Publication - IFTM Daily

Transcription

DAY 1
HALL 7.2 / STAND 0098
EDITION
TUESDAY 20TH
SEPTEMBER 2016
INCLUS :
VOTRE DOSSIER SPECIAL
EN FRANÇAIS
14
CONTENTS
03 PROGRAMME
O5 NEWS
08 TRADE TALK
News
10 EXCLUSIVE INTERVIEW
11 DOSSIER SPÉCIAL MARCHÉ FRANÇAIS
14 MAP PRO NEWS
16 GASTRONOMY & WINE TOURISM
17 REGIONAL SPOTLIGHT: EUROPE
19 WHERE TO GO IN PARIS
HALL 7.2 / STAND C056
En Route … to International Horizons
IFTM Top Resa Map Pro 2016 accelerates its positioning as a
world scale event
The strategy of Frédéric Lorin, who has taken the
helm of IFTM Top Resa MAP Pro is clear: ensuring
that the brand and image of the show on an
international level enable it to compete with the
biggest trade events around the globe.
This ambition is legitimate for the reference show
in a nation where tourism plays a major role in
# 09 T RADE TALK
the overall economy – as underlined by Matthias
PASCAL
ETCHEVERRY
Fekl, Secretary of State for Foreign Trade, Tourism
Promotion and French Expatriates (pictured left).
Head of Agency,
Leclerc Voyages,
Anglet (France)
The exhibitors and international visitors have
Only an Advisor who has the expertise, the
sense of business and hospitality and above all
empathy will always find his place.
answered the call, as the show this year will
be hosting more than 160 destinations and
the number of professional visitors should top
# 11 DOSSIER SPÉCIAL MARCHÉ FRANÇAIS
KARINE
MOUSSEAU
Matthias Fekl
Présidente du Comité
Martiniquais du Tourisme
Read exclusive interview page 10
the 32,000 mark. While around 22% of these
visitors were foreign last year, this level is also
Secretary of State for Foreign Trade, Tourism
Promotion and French Expatriates
expected to rise in 2016.
Read exclusive interview page 10
Nous allons adresser une clientèle provinciale,
les seniors et les comités d’entreprises afin de
développer le tourisme en basse saison.
# 15 MAP Pro
BENJAMIN
TÉTART
Directeur,
Manche Tourisme
Nous avons un rôle de conseiller auprès des
professionnels du tourisme. Sur le MAP Pro,
nous leur proposons des idées de séjours ou
d’excursions, selon les attentes de leurs propres
clients.
REGIONAL
SPOTLIGHT
EUROPE
Despite tough times for the industry in
Paris and Nice following recent tragic
events, tourism in Europe continues to
grow at a healthy rate.
In the first half of 2016, the UNWTO
reports a 4% Y/Y rise across the
continent. Northern Europe and Central
and Eastern Europe (both at +6%) in
the lead, were followed by Southern
and Mediterranean Europe (+4%) and
Western Europe (+3%).
Read more, page 17
Porto, Portugal
HALL PLAN
Hall 7.2
Hall 7.2 / Stand H015
Hall 7.1
Hall 7.2 / Stand F126
Hall 7.2 / Stand N007
Hall 7.2 / Stand K122
Hall 7.2 / Stand B073
Hall 7.2 / Stand B087
PROGRAMME
© IFTM Top Resa
EDITORIAL
Richard Barnes
Editor-in-chief
Business
& Knowledge
The importance of a trade show is measured
by its size, its number of exhibitors and
visitors, but also – and perhaps above all – by
its capacity to help its reference industry to
evolve, through the richness and content of
its conferences, the quality of the speakers,
and the “value added” of associated events
and activities.
The particularly complete conference
programme, with very concrete topics, at
IFTM Top Resa MAP Pro 2016, as well as the
2016 Travel Agents’ Cup are just a couple of
good examples of why we believe this trade
show henceforth is definitely “playing with
the big boys”.
We hope you, too, will benefit from the
richness of the show!
