3 magazines art de vivre

3 MAGAZINES ART DE VIVRE
DU JARDIN À L’ASSIETTE, L’ART DE VIVRE DANS NOS RÉGIONS
20
16
Mediaobs
3 publications of the group Editions Hubert Burda,
A publisher specialized in Art of Living magazines :
Editor of,
Saveurs
the magazine of
gourmand art of living
collection is directed by the same team as SAVEURS.
The
Sylvie Gendron, Editor-in-Chief, has been leading the success of
distribution and esteem of SAVEURS for several years.
Advertising sales is managed by
Mediaobs
le magazine de l’art de vivre en régions
Mediaobs
The word of the editorial board
A unique magazine which approaches themes as varied as
Sylvie Gendron
Chief Editor
Nathalie Desanti
News Editor
the nature that surrounded us, its fauna, its flora; its garden, the
one in which we invest ourselves, boots in our feet; creative hobbies to indulge ourselves; the cuisine of seasonal products; the
richness of our French soils… Vast content which answers to all
of those desires of simplicity and natural in which we find ourselves more and more. Far from fashion trends, Esprit d’ici advises
a new art of living, ingrained and modern at the same time. An
authentic and sustainable magazine…
TRADITION AND NATURE ARE SEDUCTIVE
1. A NEED TO CHANGE RHYTHM
Slow food and others (75% of Europeans dream of slowing down)
2. GASTRONOMY OF SEASONAL AND REGIONAL PRODUCTS
Pleasurable cuisine, very much in vogue
3. PASSION FOR GARDENING
1 in 3 French people dream to have a fruit or vegetable garden (Ipsos)
4. ORGANIC IS NOT JUST A PASSING TREND
A necessity, a form of protection
5. ECOLOGICAL AWARENESS CONTINUES TO GROW
Concern over the state of the planet
6. STRONG GROWTH IN GREEN TOURISM AND HIKING
2015 SUCCESS
+26%
OJD 2014 vs 2013
35% of summer trips
7. EXCEPTIONAL SALES KIOSK
2nd highest increase of magazine in %
T R A D I T I O N A N D N AT U R E A R E S E D U CT I V E
cultivates the essential values
of today: natural and authentic
increases the value of nature and our heritage :
tradition, savoir-faire, recipes, regional products
approaches themes such as
garden, cuisine, home, well-being,
nature, tourism…
conveys values of conviviality
for readers looking for a new art of living,
authentic and natural
A T R A N S V E R S A L A N D I N N OVAT I V E C O N C E P T
GENERAL ART OF LIVING
Garden, home, cooking, regional products…
AUTHENTIC
APPEARANCE
Idealized nature
Dream Ideas
Nature experiences,
integrated ideas for projects
SPECIALIZED KNOWLEDGE
Mono-thematic: home,
garden or cuisine
POSITION IN THE MAGAZINE MARKET
EDITORIAL POSITION
T
he strongest issue of the new generation of slow media
• A tested and validated concept in several European countries
• A clear reading commitment
E
xceptional numbers of diffusion
2nd highest increase of magazine in %
2015 SUCCESS
+26%
OJD 2014 vs 2013
A
selective target
• 35-54 years
• Upper class
• High income
S
traight to the point in reality
• Need to change rhythm
• Passion for home-made (cooking, decoration, garden…)
• Increase in power of the bio, of made in France, of local and proximity
MEDIA ASSETS
LAUNCH
March 2012
PERIODICITY
Bimestrial
FORMAT
230 x 297 mm
DIFFUSION
62,568 copies (OJD 2014-2015)
2nd highest increase
of magazine in %
SALES PRICE
4.80€
RATE PER QUARTER PAGE
7,300 euros
IDENTITY
2015 SUCCESS
+26%
OJD 2014 vs 2013
le goût de nos régions
The word of the editorial board
Sylvie Gendron
Chef Editor
Nathalie Desanti
News Editor
LE BON GOUT DE NOS REGIONS!
The Esprit d’ici family extends with the arrival of a new magazine
entirely dedicated to cooking.
For more than 2 years, the Esprit d’ici teams cross France and
they are sharing their discoveries and meetings.
They are really rich in culinary tradition, products protected designation of origin, emblematic dishes, exceptional artisans, and
passionate people that the idea to launch Cuisine d’ici has been
imposed as evidence.
Cuisine d’ici, in its approach and its concept, extends the values
of Esprit d’ici: authentic, ingrained, modern and responsible.
CONCEPT
Authentic and close to its readers, Cuisine d’ici a magazine of proximity which tells the wealth greedy of the French regional soils, the
history of their kitchen and the story of the men and women who
defend its good taste.
Cuisine d’ici complete and Esprit d’ici offers recipes and seasonal
products, in addition to the ability to discover craftsmen, markets,
tables, producers, wines, regional dishes, the table- wares, subjects related on the transmission and the history of the French local
cuisines.
