Pop into Berlin - Presse

Transcription

Fact Sheet
Pop into Berlin: Where, When, and Who
The “Pop into Berlin” Concept
“Pop into Berlin” is a new initiative of visitBerlin in cooperation with Berlin Partner for Business
and Technology: Pop-up stores will open in five European cities (Stockholm, London, Paris,
Vienna, Amsterdam) starting in September to market Berlin as creative, innovative and liveable
metropolis. The stores will open for one week each in top inner-city locations and visitors will be
invited to learn about Berlin and catch some of its innovative and entrepreneurial spirit.
People across Europe and visitors to those cities will get to experience the creative potential of
Berlin and its many residents who work in the fields of design, fashion, furniture, food, lifestyle
and technology. Berlin will be promoted both as a tourist destination and as an exciting location
for high-tech and start-up businesses.
visitBerlin, Berlin’s official tourism and convention marketing agency, is the initiator and
organiser of the pop-up stores designed to showcase Berlin’s creativity with a wide portfolio of
innovative products and brands in the fields of design, fashion, furniture, food and lifestyle
made in the city.
The economic development team of Berlin Partner for Business and Technology will
complement the product range offered by the pop-up stores as part of the campaign be Berlin
with ideas from Berlin’s booming tech start-up scene.
popinto.berlin / #popintoberlin
The 5 Stops on the “Pop into Berlin” Tour
Stockholm, Sweden
21 – 27 September 2015
Mäster Samuelsgatan 2, 111 44 Stockholm
London, England
5–11 October 2015
Bethnal Green Road 133-135, London E2, in the Shoreditch
artists’ quarter
Vienna, Austria
2–7 November 2015
Siebensterngasse 12, 1070 Wien, next to the museum district
Amsterdam, the Netherlands 16–22 November 2015
Utrechtsestraat 105, 1017 VK Amsterdam, in the city centre
Paris, France
7–12 December 2015
35, Rue Quinquampoix, 75004 Paris, near Centre Pompidou
(Last update: 1st September 2015)
Pop into Berlin
visitBerlin / Berlin Tourismus & Kongress GmbH
Am Karlsbad 11
D-10785 Berlin
[email protected]
popinto.berlin
visitBerlin.de
Facebook.com/Berlin & visitBerlin
Twitter.com/BerlinTourism
Instagram.com/visit_berlin
In cooperation with
Fact Sheet
The Programme
In each city, the pop-up store will host a Berlin Night with a quality cultural programme offered
by Chamäleon Berlin for invited business partners and multipliers. An investor panel will be held
prior to each Berlin Night programme. The panel will present the advantages offered by Berlin as
a business location and the general conditions for settling or expanding in Berlin with a focus on
the relevant thematic priorities for each stop on the tour. The stores will also offer various
special promotions and event formats featuring the participating labels and start-ups.
Berlin Labels and Start-Ups
Twenty Berlin companies covering the full gamut from design and lifestyle to technology will be
presenting their innovative ideas and products at “Pop into Berlin”. These include five Berlin
start-ups* that will make the German capital’s infectious entrepreneurial spirit vividly tangible.
