Intermédiaire + / B2 Compréhension orale Fiche de réponses 7

Intermédiaire + / B2
Compréhension orale
Fiche de réponses
7
Vodafone advert banned / row over teacher advert
1. Find the required information in Audio 1 and Audio 2:
Information
Campaign involved
Vodafone advert banned (audio 1)
row over teacher advert (audio
2)
Vodafone
Campaign to attract more
teachers
The controversial element in
Sexual content
their ads
Visual contents of the ads
The ads trivialize the
teaching profession
Show people flirting by sending Show people with no heads
text messages
walking around
Use your head, give up your
humdrum profession for a
more challenging one
Oral message conveyed
No info
Public reactions to the ads
The ASA and ITC have received Unions showed their
lots of complaints
disagreement
Measures taken
Ads will be withdrawn from
recent
newspapers
and No definite measures taken
commercials will be rescheduled
Who took those measures
The ASA and ITC
©Maison des Langues, Université de Poitiers, 1997-2006
Intermédiaire + / B2
Compréhension orale
Script
7
Vodafone advert banned / row over teacher advert
Vodafone advert banned (audio 1)
The mobile phone company Vodafone has been ordered to withdraw its recent newspaper
adverts and reschedule its television commercials because of their sexual content. Vodafone's
campaign showed couples flirting by sending text messages. The ASA and the Independent
Television Commission ruled against the adverts having between then received more than a
100 complaints.
Row over teacher advert (audio 2)
A row over a new advertising campaign designed to attract more teachers is reported in the
Guardian. The Television advert showed people walking around with no heads and urged
viewers to use their heads and give up humdrumjobs for a more challenging profession.
Unions are unimpressed. The National Union of Teachers says the adverts trivialize the
profession.
©Maison des Langues, Université de Poitiers, 1997-2006