Veolia Transport

Veolia Transport
€5.86 billion in revenue for 2009
28 operating countries
77,591 employees
2.8 billion trips per year
37,162 vehicles
5,000 public authorities served
Portfolio
of expertise
around the world
4.3 million metric tons equivalent
CO2 avoided
Ticketing
July 2010 – Photos: Keo Studio.
>
Veolia Transport
36-38, avenue Kléber
75116 Paris – France
www.veolia-transport.com
“Set the standard for managing safe
and sustainable mobility solutions.”
Our Vision:
VT_COUV_TICKETING_GB.indd 1
22/10/10 18:42:08
“Transportation service is essential for
maintaining quality of life. By freeing the
downtown core of heavy traffic,
transportation optimizes ‘urban assets’.
By helping to reduce CO2 emissions
associated with mobility, transportation
protects ‘environmental assets.’
By enabling access to jobs and leisure
activities and supporting social cohesion,
it increases ‘human assets’ Veolia
Transport’s mission today takes these
considerations into account.”
Cyrille du Peloux,
Chief Executive Officer
>
>
VT_interieur_TICKETING_GB.indd 1
BPASS
service on your
The
Toward a more
seamless mobility
mobile phone
Your travel companion
As urban areas expand and lifestyles change, mobility habits are also
evolving. Trips no longer take place only within a city, but within a much
larger mobility area. Passengers expect personalized transportation
services that combine ease of use with seamless modal integration.
Our passengers are increasingly switching between different
transportation modes, making trips difficult to plan ahead. They
have an increasing need for targeted information and roaming
purchasing solutions for their last-minute mobility decisions.
As most of them always have their mobile phone with them,
it is the perfect device.
Ticketing systems based on information technology and new electronic
devices play a major part in these developments. Veolia Transport has
broad expertise and many years of experience in the design and
deployment of ticketing solutions:
> more efficiency for transit authorities: Veolia Transport is a partner
from the study phase through to the operation of ticketing systems,
helping them to allocate revenues between operators and manage
clearing houses;
BPASS is an NFC* mobile service deployed on new-generation mobile
phones with a contactless interface that enables data exchange and
enhanced services. By combining ticket purchases, travel information
and entertainment, BPASS makes trips easier and more pleasurable.
> more flexibility: solutions for transferring data and compiling
statistics enable daily trip analysis and the adaptation of services to
passenger needs;
Thanks to the BPASS service on your NFC mobile, you can buy your
tickets when and where you like, and validate them as you would other
passes, by swiping them over a terminal when taking public transit.
>
By reading an interactive label at bus stops and stations, BPASS also
gives you access to real-time passenger information (times of the
next buses, service disruptions, trip planner, etc.) and to information
about the city (neighborhood maps, events, and more).
Contactless technology combines ease of use and reliability and can
now be deployed on smartcards, USB sticks, throwaway tickets, NFC
mobile phones (NFC, or Near Field Communication, is the contactless
technology used in mobile devices) and the like.
BPASS is a solution designed, financed and operated by
Veolia Transport, which provides this service for transit authorities.
The rapid deployment of contactless technology in transit systems
and the spread of NFC technology will make the mobile phone the
most widely used device for ticketing systems.
These various ways of using contactless technology have three
advantages:
What is Veolia Transport’s approach?
> capacity: a high volume of data and applications can be stored;
With transit ticket or pass purchasing simplified via a mobile
device and contactless technology, we can attract new customers.
Veolia Transport has been innovating for over 10 years in mobilephone-based information services, which are now popular with
passengers. Since the arrival of NFC technology in 2004,
Veolia Transport has also focused on ticketing and now has
recognized expertise in this field:
> in 2007, Veolia Transport carried out trials in the Bouches du
Rhône area of France on an NFC ticketing solution for multimodal
transit services using different telecom operators;
> in 2007, then in 2008, Veolia Transport in Germany tested a ticket
purchasing solution using NFC mobiles on two of its rail systems.
In Nice, France, Veolia Transport has now launched the BPASS
commercially.
With Veolia Transport, visiting the city, purchasing and validating
your tickets and exploring all transportation modes has never been
as easy!
> rapidity: validation is immediate, so waiting time is reduced for
passengers;
> comfort: if lost or stolen, they can be blocked immediately upon
notification. They can later be reactivated and the credit restored thanks
to the data recorded in the system memory.