IFTM Daily is a CLEVERDIS Publication - 65 avenue Jules Cantini - Tour Méditerranée
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IFTM Top Resa 2015
MARDI 20 SEPTEMBRE
9h30 – 14h00Forum des investissements touristiques en
Afrique de l’Ouest
Hall 7.1, Salle Forum
9h45 – 10h15
Formation Agents Experts : Iran
Hall 7.1, Salle Tokyo
10h00
Inauguration et visite officielle
par Monsieur Mathias Fekl
10h00
Atelier Techniques de Vente
Hall 7.2, Stand R110
10h00 – 10h30Comment améliorer ses marges et la satisfaction client grâce à l’assurance
Hall 7.2, Espace Travel Hub
10h30 – 11h00Formation Agents Experts : République
Dominicaine
Hall 7.1, Salle Agora
12h00 – 12h30 Formation Agents Experts : Région Occitanie
Hall 7.1, Salle Sydney
12h00 – 12h30 Formation Agents Experts : Saint Martin
12h00 – 13h00 Cocktail Destination Manche Tourisme
Espace Détente MAP Pro
12h15 – 12h45 Sky Boy invente la réalité superposée
12h30 – 14h00 Déjeuner inaugural (sur invitation)
12h45 – 13h15 Formation Agents Experts : Ile Maurice
13h30 – 14h00 Formation Agents Experts : Tahiti
10h30 - 11h00Formation Agents Experts : Suntrade &
Atlantis the Palm
13h45 – 14h15L'innovation servicielle et l'humain au cœur
du tourisme de demain
10h30 – 11h15
Atelier AFTM “Assurez vos déplacements”
Hall 7.2, Espace Club Affaires
14h00
10h30 – 11h30Conférence d’ouverture : Le tourisme est
mort, le voyage continue !
14h15 – 14h45 Formation Agents Experts : Taiwan
10h45 – 11h15Monétisation: entre conversion, expérience utilisateur et cannibalisation
11h00
11h15 – 11h45Formation Agents Experts : Manche Tourisme
11h15 – 11h45 Formation Agents Experts : Brésil
11h30 – 12h00RSE : un vecteur de progression pour les
entreprises du travel
11h45 – 12h45
Entre travail et plaisir, où va le bleisure ?
14h15 – 15h00 Tourisme de santé: un nouvel Eldorado?
14h30 – 15h00Smart data et publicité en ligne: état des
lieux dans le tourisme
14h30 – 15h15Atelier AFTM “Train européen : qui peut
émettre ?” Hall 7.2, Espace Club Affaires
15h00
15h00 – 15h30Formation Agents Experts : Hiroshima /
Okayama Shimane / Okinawa Setouchi
15h00 – 16h00 Point presse avec le Président du SETO
Hall 7.1, Salle New York
PAGE 5
IFTM Daily • Tuesday 20th September 2016
NEWS 5
15h00 – 16h00De qui et de quoi demain le tourisme de groupe
sera fait?
Hall 7.1, Salle Forum
15h15 – 15h45Oenotourisme : un potentiel encore inexploité
15h15 – 15h45L’accueil touristique grâce aux plateformes de
guides : l'exemple Meetrip-Cariboo
15h45 – 16h15Formation Agents Experts : Office du Tourisme
de Cannes
16h00 – 16h30
IDPASS
16h00 – 16h45Enquête européenne: l’impact des
plateformes collaboratives sur l’expérience
visiteurs
Hall 7.1, Salle Forum1
16h00 – 16h45Atelier AFTM “Hôtel et Air program : quelle
pertinence à l’heure du Best Buy ?”
Hall 7.2, Espace Club Affaires
16h15 – 17h00Croisières: quelles innovations pour attirer encore plus de clients ?
17h00 Tea Time
Hall 7.2, Village de la Croisière
17h00 – 18h30 “Start up Contest”
Hall 7.2, Atelier Travel Hub
17h00 – 18h30 Comment réussir votre recrutement en alternance dans le tourisme ?
Hall 7.1, Salle Venise
17h00 – 18h30 Cocktail anniversaire InterHotels S.E.H Hall 7.2, Stand U007/V007
17h30 – 19h00 Cocktail de rentrée du SETO Get Together
Hall 7.2, Village des TO
19h30 Soirée officielle MAP Pro (sur invitation)
Hall 7.1
20h00 Soirée Poker Misterfly (sur invitation)
Pavillon Dauphine
19h30 -23h00 Dîner VIP Top Acheteurs Avis/Amadeus
et IFTM Top Resa (sur invitation)
Tourisme & Handicaps
Tourisme
& Handicaps
Narrowing
The Gap
Between
Disability
and Tourism
MORNING
BRIEFING BY
FRÉDÉRIC
LORIN
Director of Tourism Division,
Reed Expositions France
I am very pleased to wish you a warm
welcome to IFTM Top Resa MAP Pro, THE
meeting place for the entire tourism industry.
