless Transmission Leadership A market leader in microwave with 17% of global market share* Four active R&D centres More than 400,000 transceivers built Leadership in long-haul #1 Leadership in ANSI market #1 * according to Skylight Research P la n o US V e liz y F ra n c e V im e r c a t e I ta ly H .Q . C h in a 4 | Wireless Transmission Portfolio and Solutions | December 2006 All Rights Reserved © Alcatel-Lucent 2006, 21161 Wireless Transmission Solutions for All Markets TV broadcasters (both digital and analog) Defense and security (army, MOD, tetra, border control) Energy (oil & gas, power utilities) Enterprise and public sector Private Fixed Carriers Mobile 5 | Wireless Transmission Portfolio and Solutions | December 2006 Mission Critical Networks Fixed backbones Fixed line extension for voice and/or data (cable/LAN extension) High speed Internet access in rural areas (DSL backhauling) Triple Play Convergence Mobile backhauling Mobile metro/backbone Convergence All Rights Reserved © Alcatel-Lucent 2006, 21161 From Backhauling to Backbone… It’s all about microwaves 90 Microwave 80 for metro WiMAX Microwave 70 60 50 East West North WAC 40 BTS 30 Microwave 20 10 0 BSC Mobile 2G and 3G Microwave OMSN 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr Regional TV Studio Metro TV Broadcasting 6 | Wireless Transmission Portfolio and Solutions | December 2006 Microwave for backbone All Rights Reserved © Alcatel-Lucent 2006, 21161 Backbone An Outstanding Product Portfolio Short Haul 9400 AWY 7 – 38 GHz Ideal solution for PDH SW configurable Ethernet ready Ideal solution for SDH and “super PDH” Ethernet and Gigabit Ethernet Packed-based node Any traffic, any capacity Adaptive modulation Ideal for “legacy” SDH Up to 3+1/4+0 STM-1 High system gain 4 – 64 Mb/s 9500 MXC 6 – 38 GHz New, available 9500 MSS 64 – 311 Mb/s 6 – 38 GHz New, 2007 9600 USY 4 – 311 Mb/s 6 – 38 GHz 55 – 622 Mb/s 7 | Wireless Transmission Portfolio and Solutions | December 2006 All Rights Reserved © Alcatel-Lucent 2006, 21161 Long Haul for Backbone The Strength of Being Number One Key market requirements Key differentiators Full indoor systems Number 1 worldwide in High and Low capacity Low-medium capacity (NxE1/DS1, NxE3/DS3) Worldwide customer base High capacity (OC3/NxSTM-1) High system gain for long distances End-to-end transmission portfolio with common management system Protected configuration for high link availability Unique skills in network design and propagation models Large scope of managed services 8 | Wireless Transmission Portfolio and Solutions | December 2006 All Rights Reserved © Alcatel-Lucent 2006, 21161 An Outstanding Product Portfolio Long Haul 9600 LSY 4 – 13 GHz Ideal for any backbone Up to 7+1/8+0 STM-1 Very high system gain Ideal for any backbone Up to 1+0/1+1 STM-1 Compact version Ideal for long distance FCC standard Medium-high capacity 155 – 1.2 Gb/s MDR 8000 2 – 11 GHz 4 – 155 Mb/s 9 | Wireless Transmission Portfolio and Solutions | December 2006 All Rights Reserved © Alcatel-Lucent 2006, 21161 2 The Added Value for the Carrier Market 10 | Wireless Transmission Portfolio and Solutions | December 2006 All Rights Reserved © Alcatel-Lucent 2006, 21161 Challenges of the Carrier Network Market Carriers’ Networks GSM/UMTS backhauling Fixed Mobile TV WiMAX backhauling Mobile Fixed broadband access National/regional backbones Fixed backbones High speed Internet access in rural areas (DSL backhauling) Triple play Convergence 1. OPEX reduction Challenges 2. Fast deployment 3. Flexible and future-proof 11 | Wireless Transmission Portfolio and Solutions | December 2006 All Rights Reserved © Alcatel-Lucent 2006, 21161 Microwave Value Proposition for Carriers Optimising the Total Cost of Ownership 1. OPEX Reduction Cash Microwave Leased Lines LL: 100 (index) MW link: 10-20 Break-Even Quick ROI 0 1 2 3 4 5 Years 2. Fast Deployment Network ownership Algeria – Orascom - 110 PDH hops in 2 months Thailand- TA-Orange – 25 hops per week on average and up to 50 hops per week during peak phase 3. Flexible, Future Proof 2 Mb/s up to 311 Mb/s TDM and Ethernet E1 per site Voice Real-Time 100% 90% 80% 70% 60% 9 8 7 Hi-speed internet VoD, Gaming, Music download Non-Real-Time 6 5 2 1 TDM GSM TDM TDM 12 | Wireless Transmission Portfolio and Solutions | December 2006 1998 2004 2005 2006 2007 2008 2010 Ethernet access Circuit 50% 40% 30% 20% 4 3 0 1992 IP/TDM EDGE UMTS TDM IP HSDPA IP IP 10% 0% Packet E1 access voice sms Circuit predominant All Rights Reserved © Alcatel-Lucent 2006, 21161 mms data New Increase service services penetration Packet predominant The Solution for Carrier Networks Backhauling Last Mile Backbone Aggregation Metro Microwave Microwave Microwave BSC Microwave BTS BSC 9400 AWY 9600 USY - Capacity up to 32xE1 - Ethernet interfaces - SDH up to 4 channels - Wide and narrow band filers - Ethernet interfaces 9600 LSY 9500 MXC - Capacity up