ALCOTRA INNOVATION Creative industries cross

ALCOTRA INNOVATION
Creative industries cross-border workshop
February 19th 2013
At the Centro Restauro Venaria Reale
Venaria Reale, Italy
AGENDA:
9:30: Registration and welcome coffee
10:00 – 10:15: Round table
Reminder on Alcotra Innovation project and objectives of the day
Laurence MINNE – Chef de projet Alcotra Innovation – Région Rhône Alpes
10:15 - 11:15: Work management presentation
Transmuseobs methodology
Expected deliverables
Process of the experiments
Isabelle VERILHAC – Directrice du Pôle Entreprises & Innovation - Cité du design
Together with Yves Armel Martin – Directeur ERASME
11:15 - 12:00: Role and definition of users
François JEGOU – design manager centré sur les usages - Directeur SDS
12:00 - 13:30: Buffet
13:30 – 14:00: Presentation of the mains issues of the 2 museums
Musée de la Houille Blanche – Maison Bergès – Sylvie VINCENT
La Venaria Reale – Centro Studi
14:00 – 16:30: Teams building
Presentation of potential participants:
Communicating wall by BYPE – Pierre-Emmanuel REVIRON
Preparation, logistics of the 2 experimentations
Isabelle VERILHAC – Directrice du Pôle Entreprises & Innovation - Cité du design
16:30 - 17:00: End of the day
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ALCOTRA INNOVATION: Creative industries cross border workshop
February 19th 2013
At the Centro Restauro Venaria Reale, Venaria Reale, Italy
PARTICIPANTS:
Contact
Fonction
Organisme
BESSON Raphaël
Chef de projet Living Lab
CCSTI Grenoble
BIONDI Elena
Coordinatore Laboratorio di
Imaging
Fondazione Centro Conservazione e
Restauro La Venaria Reale
CHABERT Ghislaine
Enseignant chercheur
Université de Savoie
CAPELLO Paola
Alcotra Innovation Project Officer
Regione Piemonte
CHIESA Mario
Senior Researcher, User
experience, interaction design
Istituto Superiore Mario Boella
CROS Magali
Chargée de mission Innovation
Conseil Général de l’Isère (CG38)
DAL POZZOLO Luca
Fondazione Fitzcarraldo
DI FALCO Sara
Alcotra Innovation Project Officer
Regione Piemonte
FRIBOURG Bertrand
Chef de projet Alcotra Innovation
Région PACA
IBANEZ BUENO Jacques
Enseignant chercheur
Université de Savoie
JEGOU François
Directeur
SDS
LEMARCHAND Claire
Chargée de recherche
Cité du design
Prof. LUGHI Giulio
Media, New Media&
Communication Sociologist
University of Turin
MANGYOKU Mikael
Chargé de mission
Cité du Design
MARTIN Yves-Armel
Directeur
ERASME
MAZALI Tatiana
Social Ricerca
University of Turin
MESSAOUDI Merryl
Co Directrice
Secrétaire
Aimez-vous Brahms ?
Réseau ANRA
MINNE Laurence
Chef de projet Alcotra Innovation
Région Rhône Alpes
PENNANEAC’H Alexandre
Chargé de mission LUPI
Cité du design
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ALCOTRA INNOVATION: Creative industries cross border workshop
February 19th 2013
At the Centro Restauro Venaria Reale, Venaria Reale, Italy
Contact
Fonction
Organisme
PERRIER Marie
Chargée de projets
Atelier Arts Sciences
PIGUET Hélène
Chargée de mission Culture
Conseil Général de l’Isère (CG38)
REGIS Annalisa
Fondazione Fitzcarraldo
REVIRON PierreEmmanuel
Directeur
BYPE
SELO Tanguy
Directeur
IMAGINOVE
SOMMELLA Patrizia
Alcotra Innovation Project
Manager
Regione Liguria
VERGES Emmanuel
Directeur
L’Office
VERILHAC Isabelle
Directrice des relations
économiques
Cité du Design
VINCENT Sylvie
Responsable du musée
Conservateur en chef du
patrimoine
Maison Bergès
Musée de la Houille Blanche
Please note that all the presentations will be available on the Alcotra Innovation website:
http://www.alcotra-innovation.eu/index.shtml
Ateliers transfrontaliers pour la mise en place des actions pilotes / Workshops transfrontalieri per
implementare le azioni pilota
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ALCOTRA INNOVATION: Creative industries cross border workshop
February 19th 2013
At the Centro Restauro Venaria Reale, Venaria Reale, Italy
Laurence MINNE, presentation of the ALCOTRA Innovation – Creative
Industries - project
See PPT presentation
Isabelle Vérilhac, work management presentation:
See PPT presentation
“Transmuseobs”: is a cross border museum observation and experimentation based on
multidisciplinary teams.
