PROSIGN developed a natural road marking product

PROSIGN developed a natural road marking
product
Contexte
In France, road marking companies use more than 33,000t products a year, and more than a half of these
Année
2008
products are made with petrochemical substances. The use of harmful substances has made it necessary to
clean up industrial sites; it proved to be very costful.
Catégorie
4. Environnement
Rubrique
Eco-conception
Secteur
Industrie
Taille de l'entreprise
PME de 100 à 500 salariés
Pays
France
Objectif(s)
-
Avoiding to clean up industrial sites
Respecting environment
Using natural and efficient solvents
Démarche
10 years research were necessary to develop a new, natural and efficient product. An environmental assessment
was carried out. The Life Cycle Assessment showed that the new road marking paint did not induce transfers of
pollution.
Entreprise
PROSIGN
In 2002, the marketing and communications department based its campaign on the fact that the products were
eco-friendly, and used the scientific findings of the LCA. In spite of the fact that the purchase cost is superior to
that of classical paints, the selling points draw out the reduction in indirect costs : there is waste-reducing
packaging, there is less waste and above all, the life cycle of the product is longer and less quantity is required
Chiffre d'affaires
when using it.
60 millions euros
Pays
France
An information and training policy about environment and eco-conception was implemented within the company
for the whole hierarchy.
Mise à jour le
Lundi, 30 Mai 2016
Contribution à la performance de l'entreprise
- The consumers use less product
- It has a positive impact on sales
Bénéfices sociaux, environnementaux et/ou de gouvernance
Reduction :
- in greenhouse effects by 50%
- in consumed energy by 60%
- in waste by 30%
- in the eutrophication of the aquatic environment by 50%
- in the volatile organic compounds emissions by 80%
The consumers are made aware of it.
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