First highlight of the day is the inaugural
and the official visit of Mr Matthias Fekl,
State Secretary for foreign trade, tourism
promotion and French living overseas.
We will also welcome today many
foreign ministers of tourism including Mrs
Maimouna Ndoye Seck (Senegal), Mr
Haddad Lhacen (Morocco), Mr Alain Saint
Ange (Seychelles), Mr Sidi Yahya Tunis
(Sierra Leone), Mr John Amarathunga (Sri
Lanka), Mr Iarovana Roland Ratsiraka
(Madagascar), Mr Gustavo Santos
(Argentina) and Mr. Roger Kakou (Ivory
Coast).
In parallel, our fast expanding MAP Pro
exhibition, will highlight particularly our
Premium Partner, Manche Tourisme.
I am also delighted to introduce our 2016
innovations such as the creation of a
pavilion dedicated to wine tourism, which
perfectly illustrates IFTM Top Resa MAP Pro
commitment to promote and highlight all
aspects of tourism.
We will also not forget pleasure and
conviviality by hosting many festive events
today: official evening MAP Pro party in
Pavilion 7.1, the Poker Misterfly IFTM Top
Resa Evening party and the VIP Dinner for
Top Buyers Avis/Amadeus (only on invitation
for the three events).
Enjoy your visit!
2016 theme of UN World Tourism Day will be about promoting tourism accessibility to
all, including disabled people. A task implemented in France by Tourisme & Handicaps.
September 27 is this year UN World
Tourism Day. The selected 2016
theme is “Accessible Tourismpromoting universal accessibility”.
UN World Tourism Organisation
(UNWTO) highlights that “at some
point in our lives, sooner or later, we
all benefit of universal accessibility
in tourism. Which is why, we want
to call upon the right for all of the
world’s citizens to experience the
incredible diversity of our planet
and the beauty of the world we live
in”.
Echoing the 2016 theme, IFTM
Top Resa MAP Pro gives space
to the Association “Tourisme
& H a n d i c a p s ” ( To u r i s m &
Disabilities), France’s main driving
force to promote tourism towards
disabled persons. Since 2001,
the association has been working
to develop awareness in the travel
industry and among the public.
Tourisme & Handicaps is made
up of representatives from various
tourism professions, disabilities’
organisations, individual
campaigners from all the fields of
the tourism industry. All of them
have a common aim: to facilitate
to handicapped people the
access to leisure activities and
holiday destinations. According to
Annette Masson, President of the
Association, 40% of the French
population is living with disabilities
– although this number integrates
temporary disabilities or natural
handicaps for elderly people.
organises seminar and training
sessions for the tourism industry
about good practices.
One of the main tools to communicate
is a comprehensive website which
highlights good practices in the
travel industry, provide advice,
publishes documents and – most
importantly- attributes a label
for tourism products accessible
to people with disabilities. The
organisation – which is supported
by various ministries – also
» HALL 7.2 / STAND V103
The association currently attributes
its label to 5,500 tourism facilities,
with accommodation representing
the largest share, with 3,160
labels followed by 725 museums,
cultural institutions and handicraft
or manufacturing centres. Since
2014, Tourisme & Handicaps also
organises a ceremony rewarding
tourism players offering the best
facilities to disabled
www.iftmdaily.com
NEWS 7
ADVERTORIAL
NEW
MARKETS
IN EUROPE
FOR AIR
FRANCE
Air France has deployed its global network
in the conquest of new markets, particularly
in Europe where the agility of the group has
been demonstrated.
Since this summer, on their
medium-haul network,
Air France-KLM has
inaugurated 13 new routes,
thus capturing many relays
for European growth and
demonstrating the agility
of their European network:
Dresden (Germany),
Genoa (Italy), Inverness
(Scotland), Southampton
(England), Alicante, Ibiza
and Valencia (Spain)
by KLM departing from
Amsterdam Schiphol and
Glasgow (Scotland),
Oran (Algeria), Cracow
(Poland), Biarritz, Ajaccio
and Calvi (France) by Air
France with departure from
Paris-Charles de Gaulle.
Air France has also opened
a new daily service to
Amsterdam from Rennes.