Veolia Transport has been demonstrating its capacity to innovate for
over 10 years:
>
> in Nice, in 2005, Veolia Transport validated the technical feasibility
of purchasing, payment and validation services, and measured their
level of customer take-up, which proved excellent;
> more freedom for passengers: contactless technology allows
passengers to travel using a single card for access to all transportation
modes, regardless of the operator.
> In 1999, Veolia Transport was a pioneer in launching contactless
ticketing, on the Nice urban transit system, and contributed to the
large-scale deployment of this technology - including the Navigo Pass in
the Greater Paris region, in 2005.
> As early as 2005, Veolia Transport began testing services with
payment by NFC mobile phones and is now launching this operation
commercially in Nice.
Buying and validating tickets and passes, and traveling with Veolia Transport
in the city has never been so simple!
* Near Field Communication, a short-range, high-frequency, wireless communication
technology
22/10/10 18:31:34
PARTNERSHIP
We will provide support in defining your
ticketing solutions
RELIABILITY
Guaranteeing you a reliable and flexible system
Veolia Transport has been using ticketing systems for more than ten years; their mastery of the tools helps ensure the reliability of the
equipment and of data. Sales and validation statistics allow the
performance of the network to be monitored and contractual
commitments. Analysing these could result in some adjustments to the
transport service to make it more suited to the needs of the customer.
Analysis of the context, an understanding of the challenges
faced by the players involved, exchange of best practices…
Thanks to their experience of multiple networks across
the world, Veolia Transport can offer fully transparent
support to the PTAs during the different stages of their
ticketing projects by respecting their autonomy of decision
making and management.
INTERMODALITY
To facilitate and encourage
passenger mobility
WE LISTEN
To get closer to the customers’ expectations
Qualitative inquiries, customer clubs, ad hoc studies…
Mass surveys of customers validates the relevance of new
services and measures the level of passenger satisfaction
after the launch of the ticketing system, both aspects are
important parts of the Veolia Transport approach.
The ticketing system is a key factor
in correcting glitches in transportation
modes and pricing. It also facilitates
access to an expanded public transit
system that meets customer expectations
in terms of inter-modality. Equally,
Veolia Transport will contribute to
minimizing obstacles to use of public
transport by combining ticketing solutions
and passenger information.
APPROPRIATION
To ensure the backing of passengers
INNOVATION
Making public
transport more
attractive
Online purchasing via the
Internet, post-payment,
reloading using a mobile
phone… the new distribution
channels simplify use
of and access to transport
by offering passengers
convenience and interactivity.
Veolia Transport masters all
interfaces with the passengers.
The implementation of a ticketing solution could generate worries
and reservations, particularly for passengers who are less technically
savvy. Veolia Transport supports the customer base months before the
deployment of a ticketing system: awareness and information
campaigns, and by having a presence in the territory, contributing to
the appropriation of a new ticketing system by the passengers.
Good reasons to choose Veolia Transport
EXPERTISE
Bringing you
engineering, advice
and support
Throughout its network
of subsidiaries – research
and consultancy activities,
Veolia Transport possesses
the resources and the
expertise to put ticketing
solutions into operation:
needs analysis, principal
functionalities, consultation
with suppliers, developing
system parameters and their
final deployment. As a global
player, Veolia Transport is
privileged with maintaining
close cooperative
relationships with strong
industry leaders.
VT_Brochure_Billetique_GB.indd 2-3
MANAGEMENT
To ensure efficient steering of the project
The implementation of a ticketing system is a real business challenge
which impacts on every function: commercial, operational, technical
services, IT, quality, HR and finance. Veolia Transport has developed
extensive know-how in the management of these complex projects
and knows how to drive the necessary changes forward in order to
ensure relevant and coherent deployment of the new ticketing system.
INTEgration
Favouring cooperation in the quest
to create intermodality
CUSTOMER RELATIONS
To capture and develop the
loyalty of the customer base
ENVIRONMENT
To make the customer base more aware
of its transport choices
Electronic ticketing is a formidable
tool for getting to know the customer
base and to strengthen customer
relations. Statistical databases allow
the creation of personalized services
to customers.
Veolia Transport puts technology at
the service of customers by developing
commercial partnerships with local
players that encourage passenger
mobility and reward their loyalty.
Thanks to electronic ticketing, it will be possible for passengers
to analyze the impact of their journeys and the modes of
transport they choose. As an organizer of sustainable mobility
solutions, Veolia Transport favours the education of passengers
and encourages mobility that is more environmentally friendly.
