Master in Management 1 - Burgundy School of Business

COURSE CATALOGUE
Exchange Students Autumn 2014:
Master in Management 1 (First Year)
Grande Ecole Programme
(English Track)
Burgundy School of Business
29 rue Sambin - BP 50608 - 21006 DIJON Cedex - France
Tel. +33 (0) 380 725 900 – Fax : +33 (0) 380 725 999
E-mail : [email protected] – Internet : http://www.bsbu.eu
Chamber of Commerce and Industry of Côte-d'Or
Published - 20 June 2014 3:55
1/14
Summary
MiM1 – Core course - (Anglophone) S1 - Communication Strategies 1 ................................................................3
MiM1 – Core course - (Anglophone) S1 - Financial Analysis - ESC ......................................................................4
MiM1 – Core course - (Anglophone) S1 - Human Resources Management ..........................................................5
MiM1 – Coore course - (Anglophone) S1 - Management Control - Budgetary Control ......................................6
MiM1 – Core course - (Anglophone) S1 - Strategic Analysis - EMBA ..................................................................7
MiM1 – Core course - (Anglophone) S1 - Strategic Marketing 1 ...........................................................................8
French Language and Culture - Culture & Société.................................................................................................9
French Language and Culture - French - Advanced............................................................................................ 10
French Language and Culture - French - Elementary .......................................................................................... 11
French Language and Culture - French - Intermediate........................................................................................ 12
French Language and Culture - French Culture and Society ............................................................................. 13
French Language and Culture - Intercultural Management and Communication ........................................... 14
All courses descriptions are based on 2014-15 syllabi and are subject to
modifications
Published - 20 June 2014 3:55
2/14
MiM1 - Core Course - (Anglophone) S1 - Communication Strategies 1
Time volume (in hour): 21
Total student workload: 60
ECTS: 4
Semester: Autumn
Module's Manager: BONESCU Mihaela
Pre-requisites: none
Description: The main topics in the course will enable the student to assess and evaluate the role of
advertising and other promotional mix elements in the integrated marketing communications program.
Attentions will be given to the various communication tools and the process by which integrated marketing
programs are planned, developed and executed. The international environment will be examined that has an
impact on the integrated marketing communication strategies.
Understand the place of a communication strategy into the global marketing management strategy
Learning objectives: GK2 To be acquainted with the fundamentals of marketing and sales GK2.3 To
understand and to make the connection between the marketing strategy and the commercial plan of action
GS6 To work with others, to possess relational qualities GS7 To know how to communicate effectively, both
orally and in writing
Methodology: Teaching language : English, French
Teaching tools:
Pedagogical methods:
Assessments:
Final collective assessment - Big lecture hall 50%
Continuous individual assessment - Big lecture hall 50%
Remedial classes - Big lecture hall 100%
Final collective assessment - Collective dossier 50%
Continuous individual assessment - Individual case study 50%
Skills:
MGE GK 02 - To be acquainted with the fundamentals of marketing and sales
MGE GK 02.03 - To understand and to make the connection between the marketing strategy and the
commercial plan of action
MGE GS 06 - To work with others, to possess relational qualities
MGE GS 07 - To know how to communicate effectively, both orally and in writing
References:
WELLS William (2000), Advertising: principles and practice, Prentice Hall, 125.55 WEL
PARENTE Donald (2000), Advertising campaign strategy: a guide to marketing communication plans, The
Dryden Press, 125.70 PAR
SHIMP Terence A. (2000), Advertising promotion: supplemental aspects to integrated marketing
communications, The Dryden Press, 125.55 SHI
KOTLER Philip (2008), Marketing management / 13th ed. 2008, Pearson Education, 121.55 KOT
Published - 20 June 2014 3:55
3/14
MiM1 - Core Course - (Anglophone) S1 - Financial Analysis - ESC
Time volume (in hour): 21
Total student workload: 60
ECTS: 4
Semester: Autumn
Module's Manager: ZENOU Emmanuel
Pre-requisites: Basis of finance (value creation principles, discounting) and Basics of General accounting
Description: This course aims at developing financial skills and methodology required to any corporate
manager. This implies in particular being able to formulate a diagnosis as regards to the financial results of a
business, and on its ability to create value; the main themes includes : - Evaluating its default risk - Evaluating
it profitability - Establishing recommendations - Presenting and explaining the overall diagnosis This lecture
is based on case studies.