© Air France -KLM
MORE COMFORT
AND FLEXIBILITY ON AIR
FRANCE EUROPE FLIGHTS
Easier passage through
the airport, a new cabin
equipped with new leather
coated seats aboard, new
gourmet touches, more
flexibility for business
travel; Air France intends
to win the medium-haul
battle by proposing the
best offering on the market.
The company continues its
up-market dynamics on
its medium-haul network
flying onto or out of ParisCharles de Gaulle, with an
investment of €50m.
A NEW SEAT
FOR GREATER COMFORT
Since April 2015, Air France
has introduced a fully
revised seat for travellers on
board 24 Airbus A319 and
25 Airbus A320 aircraft.
Dressed in veritable high
quality leather in all cabins,
it offers optimal travel
comfort, ideal for work, rest
or refreshment before arrival
at one’s destination.
» HALL 7.2 / STAND K098
Lost in the USA
Delphine Givord & Jean-Philippe Cavaillez,
journalists, bloggers and founders of
www.lostintheusa.fr talk to IFTM Daily about
their favourite destination
Delphine Givord & Jean-Philippe
C a va i l l e z h a ve b o t h b e e n
journalists for a local newspaper
in France since early 2000. They
love to travel, and as a logical
consequence, opened their first
blog in 2012: “A La Fin De La Route”.
We asked them how it grew from
there…
Gradually, it took a lot of space in our lives.
And as we gained readers, we wanted to start
a new project about our favourite destination,
the USA. So we took one year to create “Lost
In The USA”, a road-trip planner for Frenchspeaking people. What are you seeing as being the most
interesting new developments in terms
of hotel and transport infrastructure in the
USA? Undoubtedly, it’s the emergence of unusual
lodgings. Road trippers are not only looking
for a bed, but for an experience: a hogan
near Monument Valley, an airstream in the
Texas desert, an original B&B like The Dog
Bark Park Inn… Bunkhouse, an Austin
company, or McMenamins in Portland, offer
real experiences. Cabins and camping are
growing fast too, focusing on quality, like the
website Hipcamp.
When it comes to transportation, road trips
with traditional car are still popular, but we
see that the demand for camper vans is
increasing.
What are your three tips for TOs or TAs
looking for new ideas there (trending cities,
festivals, resorts, etc)? Look beyond the Southwest, which is
overcrowded. Oregon, Texas, New Mexico,
Pacific Northwest, Old South are destinations
that are emerging or reappearing.
Organize trips around filming locations, or
music: Walking Dead (Georgia), Breaking
Bad (New Mexico), Forrest Gump (South)
and the musical effervescence of the South.
Offer varied experiences. Not only see
things and landscapes, but live with them.
Add experiences to a road trip: a concert at
Red Rocks, a festival (Coachella, Burning
Man, CMA, South By Southwest, and so
on), making an original trek. Nevertheless,
customisation is the key.
How do you see the future of bloggers /
influencers? Sunny. In terms of inspiration, influencers
who have expertise already play an important
part, because they embody the experience
and share it. And they are prescribers and
advisors - less visible, but very important
8 TRADE TALK
Sophie Jovillard
President of the jury,
Travel Agents Cup
Travel Agents Cup
2016 Edition
Exclusive Interview: Sophie Jovillard
– president of the jury
French TV presenter Sophie Jovillard is again presiding the jury of the Travel Agents
Cup (TAC). We asked her what's new for the 2016 edition…
The TAC is again a faithful element of the show
this year. Candidates and members of the jury are
more motivated than ever.
Among the new features, we are pleased to
welcome the Dominican Republic and Indonesia
as new partners. They’re beautiful destinations
that should inspire our candidates. Another good
piece of news is that the Bahamas and Visit
California have renewed their participation and
the latter is even our diamond destination. The
finalists will definitely be fighting to win their trips!
In addition, a proof of trust and loyalty was that
our 3 finalists from last year are back to put their
titles on the line! I like this mix of challenge and
self-questioning!
How did the semi-finals go and what were the
main lessons from the candidates?
Well I was very happy and honoured this time
still to play “godmother” to all these candidates
and this wonderful Board Chairperson! As I told
you, our 3 finalists of last year are back with us
and they are really playing the game. It's really a
very positive sign of the importance of the TAC for
them! But the stakes are still wide open and the
competition will be tough, as the level is very high.