The integration of ticketing systems is often a prerequisite for
intermodality. Cooperation is crucial in order to put technical
solutions into practice in an area where the population is mobile.
Veolia Transport possesses a range of solutions in terms of pricing
integration, secure data exchange and allocation of revenues
to assemble and put integrated ticketing systems into use.
22/10/10 18:31:44
BPASS
service on your
The
Toward a more
seamless mobility
mobile phone
Your travel companion
As urban areas expand and lifestyles change, mobility habits are also
evolving. Trips no longer take place only within a city, but within a much
larger mobility area. Passengers expect personalized transportation
services that combine ease of use with seamless modal integration.
Our passengers are increasingly switching between different
transportation modes, making trips difficult to plan ahead. They
have an increasing need for targeted information and roaming
purchasing solutions for their last-minute mobility decisions.
As most of them always have their mobile phone with them,
it is the perfect device.
Ticketing systems based on information technology and new electronic
devices play a major part in these developments. Veolia Transport has
broad expertise and many years of experience in the design and
deployment of ticketing solutions:
> more efficiency for transit authorities: Veolia Transport is a partner
from the study phase through to the operation of ticketing systems,
helping them to allocate revenues between operators and manage
clearing houses;
BPASS is an NFC* mobile service deployed on new-generation mobile
phones with a contactless interface that enables data exchange and
enhanced services. By combining ticket purchases, travel information
and entertainment, BPASS makes trips easier and more pleasurable.
By reading an interactive label at bus stops and stations, BPASS also
gives you access to real-time passenger information (times of the
next buses, service disruptions, trip planner, etc.) and to information
about the city (neighborhood maps, events, and more).
BPASS is a solution designed, financed and operated by
Veolia Transport, which provides this service for transit authorities.
The rapid deployment of contactless technology in transit systems
and the spread of NFC technology will make the mobile phone the
most widely used device for ticketing systems.
What is Veolia Transport’s approach?
With transit ticket or pass purchasing simplified via a mobile
device and contactless technology, we can attract new customers.
Veolia Transport has been innovating for over 10 years in mobilephone-based information services, which are now popular with
passengers. Since the arrival of NFC technology in 2004,
Veolia Transport has also focused on ticketing and now has
recognized expertise in this field:
> in Nice, in 2005, Veolia Transport validated the technical feasibility
of purchasing, payment and validation services, and measured their
level of customer take-up, which proved excellent;
> in 2007, Veolia Transport carried out trials in the Bouches du
Rhône area of France on an NFC ticketing solution for multimodal
transit services using different telecom operators;
> in 2007, then in 2008, Veolia Transport in Germany tested a ticket
purchasing solution using NFC mobiles on two of its rail systems.
In Nice, France, Veolia Transport has now launched the BPASS
commercially.
With Veolia Transport, visiting the city, purchasing and validating
your tickets and exploring all transportation modes has never been
as easy!
* Near Field Communication, a short-range, high-frequency, wireless communication
technology
VT_Brochure_Billetique_GB.indd 4-1
>
>
Thanks to the BPASS service on your NFC mobile, you can buy your
tickets when and where you like, and validate them as you would other
passes, by swiping them over a terminal when taking public transit.
Veolia Transport
€5.86 billion in revenue for 2009
28 operating countries
77,591 employees
2.8 billion trips per year
37,162 vehicles
5,000 public authorities served
around the world
4.3 million metric tons equivalent
July 2010 – Photos: Keo Studio.
CO2 avoided
Veolia Transport
36-38, avenue Kléber
75116 Paris – France
www.veolia-transport.com
22/10/10 18:42:08
Europe
Bus Est
Bus Est­– France
A flexible, centralized regional ticketing system
. . . . . . . . .Contract
. . . . . . . facts
.................
Transit authority:
15 transit authorities
Networks:
10 urban networks in operation,
2 TOD networks, 3 Technical
Assistance contracts
Operator:
Bus Est, subsidiary
of Veolia Transport
. . . . . . . . .Key
. . .figures
.....................
Passengers transported:
More than 7 million passengers
per year
Vehicle fleet:
153 vehicles
Staff:
224 employees
Challenge
Objectives
...................................
...................................
Bus Est, a subsidiary of Veolia Transport, manages
and operates urban transit in the eastern part of
France, in metropolitan areas of less than
50,000 inhabitants. Bus Est operates urban
networks across Champagne-Ardenne, Lorraine
and Alsace.