4 teams will be formed in order to minimize failures and offer a diversity of solutions/prototypes. We
will focus on hiring professional (artists, designers, developers...) in order to go further in the
experimentation process and to have high-quality answers.
Experiment deliverables:
Two experimentations are planned and two teams will compete per experimentation. There shall be
one deliverable (prototype) per team. Deliverables are important so that they can show that LLs have
concrete/real examples.
Since the goal of ALCOTRA Innovation is to build a LL (an ecosystem including the users), it is
important to keep a systematic approach during the experimentation. Therefore, focus will not only
be set on the deliverables, but also on different aspects at the same time. If the focus is set on only
one particular element, we might lose our vision.
End-users:
In the museum, which will be the context of the experimentation, a user approach must be chosen
and adapted. Museum visitors (end-users) come to a show, to an event. Therefore approach will be
more complex than a product-oriented user approach.
Different user types are identified:
One shot visitor
Local visitors:
Neighbors who come because it’s raining,
Visitors who come on a regular basis to see the new catalog/new exhibition.
Specialists:
Museum guides
Curators
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ALCOTRA INNOVATION: Creative industries cross border workshop
February 19th 2013
At the Centro Restauro Venaria Reale, Venaria Reale, Italy
Schools:
Students (history, art, design etc.)
Teachers and teaching staff
Users must be considerate as co-producers and not merely prototype testers, or "lab subjects".
Working with these co-producers or "super-users", will guarantee a creative and productive ambient
with a large focus (systemic approach).
VENARIA REALE museum (Venaria Reale – Turin) - Giambeppe
Colombano – Andrea Merlotti
The Venaria Reale is a place full of history; invaded during different conflicts (during the
reunification of Italy) it eventually became barracks for local soldiers. Later the place has been
abandoned and left in a derelict state.
Finally, Venaria has been rehabilitated to be a cultural center. The actual Centro Restauro della
Venaria Reale was inaugurated in 2005.
Venaria Reale (VR) tells the story of the Savoy family that was chased from Italy after a referendum
(right after WW2) where the Italian people chose the republic. Curators chose indeed to focus on
History (History is event taught to students from the VR).
VR is not just a museum. It is also a place where culture is empowered and disseminated.
Question: How do you provide the right context to make sure that visitors return to your
exhibition/museum?
A mix of high profile (for expert) and middle profile (popular) exhibitions are programmed to
enhance VR attractiveness.
Various media such as photography summer schools and gastronomy events are organized to widen
the specter of culture.
Authors from the performing arts (like Bob Wilson) are also involved in exhibition design. Multidisciplinarity as well as crossing skill boundaries is encouraged at VR. A set designer from Hollywood
has been involved in the scenography of an exhibition on the theme of Leonardo da Vinci.
Potential problematic: Could there be a way to enhance sustainability of the events in VR?
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ALCOTRA INNOVATION: Creative industries cross border workshop
February 19th 2013
At the Centro Restauro Venaria Reale, Venaria Reale, Italy
Musée de la Houille Blanche – Villard Bonnot (Grenoble) – Sylvie
VINCENT
The Musée de la Houille Blanche has been built in the hydro-power inventor’s house: Arisitide Bergès
who also has proven to be an amateur of fine arts and was a patron for a lot of artists.
The regional context of the museum has a rich industrial diversity and history. A lot of territories exist
but without real communication and exchanges. Museum curator's will is to show exhibition
contents through a "chrono-thematic" lens. Moreover, thanks to this rich diversity, a cartography
(3D?) containing different layers of information could be displayed as an introductory booth or as a
"fil rouge" in the exhibition "pathway".
Choice: Should we produce an idea portfolio or specifications?
There is a solid background of industrial history in and around the museum:
• An unexploited factory/production site
• Multimedia tools in the museum (890m2)
• Rich scientific contents and a library specialized in iconography.
• Mail exchanges from the time of Aristide Bergès can also be found.
All these elements will be accessible for the teams as sources of inspiration.