to 75xE1 - Aggregation capability - SDH up to 2 channels - Wide band filter - Ethernet interfaces - Ethernet interfaces 13 | Wireless Transmission Portfolio and Solutions | December 2006 All Rights Reserved © Alcatel-Lucent 2006, 21161 - SDH up to 8 channels - WMSN configuration - Aggregation, Ethernet 3 The Added Value for the Mission Critical Networks Market 14 | Wireless Transmission Portfolio and Solutions | December 2006 All Rights Reserved © Alcatel-Lucent 2006, 21161 Mission Critical Networks Market Mission Critical Networks Oil and gas and power lines supervision networks Strategic networks for defense Homeland security Digital TV broadcasting – DVB-T 1. Network ownership Challenges 2. Harsh environment 3. Security and flexibility 15 | Wireless Transmission Portfolio and Solutions | December 2006 All Rights Reserved © Alcatel-Lucent 2006, 21161 Private Microwave Value Proposition for Private Security and Independency for the Customers Key differentiators Topology independent Terrain independent Capillary coverage Flexibility Fast deployment Reduced OPEX Network ownership Security Energy Defence and Security Digital TV Broadcasting 16 | Wireless Transmission Portfolio and Solutions | December 2006 All Rights Reserved © Alcatel-Lucent 2006, 21161 The Solution for Digital TV Networks Broadcasting-feed Backbone Contribution Distribution Microwave Urban coverage Regional Studio Main Studio Microwave for backbone Rural coverage Regional Studio - Capacity up to 32xE1 - Ethernet interfaces Main Studio 9400 AWY SDH up to 2 channels - up to 8xE3 - Wide band filter only - Ethernet interfaces 9600 USY 9500 MXC SDH up to 4 channels - Wide and narrow band filers - Ethernet interfaces 9600 LSY 9600 LSYc SDH up to 8 channels - WMSN configuration - 2 channels in compact configuration - Unidirectional link 17 | Wireless Transmission Portfolio and Solutions | December 2006 All Rights Reserved © Alcatel-Lucent 2006, 21161 4 Ahead on IP-Transformation 18 | Wireless Transmission Portfolio and Solutions | December 2006 All Rights Reserved © Alcatel-Lucent 2006, 21161 Innovation in the Broadband IP World Alcatel-Lucent 9500 MSS Node concept to further diminish hardware in the field, and network elements to manage Support capacity changes in line with demand Node Concept IP – Packet Switching Adaptive Modulation Value Goes Up Cost Goes Down 19 | Wireless Transmission Portfolio and Solutions | December 2006 Single platform from backhauling to metro Enable support of IP services with QoS, in line with service introduction Optimize bandwidth management Optimize transmission in air with adaptive modulation thanks to a better use of the scarce resource (spectrum) Alcatel-Lucent’s next generation microwave solutions allow: Reduction in network TCO Seamless launch of IP broadband services Smooth upgrade of existing transmission nodes All Rights Reserved © Alcatel-Lucent 2006, 21161 9500 MSS Delivers Huge Gain in Capacity and Spectrum Usage Mixed Packet and Circuit Traffic GSM/EDGE BTS ISP UMTS WiMax NodeB Packet stream TDM stream Packets Packets Packets Packets Packets TDM Radio Packets 9500 MSS Circuit Circuits Packet switching Alcatel-Lucent packet radio solution Packets 50% BB Band Improvement Adaptive Modulation Standard TDM solution 200% BB More Throughput Circuit Fading Dedicated band per user Fading Packet traffic Total Band 20 | Wireless Transmission Portfolio and Solutions | December 2006 All Rights Reserved © Alcatel-Lucent 2006, 21161 Total Band 5 Managed Services to Secure Customer Business Plans 21 | Wireless Transmission Portfolio and Solutions | December 2006 All Rights Reserved © Alcatel-Lucent 2006, 21161 Managed Services Expanding the Scope Project related services Network related services Product related services Pre-commissioning Installation Test & com. Post-commissioning Repairing Spare parts mgt. Network related services Pre-commissioning Radio design Radio engineering Post-commissioning Radio upgrading Radio swapping Project related services Pre-commissioning Solution design Solution integration Post-commissioning Operation Maintenance Product related services installation Link budget Outsourcing Radio engineering Turnkey network solutions and managed services Support and maintenance Consultancy Network planning Installation and commissioning 22 | Wireless Transmission Portfolio and Solutions | December 2006 All Rights Reserved © Alcatel-Lucent 2006, 21161 Managed Services Staying Close to Business Objectives Technology anticipation Business adaptation Performance assurance 23 | Wireless Transmission Portfolio and Solutions | December 2006 We optimize your existing transport infrastructure to future capacity needs We guarantee IP evolution for transport networks We introduce new technologies and applications We work in a multi-vendor and multi-technology context (GSM, UMTS, WiMAX, DVB, private networks, DSL etc.) We provide