At the end of the module, student should have: Acquired technical and theoretical skills: value creation (book
value, market value, market ratios); profitability ratios (ROE, RONA and breakdown of RONA into margin and
assets turnover, leverage effect), risk assesment tools (solvability and liquidity ratios, cash flow statement).
Acquired and be able to implement methodological skills: financial analysis methodology. Developed
managerial capabilities: analysis and diagnosis; synthesis and oral qualities.
Learning objectives: Competencies targeted by this module: 1) GK3.5 - To know how to make a diagnosis
about a firm’s financial situation 2) GS1 - To know how to analyse and solve a problem and to know how to
structure one’s thinking 3) GS7 - To know how to communicate effectively, both orally and in writing
Methodology: Teaching language: English
Teaching tools: E-learning. Course support
Pedagogical methods: Case studies. Oral presentations. Diagnostics
Assessments:
Continuous collective assessment - Big lecture hall 30%
Final individual assessment - Big lecture hall 70%
Remedial classes - Big lecture hall 100%
Continuous collective assessment - Collective case study 30%
Final individual assessment - Written exam 70%
Skills:
MGE GK 03 - To be acquainted with the fundamentals of accounting, management control and finance
MGE GK 03.05 - To know how to make a diagnosis about a firm’s financial situation
MGE GS 01 - To know how to analyse and solve a problem and to know how to structure one’s thinking
MGE GS 07 - To know how to communicate effectively, both orally and in writing
References:
or any more recent version
VERNIMMEN Pierre (2011), Corporate Finance: theory and practice / 3rd ed., John Wiley & Sons, 131.55
VER
BREALEY Richard A. (2008), Principles of corporate Finance: international edition / 9th ed., McGraw-Hill,
131.55 BRE
Published - 20 June 2014 3:55
4/14
MiM1 - Core Course - (Anglophone) S1 - Human Resources Management
Time volume (in hour): 21
Total student workload: 66
ECTS: 4
Semester: Autumn
Module's Manager: HAVARD Christelle
Pre-requisites: None
Description: This course is a beginners's course in Human Resource Management. It aims to prepare
students becoming employees in international firms (giving them knowledge on their rights and duties) and
managers in charge of a team (giving them skills on operational human resource management).
The main topics associated to this course are: Introduction IHRM; HR Planning & Recruitment; Competence
development and motivation; Performance management & Appraisal, Compensation; Employee
Relationship; CSR; Change management
Learning objectives: This module aims to prepare students becoming employees in international firms
(giving them knowledge on their rights and duties) and managers in charge of a team (giving them skills on
operational human resource management). Aimed and assessed skill: To be acquainted with the various
dimensions of human resources within a firm (MGE GK 04.03)
Methodology: Teaching language : English Pragmatic approach, mix of knowledge and case studies
Teaching tools: Manual. Course support. DVD - Video support
Pedagogical methods: Critical analysis. Case studies. Oral presentations
Assessments:
Continuous collective assessment - Big lecture hall 30%
Final individual assessment - Big lecture hall 60%
Continuous individual assessment - Big lecture hall 10%
Remedial classes - Big lecture hall 100%
Final individual assessment - Written exam 50%
Continuous individual assessment - Individual case study 20%
Continuous collective assessment 30%
Skills:
MGE GK 04 - To be acquainted with the fundamentals of the management of organisations and strategy
MGE GK 04.03 - To be acquainted with the various dimensions of human resources within a firm
MGE GS 01 - To know how to analyse and solve a problem and to know how to structure one’s thinking
References:
Human resource management / Global Edition [E-BOOK] - DESSLER Gary – Available in Dawsonera.
