2012 Case Challenge Program

SPONSORS
PRINCIPAL SPONSOR
GOLD SPONSORS
SILVER SPONSOR
BRONZE SPONSORS
ACKNOWLEDGEMENTS
The organizing committee of the Vanier College BDC Case Challenge 2012
would like to thank the following:
The parent colleges and the business departments of our participating
teams for the support of college teams and the overall Case Challenge
competition.
The many members of the Vanier College community who work so hard to
make this competition a valuable experience for our future entrepreneurs,
including 30+ student volunteers from Vanier College.
The coaches of the participating teams who work above and beyond the
call of duty to bring their students to this competition.
The judges, who devote long hours of concentrated
time to the evaluation of presentations and ensure
thus the high standards of competition.
GET IN TOUCH!
VANIER COLLEGE
BDC CASE CHALLENGE
DEPARTMENT OF BUSINESS ADMINISTRATION
FEBRUARY 11 - 12, 2012
VANIER MESSAGE
On behalf of Vanier College I am pleased to welcome 30 teams representing
technical and community colleges, polytechnics and cégeps across Canada to the
7th Vanier College BDC Case Challenge. Vanier College is appreciative of your
support which has allowed the Case Challenge to become the largest Marketing
Case Competition at this level in Canada.
The rationale for this competition remains the same – to bring to our Business
students the opportunity to develop skills and gain experience in presenting
solutions to some of today’s marketing challenges. We also hope that the contacts
made during these few days will enhance career opportunities in the future. Be sure
to check out our Vanier College Case Challenge Competition Facebook page.
Au nom du collège Vanier, j’aimerais remercier notre commanditaire principal, la
Banque de développement du Canada (BDC), pour leur précieuse collaboration et
leur soutien continue à cette compétition. Plusieurs de nos finissants deviennent
des entrepreneurs et se rappelleront de la BDC comme un partenaire fiable aux
entrepreneurs canadiens.
Je vous souhaite une compétition agréable! Have a good competition!
Gilbert Héroux
Director General
Vanier College
BDC MESSAGE
PARTICIPATING COLLEGES
Vanier College
Durham College
Okanagan College
Cégep André Laurendeau
George Brown College
Langara College
Collège Lionel-Groulx
Humber College
Cégep régional
de Lanaudrière à Joliette
Mohawk College
Sprott-Shaw
Community College
Champlain College,
St-Lambert
Sheridan College
Institute of Technology
and Advanced Learning
Collège de Rosemont
Collège de Valleyfield
Collège Édouard-Montpetit
Dawson College
John Abbott College
Algonquin College
Centennial College
Seneca College
St. Lawrence College,
Cornwall
Saskatchewan Institute
of Applied Science
and Technology
Red River College
New Brunswick Community
College, St. John
St. Lawrence College,
Kingston
Nova Scotia
Community College
J.R. Shaw School of Business,
Northern Alberta Institute
of Technology, Edmonton
College of the North Atlantic
Holland College,
Charlottetown
EVENT SCHEDULE
FRIDAY EVENING, February 10, 2012
(6:30 PM to 9:00 PM) Team Welcome and Mixer Buffet
SATURDAY, February 11, 2012
(10:30 AM to 4:30 PM) Case Presentations
Welcome to the Vanier College BDC Case Challenge.
SATURDAY EVENING, February 11, 2012
(7:00 PM to 10:30 PM) Gala Reception/Dinner and announcement of Finalists
The Business Development Bank of Canada (BDC) is proud to be associated
with Vanier College in sponsoring this important competition since its beginning
7 years ago.
SUNDAY, February 12, 2012
(10:30 AM to 2:30 PM) Finalist Competition and Award Presentations
BDC has been helping to create and develop Canadian businesses for more
than 65 years. BDC offers entrepreneurs a variety of financial products designed
to help their businesses grow, such as term loans, subordinate financing and
venture capital. BDC is also a major player in helping businesses improve their
management and operations by providing tailored consulting services through a
national network of consultants.
JUDGES
Steven Abrams
Constantina Ioannou
Joanne Photiades
Wendy Keller
Partner, IT Venture Fund
BDC Venture Capital
As part of our commitment to entrepreneurship, we recognize the importance of
developing young entrepreneurs and business education. A strong educational
background, combined with courage, perseverance and an innovative mindset
are the keys to achieving business success.
Senior Account Manager, BDC
Une fois de plus, nous félicitons le Collège Vanier pour avoir initié cet événement
et souhaitons bonne chance à toutes les équipes.
Assistant Provost, Admissions
and Recruiting, University of Windsor
Enjoy your day!
Bryan Barbieri
Professor, Marketing, John Molson
School of Business, Concordia University
Dave Bussiere
Bruno Delorme
Instructor, Marianopolis College
Carolyn Di Murro
Sincerely,
Partner, Eptix Electronics
Michel Bergeron
Vice President, Corporate Relations
Business Development Bank of Canada
School of Business, SAIT Polytechnic
Barb Gardner
Leigh-Anne Graham
Senior Marketing Manager, Pearson Canada
District Manager
Small Business Development, Scotiabank
Lecturer, Desautels Faculty of Management
McGill University
Michael Madore
Instructor, Marketing, Management,
University of Lethbridge
Robert Palmer
Assistant Professor Marketing, Williams
School of Business, Bishops University
Annie Potvin
Director of Product Management and
Marketing, Insight Canada
Simon Restall
Director, Small Business Development,
Scotiabank