Advertising Management - Champlain Regional College

Minimum Admission Requirements
In order to be admitted to a program leading to a Diploma of College Studies (DEC),
candidates must possess a Quebec Secondary School Diploma including CST 4 Math.
An applicant can also be admitted having completed a level of education that is deemed
equivalent by the College.
Students who have not successfully completed CST 4 should contact our Admission Officer
for additional information.
For detailed admissions requirements please refer to the Admissions Handbook.
Admission Priorities
Even if candidates to programs meet the requirements of the Règlement sur le regime des
études collégiales, they may be refused admission because of the lack of spaces.
In this three-year diploma option, students will develop the basic skills required for
planning, creating and implementing advertising and marketing communications
activities. The Advertising Management option is designed to provide students
with a well-rounded understanding of the technical, creative, and business aspects
of the advertising industry. Students will learn the importance of advertising in the
marketing mix while practising their business, creative and client-servicing skills. The
option concludes with on-the-job fieldwork.
This option is recommended for students who are interested in the co-ordination
and creation of effective advertising and marketing communications campaigns.
The advertising industry is an exciting, fast-paced environment. Successful people
in this field need a strong imagination, creativity, initiative, discipline, and good
interpersonal skills.
Une petite explication de l'option
«Advertising Management»
L’option « Advertising Management » est un profil unique au programme technique
de Gestion de commerces. Les étudiants reçoivent une formation pour travailler
comme technicien ou gérant dans des entreprises ou commerces spécialisés dans
la vente de produits et de services publicitaires. Les cours de concentration offrent
aux étudiants des compétences en marketing, relations publiques, communications,
promotions, etc. qui leur seront utiles dans les secteurs de la publicité et des médias
ou tout autre secteur professionnel. L’opportunité de poursuivre des études au
niveau universitaire est possible pour ceux qui le désirent. À partir du premier
trimestre, nos conseillers pédagogiques sont disponibles pour discuter des préalables
universitaires et de la cote de rendement (cote R).
Students who are considering possible university studies in Management should consider
taking the CEGEP equivalent of Secondary V level math. Please consult an Academic Advisor
for more information.
Application Deadline
March 1st for the Fall Semester.
Information and Applications
www.ChamplainOnLine.com
or contact your high school guidance counselor or our Admissions Office.
Contact Information
900 Riverside Drive, Saint-Lambert, Quebec J4P 3P2
Call or fax us at
Tel: (450) 672-6240
Fax: (450) 672-8297
Toll Free: 1-877-929-9197
Reach us on the Internet
E-mail: [email protected]
www.ChamplainOnLine.com
Champlain College Saint-Lambert is a campus
of Champlain Regional College
Latitudes Marketing & Design • Printed in Canada
The Program
Advertising
Management
2012 2013
BUSINESS MANAGEMENT
PROGRAM
410.D0
Careers in Business
Advertising
Management
Graduates will be prepared for positions in advertising, marketing and promotion departments of retail head offices,
advertising agencies, government agencies, service and manufacturing industry companies, sales agencies, newspapers,
radio and television stations, trade and consumer publications, and other organizations requiring advertising, sales
promotion and merchandising.
Graduates of Advertising Management may pursue employment opportunities in:
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Marketing Departments of manufacturing
and service industry companies
Advertising Agencies
Government Agencies
Retail Organizations
Non Profit Organizations
Marketing and Advertising Research
Public Relations
• Consultancy
• Sales Promotion Agencies
• Magazines and Newspapers
• Trade and Consumer Publications
• Media Buying Specialists
• Radio and Television stations
• Sales Agencies
Additional Features of the Option
In addition to learning how to develop and manage advertising campaigns, students will also;
• Develop business communications and presentation skills
• Improve their interpersonal and group interactive skills by working in teams
• Acquire computer literacy in visual design and layout environments
• Learn the basic business principles of management, marketing, finance and sales
• Improve time and stress management skills
• Gain practical experience in the industry through on-the-job fieldwork (industry stage)
Semester Breakdown
Semester 1
Semester 2
• English
• French
• Physical Education
• Introduction to Television
• Introduction to Marketing
• Introduction to Business
• English
• Humanities
• French
• Business Law in Advertising
• Principles of Advertising
Software Tools
• The Business of Advertising
Management
• Desktop Applications
for Print Marketing
• Consumer Behavior
Semester 3
Semester 4
• English
• Humanities
• Physical Education
• Public Relations &
• English
• Humanities
• Complementary
• Interactive Advertising -
Event Planning
• Introduction to Accounting
• Web Page Design for
Marketing & Sales
• Le français écrit du travail
Virtual Storefront
• Delivering Quality
Customer Service
• Campaign Strategy
Development
• Managerial Statistical
Methods
• Financial Budgetary Control
Semester 5
Semester 6
• Complementary
• Physical Education
• Global Marketing and
International Advertising
• Media Sales Management
• Career Planning
• Strategic Media Planning
• Commercial Management
of Advertising
• Advertising Research
• Practicum - Industrial
Advertising & Trade Show
• Practicum - Internal
Advertising Competition
• Practicum - External
Advertising Campaign
• Advertising & Media
Externship