the silicon valley pitch model

 THE SILICON VALLEY PITCH MODEL This template is a product of Serenpedia San Francisco Lab. Our goal is to help people create an awesome pitch for their startup or project. As we are based in San Francisco, we have had the opportunity to see many pitches and to learn how to make a compelling one. Thus, we tried to gather some of this knowledge in one model: The SVP Model. To use this template, you need to know that ideally your pitch could be divided in 3 stages: description of your Business Value, explanation of your Competitive Advantage and presentation of your Market Prediction. It seems relevant to present those stages in this order, but the objective is to tell a flowing story, so feel free to modify this order. By the way, in blue, we wrote the typical questions you should answer during each stage of your presentation. Furthermore, to strengthen the efficiency of your presentation, those stages can be developed through one of the following approaches: showing the singularity of your Team, proving the relevancy of your Technology, sharing the power of your Vision. Bill Reichert, Managing Director of Garage Venture, has identified these 3 approaches as highly efficient for persuading an audience, getting its "love". To help you choose an approach, define one stage where what you say feels the most powerful. Knowing that each approach has its own strongest stage, we colored the borders in red. So your most powerful stage tells you which approach to consider. We think it is better to focus on only one point of view and to not mix them. But every pitch is unique. So once again, if you can tell a better story by mixing the points of view, then do it. This model is just a tool. To conclude, we are not pretending that this model is representative of the majority of the Silicon Valley's pitches. We are just proposing a way to build one, which could fit with the requirements expected in the Silicon Valley area. Anyway, the second page is an example to illustrate the approaches; then it's up to you to fill the third page by answering the blue questions, or the fourth one if you prefer to follow your own rules. We hope this template will help you to tell a great story! How to pitch in Silicon Valley? -­‐ THE SVP MODEL Stages Loveable Team Loveable Technology Loveable Vision 1 -­‐ Business Value What do you do / fix / solve? What opportunity do you offer? Why do you do it? What compelling benefit do you offer to whom? How do you turn it into business? How do you make money? As we are all mothers, we give We built the smartest machine, We will change the world to others mothers the... able to... thanks to... After our military careers, we We developed an amazing It will be possible for people to decided to help... object, which... live... Since we received this precious Our method delivers the best We created the next way of award, we want... accuracy... doing... 2 -­‐ Competitive Advantage Why are you better? What do you do better than anyone? How are you different? How will you dominate? Why is it going to be successful? Our team masters all the skills required to... We have this unique combination of talents... Our friendship allow us to support... Our process is 4,5 times faster Unlike other products, you will than... now be able to... We use a new material, better We don't have competitors, and cheaper than... because... We have a terrific Growth What will happen in Hacking idea, which consists... customers' minds is... 3 -­‐ Market Prediction How big is the market? How We have already convinced a 82% of the competitors' users many people have this major company to try... surveyed would like to have... problem? To enter the market relevantly, This technology is built in a Is this something that people we've partnered... way to support most of... really want? Our expertise let us know that Our product makes it Are they willing to pay for it? people usually spend $45... unnecessary to purchase ... Are they ready to pay for it now? How to pitch in Silicon Valley? -­‐ THE SVP MODEL We will disrupt the entire market of... We truly believe that at the end, we will replace 80% of... People evaluate at 200$ the value of getting... Stages Loveable ________________ 1 -­‐ Business Value What do you do / fix / solve? What opportunity do you offer? Why do you do it? What compelling benefit do you offer to whom? How do you turn it in business? How do you make money? 2 -­‐ Competitive Advantage Why are you better? What do you do better than anyone? How are you different? Why will you dominate? Why is it going to be successful? 3 -­‐ Market Prediction How big is the market? How many people have this problem? Is this something that people really want? Are they willing to pay for it? Are they ready to pay for it now? How to pitch in Silicon Valley? -­‐ THE SVP MODEL Stages Loveable Team Loveable Technology Loveable Vision 1 -­‐ Business Value What do you do / fix / solve? What opportunity do you offer? Why do you do it? What compelling benefit do you offer to whom? How do you turn it in business? How do you make money? 2 -­‐ Competitive Advantage Why are you better? What do you do better than anyone? How are you different? Why will you dominate? Why is it going to be successful? 3 -­‐ Market Prediction How big is the market? How many people have this problem? Is this something that people really want? Are they willing to pay for it? Are they ready to pay for it now? How to pitch in Silicon Valley? -­‐ THE SVP MODEL