(In alphabetical order; for details and press contacts, see below)
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
3YOURMIND (start-up, 3-D printer software)*
airberlin (airline)
AMPELMANN (Berlin design for souvenirs)
Berliner Winter (beverages)
BigRep (start-up, 3-D printing)*
BRLO (beer)
Frau Tonis Parfum (fragrances)
ic! berlin (eyewear)
Minga Berlin (socks)
minimum Design und Möbel (design and furniture)
Our/Berlin (vodka)
Panono (start-up, 360° camera, virtual reality)*
Raumfeld (start-up, audio systems)*
Retos Candyfarm (sweets)
Standert (bicycles)
Thomas Henry (beverages)
TomShot (jewellery)
TresCabezas (coffee)
TRY Foods (sampler boxes)
Und Gretel (cosmetics)
vfxBox (start-up, augmented reality)*
Pop into Berlin
Am Karlsbad 11
D-10785 Berlin
[email protected]
popinto.berlin
visitBerlin.de
In cooperation with
Fact Sheet
Details and Press Contacts for the 20 Berlin Labels and Start-Ups
 3YOURMIND www.3yd.de
3YOURMIND is typically Berlin. The company is one of many ventures that have emerged out of
Berlin's prominent Technische Universität (TU). The idea behind the startup is a new software
program that prepares digital 3D data in a way that enables a three-dimensional model to be
printed out directly. Until now, this process often required hours of manual reworking of the 3D
data. What's most interesting for architects, product designers and many others is that they can
now throw away all their papier-mâché and glue. To print their models, all they have to do is
choose a suitable print service provider on the "3D-button.com" portal recently launched by
3YOURMIND. This makes 3D printing as easy as a click of your mouse!
At the pop-up store: A 3D printer will print out Berlin landmarks, such as the TV Tower and the
Brandenburg Gate, for visitors to take home, and the founders will take us along on a virtual
journey through their success story.
Where in Berlin? 3YOURMIND is at home in Berlin-Charlottenburg.
Press Contact: Annabell Dörksen, Berlin Partner für Wirtschaft und Technologie GmbH, email:
[email protected], tel: +49 30 46302–599, mobile: +49 157 73998123
 airberlin airberlin.com
airberlin is one of Europe’s leading airlines, flying to 138 destinations worldwide. In 2014, the
airline served more than 31.7 million travellers. airberlin operates a global route network
through the strategic partnership with Etihad Airways, which holds 29.21% of airberlin, and the
membership in the airline alliance oneworld®. topbonus, airberlin’s frequent flyer programme,
counts more than 3.8 million members, making it one of Europe’s leading programmes.
At the pop-up store: Visitors can book the flights for their next Berlin trip directly at the airberlin
counter in the store.
Where in Berlin? airberlin operates flights to and from Berlin and comes from BerlinCharlottenburg.
Press Contact: Alexandra Bakir, email: [email protected], Tel: +49 30 3434 1500
 AMPELMANN www.ampelmann.de
The most popular man in Berlin, even though he was almost lost for good when East German
traffic lights were renovated after the fall of the Wall. Now that he’s been saved, he stands as
another symbol for a reunified Berlin. Creative product ideas and marketing campaigns from the
AMPELMANN company have made the Ampelmännchen a true Berlin ambassador on more than
600 products.
Pop into Berlin
Am Karlsbad 11
D-10785 Berlin
[email protected]
popinto.berlin
visitBerlin.de
In cooperation with
Fact Sheet
Where in Berlin? There are six AMPELMANN shops and a Restaurant in Mitte and a café on
Kurfürstendamm in Charlottenburg.
Press Contact: Marianne Fechner, email: [email protected], tel: +49 30 60 987
60 58
 Berliner Winter www.berlinersommer.de / www.berlinerwinter.de
The original Berlin idea of a new hot drink made of vodka, unfiltered apple juice and special
spices came about purely by chance. The recipe and the name were born on an icy winter’s
night in Kreuzberg. What started out as a remedy for the freezing cold of a Berlin winter,
became the basis for the company founded by Benjamin Fischer who decided that “Berliner
Winter” was the perfect name for his newly invented drink that keeps you nice and warm and
tastes great to boot.
Where in Berlin? The idea for Berliner Winter comes from Kreuzberg; it can now be purchased
in Friedrichshain, Kreuzberg, Mitte, Prenzlauer Berg and Neukölln.
Press Contact: Benjamin Fischer, email: [email protected], tel. +49 178-5158114
 BigRep bigrep.com
The world's largest standard available 3D printer comes from, you guessed it, Berlin. With a
volume of more than one cubic meter, the BigRep ONE.2 is further proof that Berlin continues to
be a city of superlatives in so many ways. The manufacturer is BigRep, a startup founded in 2014
and today already the market and tech leader in the field of serial 3D printing. The young
company has already come close to achieving its ambitious goal of initiating a paradigm shift in
design, prototyping and industrial production. Indeed, BigRep ONE.2 is successfully closing the
gap between 3D printers in model and industrial format.
