Trust - Digiworld Summit

Forum Smart City
DIGITAL TRUST CITY
Building a city of trust
17 November 2016
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Trust
Source: Jungle Book Walt Disney
Trust is not to buy, you deserve it!
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Digital usages
A high level of usage by French people (2016*)
83% connected to the Internet among which 87% every day
 Smartphone internet connection for 53% of internet users
 83% e-commerce users
 34% sharing economy users
 17% equipped with IoT

* Baromètre de la Confiance des Français dans le numérique (édition 2016) CDC, ACSEL, La Poste
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Trust and digital usage
The paradox

37% of daily users are confident about Internet usage
 Shared perception that despite risks Internet is paramount
 ‘blind’ confidence about new media or app (pokemon go !)
 Dehumanisation generated by an over-use of digital services leads to mistrust, disengagement or
disinterest
 Sharing economy, peer2peer app and services, user first approach as a mean to reinforce confidence
 Progressive level of confidence: e-gov, e-commerce, sharing economy, cloud
 Declining level of confidence: e-banking and social networks
Baromètre de la Confiance des Français dans le numérique (édition 2016) CDC, ACSEL, La Poste
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Trust and digital usage
Usage
e-banking
prudent
confident
20%
10%
Social
network
e-commerce
e-gov
moderate
suspicious
43%
19%
reluctant
8%
Sharing economy
Cloud
Baromètre de la Confiance des Français dans le numérique (édition 2016) CDC, ACSEL, La Poste
Confiance
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Trust is fragile
Large exposure of risks and cybersecurity
 Data breach, identity theft…
 3/4 of companies still without a formal recovery plan
 New threats
- IoT
- Connected vehicules
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Trust is fragile
81% of Internet users are hampared by commercial use of personal data
 59% of Internet users are not interested by geolocation for getting special commecial offers
 59% of Internet users declare as a threat, collection of personal data by insurance companies
 But 42% of Internet users agree that companies or public institutions can use personal data to

customise services


81% of Internet users declare that Internet individual protection is insufficient
69% of Internet users declare however being aware of risks
Baromètre de la Confiance des Français dans le numérique (édition 2016) CDC, ACSEL, La Poste
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Trust and smart city
Trust is key for smart city
 Smart city as a mean for re-establishing citizens’ confidence
 Smart city as a mean to promote innovation and technology
 The city as a trusted third-party for smart city.
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Trust and smart city
++services for citizens dependent on a trustful environment
Data breach
Confidence
User protection
User experience
Malware and
other
viruses
Identity theft
Personal data
and urban
data
Smart transportation
and mobility
Surveillance
Smart environnement
et living
Remote
control
Smart money
Autonomous
vehicules
Smart energy
Smart administration
Smart health
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Confidence constituents in smart city
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Trust and smart city
Usage value and adoption rate are two key markers of confidence in smart city
Public and private engagement is key for reinforcing users’ confidence in
personal and urban data usage
Different approaches can be experimented, some of them being discussed by
the panel