VANIER COLLEGE Department of Business Administration BDC

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The organizing committee of the Vanier College BDC Case Challenge 2016
would like to thank the following:
The parent colleges and the business departments of our participating
teams for the support of college teams and the overall Case Challenge
competition.
The many members of the Vanier College community who work so hard to
make this competition a valuable experience for our future entrepreneurs,
including 30+ student volunteers from Vanier College.
The coaches of the participating teams who work above and beyond the
call of duty to bring their students to this competition.
The judges, who devote long hours of concentrated time to the evaluation
of presentations and ensure thus the high standards of competition.
tion
Vanier Message
Participating colleges
On behalf of Vanier College I am pleased to welcome all of the participating teams
representing technical and community colleges, polytechnics and Cégeps from across
Canada to the 11th Vanier College BDC Case Challenge. This 11th year begins a new decade
where we are beginning to see a new generation of students and coaches in this year’s event.
This is truly a sign of how much the case challenge has inspired marketing students from
across Canada for the past ten years and we are proud that it continues to do so.
Vanier College
Acsenda School of
Management
College of the
North Atlantic
Niagara College
Collège Rosemont
Nova Scotia
Community College
Algonquin College
Collège de Valleyfield
Okanagan College
Cégep André Laurendeau
Red River College
Au nom du collège Vanier, j’aimerais remercier notre commanditaire principal, la Banque
de développement du Canada (BDC), pour leur précieuse collaboration et leur soutien
continu à cette compétition. Plusieurs de nos finissants deviennent des entrepreneurs et se
rappelleront de la BDC comme un partenaire fiable aux entrepreneurs canadiens.
Cégep de Victoriaville
Collège Edouard
Montpetit
Cégep régional de
Lanaudière à Joliette
Dawson College
Durham College
Seneca College
Champlain College
Fanshawe College
Je vous souhaite une compétition agréable! Have a good competition!
Collège Ahuntsic
George Brown College
Collège de Bois-de-Boulogne
John Abbott College
Collège Boréal
Mohawk College
Collège Montmorency
New Brunswick
Community College
David Moscovitz
Business Administration Coordinator
Vanier College
BDC MESSAGE
Welcome everyone to beautiful Montréal!
After a decade of meeting with very talented students, many with innovative business minds,
BDC is delighted to partner up once again for the 11th edition of the Vanier College BDC
Case Challenge.
This competition represents an amazing opportunity for you to acquire the essential skills
that every future marketing manager should have, and undeniably, it’s one of the best ways to
learn how to develop business and marketing plans that have the greatest impact. Moreover,
you get to compete in a fast-paced and challenging business case and work in a team
environment with possible real world solutions to a marketing situation. Doesn’t get more
tangible than this!
However, beyond that, this annual event allows students, professionals, and mentors to
come together and form valuable relationships. For BDC, it’s a chance to be actively involved
and connect directly with what we think are some of the very best marketing students and
promising young leaders we’ve come across.
La BDC est la seule institution financière qui s’investit exclusivement auprès des
entrepreneurs et c’est pourquoi nous avons toujours eu à cœur le succès de cette
compétition. Nous sommes d’autant plus fiers d’y être associés depuis sa création en 2004.
Dans l’esprit de notre engagement envers les jeunes entrepreneurs canadiens, nous
croyons fermement que nous pouvons et devons faire notre part pour aider les élèves à
développer les aptitudes requises, les qualités, la motivation et le profil pour devenir des
leaders exemplaires et inspirants qui aideront à bâtir des entreprises fortes et une économie
florissante.
BDC wishes you all the best for another great business competition!
As always, our most sincere thanks to David for his unrelenting commitment, and to everyone
who contributed to the success of this event. Lastly, to all students, congratulations on making
it here and good luck.
Bonne chance à tous!
Michel Bergeron
Senior Vice President, Marketing and Public Affairs
Business Development Bank of Canada (BDC)
SAIT Polytechnic
Sheridan College
St Lawrence
College - Cornwall
St Lawrence
College - Kingston
St. Clair College of Applied
Arts and Technology
Event Schedule
Friday Evening, February 12, 2016
(6:30 PM to 9:00 PM) Team Welcome and Mixer Buffet
Saturday, February 13, 2016
(10:00 AM to 4:30 PM) Case Presentations
Saturday Evening, February 13, 2016
(7:00 PM to 10:30 PM) Gala Reception/Dinner and announcement of Finalists
Sunday, February 14, 2016
(10:30 AM to 2:30 PM) Finalist Competition and Award Presentations
JUDGES
Carolyn Di Murro
Partner, Eptix Electronics
Dave Stratton
Nelson Education
Giovanni Di Girolamo
Sales Management Consultant,
Lecturer, McGill University, HEC
Stephanie Etco
Director Relationship Marketing, BDC
Constantina Ioannou
District Manager, Small Business
Development, Scotiabank
Wendy Keller
Lecturer, John Molson School of Business,
Concordia University
Chris Ross
Professor, Marketing, John Molson School
of Business, Concordia University
Réal Chabot
Canadian Institute of Marketing
Kevin Gardner Gregory
Marketing Advisor at CloudRaker, lecturer
at McGill School of Continuing Studies
Bruno Delorme
Instructor, Marianopolis College
Vincent Georgie
MBA Director, Odette School of Business,
University of Windsor
Jane Somerville
Business Consultant Integrated
Sales and Marketing, BDC
Michel Langlois
Professor Marketing , UQAM
Simon Restall
Senior Relationship Manager,
Franchising, Scotia Bank
Dave Bussiere
Associate Professor, Marketing,
University of Windsor