At the pop-up store: The printing process will be showcased on-screen, plus there will be an
online contest. Participants will be invited to submit Berlin-related printing ideas. The winning
design will be made by BigRep.
Where in Berlin? The idea for BigRep originated in Berlin-Kreuzberg.
 BRLO www.brlo.de
BRLO is an old Slavic name for Berlin, meaning “wetland”. Currently, BRLO offers four different
brews: Helles, Pale Ale, Baltic Porter and, just added, Berliner Weisse. The three founders of the
company are helping to push the new craft beer movement in Germany from their base in
Berlin. With BRLO, their new Berlin craft beer label, they focus on sustainability, working only
with selected suppliers of ingredients, and only using organically grown malt. In addition, they
make a fixed charitable donation for each bottle sold.
Pop into Berlin
Am Karlsbad 11
D-10785 Berlin
[email protected]
popinto.berlin
visitBerlin.de
In cooperation with
Fact Sheet
Where in Berlin? The idea for BRLO comes from Mitte.
Press Contact: BRLO: Anja Kurz, email: [email protected], mobile: +49 175-5893100; PR Agency:
Muxmäuschenwild, Julia Kopper, email: [email protected]
 Frau Tonis Parfum www.frau-tonis-parfum.com
So what is Berlin’s scent? “Energetic, free, vibrant,” as Frau Tonis Parfum describes its eu de
cologne dedicated to the city. Since 2009, the elegant perfumery has been offering premium
“Made in Berlin” fragrances. Among the best-sellers is “Linde Berlin”, a walk along Berlin’s grand
Unter den Linden, and “Bogotá Berlin”, with wonderful fig, cedar and pink peppercorn aromas.
At the pop-up store: Frau Tonis Parfum composed the perfume box “Berlin in a bottle”
specifically for the Pop into Berlin tour.
Where in Berlin? Frau Tonis Parfum comes from Mitte.
Press Contact: Hellen Schramm & Steffi Láng, Agentur gronewald, email: [email protected],
tel. +49 30 700 94 806
 ic! berlin www.ic-berlin.de
ic! berlin designs, manufactures and markets metal-frame eyewear without screws. Featherweight and built to last, they have been manufactured with loving craftsmanship in the heart of
Berlin since 1996. The patented spring-hinge connector system features the world’s first
screwless hinge that holds the rims and temples together with a removable clip. Each designer
pair of eyeglasses can be disassembled and reassembled in seconds (the current world record is
3.3 seconds). True to the motto “Form follows function”, exclusively high-quality materials such
as spring steel, exquisite acetate, and 3-D printed polyamide are used.
Where in Berlin? The headquarters and flagship store of ic! berlin are in Mitte.
Press Contact: Andrea Römer, email: [email protected], tel. +49 30 41 71 77 241,
mobile +49 173 589 589 1, and Felix Lorenzen, email: [email protected], tel. +49 30 417
177 402
 Minga Berlin www.mingaberlin.com
Individualists and lateral thinkers beware! Minga Berlin provides congenial companions for city
dwellers who follow the beat of their own drum. These colourful socks are always worth a look,
whether plaid, striped, pixelated, or bi-colour. Entirely gender-neutral, all models comes in
women’s and men’s sizes to add a clever touch of colour to any outfit. Minga Berlin follows the
highest quality standards and makes it socks in a way that is fair and responsible to people and
the environment alike.
Where in Berlin? The idea for Minga Berlin comes from Friedrichshain.
