OFFiCiAL Inv ItA t Ion

Seminar 1 – Licensing Basics
8
Germany’s marketplace of licenses
9.00 - 10.30
Basic Skills:
Licensing From Legal and Commercial Perspectives
10.30 - 11.00
Discussion
Dr. Ursula Feindor-Schmidt, Lausen Rechtsanwälte und Robin Morgenstern
M.A. Geschäftsführer Morgenstern GmbH
Seminar 2 – License a Brand, Brand a License
11.15 - 11.45
License a Brand, Brand a License
Axel Dammler, Geschäftsführer von iconkids & youth
11.45 - 12.15
bruno banani: “Growth Opportunities of Underpants or How to Stimulate Licensing Markets”
12.15 - 12.45
Potential Chances and Risks of Successful
Consumer Brands for Licensed Stationery:
The Langnese Example
Official Invitation
Seminar program
Special Thanks to …
... our platinum sponsors
November 4th · Munich · Germany
8
Germany’s marketplace of licenses
Wolfgang Jassner, geschäftsführender Gesellschafter bruno banani
underwear GmbH
Herr Zentek, Produktmanager Trendkollektionen, Hamelin Paperbrands
GmbH, Herr Magdanz, Leiter Marketing, Hamelin Paperbrands GmbH
12.45 - 13.15
13.15 - 13.45
Coca Cola: Licensing strategy –
“making you plastic fantastic”!**
Jackie Duff, Regional Merchandise Manager, Europe, Eurasia & Africa,
Global Licensing and Retail Operations, The Coca-Cola Company
RECKITT BENCKISER:
Building a compelling brand extension strategy
with world class consumer brands**
... all other sponsors
Diane McGrath, Global Head of Licensing, RECKITT BENCKISER
**
Spielwarenmesse
International Toy Fair
Nürnberg
in english
Seminar 3 – Field Reports From Retail
15.00 - 15.30
License Marketing through
Product Range Extension
15.30 - 16.00
Karstadt:
Importance of Licensing for the Toy Segment
... and media partners
Jesper Poulsen, einer von zwei geschäftsführenden Gesellschafter
der Fipo Gruppe
Exhibition · Seminars
LIMA-gala 2008
Stefan Hilbck, Karstadt Warenhaus GmbH
16.00 - 16.30
Media Markt/Saturn:
Licensing – Chance and Risk
LIMA Germany
Martin M. Bieri, Head Strategy & Business Development,
Media-Saturn-Holding GmbH | Metro Group
16.30 - 17.00
McCafe und SuperRTL – How Advertising
Agencies See Merchandising and Licensing
Defreggerstraße 10 · 81545 Munich
Tel.: +49-(0)89-642 701 46
Fax: +49-(0)89-642 701 48
E-Mail: [email protected]
Sabine Hansen, Geschäftsführerin castenow. communications GmbH
www.lima-verband.de
Design: www.KBundB.de
LIMA LICENSING MARKET 2008
November 4th –
Concentration of Know-how
A day for highlighting.
From the show to the glamorous LIMA Gala.
The International Licensing Industry Merchandisers‘
Association LIMA provides the industry with their
largest communication platform for 2008. Munich’s
top location, the Hotel Bayerischer Hof, becomes
Germany’s marketplace of licenses.
Renowned licensors, agencies and manufacturers
display their world-class brands and properties. Feel
welcome to our Forum. Exchange ideas and information on licensing and brand extension. We present:
• Brands
• Characters
• TV Shows
• Movies
• VIPs
• And Sports
In Short: Everything from traditional
brands to latest fads.
Cultivate existing relationships and win new customers! What’s more: Extend your own knowledge of
licensing and brand extension! Our seminars provide
latest business information and further education.
Three High-level Seminar Blocks*
• The Basics of Licensing
• Legal Practise
• Brand Extension
• Field Reports: Business & Success
Exhibitors
LIMA-Gala & Awards 2008
Exhibitor
Stand
Active Merchandising
Atrium & Ministerzimmer
LIMA-Gala 2008*
Bavaria Sonor Musikverlag &
Merchandising GmbH
Atrium & Tiroler Stub‘n
Copyright Promotions GmbH
Atrium & Gelber Salon
Enjoy the exciting atmosphere and meet the
industries top licensing professionals.
CTM Concept-TV &
Merchandising GmbH
Atrium & Salon 19
Deutschrock Merchandise GmbH
Atrium & Salon 15
Studio100 Media N.V. & Co. KG
Atrium & Fürstensalon
Euro Lizenzen GmbH
& Co. Betriebs KG
Atrium & Promenadesalon
Fipo Group
Atrium, Salon 16
& Cocktaillounge
LIMA-Germany-Awards 2008
FunGameMedia GmbH
Atrium & Salon 20
g.l.a.m. GmbH & Co. KG
Atrium & Salon 17
KIDDINX Merchandising GmbH
Atrium
Highlight of our exclusive LIMA Gala is the annual presentation of our coveted LIMA Awards that
acknowledge the industry’s “Best of the Best”.
Licensegateway Ltd., Köln
Atrium
m4e AG
Atrium & Watteausalon
MM MerchandisingMedia GmbH
Atrium & Falks Bar
Nickelodeon &
Viacom Consumer Products
Super RTL / RTL Disney
Fernsehen GmbH & Co. KG
Telepool GmbH
The Licensing Company
Germany GmbH
The Walt Disney Company
(Germany) GmbH
• Exquisite cocktail reception
• High-class location
• Inspiring dialogues
• Glittering Gala Dinner
November 4th · from 6.30 p. m.
Hotel Bayerischer Hof · Large Ballroom
Am Promenadeplatz 2–6 · 80333 Munich
Atrium & Salon 18
Atrium & Königssaal
Registration: LICENSING MARKET 2008
Atrium
Atrium & Bibliothek
Atrium & Montglassaal
TV-Loonland AG
Atrium
WDR mediagroup
licensing GmbH
Atrium
ZDF Enterprises GmbH
Atrium & Salon 14
A First at the Licensing Market 2008:
New product showcases at the Atrium and Cocktail Lounge!
Licenses
BIP Holland BV
Clementoni GmbH
Dinico Verbrauchsgüter GmbH
Fipo Group
November 4th · 9.00 a. m.
g.l.a.m. GmbH & Co. KG
IPLPerseco GmbH
Hotel Bayerischer Hof
Am Promenadeplatz 2–6 · 80333 Munich
Kaufmann Neuheiten GmbH
HAMELIN PAPERBRANDS
GmbH
p:os handels gmbh
The Cookie Company BV
Trendwerk77 GmbH
United Labels AG
Benefit from our special “Early-Registration-Offer“
Simply register at www.lima-verband.de!
Deadline for early registration is 21st of October 2008!
Online Registration (until 21st of October 2008)
LIMA-Members:
Euros 20 (19% VAT incl.)
Non-Members:
Euros 50 (19% VAT incl.)
Onsite Registration
Entrance Fee/Person:
Euros 60 (19% VAT incl.)
Please provide two business cards for registration.
Non-exhibiting Licensors/Licensing Agencies
Entrance Fee/Person:
Euros 250 (incl. 19% MwSt.)
Press, retail partners, and buying groups affiliated to
LIMA Germany, please email directly to: [email protected]
* PLEASE
NOTE: Don’t forget to register for the LIMA Seminars and Gala in advance!
These events require early online registration! (Number of participants is limited) For more details
and prices please visit our official website: www.lima-verband.de
Mirical Bernd Web Design,
http://www.glasstetter.de