Benjamin Buffet

Benjamin Buffet
Marketing Director
8 years of experience
7BIS Rue des Affluents, 37520 La Riche, France - 30th May 1986
Passionate about new technologies and everything which related to the marketing, I’m in my element when
I’m involved with software applied to printing as well as communication businesses. Both my educational and
professional experiences, through which I acquired skills in terms of technical, sales, marketing and management
show my desire to explore and evolve in the IT industry which is constantly changing !
Contact
Mobile
Email
Skype
LinkedIn
Twitter
Website
+33 (0)6 21 37 44 75
benjamin-buffet
[email protected]
@BuffetBenjamin
benjamin.buffet
www.benbuffet.fr
Education
University of Tours, France
Licence Marketing & IT - With honors - 2007
Bachelor of Arts degree in Marketing applied to Information and Communication Technologies
* Thesis : Launch a web business « WiGarde, the first french online service connecting parents and child care institutes »
* Internship thesis : Integrate a CRM tool « How can DMS strenghten its sales relationship with its clients ? »
* Additional training : web design
University of Tours, France
BTS Sales engineer - With honors - 2006
Two-year technical degree in IT and electronics
* Internship thesis : SUEZ Group - Promote a new technical product to all the French oil refineries
* Additional training : management and web development
Lycée Grandmont of Tours, France
Baccalauréat - With honors - 2004
High-school degree in IT and electronic
Benjamin Buffet - Marketing Director
Professional experience
Sept. 2009 - Still working
Marketing Director
Document Média Système (DMS)
Saint-Avertin (37 - France)
Head of the marketing strategy department at Document Média Système, a software and services major company in France in
terms of document management and production. Hiring, training and managing a team dedicated to marketing, communication
and product management. Design, introduction and use of sales tools adapted to the products of DMS, to the markets and clients
concerned. Promote a single brand image of the company as an expert of document using all the tools, networks and relations
available.
* Business intelligence : monitor the market in order to adapt the DMS strategy, competitor benchmarking
* Brand management : promote, as a brand, a single line for all of the software (4 of the 8 integrated softwares are edited) and services provided by DMS
* Product management : manage the whole cycle life of DMS home-made web-to-print software (Prinéo Caméléon and Symagine), won major accounts (transport, bank, ...) doubling revenue on this product line for 6 years
* Writing : create and update all the marketing and sales tools for all the products catalog (8 websites, presentations, brochures, leaflets, sales offers, training guide, ...)
* Campaigns and promotion : imagine, create and manage all the marketing and sales campaigns, set up as well as take part in events, public speaking and relationship, sales promotion of the partners network, ...
Business developer for the North America area. Special source of founding granted by the French government to develop DMS
web-to-print activities on Canada and USA for 3 years. Manage these funds to recruit partners, adapt the sales pitch for both
countries and take part in local events.
* Prospection : monitor the market and looking for new opportunities mainly in Quebec and Ontario provinces
* Sales : develop, coordinate and support partners able to both resell and integrate DMS software solutions
* Support : also support the Brazil partner in terms of pre-sales and projects (same time zone)
Head of the sales development of the EFI DirectSmile activities in France. Traine and manage a team dedicated to pre-sales,
support and training on EFI DirectSmile solutions (Variable Data Prinitng and Cross Media solutions) in France.
* Sales : deal with all the opportunities linked to partners (presentation, negotiation, deal, client feedback)
Sept. 2007 - Sept. 2009
Sales Engineer - Software solutions
Document Média Système (DMS)
Saint-Avertin (37 - France)
Sales representative of DMS software solution. Develop new products activities through both direct and indirect networks.
Prepare and perform sales and technical tools adapted to these activities and to all prospective customers.
* Pre-Sales : promote new activities based on ECM/DMS (Enterprise Content Management / Document Management System) and graphic arts solutions
* Sales : prospect and sale these software solutions, including negotiation and handling part of the project management
* Training : traine customers to use graphic arts software (web-to-print, VDP, crossmedia) and teach them
« How to sell services offered by this software ? »
Benjamin Buffet - Marketing Director
Key Skills
Marketing & Communication
Sales & Engineering
• Managing entire « software cycle life », from thinking to
maintaining, including resources and people collaboration
• Evaluating target markets, proposing marketing strategies
• Benchmarking competitors, adapting arguments
• Designing and developing pre-sales, sales and support tools
(leaflet, PPT, website, commercial offer, ...)
• Setting, managing marketing and sales campaigns
• Promoting products and services, generating leads
• Consolidating marketing data to update customer actions
(survey, newsletter, sales actions, ...) - Inbound Marketing
• Coordinating, planning and contributing at business events
• Developing business road map and sales argument
• Client negotiation (presentation, price) and closing the sale
• Following and resolving clients problems
• New client development, prospecting
• Growing territory and sales field
• Sales promotion (public speaking, conferences, ...)
• Managing large client projects
• Sales engineering with technical background
• Providing technical and sales training (teaching skills)
Knowledge
Technology & Software
Marketing and enterprise
Office: Word, Excel, PowerPoint, ...
Manage: Google & Microsoft tools
Social: LinkedIn, Twitter, Facebook
CRM: Sugar, SalesForce, MS Dynamics
ECM/DMS: ELO, Sharepoint
‘‘Printing & communication world’’
Document: Acrobat, Quite, PitStop
Design: InDesign, PhotoShop, Illustrator
VDP: DirectSmile, PrintShop Mail, Xmpie
CrossMedia: EFI DirectSmile, Marketo, ...
Web2Print: Symagine, Pressero, DSF, ...
Languages: PDF, XML, JDF, XPIF, ...
IT and development
Languages: HTML, CSS, PHP, JS, Ajax
CMS: Wordpress, MadeSimple, Drupal
Web Analytics: Google Analytics, JetPack
Virtual: VMWare (Fusion, Vcloud)
Devices: Mac, PC - mobile, laptop
Miscellaneous
Close to my work
Talk: About the web-to-print,
VDP and cross media
approaches, Conferences, ...
Watch: IT, cloud, marketing, ecommerce, printing, ...
References
References available upon request
Languages
French: Native
English: Fluent (both written and
oral)
Spanish: Intermediate (6 years)
Hobbies
Cycling - Running
Judo
Travels (many different countries
visited around the world)