Press Releases

ASSIA Smart Vectoring Makes 100 Mbps DSL Profitable
Smart Vectoring Software Shows that Effective Management in Multivendor Networks and
Mixed/Non-Vectored Environments Helps Drive Successful Roll Outs
REDWOOD CITY, Calif. — May 15, 2013 — ASSIA, Inc., a leading solutions company for
broadband service providers, today introduced Smart Vectoring, management software to
accelerate the profitable and immediate deployment of 100 Mbps vectored DSL services.
ASSIA Smart Vectoring software continuously monitors and optimizes these highly sensitive
25 to 100 Mbps vectored DSL services, and is designed to enable service providers to reduce
their vectored-network operation and deployment costs by up to 60 percent. ASSIA Smart
Vectoring runs on all DSLs, even non-vectored, and helps accelerate vectoring deployments by
continuously preparing the entire DSL network for the introduction of vectoring and by
delivering speed increases in the most profitable places, at the right time.
Initial trials show that Smart Vectoring management software significantly improves all
vectored DSL equipment types to upgrade the network gradually, while simultaneously
managing vectored and non-vectored lines, along with all the other impairments of DSL
networks that vectored equipment cannot address. Designed by the ASSIA engineers who
pioneered vectoring, Smart Vectoring provides a comprehensive solution for service
providers to enable them to maximize their return on capital investment including:
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prequalification of the speed gain and profitability of any copper line’s conversion to
vectoring,
retention and increase of service provider’s current investment through the
performance improvement of all DSLs (newly vectored, as well as existing DSLs) as
vectoring is introduced incrementally or en masse,
normalization of high vectoring performance gains regardless of which
DSLAM/equipment is selected by a service provider,
improved customer satisfaction that corresponds to fewer trouble calls, dispatches,
and streamlined customer care operations.
Smart Vectoring reduces the possibility of dramatic cost increases that can occur with the
introduction of unmanaged vectored lines into a DSL access network. This is because Smart
Vectoring deals with the remaining network-trashing noises that vectoring exposes but
cannot cancel or address.
“Deploying vectored VDSL successfully requires more than installing new hardware,” said
Stephen Wilson, senior analyst at research firm, Analysys Mason. “Management software is
essential to deliver full performance and minimize infrastructure investments. ASSIA’s Smart
Vectoring has shown it can help service providers plan, deploy, and manage vectored VDSL and
meet their key objectives of preserving vendor choice, supporting infrastructure coexistence, and
maximizing return on investment.”
Smart Vectoring addresses misconceptions about vectoring
ASSIA’s Smart Vectoring solution addresses current misconceptions about vectoring. Today,
the most prevalent misconception is that service providers must deploy all vectoring
equipment from a single vendor and upgrade all network equipment and CPE equipment or
firmware at once to support “zero-effort” vectoring. Rather, ASSIA asserts that thanks to
vectoring management, service providers are free to deploy vectoring equipment from
multiple sources in their networks, and to gradually upgrade equipment based on customer
and business priorities.
Additional misconceptions include claims that vectoring management is not required.
However, ASSIA’s experience managing nearly 70 million DSLs indicates that management is
required, especially for reducing interference that vectoring exposes when it cancels
crosstalk; simultaneously deploying vectored and non-vectored lines; enabling gradual
upgrades to vectoring; and attaining the highest possible speeds from vectored lines,
exceeding 100 Mbps.
“ASSIA’s Smart Vectoring helps service providers conduct a smooth transition to vectoring
and enjoy significant performance gains immediately,” said Dr. John Cioffi, CEO and chairman
of ASSIA. “Many of ASSIA’s customers have asked to use ASSIA’s Smart Vectoring software to
address field issues with previously unmanaged and consequently poorly performing vectored
equipment that had been delivered with exaggerated promises by many lead hardware vendors.”
For more information about Smart Vectoring, contact ASSIA at [email protected] and visit
the Smart Vectoring resource center at www.assia-inc.com/smartvectoring.
About ASSIA, Inc.
ASSIA, Inc. is a strategic and trusted solutions vendor to broadband service providers
worldwide. ASSIA solutions enable providers to grow revenues, increase customer
satisfaction, improve operational efficiencies, and deliver new multimedia content to the
broadband-enabled home. ASSIA has more than 70 million broadband lines under contract
with top-tier service providers worldwide and is backed by strategic investors, including
AT&T, Mingly China Growth Fund, SFR Development, Sandalwood Partners, Sofinnova
Partners, Stanford University, Swisscom Ventures, T-Ventures, and Telefonica. For more
information, visit www.assia-inc.com.
Expresse is a registered trademark of ASSIA, Inc.
“ASSIA” is an acronym for “adaptive spectrum and signal alignment.”
Contact:
Todd Lane
Trainer Communications
(415) 225-3397
[email protected]