Citywall – Pierre-Emmanuel Reviron BYPE/Emmanuel Vergès L’OFFICE
The project was initiated in 2009. The goal was to think of the uses around screens in general. A lot of
new applications and practices have been created at that time, revolving around: augmented reality,
Kinect detection, 3D cameras etc…
Use experiences are developed in real time on entertaining, logical or “psychomotor” propositions.
LED TV and multi-touch interfaces: off the shelve technology => cheap.
Project presentation for the town of Montpellier (software based on HTML 5): Nowadays, the
interactive map represents the entry point of solutions based on data visualization (Information
Design).
For example, the project for the town of Vitrolles is a useful map based on the users practice. The
map renders visible some factors that may seem invisible.
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ALCOTRA INNOVATION: Creative industries cross border workshop
February 19th 2013
At the Centro Restauro Venaria Reale, Venaria Reale, Italy
François Jégou’s words:
Promoting an eco-system…
The ingredients are many and different: local museums, visitors, creative agents, actors from the
economical fabric and Transmuseobs is the pot in with this eco-system should mix, boil for 3 days
and come up with a range of creative innovations. In an ecosystem nothing comes first and all should
find their own benefits. The metaphor is maybe cooking together in a kitchen with no recipe but
appetite, passion and enthusiasm!
Transmuseobs experimentations are based on a 3 days condensed program where multidisciplinary
teams including a designer, an artist, an IT developer, a museum staff, a couple of visitors and some
project promoters will immerse into a museum to cook some innovation together. In the spirit of
promoting an eco-system all parts have expectations: economical benefits for the territory; new
attractive assets for the museums, hybrid and challenging projects between art and technology for
the protagonists… All should meet their expectations in mutual cooperation.
The program in a nutshell: first day exploration of the place, walking diagnosis, creative
conversations and co-creation of the first ideas; second day selection, development, mutual check
and more development; third day finalization, trial, adjustment, debate and drinks...
This is not a brief…
This is not a brief but a starting point: 2 museums offer to host the experimentations and present
below the state of the art of their expectations as a starting point to build on. These expectations are
not fixed and compulsory but open and subject to further elaborations and adaptations along the
experimentations sessions.
Venaria Reale is huge and magnificent classical castle in the North of Turin in Italy. It has been
recently refurbished and is regularly hosting high profile historical art exhibitions. It is a great success
as it became in less than 6 years the fifth most visited place in Italy… The starting point of the
experimentation at Venaria Reale may have to do with issues such as how can international visitors
meet the rich and conflicting history of this northern part of Italy? How can they appreciate the
recent rescue of this fantastic building that after hosting for long a military headquarters risked being
demolished? How can visitors of a temporary exhibition enjoy the richness of all the previous ones
they missed? This is just a starting point, incomplete, open to debate and creative enrichment…
Musée de la Houille Blanche is a regional museum dedicated to the social and technological history
of Isère territory not far from Grenoble in France. The museum has to do with the use of hydraulic
energy, paper production and the figure of Aristide Bergès a famous local technological innovator. A
new space is about to be open aside from the current historical building. The project is to show the
contrasted history of the populations of farmers and workers, of past and present industries, of
people and land…The starting point of the experimentation at the Musée de la Houille Blanche may
have to do with issues like how can visitors grasp the spirit of the local territory? How can they
browse the social history of the region? How can they navigate the mix of agricultural background,
industrial past and daily living that made the specificity of the people from this place? This is also just
a starting point to be explored and further developed…
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ALCOTRA INNOVATION: Creative industries cross border workshop
February 19th 2013
At the Centro Restauro Venaria Reale, Venaria Reale, Italy
Economic aspects
Transmuseobs could be a tool that could be re-used => A new way for open innovation centered on
users, a new business model? Transmuseobs could be used as a new service for public organizations
with the aim to develop local economy and allow to companies to test their new technologies.
We should avoid a typical call for offer:
Either too precise => can’t answer
Either too vague => not a call for offer
Next steps
- Need to clarify the problematic: Musee de la Houille Blanche and Venaria Reale
- Need of a page resuming the actual direction of the ALCOTRA Innovation project / a synthesis:
• Problematics (from Houille Blanche and Venaria)
•
Partners
•
Budget
•
Context
- Suggestion of potential professional (artists, designers, developers) before the 4th of March
- Proposition of team constitution beginning of week 12
4 different teams:
2 for the French xp.
2 for the Italian xp.
with a mix of French and Italians in each team.
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ALCOTRA INNOVATION: Creative industries cross border workshop
February 19th 2013
At the Centro Restauro Venaria Reale, Venaria Reale, Italy