The winner will really have to work to deserve the
prize of the California trip! And the other prizes are
lovely too. Some candidates amazed us during
the semi-finals and we know that others can still
surprise us! The finals promise to be exciting!
What are qualities of candidates to which are
you particularly attentive? How can they surprise
and seduce you?
I want them to surprise us, to emerge from their
comfort zone… from their habits. I advise them
to never forget that the members of the jury
are travel professionals and that practical and
logistical elements must be taken on board. I
advise them to remain themselves and to have
fun while remaining focused on the destination
they are defending.
What is your vision of travel agents in 2016...
and in years to come? How do you see this
profession evolving?
Despite the development of internet bookings,
nothing can replace human contact. It is this
contact with the client that is the added value of
the travel agent. Knowing how to propose ideas
off the beaten path, how to innovate, and how
to renew the offering is the trump card that must
be played by travel agents to prove that they are
irreplaceable!
How does IFTM Top Resa accompany them in
this evolution?
Many relay their experiences on social networks,
with their partners and their customers. The TAC
gives them visibility. It gives them self-confidence,
and developing this is really the purpose of this
TAC. May the best man win! LIST OF JURORS
Sophie JOVILLARD
President of the Jury
– Journalist - France
Television – and presenter
of the travel programme
“Échappées Belles”
Jean Pierre MAS
President of “Les
Entreprises du Voyages”
(travel business)
Frédéric LORIN
Director of IFTM Top Resa
– MAP Pro
Catherine ETCHECOPAR
Sales Manager France
AIR FRANCE-KLM
Isabelle DEBIN
Director of Marketing
& Communication
AMADEUS
Jean Pierre PINHEIRO
President
ADONET
Marie ALLANTAZ
Director
ESCAET
Laurent BIJAOUI
Head of sales
SNCF
Jocelyne RAMEAU
Head of sales – France
Cityvision
Christine GIRAUD
Sales Manager
AVIS
KEY PARTNERS OF TAC
The Travel Agents’ Cup is
made possible thanks to
the support of numerous
sponsors and partners.
Corporate sponsors
include:
• Air France-KLM,
• Amadeus,
• Avis,
• Cityvision,
• Les Entreprises
du Voyage,
• SNCF,
• Le Village des Tour
Opérateurs
DESTINATION SPONSORS
Diamond Sponsor:
Visit California
Ruby sponsors:
• Guadeloupe,
• The Bahamas,
• Dominican Republic,
• Wonderful Indonesia,
• Manche Tourisme
www.iftmdaily.com
TRADE TALK 9
WITH THE OVER ABUNDANCE OF
INFORMATION THAT THE CLIENT FINDS ON
THE INTERNET, IT IS UP TO US TO MAKE THE
DIFFERENCE - IN FINDING THE PRODUCT THAT
SUITS BEST AND AT THE BEST PRICE
Pascal Etcheverry
Head of Agency, Leclerc Voyages,
Anglet (France)
Pascal Etcheverry, Head of
Agency, Leclerc Voyages, Anglet
(France) won the French Travel
Agents Cup 2015. We asked him
if anything has changed since
winning the prize.
Yes a lot of things have changed
since my victory in the TAC. Initially,
communicating via the local press
allowed us to acquire new customers for
the agency. We also did posters that we
put in the window and inside the agency
that aroused the curiosity of customers
and reassured them in their choice to
open the door. Customers asked me a
great deal about this contest to find out
what it was, about the rules, and the
award...
But the biggest change was the job offers
I received as a result of this prize... After a
refusal for the first I accepted the second
proposal as head of Agency at the Leclerc
Voyages in Anglet. For me, winning this
award was a veritable consecration and
cause for pride.
How does the presence of the
internet affect your business?
For me, internet is above all an ally. It's a
great tool that any travel advisor should
know how to use to its best effect. One
must be able to give the best and the
fastest answer to our customers who
are increasingly hyper connected...
Mastering the internet as tool is a way
of supplementing our customer service
alongside the expertise of a travel
advisor… I think one doesn't come
without the other.
With the over abundance of information
that the client finds on the internet, it is up
to us to make the difference - in finding
the product that suits best and at the best
price. Our commercial sense, expertise
To the Victor Belong
the Spoils
Pascal Etcheverry, recipient of the 2015 Travel Agents Cup talks
about the advantages of winning the prize
and empathy will always be a plus over
internet so we know how to stand out.