Press Contact: Bettina Brown, email: [email protected], tel. +49 30 120 741 010
Pop into Berlin
Am Karlsbad 11
D-10785 Berlin
[email protected]
popinto.berlin
visitBerlin.de
In cooperation with
Fact Sheet
 minimum www.minimum.de
minimum stands for reducing furnishing to the essentials: function, form, intelligibility, touch,
and ergonomics. The mix of classic pieces and new, contemporary finds by younger Berlin
designers and an entirely subjective selection of the best furniture pieces make minimum’s
portfolio one-of-a-kind. These pieces are complemented with products designed in-house in
cooperation with renowned manufacturers and designers.
Where in Berlin? The minimum shop with the Berlin design area is located inside if Aufbauhaus
at Moritzplatz, Berlin-Kreuberg.
Press Contact: Catrin Soldo, email: [email protected], mobile +49 172 3150 934
 Our/Berlin ourvodka.com/ourberlin
Our/Berlin is the name of the first vodka to be launched by the international Our/Vodka brand.
Initiated by Pernod Ricard, Our/Vodka will create a special spirit for many different cities, each
showcasing the various intricacies of local ingredients. The first showcase for this special
company is the micro-distillery in Berlin’s Treptow district on the Arena site. Our/Berlin is made
from quality-tested, highly purified water Berlin water and German wheat. Produced and
bottled by hand in Berlin, this is a vodka that is thoroughly local. And although unmistakably
international, this vodka stands out from the crowd and not just for its simple, yet compelling
design. Other distilleries have already opened their doors in Detroit and Seattle. Our/New York,
Our/London and Our/Amsterdam will follow shortly and bring this unique concept combining
the global and the local to full life.
Where in Berlin? Our/Berlin sells its vodka in Treptow.
Press Contact: Pauline Hoch, email: [email protected], tel. +49 176 26 10214
 Panono www.panono.com
On her recent visit to the TU Berlin in June 2015, Queen Elisabeth couldn't help but marvel at
the Panono Camera presented to her: http://demo.panono.com/view/9437/2XPKTJ578X/. The
ball-shaped camera is no larger than a grapefruit and uses 36 individual cameras to take
spherical 108-megapixel panorama photos with only one click. The Panono Camera is the first
product to emerge from Panono GmbH, which was co-founded in 2012 by Jonas Pfeil, Björn
Bollensdorff and Qian Qin. The Panono Explorer is available online.
At the pop-up store: Visitors will be invited to try out the Panono Camera themselves and
explore ten interesting locations in Berlin "live" by means of augmented reality. The founders
will also take us on a virtual trip through their success story.
Where in Berlin? Panono is located in Berlin-Mitte.
Pop into Berlin
Am Karlsbad 11
D-10785 Berlin
[email protected]
popinto.berlin
visitBerlin.de
In cooperation with
Fact Sheet
 Raumfeld www.raumfeld.com
Raumfeld was founded in 2008 based on the firm conviction that music streaming was the way
of the future. Today, the multi-room systems created by this Berlin-based company stand for an
uncompromising audio experience in true high-fidelity quality. They have made the wireless
enjoyment of music at home into an entirely new sound experience. The entire Raumfeld
system can be controlled intuitively using a free app for mobile devices with the iOS and Android
operating systems. Even Raumfeld's design was meticulously thought out, and the company
went on to receive a Red Dot Design Award for their work in 2015. Raumfeld is an original Berlin
success story. Already back in 2010, Raumfeld was integrated into Teufel, one of the leading
German manufacturers of hi-fi, multi-room and home cinema systems. Since then, Raumfeld's
multi-room streaming solutions have continued to complement Teufel's high-end hi-fi systems
perfectly.
Where in Berlin? Raumfeld is at home in Berlin's first Concept Mall, the BIKINI BERLIN, in
Charlottenburg.
 Retos Candyfarm www.candyfarm.org
The Candyfarm makes sweets in the old-fashioned way, but has also reinterpreted some of the
classics. Childhood memories and new recipes result in a unique assortment of chocolate bars,
fruit slices, brownies and candies. A small trip around the world from the coffee table or a bit of
daydreaming while taking a snack break: that’s what the products from Retos Candyfarm offer.