BEARDWELL Julie (2007), Human resource management: a contemporary approach, Pearson Education,
161.55 BEA
DOWLING Peter J. (2004), International human resource management, Thomson Learning, 161.55 DOW
Published - 20 June 2014 3:55
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MiM1 - Core Course - (Anglophone) S1 - Management Control - Budgetary Control
Time volume (in hour): 21
Total student workload: 60
ECTS: 4
Semester: Autumn
Module's Manager: BIOT-PAQUEROT Guillaume
Pre-requisites: Financial Accounting, Managerial Accounting
Description: Introduction to Management control. Introduction to budgeting: planning and budgeting;
budgetary control and variance analysis. Behavioural aspects and conclusion.
Introduction to management control: process, systems and structure of management control. Planning and
budgetary control systems. Principles of planning and budgeting. The master budget: sales budget,
production budget, direct materials purchases budget, direct manufacturing labour budget, cash budget,
budgeted P & L, budgeted balance sheet. Budgetary control: flexible budgets and variance analysis.
Behavioural aspects and conclusion.
Learning objectives: At the end of this module, students will be able to: 1) understand the role of
management control in the organisation. 2) understand the principles of planning, budgeting and controlling.
3) know the key methods of planning and budgetary control. 4) establish a budget and comment the results
of a variance analysis. GK3: To be acquainted with the fundamentals of accounting, management control
and finance
Methodology: Teaching language: English, *Class session: lecture by the professor, correction of exercises,
case studies and discussion. Student's personal work: reading documents, seeking additional information,
preparing exercises and cases before each session
Teaching tools: E-learning. Manual. Cases. Course support
Pedagogical methods: Case studies. Researches
Assessments:
Final individual assessment - Big lecture hall 50%
Continuous individual assessment - Big lecture hall 20%
Continuous collective assessment - Big lecture hall 30%
Remedial classes - Big lecture hall 100%
Final individual assessment - Written exam 50%
Continuous individual assessment - Quiz 20%
Continuous collective assessment - Collective dossier 30%
Skills:
MGE GK 03 - To be acquainted with the fundamentals of accounting, management control and finance
MGE GK 03.02 - To understand the concepts of management control, especially cost analysis and budgetary
management
References:
Management and Cost Accounting, A. Bhimani C.T. Horngren, S.M. Datar, G. Foster, Prentice Hall, 4th
edition, 2008, Chapters 14 and 15 Essentials of Corporate Finace: Only Chapter 17.4 and 17.5.
ROSS Stephen A. (2008), Essential of corporate finance / Ed. 2008, McGraw-Hill, 131.55 ROS
BHIMANI Alnoor (2007), Management and cost accounting / 4th ed. 2007, Prentice Hall, 133.57 HOR
Published - 20 June 2014 3:55
6/14
MiM1 - Core Course - (Anglophone) S1 - Strategic Analysis - EMBA
Time volume (in hour): 21
Total student workload: 51
ECTS: 4
Semester: Autumn
Module's Manager: ASSELINEAU Alexandre
Pre-requisites: none
Description: Introductory course in strategy
Analysis of a company’s trajectory and segmentation, analysis of the competitive environment (PESTEL
analysis, Porter's analysis) and key success factors, analysis of the competitive positioning and business
model of a firm, diagnosis of resources and skills, SWOT analysis. Strategic options (specialization,
integration, diversification, internationalization)
Learning objectives: To be acquainted with the principal tools of strategic analysis and to know how carry
out a diagnosis. (Competency GK 4 (G.K.04.04))
Methodology: Teaching languages : English, French
Teaching tools: Manual. Cases. E-learning
Pedagogical methods: Case studies
Assessments:
Continuous collective assessment - Big lecture hall 30%
Final individual assessment - Big lecture hall 50%
Continuous individual assessment - Big lecture hall 20%
Remedial classes - Big lecture hall 100%
Final individual assessment - Written exam 50%
Continuous individual assessment - Quiz 20%
Continuous collective assessment - Collective case study 30%
Skills:
MGE GK 04 - To be acquainted with the fundamentals of the management of organisations and strategy