Bus Est has developed an original approach
which fulfills a triple objective:
The implementation of a new ticketing system at
a regional level aims to:
f acilitate access to transport, and encourage
mobility of the inhabitants;
odernize existing systems both in their
m
conception and implementation of efficient
ticketing equipments and reporting tools;
ccompany the PTAs by providing ticketing
a
solutions and funding for equipment;
c onceive a single system that is progressive
and easy to deploy;
enerate economies of scale by a joint
g
deployment at the regional level, thus
allowing networks with more limited
resources to acquire a modern and efficient
system at a lower cost.
armonize ticketing solutions to encourage
h
intermodality and provide integrated ticketing
in the eastern part of France.
Veolia Transport’s solutions
............................................................................
A role and expertise recognized by the
PTAs
Result
Centralization of
the system has brought
about a 30% reduction
in investment and
operation costs on
urban routes equipped
with this system.
VT_Fiches_TICKETING_GB.indd 1
L eadership of Bus Est during every phase
of the project, from the needs analysis to use
of the data provided by the ticketing system.
very PTA has a reliable system for detailed
E
reporting on the number of journeys made,
validation of tickets by type, etc.
omposition of a unique database on towns
C
with less than 50,000 inhabitants in Lorraine,
leading to greater reliability of traffic and
revenue forecast.
In the long term, the ticketing solution will allow
integration with the “SimpliCités” card and the
creation of multimodal tickets.
A ticketing system that is easy to deploy
and easy to use
Highly flexible and adaptable solution.
rogressive implementation favouring
P
appropriation of a “contactless system” by
employees and passengers. The launch will
be accompanied by a communication plan
aimed at customers and training for drivers.
ransfer of data by means of a GPRS system
T
resulting in daily updates with the central server
based in Nancy, guaranteeing:
• updating of statistics;
• direct management of every network of their
operating and ticketing data.
tatistical analysis of data, thus allowing greater
S
reactivity in the evolution of services, updating
of parameters and greater consideration of the
mobility needs of customers and inhabitants.
July 2010 – Photos: Veolia Environnement photo library.
Since 2007, Bus Est has demonstrated expertise
in the deployment of a modern and functional
ticketing solution.
Configuration, unique to every network, has been
developed with the ERG company. Bus Est invested
in the ticketing system on behalf of councils.
26/10/10 23:06:52
Europe
Rouen
Rouen­– France
A contactless ticketing system
Better knowledge of customers
Transit authority:
Communauté de l’agglomération
Rouen, Elbeuf, Austerberthe
(CREA)
Operator:
Greater Rouen Transport
Authority (TCAR), subsidiary
of Veolia Transport
End of contract:
31 December 2025
. . . . . . . . .Key
. . .figures
.....................
Passengers transported:
43 million passengers/year
Network:
560 km
2 metro lines
3 TEOR (Bus Rapid Transit) lines
29 regular bus lines
3 commercial agencies
97 automatic distributors, of
which 50 equiped to recharge
ASTUCE contactless cards
160 ticket agents
Vehicle fleet:
28 light rail vehicles
66 optically guided
articulated buses for TEOR
218 buses
Staff:
1,171 employees
Challenge
...................................
The transport network of Greater Rouen (TCAR)
benefits from an excellent brand image and constitutes
a benchmark in the world for its technological choices,
such as the metro or TEOR. In order to modernize
the ticketing system put in place when the metro
was launched, Greater Rouen decided to launch
a contactless ticketing system.
The “contactless” ticketing project, managed
by CREA in collaboration with Veolia Transport
and all their partners aims to:
The most significant challenges were to:
conserve an image of modernity in the network;
Result
VT_Fiches_TICKETING_GB.indd 2
s peed up boarding of vehicles in order
to improve run time and offer passengers a better
transport system;
s implify fare structure by developing various
ticket options;
f acilitate access to the network and improve
traffic flow;
ffer services that respond to passenger
o
expectations, thanks to improved knowledge
of their travelling habits;
ensure flexible deployment for customers
by supporting them right through the process
of implementation;
ive access to additional services - such as selfG
service bicycle, using contactless technology
and online boutique to manage services.
increase ridership.
Veolia Transport’s solutions
............................................................................
Assisting the local authority with
technical support
alidation of specifications and drafting of the
V
functional requirements.
onitoring of all stages of the development
M
process.
ynchronization of local authority expectations,
S
technical constraints and day-to-day operations.
Improvement of transport services
ata collection and analysis enabling TCAR
D
to suggest network improvements to the PTA.