Where in Berlin? Retos Candyfarm: Always freshly produced and sold in Markthalle Neun in
Kreuzberg
Press Contact: Ulrike Jung and Reto Brunner, email: [email protected]
 Standert Bicycles™ www.standert.de
Standert Bicycles™ is a real Berliner. They design, build and ride bicycles in the unique city of
Berlin. They have opened their shop here, their brand showroom is here, but they have also
become a linchpin for the city’s cycling community. And they offer good coffee and cold drinks
in the shop as well. What more could you want?
Where in Berlin? The Standert bike café is in Mitte.
Press Contact: Benedict Herzberg, email: [email protected], tel. +49 30 28444219
 Thomas Henry www.thomas-henry.de
Since 2010, the young German company Thomas Henry has been offering its range of soft
drinks. The Berlin bitter lemonade experts at Thomas Henry have enriched the city’s beverage
options with high-quality, sophisticated products. Thomas Henry follows the call for more
Pop into Berlin
Am Karlsbad 11
D-10785 Berlin
[email protected]
popinto.berlin
visitBerlin.de
In cooperation with
Fact Sheet
diversity and provides people on both sides of the bar with a tasty, reasonably priced and
visually attractive alternative beverage choice.
Where in Berlin? The idea for Thomas Henry comes from Berlin’s Tempelhof-Schöneberg district
and its products are sold in bars, shops and webshops in Berlin, Germany, and internationally.
Press Contact: Ms Intesar Mahmoud, email: [email protected], tel. +49 30 398 867
96
 TomShot www.tomshot.com
The TomShot label was founded in 2009 by designer Thomas Schwendermarkt. Each piece of
TomShot jewellery is handcrafted in the label’s Berlin studio with a particular emphasis on
current styles, originality and, of course, quality. Two collections are created each year for
presentation at fashion trade shows around the world.
Where in Berlin? TomShot shop and studio are in Prenzlauer Berg.
Press Contact: Katarina Ziesecke, email: [email protected], tel. +49 30-44038350
 Tres Cabezas www.trescabezas.de
Tres Cabezas Berlin roasts speciality coffees each day and sells its roasts for filter and espresso
machines in its own shops, in Berlin restaurants, selected supermarket chains, and through its
own online shop. In the past 13 years, they have become specialists in coffee from Costa Rica
and maintain personal relationships with local producers. They have made it their goal to
emphasise the uniqueness of each coffee in the way they are roasteds.
Where in Berlin? The ideas and products of Tres Cabezas come from Friedrichshain.
Press Contact: Babet Mader, email: [email protected] and
Robert Stock, email: [email protected], tel. +49 30 290 47 47 0
 Try Foods www.tryfoods.de
TRY FOODS was established in 2013 by Jörn Gutowski and is probably the only food company in
Germany that offers sample packages of a wide variety of foods for tourists to take home. The
TRY FOODS sampler packets combine pleasurable tasting with informative access to foods such
as vinegars, coffees, olive oils, pepper, salt, and, more recently, Berlin’s food scene.
Where in Berlin? Try Foods comes from Mitte.
Press Contact: Jörn Gutowski, email: [email protected], mobile: +49 151-22354138
 Und Gretel www.undgretel.com
A complete stylish make-up system made from organic ingredients in Berlin. Und Gretel makeup artist Christina Roth and marketing expert Stephanie Dettmann have made it their goal to
create the most beautiful, richest colour combinations and transform these into luxurious
Pop into Berlin
Am Karlsbad 11
D-10785 Berlin
[email protected]
popinto.berlin
visitBerlin.de
In cooperation with
Fact Sheet
formulations and textures with the highest-quality ingredients that only Mother Nature could
offer.
Without synthetic preservatives. Without chemical ingredients. Without compromise.
A beautiful thing!
Where in Berlin? Und Gretel comes from Mitte.