How do you counter collaborative
offerings such as Airbnb?
This new way of "consuming" is much
more difficult to grasp. Often the prices
are much more competitive and the
supply is large. This system greatly
seduced young people but we realize
that even other generations are beginning
to be interested. Once again, it is up to
the agency to try to find an equivalent
product with the same price, but I must
admit that the task is not easy.
How do you see the role of the
travel agent today? And in the
future?
I believe the travel agent still has a role
to play even if it is true that in recent
years, the size of the agencies has been
considerably reduced.
I think only an Advisor who has the
expertise, the sense of business and
hospitality and above all empathy will
always find his place. The customer overinformed on the internet, disappointed
by the lack of clarity and services will
always return to a physical agency. That's
where we should make the difference showing him that not only are we not
more expensive, but above we will find a
product that truly matches his demands.
The travel advisor of the future must
be even more expert: have excellent
knowledge of the destinations, but also
master the tools that technology puts
at our disposal for a rapid and targeted
response for the customer.
How does IFTM Top Resa accompany
travel agents in the evolution of their
profession?
IFTM Top Resa is a place for meetings
and exchanges between professionals.
It allows one to meet the TOs, the
receptives… and make new contacts.
It is also an opportunity to train with
different training "destinations".
This show also allows one to keep
abreast of new technologies developed
for our business. In my opinion, it is a
major event in the world of tourism for
any travel agent who wants to advance
his or her career IFTM Daily • Tuesday 20th September 2016
© Ministère des Affaires Etrangères
10 EXCLUSIVE INTERVIEW
JEAN-MARC AYRAULT
ANNOUNCED LAST WEEK AN
INCREASE IN THE STIMULUS
PLAN TO REACH FUNDING
CAPACITY OF €10M
Matthias Fekl
Promotion and French Expatriates
DESTINATION FRANCE
Keeping Sights Set On 2020 Target
Tourism represents 7% of GDP and
represents a million jobs (Insee June
2015), it is an important factor of growth
for this country. We asked Matthias Fekl,
Promotion and French Expatriates, how
he sees the evolution of this sector of the
economy and its regional development…
As you know, tourism is a key sector for the
economy of our country. It will be even more so
in the years to come considering its strong growth
prospects. If we stick to the forecast of the World
Tourism Organization, the number of tourists in the
world should grow from a current 1bn to 1.8bn in
2030.
France must take advantage of this tremendous
potential. This is the reason why we have set the goal
of 100 million tourists by 2020. However, it is not
only to welcome more tourists to Paris or other major
tourist areas, but also to enable the whole of the
French territory to benefit from this development. Our
country is full of many beautiful places to discover,
that we need to better publicise to foreign tourists
as their tourism offer corresponds to the growing
aspirations of travellers: more authenticity, “softer”
travel modes and the discovery of traditional knowhow. It is towards this goal that we are working with
all of the key players of the sector.
What steps will you be implementing to achieve the
goal set by Laurent Fabius, to reach 100-million
international visitors in France by 2020, despite
the alarming figures for the 1st half of 2016 in
international tourist arrivals?
The measures are known, as they were announced
and implemented more than a year ago with
professionals.
They concern firstly the promotion of destination
France: significant efforts were decided for better
structure our offer around brands and themes for
higher visibility. We have also implemented many
actions to facilitate travel for tourists in France and
to improve their welcome – with measures activated
over a year ago, centred on transport and visa
facilitation, but also security, all heading in this
direction.
The tragic events that struck our country since the
month of November 2015 have dealt a blow to
tourism, particularly in Paris and Provence–Alpes
Côte d’Azur. This is the reason why the Government
is resolutely committed alongside professionals of
the sector to overcome their current difficulties.
Emergency funds have been implemented for
businesses or welcoming facilities. As such, JeanMarc Ayrault announced last week an increase in the
stimulus plan to reach funding capacity of €10m.
The goal is to strengthen actions to promote France
internationally and to work on the e-reputation of
Destination France.
Do you think IFTM Top Resa MAP Pro should and
can play the role of major European shows as ITB
in Berlin or WTM in London and do you think the
Department of Foreign Affairs and international
development should become more involved in this
ambition to have a big international show in France
as the political authorities do at the highest level in
Germany and UK?