MGE GK 04.04 - To be acquainted with the principal tools of strategic analysis and to know how to carry out
a diagnosis
References:
JOHNSON Gerry (2008), Exploring corporate strategy: text and cases / Ed. 2008, Prentice Hall / Financial
times,, 113.55 JOH
Published - 20 June 2014 3:55
7/14
MiM1 - Core Course - (Anglophone) S1 - Strategic Marketing 1
Time volume (in hour): 21
Total student workload: 90
ECTS: 4
Semester: Autumn
Module's Manager: COGAN-MARIE Laurence
Pre-requisites: None
Description: Course Philosophy- Marketing creates value for customers by focusing on the long-run
relationship as well as on short-run sales. This course emphasizes the role of what is traditionally called the
“marketing mix” or the “4 P’s - product, price, promotions (communication) and place (distribution) - in creating
value for customers, which in turn creates value (revenue and profit streams) for owners, shareholders and
employees. The course also highlights the interrelatedness of the different elements of the marketing mix.
At the completion of the course, students should be able to: 1. Define the marketing concept and its shift from
transaction-based to relationship marketing. 2. Identify the different components of the marketing
environment. 3. Define the concept of product, product policy, branding and product life cycle. 4. Learn about
qualitative & quantitative market research 5. Explain the concept of pricing and approaches to price setting.
6. Describe the marketing channels and the major channel strategy decisions. 7. Describe the communication
process, the promotional mix and effectiveness.
Learning objectives: MGE GK 02.03: Comprendre et établir le lien entre la stratégie marketing et le plan
d'action commerciale MGE GS 06: Travailler avec les autres, avoir des qualités relationnelles MGE GS 07:
Savoir communiquer avec efficacité à l'écrit et à l'oral
Methodology: Teaching language: English, French. Teaching Methods- The teaching approach, based on a
balanced approach, gives students not only theoretical enrichment but also practical enlightenment. It
contains class lectures, interactive class discussion, students’ presentation and coaching and showing of
appropriate films illustrating the concepts.
Teaching tools: E-learning. DVD - Video support. Manual. Cases. Fascicule. Course support
Pedagogical methods:
Assessments:
Continuous collective assessment - Big lecture hall 40%
Continuous collective assessment - Big lecture hall 30%
Continuous individual assessment - Big lecture hall 30%
Remedial classes - Big lecture hall 100%
Continuous collective assessment - Collective dossier 40%
Continuous collective assessment - Collective case study 30%
Continuous individual assessment - Individual executive summary 30%
Skills:
MGE GK 02 - To be acquainted with the fundamentals of marketing and sales
MGE GK 02.02 - To know how to analyse the marketing strategy of the firm and to resituate it in its competitive
environment
References:
Published - 20 June 2014 3:55
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Français et Culture - Culture & Société
Time volume (in hour): 15
Total student workload: 60
ECTS: 3
Semester: Autumn
Module's Manager: CHAPUIS Claude
Pre-requisites: Aucun
Description: Vie sociale et politique, sociologie de la France. Vie intellectuelle, artistique et spirituelle
voir calendrier
Learning objectives: PGE GS11 Savoir évoluer dans un environnement multiculturel A la fin du module, les
étudiants devront être capables de mieux comprendre comment la société française fonctionne, quelles sont
les valeurs et les croyances des Français, les caractéristiques qui les distinguent des personnes d'autres
pays et quelles sont les différences culturelles entre leur pays et la France
Methodology: Lectures personnelles Cours du professeur et discussion en classe
Teaching tools:
Pedagogical methods:
Assessments:
Continuous individual assessment - Big lecture hall 50%
Final individual assessment - Big lecture hall 50%
Remedial classes - Big lecture hall 100%
Continuous individual assessment 50%
Final individual assessment - Written exam 50%
Skills:
References:
MERMET Gérard (2004), Francoscopie 2005 : pour comprendre les Français : faits - analyses - tendances comparaisons - 10 000 chiffres, Larousse, 122.82 MER
FRISCHER Dominique (1990), La France vue d'en face : l'image de la France analysée et jugée par des
