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Press Release
Berlin, June 7, 2013
Presentation at the DMY International Design Festival:
Curtain Up on the Nominees and Designs Shortlisted for the
"Your Idea for Berlin" Souvenir Design Awards
The announcement of the 20 design finalists marks one of the highlights of be Berlin's exciting
souvenir design competition known as "Your Idea for Berlin". After a three-month creative
phase, the shortlist of submitted ideas will now be presented to the broader public.
As Berlin Partner managing director Melanie Bähr notes: "The DMY International Design
Festival provides the ideal backdrop to present the 20 design nominees chosen by our jury.
And it's also the perfect stage to showcase the ideas behind these designs to a wider audience.
Berlin's creative community – whether we're talking about artists, designers, architects or
concept developers – have truly outdone themselves in creating innovative perspectives on the
city. Immediately following the announcement of the finalists, we're going to bring these
creatives into contact with potential manufacturers and distributors so that their ideas can reach
the market-ready stage as soon as possible. As you may know, we didn't launch this competition for its own sake; we really want these new souvenirs to create a fresh and exciting image
for Berlin."
Berlin Senate Spokesman Dr. Richard Meng agreed: "Our jury is made up of established
design experts, which means that the 20 final souvenir designs they selected have a very high
quality standard. And now the creative minds behind these 20 designs will have until the
presentation of the three awards and the Public Choice Award in September to optimize their
ideas even further. Both the jury and our panel of project partners will do everything they can to
make these new Berlin souvenirs as attractive as possible. We also want to generate effective
image advertising tools and send out a positive message to the whole world. A good souvenir is
always associated with fond memories."
visitBerlin managing director Burkhard Kieker also noted: "Berlin is Germany's creative pool.
The ideas submitted to the souvenir design competition are evidence of that innovative force.
They're not clichéd ideas; they fit perfectly to our design metropolis. So many visitors are
looking for a type of 'take-away Berlin.' We can already imagine having some of the objects in
our visitBerlin online shop at our Berlin Tourist Info spots."
Starting on Monday, June 10, 2013, you will be able to view the shortlisted designs online in
our "Gallery of Nominees" at http://www.sei.berlin.de/designwettbewerb/galerie.
Chairman of the Supervisory Board: Prof. Dr. Dr. h. c. Günter Stock | Managing Director: Melanie Bähr
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