It is the third consecutive year that I have come to
this show and I have noticed that its attendance
continues to grow from year to year. I would add
that it never ceases to innovate with, this year, for
example, setting up a wine tourism stand in the
MAP Pro section. Naturally, I wish for the show to
continue to be the meeting place of professionals
of tourism.
Would messages would you like to deliver to the
French and international professionals who come to
IFTM Top Resa MAP Pro 2016?
I have only a single message to them: have a good
show! I hope that it will generate a lot of exchanges
and it will be an opportunity to sign contracts www.iftmdaily.com
DOSSIER SPECIAL MARCHÉ FRANÇAIS
INFORMATIONS EN FRANÇAIS
11
PUBLI-REPORTAGE
Tartane (Martinique) à marée basse
Grandes manœuvres
pour la Martinique
Le 19 janvier dernier, Karine Mousseau était nommée Présidente
du Comité Martiniquais du Tourisme. Afin de dynamiser le tourisme
martiniquais, elle a fixé 5 grandes priorités, toutes d’égale
importance, qu’elle détaille pour les lecteurs d’IFTM Daily…
Nous souhaitons tout d’abord diversifier
nos marchés. Aujourd’hui la France
représente environ 80 % des arrivées
de touristes en Martinique. Nous avons
commencé à mettre en œuvre toute
une série de mesures qui doivent nous
permettre d’attirer plus de touristes
originaires des USA, du Canada ainsi
que des pays européens proches de la
France comme la Belgique, la Suisse,
l’Italie, l’Allemagne. Nous souhaitons,
dans un premier temps, amener la
part des marchés internationaux à
40 % tout en développant le nombre
de touristes venant de France. Cela
passe notamment par l’ouverture de
lignes directes entre Fort de France et
des aéroports américains, canadiens
et européens. C’est ainsi, par exemple,
que la compagnie Condor ouvrira une
ligne directe entre Francfort et Fort de
France à partir du 6 novembre.
Ensuite nous travaillons à développer
l’attractivité de la Martinique. Cela
passe par une montée en gamme de
l’offre actuelle et un meilleur service.
Ceci concerne l’hôtellerie, les résidences
de tourisme, les gîtes, les meublés,
les clubs de vacances mais aussi les
villas de standing qui bénéficient d’une
demande croissante. L’attractivité est
également renforcée par le fait que nous
structurons les filières prioritaires comme
le tourisme d’affaires ou le tourisme
de nature et bien-être. Parallèlement
nous mettons en place un écosystème
favorable au cinéma en transformant
la Martinique en terre d’accueil pour le
tournage de films. Et, bien entendu, en
tant qu’île, nous favorisons les activités
de yachting et de plaisance qui jouent
un rôle majeur.
Troisième priorité : renforcer notre
visibilité par le développement
d’actions de promotion. En France,
nous allons adresser une clientèle
provinciale, les seniors et les comités
d’entreprises afin de développer le
tourisme en basse saison. Au niveau
international, nous insisterons plus sur
les voyages thématiques comme les
mariages ou la gastronomie.
Notre visibilité va aussi être
considérablement renforcée grâce au
numérique. En amont de la décision
de voyager, nous mettons en place
des campagnes de marketing direct
via les moteurs de recherche ainsi
qu’en partenariat avec les TO. Puis,
pendant le séjour, nous fournissons
aux touristes, via leurs mobiles, des
informations sur les événements, les
points d’intérêts, les activités… Ce qui
a le double avantage de leur permettre
de bénéficier au maximum de leur
séjour et de favoriser leurs dépenses
sur place.
Autre atout que nous développons
prioritairement : le fait que l’humain
soit au cœur du tourisme martiniquais.
Toutes les études conduites sur ce
thème arrivent en effet à la conclusion
que si le touriste en Martinique a
trouvé ce à quoi il s’attendait – plages
magnifiques, gastronomie épatante,
randonnées de rêve, soleil généreux…
–, ce qui le marque le plus est cette
incroyable gentillesse et chaleur
humaine du Martiniquais. Nous allons
donc placer cet aspect fondamental
au centre d’une campagne de
communication et inviter les touristes
à profiter de ces rencontres humaines.
Il s’agit pour nous d’un véritable repositionnement de la marque.
Enfin, et c’est notre cinquième priorité,
nous souhaitons promouvoir un
tourisme durable, ce qui passe par
la préservation des sites touristiques,
un engagement des professionnels
à ce niveau, l’accompagnement d’un
développement touristique responsable
ainsi qu’une responsabilisation du
tourisme.
