CALL JRMH10_E_2015 - Journée Internationale du Marketing

10th JOURNEE DE RECHERCHE EN MARKETING HORLOGER
(10th Research seminar in watchmaking marketing)
www.marketinghorloger.ch
CALL FOR PAPERS
The Association des Journées Internationales du Marketing Horloger and
the Haute Ecole de gestion Arc (Neuchatel School of Management)
organise the 10th Research seminar in watchmaking marketing with the theme of:
“Multiple lives of a watch”
(Pre-owned watches)
« Wednesday December 2, 2015, Haute Ecole de gestion Arc,
Espace de l’Europe 21, 2000 NEUCHÂTEL (Switzerland)
The positioning of the seminar
In collaboration with the AFM (Association française du marketing) and
Swissmarketing (Club marketing suisse), the Association des Journées
Internationales du Marketing Horloger (JIMH) and the Haute école de gestion Arc
organise the 10th Seminar of applied research dedicated to watchmaking
marketing within the framework of the 19th Journées Internationales du Marketing
Horloger.
This symposium, which will take place in the Campus Arc 1 of the Haute École
de gestion Arc, Amphi H030, serves a dual purpose:
-­‐ Discuss the latest academic works on the distribution and sales of second
hand products (pre-owned), notably in the sector of watches and personal
accessories;
-­‐ Develop specifically the work of researchers and professionals
implementing the original approaches of the resale of worn or unworn
watches. This symposium is open to teachers-researchers, students and
practitioners. Original contributions, methodological or practical points of
view, will be appreciated by the jury, especially if they lead to managerial
applications.
Research Themes
Fields of research in the field of distribution and resale of second hand objects
(pre-owned), including watches, are varied. The annual value of the watches that
change ownership by various means and sales channels is estimated at around
CHF 10 billion. Here are a few avenues of research to stimulate the reflection of
researchers:
-­‐ Qualitative and quantitative studies on the motivations of parting with a
watch or of buying a second hand watch (pre-owned)
-­‐ Trial of typology: what watches have several "lives" and may pass among
multiple owners?
-­‐ The notion of resale value of the watch at the time of purchase
-­‐ Motivations to purchase a pre-owned watch
-­‐ Motivations to resell a pre-owned watch
-­‐ Analysis of the physical auctions such as Sotheby's, Christie's,
Antiquorum, in one or more countries
-­‐ Sales of pre-owned watches online, including e-bay, Amazon, etc.
-­‐ Sales of second-hand watches by brands’ official points of sales or
independent watchmakers (in auction or not) (ex: Tourneau,
chrono24.com, Croesus, etc.)
-­‐ OTC sales and donations of watches
-­‐ The evaluation criteria of watches intended for resale
-­‐ The transmission of heritage values: comparison with the works of art,
such as paintings, jewelry, furniture, etc.
-­‐ Benchmarking of the second-hand market with the cars, appliances, etc.
-­‐ The perception of consumers for second-hand products: quality, perceived
risk, expectations, etc.
-­‐ Study of comments of bloggers and Internet users on resold watches.
These tracks are not exhaustive, and methodologies can be varied.
Multidisciplinary approaches are encouraged by the Scientific Committee.
Publication
The selected works will be published in a book form in a marketing horloger
collection, with six existing titles, edited by Loisirs et Pédagogie (LEP editions).
The selected works will remain property of the Association des Journées du
Marketing Horloger, but can be reused by their authors with indication of the
source « 10th Journée de Recherche en Marketing Horloger ».
Scientific committee
Dr Ni cola s Bab ey ‒ Professor of urban and territorial marketing, Haute Ecole de
Gestion Arc, Neuchâtel
Dr Fran çoi s Cour voi si er ‒ Professor, Dean of the Institut du marketing horloger,
Haute Ecole de Gestion Arc, Neuchâtel (coordinator of the Scientific Committee)
Dr Oli vier Cre voi sier ‒ Professor of territorial economy ‒ Université de Neuchâtel,
Neuchâtel
Mr F ran çoi s En gis ch ‒ Director, Horlogerie-Bijouterie Robert, Neuchâtel
Dr Mar c Fil ser ‒ Professor of marketing, Université de Bourgogne, Dijon
Mr J oël Gra ndje an ‒ Chief editor, Heure Suisse and JSH, Genève
Dr Ma x Mo nti ‒ R&D manager, Haute Ecole Arc ingénierie, Neuchâtel
Mr Kal us t Z orik ‒ Director of Inter Tech, President and founder of JIMH, Neuchâtel
JRMH organising committee
Dr Fr an çoi s C our voi sier ‒ Professor, Haute école de gestion Arc, Neuchâtel.
Mr s Fabi enne C our voi sier - Lic. sc. economics, communications manager, Haute
école de gestion Arc, Neuchâtel
Mr s Ma ria Ba shu t kina, Master of economy and management, scientific assistant,
Haute école de gestion Arc, Neuchâtel
Scientific evaluation procedure
1. Submission
Each communication submitted to the Scientific Committee will be evaluated
by at least two anonymous readers. The procedure will be as follows:
-
Submission of an abstract, three pages maximum, including
references, in French or English, according to the usual office
standards (Word format), until June 19, 2015, by e-mail to:
[email protected]
-
Response to the selected authors until August 28, 2015
-
Reception of the completed papers until November 16, 2015 at the
e-mail [email protected], in Word only (.doc, Office
2003; or docx, Office 2007-2010)
2. Evaluation criteria
The abstracts will be assessed according to the following criteria:
-
Relevance to the theme of the seminar
-
Added value brought by the author(s)
-
Appropriate methodology
-
Managerial applicability of the research
-
Key academic references
3. Final participation
Authors of the selected papers will be invited to present their papers in
French or in English on December 2, 2015, in twenty minutes, followed by
10 minutes of discussion.
The best presentations will be retained to briefly open the "experts
Roundtable" of the Journée Internationale du marketing horloger of
December 3, 2015. In this case the authors will be notified on the evening of
December 2th to provide a presentation of up to 5 minutes with a
managerial applicability focus.
Written in French or in English communications must meet the following
standards of presentation.
Presentation standards
-
The length of the final paper will consist of 10 to 20 pages, annexes
and bibliography included
-
The font used will be Times New Roman 12 pt, in Word (.doc, Office
2003; or docx, Office 2007-2010)
-
Graphics and other visuals are welcome. They must be of a good
graphic quality and royalty-free for a future reproduction
-
The authors will indicate on a separate cover page their name, their
function and the title of the article.
For more information:
Prof. Dr François H. Courvoisier, Dean of the IMH, Haute Ecole de gestion
Arc, Espace de l’Europe 21, CH-2000 Neuchâtel (Switzerland).
Tel. + 41 32 930 20 40, e-mail: [email protected]
Web: www.imh-arc.ch; www.marketinghorloger.ch
Recognition
During the 19th JIMH of December 3, 2015, the Scientific Committee will attribute
the JIMH award, offered by a famous watch brand, to the best communication
presented on the December 2, 2015 during the 10th JRMH.
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