Press Contact: Martin Schmieder (Head of PR), email: [email protected]
Stephanie Dettmann (Managing Director), email: [email protected]
Christina Roth (Managing Director), email: [email protected]
tel. +49 30 2809 6881
 VFXbox www.vfxbox.de
VFXbox is many things – but, above all, it is unique. The Kreuzberg-based company is an
advertising agency, service provider, think tank and a film and TV studio all in one. Innovative
technologies and new ways of communicating are researched, tested and implemented here.
For example, VFXbox developed a system that uses augmented reality alongside traditional
green-screen procedures. During the shooting of a film, the background is removed live and the
scene completely revealed. This makes it possible to digitally replace and expand both the
foreground and the background. Films or photos- and even entire 3D worlds, can be added.
At the Pop-up Store: VFXbox will showcase the humanoid robot Myon in a virtual world. Myon is
a real Berliner who was developed by Berlin's Beuth Hochschule für Technik and is controlled
using sensory perception.
Where in Berlin? VFXBox's ideas and products originate in Berlin-Kreuzberg
Pop into Berlin
“Pop into Berlin” is an initiative launched by visitBerlin this year in cooperation with Berlin Partner for Business and Technology
to market Berlin as a centre of creativity in five European capitals: Stockholm, London, Vienna, Amsterdam, and Paris. visitBerlin is
the initiator and organiser of the pop-up stores designed to showcase Berlin’s creativity with a wide portfolio of innovative products
and brands made in the city. be Berlin will complement the product range offered by the pop-up stores with ideas from Berlin’s
booming tech start-up scene. “Pop into Berlin” is being realised in cooperation with Air Berlin and the visitBerlin partner hotels. In
addition, the Clean Tech Business Park Berlin-Marzahn, Deutsche Bank, Beiten Burkhardt, Mercuri Urva, and OVG Immobilien take
part in the investor panel.
visitBerlin
“We know Berlin”. This is the slogan that Berlin Tourismus & Kongress GmbH, operating under the trade name visitBerlin, has been
using since 1993 to advertise Berlin globally as a travel destination The visitBerlin Berlin Convention Office markets the German
capital as a convention destination. After London and Paris, Berlin is third-most popular European city for tourism, with 28.7 million
overnight stays in the German capital during 2014. Berlin has been among the top five most popular destinations for conventions
and meetings for the past ten years. As a tour operator, the private company offers a wide range of travel packages and also issues
the official tourist ticket, the Berlin WelcomeCard. visitBerlin operates six Berlin tourist information offices. The Berlin Service Center
(tel. +49(0)30-25 00 25) provides information on the complete range of tourist offerings in Berlin. Information on the capital city is
available in 14 languages at visitBerlin.com.
Pop into Berlin
Am Karlsbad 11
D-10785 Berlin
[email protected]
popinto.berlin
visitBerlin.de
In cooperation with
Fact Sheet
Berlin Partner for Business and Technology
Berlin Partner for Business and Technology promotes Berlin's economic development by providing services for companies planning
on settling or expanding in the German capital. As such, the organisation is an expert on Berlin's economy and business
environment. Companies receive services tailored to promote their growth: from site selection to funding advice. With targeted
networking between industry, research, and the start-up scene, Berlin Partner promotes the innovations being made every day in
the city and helps shape major economic issues. Berlin Partner has also been successfully marketing the city as a centre for business
and innovation since 2008 as part of the be Berlin campaign on behalf of the city's government. With its many international activities
and events, the be Berlin campaign shows Berlin as a “city of many opportunities”.
Press Contacts:
visitBerlin
Berlin Tourismus & Kongress GmbH
Berlin Partner für Wirtschaft und Technologie
GmbH
Christian Tänzler, Spokesman
Tel.: +49 (0)30 26 47 48 – 912
[email protected]
Annabell Dörksen, Spokeswoman
Tel. +49 (0)30 46302 – 599
[email protected]
Pop into Berlin
Am Karlsbad 11
D-10785 Berlin
[email protected]
popinto.berlin
visitBerlin.de
In cooperation with

Pop into Berlin - Presse

Transcription

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