I mprovement of run time thanks to the speed
of validation and quicker passenger boarding.
Successful launch
of the “contactless”
card in
August 2008.
Objectives
...................................
Simplifying the fare structure
to make it easier to understand
E stablishment of a single reduced fare for
relevant groups (families, under 26’s, OAPs).
armonizing the fare structure:
H
• “Youth” card for the under-26;
• “Open Sesame” card for everyone;
• “Seniors” card for the over-65.
E ase of use for customers: automatic topping-up
of subscription by internet or post without
needing to go to a transit agency (2009),
reduction in administrative procedures, etc.
Increasing customer loyalty with
“Club Proximis Gold”
argeted marketing thanks to better, in-depth
T
knowledge of customers.
pecific loyalty program to win over annual
S
season ticket holders.
egular email bulletins and personalized online
R
services including discount voucher for partner
businesses.
Result
130,000 cards
distributed over 18
months.
2/3 of validations are
made with contactless
cards.
July 2010 – Photos: Veolia Environnement photo library.
. . . . . . . . .Contract
. . . . . . . facts
.................
26/10/10 23:06:57
Europe
Saint-Étienne
Saint-Étienne­– France
Launch of a “contactless” ticketing system
A comprehensive and unifying strategy
Transit authority:
Saint-Étienne Métropole
Operator:
TPAS, subsidiary
of Veolia Transport
Contract start:
2004
Contract duration:
8 years
Key figures
.................................
Passengers transported:
170,500 passengers/day,
39,408,000 passengers/year
Network:
9,175,700 km
56 lines
1,800 stops
Vehicle fleet:
35 light rail systems
145 buses
26 trolley buses
Staff:
696 employees
Challenge
...................................
With a ticketing system (now obsolete) dating
from 1993 that notably ensured intermodality with
the TER (Regional Express Train), Saint-Étienne
Métropole decided to invest more than 5 million
euros in a new contactless ticketing system to be
deployed in September 2009.
The three main challenges of this project:
The mission entrusted to TPAS as part of their
provision of technical assistance is to:
ut in place efficient technology in the Greater
p
Saint-Étienne area;
develop a ticketing system that is integrated
at regional level, including the TER and urban
networks;
launch a multipurpose card.
s upport and advise Saint-Étienne Métropole
on the selection and development of technical
solutions;
anage the technical and commercial
m
relationship with the ERG-Parkeon Group,
which was awarded the equipment contract,
in controlling all the components of the project;
s teer the project in collaboration with the various
players at local and regional level, and to
encourage the development of intermodality
by means of an integrated system as well as the
use of a “contactless” card.
Veolia Transport’s solutions
............................................................................
A comprehensive and unifying strategy:
A technical support group centred
on cooperation and transparency
nalysis of technical solutions and
A
recommendations to Saint-Étienne Métropole.
onthly progress meetings with Saint-Étienne
M
Métropole, weekly meetings with the ERG Group
and frequent contact with the PTA and TPAS.
Expertise in servicing modern and
innovative ticketing systems
anagement of the project by a technical
M
officer from TPAS/Veolia Transport to define
and validate that the general and detailed
technical specifications are in line with the
objectives of the project.
Engineering support and consulting from
Veolia Transport Ticketing Unit who posess
extensive expertise in ticketing systems.
VT_Fiches_TICKETING_GB.indd 3
Objectives
...................................
Company-wide approach that includes
all internal competences
roject management by a ticketing system
P
manager in charge of leading a cross-disciplinary
team of 12 people – integrating commercial,
operational, technical, IT, quality control,
communication, financial resources and HR
functions.
roject coordination by means of regular
P
internal business communication.
A pioneering role in the effective
implementation of integration
he current magnetic ticketing system
T
is already integrated with the TER in the
Firminy– Rive-de-Gier sector. Extension of the
perimeter to encompass other rail services
in the Rhône-Alpes region, envisaged within
the framework of the regional card “OùRA!”
articipation in working groups at Rhône-Alpes
P
regional level with the operators of urban
services in Lyon, Grenoble and Valence.
July 2010 – Photos: Veolia Environnement photo library.
. . . . . . . . .Contract
. . . . . . . facts
.................
26/10/10 23:06:59
Europe
. . . . . . . . .Contract
. . . . . . . facts
.................