étrangers, R. Laffont, XXXXX
MICHAUD Guy (1996), Le nouveau guide France, Hachette, XXXXX
NADEAU Jean-Benoît (2005), Pas si fous, ces français !, Seuil, XXXXX
1990 Peyrefitte (Alain) Le Mal français. Albin Michel.
Published - 20 June 2014 3:55
9/14
Français et Culture - French - Advanced
Time volume (in hour): 45
Total student workload: 90
ECTS: 5
Semester: Autumn
Module's Manager: CASEAU Cornelia
Pre-requisites: Bon niveau de français intermédiaire déterminé par un test.
Description: Découverte du français comme langue de communication et langue des affaires.
Approfondissement de la connaissance du comportement, de la culture et de la civilisation du pays
calendrier
Learning objectives:
Methodology: Ce cours se caractérise par l'interactivité. Utilisation d'Articles de journaux, livres de textes,
vidéo. Explications grammaticales par le professeur. Jeux de rôles et débats.
Teaching tools: CD - Support Audio. E-learning. DVD - Video support. Course support. Videotape
Pedagogical methods: Seminars. Critical analysis. Projects. Oral presentations. Debates. Interviews. Games
Assessments:
Continuous individual assessment - Big lecture hall 50%
Final individual assessment - Big lecture hall 50%
Remedial classes - Big lecture hall 100%
Continuous individual assessment 50%
Final individual assessment - Written exam 50%
Skills:
References:
NINAN Claude Le (1993), Le français des affaires par la vidéo : livre de l'étudiant, Didier / Hatier, 901 NIN
DAMBLEMONT Armelle (1991), Le français pour la profession, Hueber / Larousse, 901 DAM
DAMBLEMONT Armelle (1992), Le Français pour la profession : cahier d'exercices, Hueber / Larousse, 901
DAM
Published - 20 June 2014 3:55
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Français et Culture - French - Elementary
Time volume (in hour): 45
Total student workload: 90
ECTS: 5
Semester: Autumn
Module's Manager: CASEAU Cornelia
Pre-requisites: no
Description: Surviving with basic French
Learning objectives: PGE GK06 to be able to communicate in foreign languages. The general objective at
this level is to develop communication skills which will enable the student to cope with the simple situations
he/she may encounter.
Methodology: The themes are illustrated by examples from French and international social, political and
economic life. Media used: press, radio, video The acquisition of this know-how is carried out according to
the capacity and needs of the students.
Teaching tools: CD - Support Audio. E-learning. DVD - Video support. Course support. Compact audio
cassette. Videotape
Pedagogical methods: Seminars. Oral presentations. Debates. Internet
Assessments:
Continuous individual assessment - Big lecture hall 50%
Final individual assessment - Big lecture hall 50%
Remedial classes - Big lecture hall 100%
Continuous individual assessment 50%
Final individual assessment - Written exam 50%
Skills:
References:
DELATOUR Y. (1996), Grammaire : 350 exercices - Niveau moyen, Hachette F.L.E., XXXXX
DELATOUR Y. (1991), Grammaire du français : cours de civilisation française de la Sorbonne, Hachette
F.L.E., XXXXX
Published - 20 June 2014 3:55
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Français et Culture - French - Intermediate
Time volume (in hour): 45
Total student workload: 90
ECTS: 5
Semester: Autumn
Module's Manager: CHAPUIS Claude
Pre-requisites: To have a good level of elementary French. (The level is determined by a test.)
Description: Survival French for real life situations. Discussions with the French
Learning objectives: PGE GK06 to be able to communicate in foreign languages
Methodology: Reading little texts, role plays, debates. Oral comprehension exercises. A lot of interactivity
with the teacher as the group of learners is limited to 15 students.
