PODON OPALON préfabriqués conteneurs Steel Structure

LOGO USING GUIDELINES
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OPAL ON
PREFABRİK YAPILAR
İNŞAAT SANAYİ VE TİCARET ANONİM ŞİRKETİ
01PODON
02
DEFINITION OF LOGO
03
LOGO DIMENSIONS
04
USE OF OUTER AREA
05
COLOR DEFINITION
06
COLOR VARIATION
07TYPOGRAPHY
LOGO USING GUIDELINES
08
CORRECT / WRONG USAGE
09
MEDIA CENTER
01. Podon
PODON, structures have been designed just for Modular System Steel Building Solutions
with the wet grass.
• Compact, fast construction time, durable structure, long service life, are among the most
preferred product with easy transport and installation.
Major application areas are listed below.
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Hospitals
Hotels
Cafeterias
Life Units
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Schools
Villas
Accommodations
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WC - Shower Units
Offices
Dormitories
Opalon Prefabricated Structures / PODON Logo Using Guidelines
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02. Definition Of Logo
PODON is a sub-brand formed with the combination of words “POD” and “ON”
POD: Refers to the building being modular with wet floors;
ON: Refers to ONUR Contracting Group of companies.
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Opalon Prefabricated Structures / PODON Logo Using Guidelines
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03. Logo Dimensions
Ratio of the width of expressions of “POD” and “ON” forming the typography of the logo are shown below. In all areas of usage, all
resizing must be done within the framework of specified ratios and with taking consideration of the defined ratios.
x1,3
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x1
Opalon Prefabricated Structures / PODON Logo Using Guidelines
Logo can be applied in different sizes as required by the design and purpose of use. Depending on the need in expanding or contracting the
logo, logo must be resized proportionately and must be applied in the recommended minimum height values.
x 3,6
x1
7 mm
Logo Proportion
Minimum Height 7 mm
Logo’s height width ratio is defined as 1 / 3,6. Depending on
the need logo must definitely be expanded or contracted in
this ratio.
Depending on the need, the smallest use of
logo is recommended to be in 7mm.
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04. Use of Outer Area
It is essential to leave a blank area around the logo in order for logo to be visually perceived at the maximum level.
Depending on the need; any text, image, photo, drawing and any such graphical element must be placed outside of the minimum blank area.
a
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a
a
a
a
Measurement
Outer Area
Minimum Area for Frame
In using outer area, the height between the upper
border of the triangle forming the logo and upper
border of logotype “Opalon” is taken as the
measurement.
Border area outside the logo must be applied evenly at
the right-left, up-down and corners of the logo.
With the minimum border ratio specified, logo is
enabled to be perceived visually at maximum level.
Opalon Prefabricated Structures / PODON Logo Using Guidelines
05. Color Definition
Red used in the logo denotes to activism and dynamism in physical terms and determination and resolution in emotional terms.
Blue colour used in typography refers to reliability.
White colour which encompasses all colours in itself symbolises nobility, stability and continuity.
FERRARI
RED
PANTONE 185 C
CMYK
0 100 100 0
RGB
223 0 36
HEX#df0024
LOWE’S
BLUE
PANTONE 7687 C
CMYK
100 72 0 18
RGB
41 61 130
HEX#293d82
Digital or print media application of the logo must be done in accordance with the defined colour codes. Colour tone might show slight differences depending on the
colour perception of the material used. For print publications PANTONE and CMYK, for digital publications RGB and HEX colour codes must be used in defined ratios.
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06. Color Variation
Sample usage of logo on white and coloured background depending on the design need when it is required to use logo outside of its original
colour usage are determined as shown below.
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Use of logo with its original colours on white
background.
Use of logo with its original colours on blue
background.
Use of logo on red background.
Use of logo on blue background.
Black and white use of logo on white background.
Black and white use of logo on black background.
Opalon Prefabricated Structures / PODON Logo Using Guidelines
07. Typography
TRAJAN PRO
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
TRAJAN PRO / BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
DIN PRO
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
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08. Correct / Wrong Usage
Logo must be used in accordance with all visual rules covering style, colour, typography, size, ratio etc. It should not be applied in any media
contrary to defined rules, in deformed way and by using different font types.
PODON
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Opalon Prefabricated Structures / PODON Logo Using Guidelines
09. Media Center
Logo must be used with relevant file formats produced for applications in print and digital environments in order for logo to achieve
successful and quality outcome.
Protocol on file naming:
File format
You can reach Logo files by scanning
QR code or using the link below.
http://www.opalon.com.tr/en/media-center.html
PODON-Standard-CMYK.jpg
Vectorial logo files (EPS, AI, ID, PDF etc.) can be expanded
at big scales without any loss of quality.
In print applications like catalogue, brochure, banner,
insert etc. Logo’s 4 colour CMYK version must be used.
Name of
logo
Version of the
logo
Colour version
In web based applications Ms. Office (word, excel, power
point) and video applications, Logo’s RGB version must
be used.
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