Transit authority:
Local council of “La Gironde”
(CG33)
Operator:
Cartrans Gironde with Citram
Aquitaine (subsidiary of Veolia
Transport) as main transporter
Contract start:
1 September 2006
Contract duration:
6 years
The Gironde Region­– France
A ticketing system that guarantees reliable
distribution of revenue between operators
Challenge
...................................
In June 2006, the local council of “La Gironde” (CG33)
published a call for tenders in order to acquire
a contactless ticketing system, to modernize
and also to harmonize all the existing systems
in the county.
The local council’s objectives were to:
In response to this call for tenders, Veolia Transport
created the company Cartrans Gironde Service
along with nine other interurban transport
operators in “La Gironde”. Their mission
is to provide and administer the new system
developed by ERG.
. . . . . . . . .Key
. . .figures
.....................
Passengers transported:
16,438 passengers/day
4,800,000 passengers/year
Network:
64 regular lines
8,000 stops
374 towns served
Vehicle fleet:
300 coaches
cquire an intermodal and integrated ticketing
a
system that allows compatibility of transport
tickets between the interurban and urban
network of the Bordeaux urban community;
i mplement a reliable system of revenue
redistribution between the various operators;
cquire reliable statistical data in real-time
a
in order to obtain a fine-tuned knowledge
of how passengers are using the network;
repare the launch of the new system to the
p
customers.
Veolia Transport’s solutions
............................................................................
Technical assistance for the local authority
articipation in the choice of technology and
P
integration guidelines.
ssist with setting parameters, thanks to an
A
extensive knowledge of the territory.
F ield evaluation of the feasibility of technical
operations.
Efficient project management
Putting an experienced (internal) team in place:
a generalist for technical and functional
administration, a maintenance manager and
a commercial assistant.
key contact person, commissioned by
A
Citram-Veolia Transport to pilot the launch
and set the parameters of the ticketing system,
acting as the liaison between CG33 et ERG.
n IT expert, commissioned by Citram, to develop
A
the technical functionalities of the system and
ensure that it functions optimally.
Reliable redistribution of revenues
Systematic validation when boarding vehicles:
identification of lines most used by the customer
is made easier, even when the journey includes
transfers.
VT_Fiches_TICKETING_GB.indd 4
Objectives
...................................
efore redistribution, revenue is put into an
B
account – managed by Cartrans Gironde –
in which every transport operator has a positive
or a negative balance.
onthly breakdown of revenue by the ticketing
M
system manager. This is guaranteed between
interurban transport operators and the urban
network of Bordeaux.
eliable redistribution of revenue thanks
R
to Citram’s expertise and local knowledge.
Improvement of the transit service thanks
to data collected
ransfer and analysis of data, thanks to the
T
GPRS system that allows vehicles to communicate
statistics without having to return to the depot.
ervice improvement proposals supported by
S
ridership data provided by the ticketing system.
etter knowledge of mobility habits and
B
customer needs enabling the introduction
of targeted marketing initiatives.
July 2010 – Photos: Veolia Environnement photo library.
gironde
26/10/10 23:07:00
Europe
Nice­– France
. . . . . . . . .Contract
. . . . . . . facts
.................
Transit authority:
Communauté Urbaine Nice
Côte d’Azur (NCA) which brings
together 27 bouroughs
Operator:
ST2N, subsidiary
of Veolia Transport
Renewal
of contract:
July 2004
Contract duration:
7 years
. . . . . . . . .Key
. . .figures
.....................
Passengers transported:
54 millions passengers/year
Network:
117 lines
1 Light Rail line - 8.7 km
4 Park&Rides
Vehicle fleet:
20 light rail systems
369 buses
Staff:
1,034 employees
Pioneer in ticketing
Challenge
...................................
In 1999, ST2N (in partnership with the PTA),
was the first network in the world to introduce
the smartcard ticketing system on its buses,
using technology from Calypso (“contactless”
microprocessor card). The Regional Interoperability
Charter, signed in 2007, aims to harmonize
the various ticketing systems and to develop
a multimodal fare structure within the
Alpes-Maritimes region. This project needs further
development of the “contactless” ticketing systems
currently used by ST2N.
ring the contactless ticketing system of the
B
Lignes d’Azur network, which was created in
2004, up to date.
evelop the fare structure and assure greater
D
reliability in the monitoring of revenue, thanks
to the new ticketing system tools.
e associated with the integrated project
B
launched by the Alpes-Maritimes region,
in preparation for the 2009 launch of an
integrated ticketing system.
Veolia Transport’s solutions
............................................................................