from consultancy to outsourcing services We optimize your OPEX and help you to secure your business plan We guarantee minimal disruption and maximum smoothness We provide optimized processes We work on SLA basis All Rights Reserved © Alcatel-Lucent 2006, 21161 6 Proof of Expertise 24 | Wireless Transmission Portfolio and Solutions | December 2006 All Rights Reserved © Alcatel-Lucent 2006, 21161 WiMAX Telekom - Austria Transmission network for broadband service offer Alcatel’s role: Contract with Austrian service provider, WiMAX Telekom, signed in Q1 2006 Delivery of flexible and costeffective PDH solutions (contract up to 2008) Nationwide broadband WiMAX service up to 2 Mb/s Engineering, planning and network design support Target is to sign up to 200,000 customers in 2008 by reaching 70% of population in rural and urban areas in Austria Future-proof platforms to support the current needs and able to evolve to full-IP transport nodes 25 | Wireless Transmission Portfolio and Solutions | December 2006 Strong support from conception to operational phases All Rights Reserved © Alcatel-Lucent 2006, 21161 State of Michigan – U.S.A. Reliable transport for public safety Alcatel’s role: Transport network of land mobile radio network made of 60 backbone hops and 124 backhauling hops Optimize the design of the network and provide the necessary on-site assistance Reliable solution for critical communications Re-design of poorly performing paths, design high performing paths for the remainder of the network and design, integration and staging of the backbone network equipment Support of broadband applications for public safety State of Michigan Develop an interface from our TSM2500 network management platform to Motorola’s MOSCAD alarm system Provide factory-based training, onsite training and on-site field assistance during the initial system turn-up 26 | Wireless Transmission Portfolio and Solutions | December 2006 All Rights Reserved © Alcatel-Lucent 2006, 21161 Video Broadcasting Administration - Guangdong Province (China) Transmission for video broadcasting services Alcatel’s role: Integration capabilities of microwave, ADM, network management and services Administration of the radio, film and television provider of the Guangdong province To deliver high quality video broadcasting service and new triple play offer to endusers Covering the whole Gaungdong province through 2000 km backbone transmission Project management and technical support Advanced SDH wireless transmission made of 45 links 9600 LSY SDH (with 384 Tx/Rx) and 12 links UX PDH (with 48 Tx/Rx) Provide transmission system adapted to deploy triple-play services such as video and platforms to support Asian Games services needs 27 | Wireless Transmission Portfolio and Solutions | December 2006 All Rights Reserved © Alcatel-Lucent 2006, 21161 SFR – Vodafone - France Backhauling for mobile network Alcatel’s role: SFR is the number 2 mobile operator in France SFR fully delegates to Alcatel the design and deployment of PDH clusters Around 60% of SFR backhaul is made of microwaves Alcatel has deployed over 5000 PDH links for their backhauling network End-to-end scope: feasibility, design and optimization, deployment Swap of leased lines connecting existing sites (GSM or Node B) according to SFR time frame Leased Lines Leas ed Lines Microwaves Microwaves 2000 28 | Wireless Transmission Portfolio and Solutions | December 2006 2005 All Rights Reserved © Alcatel-Lucent 2006, 21161 7 Conclusion 29 | Wireless Transmission Portfolio and Solutions | December 2006 All Rights Reserved © Alcatel-Lucent 2006, 21161 Why Partner With Alcatel-Lucent? Alcatel-Lucent is a leader in the microwave market More than 300 customers worldwide already use Alcatel microwave solutions for mobile service providers, fixed service providers, utilities and other private customers Alcatel-Lucent is at the forefront of the broadband market with its new packet radio solution 9500 MSS in line with the IP transformation of your network Optimization for IP-based UMTS networks WiMAX broadband networks DSL backhauling, ISP networks “ONE-STOP-SHOP”: as a comprehensive telecom manufacturer, Alcatel-Lucent is able to provide the complete wireless transmission portfolio under a common management platform Alcatel-Lucent is able to provide managed services with direct customer support with a local presence worldwide 30 | Wireless Transmission Portfolio and Solutions | December 2006 All Rights Reserved © Alcatel-Lucent 2006, 21161 Main References* More than 200 customers worldwide use Alcatel microwave equipment * All trademarks are property of their respective owners 31 | Wireless Transmission Portfolio and Solutions | December 2006 All Rights Reserved © Alcatel-Lucent 2006, 21161 www.alcatel-lucent.com 32 | Wireless Transmission Portfolio and Solutions | December 2006 All Rights Reserved © Alcatel-Lucent 2006, 21161