“Entertainment Facility Project” To Be Discontinued

October 7, 2008
FOR IMMEDIATE RELEASE
Publicity Division
Oriental Land Co., Ltd.
“Entertainment Facility Project”
To Be Discontinued
URAYASU, CHIBA— Oriental Land Co., Ltd. announced today that the
“Entertainment Facility Project,” a project created to examine the business feasibility of
developing a new entertainment facility outside of the Maihama area, has been
discontinued.
The “Entertainment Facility Project” was announced on May 8, 2007 in the
“Innovate OLC 2010” mid-term business plan as one of the projects underway to establish
a foundation for new business opportunities beyond Tokyo Disney Resort. The project,
jointly advanced by Oriental Land Company and The Walt Disney Company, aimed to
create a Disney-style indoor entertainment facility with an admission fee offering
entertainment, dining, and shopping that would open after 2010. The project team had
been developing concept models and conducting market research for determining its
location for more than a year.
Now that the project team has completed its initial feasibility study based on a
concept model incorporating a number of requirements for its realization, it was found that
the expected earnings against investment did not balance out to the previously established
business preconditions. As a result, the Company has decided to discontinue the
“Entertainment Facility Project” and pursue a new business model to realize the kind of
opportunities that we are striving to create outside of the Tokyo Disney Resort.
Although the “Entertainment Facility Project” will be terminated, the Company will
continue to work toward developing new growth opportunities as set forth in our
“Innovate OLC 2010” business plan, and will continue to look into a wide variety of
long-term business opportunities nationwide without confining itself to the Maihama area.
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