As a major player in the field of ticketing systems
since 1999, Veolia Transport, in partnership with
NCA, responds to both needs of the passenger
transit market and the ticketing, which are
undergoing a complete transformation.
Piloting the way – recognized experience
ecognized technical expertise in the
R
management of interfaces between cards
(sales, validation and control) and the backoffice system.
Ten years of experience in the management
and monitoring of ticketing operation data,
allowing the network to optimize its service
according to the travelling habits of passengers.
Over 15% reduction in fare evasion
within five years, thanks to the
implementation of the new ticketing
system and systematic validation.
VT_Fiches_TICKETING_GB.indd 5
Objectives
...................................
Taking the lead in innovation
999: World premiere on Nice buses operating
1
a smartcard ticketing system using Calypso
technology (“contactless” smart card).
A wholistic approach to simplify use
and seduce passengers
eal time information at stops through 2D
R
flashcode, NFC and SMS technologies
personalized online space (internet and
A
mobile internet) providing cards top-up and
automated alerts
BPASS, the first NFC mobility solution in Europe:
• purchase and validation of tickets from an NFC
mobile
• Real time information and additional services
(arrival times, traffic disturbances, local maps
and events...)
• A new tool to explore the city and pass easily
from one mode to another
July 2010 2009 – Photos: Veolia Environnement photo library.
Nice
26/10/10 23:07:04
Europe
Land of BadenWürttemberg
Land of Baden-Württemberg
germany – KreisVerkehr Schwäbisch-Hall
First ticketing system in Germany to use the nationwide,
interoperable standard
Transit authority:
KreisVerkehr Schwäbisch-Hall
Operator:
Stadtbus Schwäbisch Hall,
subsidiary of Veolia Transport
Contract:
Concession for 14 lines
. . . . . . . . .Key
. . .figures
.....................
Population served:
70,000 inhabitants in the
Schwäbisch-Hall district
which has a total
of 188,000 inhabitants
Passengers transported:
7 million passengers/year
Network:
400 km of lines
Vehicle fleet:
63 buses (20 articulated)
Staff:
105 employees
Challenge
...................................
In 2001, the principal German Transit Authorities
and transport operators decided to adopt, develop
and implement a nationwide, interoperable
standard. This public transport core application
standard became the benchmark for all the
management tools and electronic fare equipment
in Germany.
For Stadtbus Schwäbisch Hall and Veolia Transport,
it involved :
In 2006, Schwäbisch-Hall became the first
district in Germany to develop and launch (with
Veolia Transport acting as a partner in the pilot
scheme) a ticketing system using this standard
on a smartcard – the card is called the KolibriCard.
This new ticketing system has been 50% financed
by the Land of Baden-Württemberg.
s aving time and resources by reducing the
proportion of sales transactions conducted
by drivers (one trip and multi-trip tickets);
s upporting KreisVerkehr Schwäbisch-Hall in
managing an automated fare collection system
project: the tariff is calculated on the basis of
usage (origin – destination) then deducted from
the amount pre-charged on the customer’s card;
Veolia Transport’s solutions
............................................................................
The KreisVerkehr Schwäbisch-Hall (KSH), is a body
that is owned 50/50 by the district of SchwäbischHall and local transport operators. Stadtbus
Schwäbisch Hall (SSH), subsidiary of Veolia Transport
was the partner in the pilot scheme.
team dedicated to supporting the project: team
A
of 3 people (operations manager, marketing
manager and dispatcher) to accompany KSH
and the industrial partner (Höft & Wessel).
Result
r eplacing the existing obsolete system by
switching from paper-based technology
to a contactless system for those customers
who travelled occasionally;
uaranteeing the success of the KolibriCard
g
and winning passengers acceptances of the
check-in/check-out validating system.
Excellent coordination with KSH
Fewer barriers to
mobility, thanks to
simplification of the pricing and
ticketing systems. Improvements
in punctuality brought about
by a reduction in the number
of transactions carried
out by drivers.
Objectives
...................................
oordination by SSH of customer relations and
C
development of the ticketing system for all
operators in the district.
Speedy implementation of a reliable
and modern ticketing system
uick transition: there was a short overlap period
Q
with the old ticketing system.
Launch by SSH of a WiFi communication system,
ensuring the rapid transfer of ticketing data from
the bus to the central server, managed by KSH.
tatistical analysis of data, allowing greater
S
reactivity in the development of services, pricing,
implementation of parameters and more
consideration for the mobility needs of customers
and inhabitants.
