GEM plaquette anglais - Emits

STUDIES AND STRATEGIES FOR THE AGROFOOD INDUSTRY
HEAD OFFICE : 58A, RUE DU DESSOUS DES BERGES – 75013 PARIS – FRANCE TEL. : 33-1-45 84 01 94 – FAX : 33-1-45 86 23 58
SARL CAPITAL 50 000€ - R.C. PARIS 76 B 1303 – SIRET 304 489 511 00028
STUDIES AND STRATEGY FOR FOOD
INDUSTRY
A team of a dozen engineers,
all graduates of ENSIA (Ecole Nationale Supérieure des Industries Alimentaires)
and IAAL (Institut Agro Alimentaire de Lille) with complementary training in economics,
management, finance and psychology.
A network of outside partners:
• Laboratories for Sensorial Analysis for product tests and industrial formulation
• design companies for packaging and advertising
• chefs for the creation of recipes.
Moving towards Europe:
Associated offices and correspondents in European countries as well as certain other
countries.
Specialised documentation:
Data banks for the agro-food industry, manufacturers, products and know-how.
A steady clientele for 30 years:
Large companies and small and medium-sized businesses in the agro-food industry,
manufacturers of equipment, as well as regional, domestic and international public
organizations.
Value of each contract :
• 20 000 to 200 000 € (the average contract is about 40 000 €).
• multi – clients : 1 500 to 30 000 € for each subscriber.
STUDIES AND STRATEGIES FOR AGRO-FOOD
INDUSTRY
MARKETING OF FOOD PRODUCTS FOR
CONSUMERS
The aim of all our studies is that they lead to concrete action, from the choice of diversification
to the launching of new products or the defining of marketing and commercial strategies.
Market studies (in France, the EU and outside Europe)
Qualitative:
• consumer groups,
• distributor and restaurateur enquiries,
• initial prospecting.
Quantitative:
• desk research, follow up of display lines, consumer enquiries.
Market tests (in France, Germany, Italy…)
Lauching of new products : packaging and advertising tools, commercial .
COMPANY STRATEGY
We offer our services to the agricultural and food industries, manufacturers of equipment,
research centres and service companies in:
•
•
•
Diagnosis of companies and projects.
Advice for commercial and distribution strategy : identification of lines of
diversification, partner and distributor research, company positioning, setting up of joint
operations…
Export (market studies, partner research…)
INDUSTRIAL MARKETING
Focused on new processes and their adaptation to industry’s needs, these operations are of
interest to research centres, manufacturers of equipment, processing-line firms, suppliers of
intermediate products, bio-industries…
•
Assistance for the design of research and development programmes:
Creativity, scanning, assessment of competition.
• Evaluation of potential markets: strengths and weaknesses of the equipment and
products studied, conditions of entry, quantitative evaluation.
• Initial contacts with clients.
STRATEGY FOR REGIONS AND INDUSTRIAL
SECTORS
•
Prospective analysis and creation of models :
o Impact of social phenomena on food consumption (dietetic, environment,
ageing of population…).
o New technologies (irradiation , “sous vide” products, biotechnology…).
o Prospective analysis for energy consumption.
•
Industrial strategies:
o Advice for professionals and governments regarding the evolution of
technology, new markets and competition.
•
Strategy and development for regional agro-food industries:
o Identification of advantages, design of strategies.
o Promotion and setting up of industrial projects.
REFERENCES
THE FOLLOWING ARE SOME OF OUR CLIENTS:
UNITED NA TION INDUSTRIAL DEVEL OPMENT O RGANIZ ATION,
EUROPEAN
UNIO N,
FREN CH
MINISTRY
(AGRICULTURE,
FOREIGN AFFAIRS , ENVIRONMEN T, WORK,…), ELECTRICITE
DE FRANCE, AHL BORN, L’AIR LIQ UIDE, BEL , BON GRAIN,
BRIDEL,
CASIN O,
CEMAG REF,
CEREOL,
CERESTAR,
CONSERVATOME, F.K.F., FRANCEXPA, GAZ DE FRA NCE,
GRANDS MOULINS DE PARIS, G RET, GUINA RD, L ESIEUR,
PERNOD RICARD, CARBOXYQUE FRA NCAISE, ROUSSEL UCLAF,
INNO,
WILLIA M
SAURIN,
S.G.N.,
SODETEG ,
C.P.C.,
WIEBAND ,B.F.A .C.M., BONNET, COO PERA TIVE AGRICO LE DE
CEREALES DE CO LMAR, CARNAUD , CUISIMER, NUTRIMER,
SCANDINAVIAN , PERIFUME, AVON & RAGOBERT, PERIGORD
CONSERVE, D IEPAL, SEPAL , SED ES, SCETAGRI, ADEME,
UNION
BLOIS,
ASSOCIATION
REGIONALE
BIOMASSE
NORMANDIE, A.D .A.P.R.A ., AG ENCE NATIONAL E POU R LE
AVLORISATION DE LA RECHERCHE, CHAMBERS OF COMMERCE
AND INDUTRY, CHAMBER OF A GRICULTURE, CO MITES
ECONOMIQUES FRUIT ET LEGUMES , REGIONAL FEDERA TIONS
AND AGRICULTURE COOPERA TIVES , AFIDEM, ONIFLHOR,
OFIVAL, FIRS, IFREMER, FIOM, ODEADOM, LOCAL CO NCILS,
SYNDICATS D E PA YS D.A .T.A.R., D IRECTION GENERA LE DE
L’ALIMEN TATION,
UBI
FRANCE,
ESA,
MORONI,
APV,
EXPOSIUM, A T KEA RNEY, SITA , IPEX, .
HEAD OFFICE : 58A, RUE DU DESSOUS DES BERGES – 75013 PARIS – FRANCE TEL. : 33-1-45 84 01 94 – FAX : 33-1-45 86 23 58
SARL CAPITAL 50 000€ - R.C. PARIS 76 B 1303 – SIRET 304 489 511 00028