POSITIONING
Authentic
Home-made
Savoir-faire
Transmission
CONCEPT – POSITIONING
IS SEQUENCED IN ABOUT TWENTY SECTIONS
Le Goût des Autres
On s’en parle…
Début de Saison
Lieu de Vie
La p’tite Histoire
Appélation protégée
Métier en bouche
24 Heures avec
Menus de Saison
Mon cahier de recettes
Pleine Saison
Fromage de Pays
100% fait maison
CONTENT
LAUNCH
March 2014
PERIODICITY
Quarterly
FORMAT
230 x 297 mm
DIFFUSION
35,830 copies
SALES PRICE
5€
FULL-COLOUR PAGE
7,300 euros
IDENTITY
le magazine des nouveaux jardiniers
Mediaobs
The word of the editorial board
Sylvie Gendron
Chef Editor
In the garden, the nature set out again and the desire to do some
gardening takes us.
Jardin d’ici, we created it at your image: curious, generous, proliferated ideas, supportive and respectful.
In ours and yours, children are welcomed in the garden, we are
gardening together, we share its benefits, we experiment, we inform each other about the latest finds, we skim the plants, we
recycle…
With Jardin d’ici, gardening is a pleasure and the garden is a
place to live in any season. And because the garden would be
nothing without the gardeners, come and do the honors!
CONCEPT
Authentic and close to its readers, in line with Esprit d’ici and
Cuisine d’ici, Jardin d’ici offers to its readers a moment of break
around the garden. We visit marvelous gardens, we discover indispensable tools, we glean advices of seasonal work, we peck professional tips and tricks.
POSITIONING
Place of life and expression, the way to live the garden has changed,
Jardin d’ici substantiated for the neogardeners, passionate as amateurs. It gives the desire to enjoy better our gardens, our terraces
and our balconies.
CONCEPT – POSITIONING
AUTHENTIC, NATURAL, GOURMAND, RESPONSIBLE
Je m’inspire pour mon jardin
J’apprends de nouveaux gestes pour le rendre plus
productif, plus respectueux de l’environnement et
l’embellir
Je m’instruis sur la nature et ses bienfaits
Je développe ma créativité avec des réalisations de
qualité
Je puise de nouvelles idées pour cuisiner et
conserver mes récoltes
Je découvre des jardins qui ont une âme
Je repère des initiatives vertes locales dont je peux
m’inspirer
Je renforce mon bien-être grâce aux plantes
Je partage des valeurs et des savoir faire avec ceux
qui me ressemblent.
CONTENT
LAUNCH
February 2015
PERIODICITY
Quarterly
FORMAT
230 x 297 mm
DIFFUSION
100,000 copies
SALES PRICE
5.90€
FULL-COLOUR PAGE
7,300€
IDENTITY
TO RECAP
3 innovative concepts - 1 new generation of magazine
Responsibility, authenticity, regions, local soils…
LE MAGAZ INE
DES NOUVEAUX
JARDINIERS
L E M AGA Z I NE DE
L’A RT DE VI VRE
EN RÉG I O N
2015 SUCCESS
+26%
OJD 2014 vs 2013
180,000 COPIES
LE GOÛT
DE NOS
RÉGIONS
STANDARD
Page
Double page
1/2 page h
1/2 page w
1/3 page w
1/3 page w
1/4 page
230 mm x 297 mm P.P.
460 mm x 297 mm P.P.
105 mm x 257 mm P.P.
190 mm x 123 mm F.U.
190 mm x 80 mm P.P.
190 mm x 60 mm P.P.
105 mm x 123 mm F.U.
> DEADLINE : D-30 > PRINTING : offset, trame 150 > BINDING : perfect bound
> TECHNICALS : CYMK PDF 1.3 + color proof. We needed 5mm of bleed and crop marks.
For the double pages, please send us 2 simple pages.
SPECIAL
Encart
Gatefold
FO R M AT S
LE MAGAZ INE
DES NOUVEAUX
JARDINIERS
Direction
Corinne Rougé
[email protected]
01 44 88 93 70
Marie-Noëlle Maggi
[email protected]
01 44 88 93 77
L E M AGA Z I NE DE
L’A RT DE VI VRE
EN RÉG I O N
Team Commercial
Sandrine Kirchthaler
[email protected]
01 44 88 89 22
Marketing Direct
Xavier Personnaz
[email protected]
01 44 88 97 70
Alexandra Horsin
[email protected]
01 44 88 89 12
Célestine Démory
[email protected]
01 44 88 93 78
C O N TACT S
LE GOÛT
DE NOS
RÉGIONS
Studio
Cédric Aubry
[email protected]
01 44 88 89 05