Teaching tools: CD - Support Audio. E-learning. DVD - Video support. Course support. Compact audio
cassette. Videotape
Pedagogical methods: Seminars. Oral presentations. Debates. Internet
Assessments:
Continuous individual assessment - Big lecture hall 50%
Final individual assessment - Big lecture hall 50%
Remedial classes - Big lecture hall 100%
Continuous individual assessment 50%
Final individual assessment - Written exam 50%
Skills:
References:
BARAONA Geneviève (1998), Café Crème 2 : méthode de français, Hachette livres, XXXXX
STEELE Ross (2004), Civilisation progressive du français avec 400 activités : niveau intermédiaire, Nathan
/ CLE international, 903 STE
DELATOUR Y. (1991), Grammaire du français : cours de civilisation française de la Sorbonne, Hachette
F.L.E., XXXXX
Published - 20 June 2014 3:55
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Français et Culture - French Culture and Society
Time volume (in hour): 15
Total student workload: 60
ECTS: 3
Semester: Autumn
Module's Manager: CHAPUIS Claude
Pre-requisites: None
Description: A panorama of today's French culture and society: The family, work and employment,
entertainment, religion, education, the institutions...
see calendar
Learning objectives: At the end of this module, students will be able to understand the way the French
society works, the values and beliefs held by the French, some of the people's idiosyncrasies and cultural
differences between their native country and France.
Methodology: Preparatory work: reading assignment Lecture and discussion
Teaching tools: CD - Support Audio. DVD - Video support. Course support
Pedagogical methods: Critical analysis. Discussion groups. Oral presentations. Debates
Assessments:
Continuous individual assessment - Big lecture hall 50%
Final individual assessment - Big lecture hall 50%
Remedial classes - Big lecture hall 100%
Continuous individual assessment 50%
Final individual assessment - Written exam 50%
Skills:
References:
Bernstein (Richard). Fragile Glory. Plume. 1990 Nadeau (Jean-Benoît) & Barlow (Julie) Pas si fous ces
FrançaisBernstein. Seuil. 2005 Peyrefitte (Alain) The French Evil Platt (Polly) French or Foe? Culture
crossings Ltd. London 1994 Zeldin (Theodore) The French
Published - 20 June 2014 3:55
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Français et Culture - Intercultural Management and Communication
Time volume (in hour): 15
Total student workload: 60
ECTS: 4
Semester: Autumn
Module's Manager: RENARD Patrick
Pre-requisites: None
Description: foreign culture and communication: foreign students will be mixed in the class to share their
experiences and are asked to understand other cultures. They can therefore approach intercultural
management during the sessions through exercises and situations from other cultures.
lectures, role plays , cases studies
Learning objectives: PGE GK 06 to be able to communicate in foreign languages; make the students more
communicative in a foreign country and team building
Methodology: Lectures, role plays, case studies, oral presentations
Teaching tools: Cases
Pedagogical methods: Seminars
Assessments:
Continuous individual assessment - Big lecture hall 70%
Continuous collective assessment - Big lecture hall 30%
Remedial classes - Big lecture hall 100%
Continuous individual assessment 70%
Continuous collective assessment 30%
Skills:
References:
BENNETT Milton J. (1998), Basic concepts of intercultural communication: selected readings, Intercultural
Press, XXXXX
HOFSTEDE Geert (1994), Cultures and organizations: software of the mind: intercultural cooperation and its
importance for survival, McGraw-Hill, XXXXX
PAIGE Michael (1993), EDUCATION FOR THE INTERCULTURAL EXPERIENCE, Intercultural Press,
XXXXX
CHANEY Lillian H. (1995), Intercultural business communication, Prentice Hall, XXXXX
HALL Edward T. (1990), UNDERSTANDING CULTURAL DIFFERENCES, Intercultural Press, XXXXX
Published - 20 June 2014 3:55
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