Strong backing from passengers
unique pass (KolibriCard) allowing greater
A
accessibility to the entire transport network
of buses and trains in the district.
implicity of use, linked to automatic fare
S
calculation and electronic payment for the
journey. When the credit on the card reaches
a minimum limit, a deduction is made from
the customer’s bank account in order to reload
the KolibriCard.
ustomer-oriented approach, SSH used journey
C
statistics to propose a ticket that was adapted
to the needs of customer mobility by means
of customer mailings (with the customer’s prior
consent) and compliance with German law.
July 2010 – Photos: Veolia Environnement photo library.
. . . . . . . . .Contract
. . . . . . . facts
.................
utomatic collection of revenue, securing
A
customer payments and revenue sharing
(clearing house) managed by KSH.
VT_Fiches_TICKETING_GB.indd 6
26/10/10 23:07:06
Europe
Nancy
Nancy­– France
A new ticketing system in the Greater Nancy area
An exemplary launch from the passenger perspective
Transit authority:
Urban community
of Greater Nancy
Network brand:
Stan
Operator:
Connex Nancy, subsidiary
of Veolia Transport
Contract start:
2002
Contract duration:
Extension to 31/03/2011
. . . . . . . . .Key
. . .figures
.....................
Passengers transported:
20 million journeys/year,
25.4 million validations/year
Network:
24 lines (one light rail line)
1,050 stops
Vehicle fleet:
25 light rail vehicles
30 GO buses
149 GNV buses
15 minibuses
Staff:
805 employees
Challenge
...................................
The Lorraine Inter-modality Charter, launched on
the initiative of the Regional Council of Lorraine, and
widely supported by Greater Nancy, was signed
by the 16 PTAs in the district. It aims to facilitate
and encourage mobility on all passenger transport
lines in the region.
Develop integration – including integrated fares:
In order to increase the existing links between the
areas of Nancy, the Urban Community of Greater
Nancy, the Mixed Suburban Transport Syndicate
of Nancy and the Community of Communes of
Pompey decided together to deploy an integrated
contactless ticketing system on the two urban
networks, the suburban network and the TER
(Regional Express Train) network. This was based
on the Lorraine card “SimpliCités”.
Result
VT_Fiches_TICKETING_GB.indd 7
pload tickets for the 4 networks: Stan, Sub,
u
Le Sit and Métrolor on all “SimpliCités” cards;
launch the MixCités fare structure which permits
travel on the 3 networks of the Greater Nancy
area: Stan, Sub, Le Sit and on Métrolor lines
(TER Lorraine) within the framework of a fare
integration agreement.
Ensure the success of the launch of the ticketing
system from the passenger perspective:
btain the support of passengers for the new
o
system;
encourage systematic validation;
romote the “SimpliCités” card and public transit
p
in the entire Greater Nancy area.
Veolia Transport’s solutions
............................................................................
Veolia Transport assisted the Urban Community
of Greater Nancy in the coordination of the strategy,
communication plan and its deployment for the
3 urban and suburban networks of the Nancy
region, in a context of interoperability with
Métrolor (TER Lorraine):
steering of the Joint Implementation Group;
c onsultation with, and selection of
communications agencies;
For a month,
66 people were on hand
to conduct information
missions, accompany
passengers and promote the
system throughout the
Greater Nancy area.
Objectives
...................................
c oordination and follow-up on communication
through paying extra attention to technical
deployment and the specificities of each
network.
Coordination of a seven-month
information and promotional campaign
aimed at the general public
hoice of a common motto for the three
C
networks: “It’s as easy as…”
irtual marketing: launch of an Internet site,
V
“simplecomme.com”, to promote the new
ticketing system and collect customer feedback
and requests through an on-line forum.
ass production and coordinated distribution
M
of personalized “SimpliCités” cards for school
and annual subscriptions of the 3 networks.
L aunch of a internet Game-contest: video and
photograph contributions submitted over the
Internet and rewarded every month.
L arge-scale public poster campaigns under
the theme “It’s as simple as…”
roduction of themed “How to use…” guides
P
for each network and customer group.
Action and support plans for ticket agents.
L arge staff presence in the field at the time
of launch.
Permanent link with the media.
In 2010, a new internet site provides numerous
additional features, including online top-ups,
loyalty programs and personalized alerts.
July 2010 – Photos: Veolia Environnement photo library.
. . . . . . . . .Contract
. . . . . . . facts
.................
26/10/10 23:07:08