Je voudrais conclure par quelques
chiffres très encourageants. Nous
observons une très forte fréquentation
touristique sur les 7 premiers mois de
l’année 2016 avec une croissance
du tourisme de séjour de 8,2 %, du
tourisme lié aux croisières de 18,9 % et
de la plaisance de 6,6 %. Globalement,
nous avons bénéficié d’une hausse de
la fréquentation de 11,8 % par rapport
à la même époque de l’année dernière.
Ce sont 555 766 touristes qui sont
venus de France (pour 80 %), de
Guadeloupe (11 %), des Etats-Unis
et du Canada (8 %) pour profiter de
cette Martinique chaleureuse qui les a
accueillis à bras ouvert Karine Mousseau
Présidente du Comité Martiniquais
du Tourisme
CE QUI
MARQUE LE
PLUS LES
TOURISTES
EST CETTE
INCROYABLE
GENTILLESSE
ET CHALEUR
HUMAINE DU
MARTINIQUAIS.
» H ALL 7.2 / STAND C083
12
PUBLI-REPORTAGE
NOUS VENONS CHERCHER NOS
CLIENTS AU PLUS PRÈS DE CHEZ EUX,
VOIRE À LEUR DOMICILE SUR CERTAINS
DÉPARTEMENTS
Thierry Houalard
Directeur Général, Nationaltours
© Amal Mongia
Se différencier, innover et mieux
communiquer pour se ré-approprier
ses clients
Nationaltours propose aux agences de voyage des outils
qualitatifs et personnalisés
Spécialiste du circuit accompagné à travers le monde depuis plus de 30 ans,
Nationaltours met tout son savoir-faire dans la conception de programmes
authentiques et originaux à un bon rapport qualité-prix. Une expertise et une
connaissance des destinations acquises au fil des ans qui lui permettent de proposer
aujourd’hui plus de 250 programmes vers 80 destinations. Thierry Houalard, Directeur
Général de Nationaltours, nous en dit plus sur l’étendue de l’offre de son entreprise…
Nationaltours compte 250 collaborateurs organisés
de département groupes en apportant un certain
autour de 4 métiers : le tour operating avec des
nombre de services et d’outils d’aide à la vente :
réceptifs intégrés pour certaines destinations (Russie,
base de devis à disposition, éductour, site internet
Italie, USA, Maroc, Espagne, Inde, Vietnam) ;
en marque blanche mis gracieusement à disposition.
la distribution avec 29 agences de voyages ; le
Les agences ont également accès aux opérations
transport avec une flotte d’autocars haut de gramme
spéciales mises en place : séjours, croisières…
labellisés “Royal Class” et l’activité groupes avec plus
Vous mettez aussi votre savoir-faire au service des
de 27 000 clients en 2016.
agences de voyages en lançant un nouveau produit,
Taj Mahal, Inde
LES
DESTINATIONS
TENDANCES
SELON
NATIONALTOURS
En tant que T.O., quelle est votre valeur ajoutée ?
“ l’Exclusive Pack”. De quoi s ‘agit-il ?
Nous faisons voyager chaque année plus de 21 000
Ce concept novateur pour l’enseigne consiste à mettre
clients pour un volume d’affaire de 33 millions
à la disposition des agences de voyages et en marque
d’euros €(hors activité groupes). Nous proposons un
blanche un ou plusieurs de nos programmes, issus
“Service+”, véritable valeur ajoutée pour nos clients :
des meilleures ventes T.O. L’agence s’approprie le
le service pré et post-acheminement au départ de
programme, le personnalise, détermine ses propres
leur ville. Nous venons chercher nos clients au plus
dates et établit son prix de vente en fonction des
près de chez eux, voire à leur domicile sur certains
options retenues. Les équipes marketing Nationaltours
départements, pour les conduire jusqu’à l’aéroport ou
lui fournissent un kit de communication personnalisé
Pour le "Voyage de l’année 2017", Nationaltours
au point de rendez-vous pour leur voyage en autocar.
composé d’un flyer, d’affiches vitrine, d’un visuel
a choisi l’Inde et un circuit de 15 jours, “l’Inde des
Ce service dédié à leur confort est proposé au départ
e-mailing et d’annonce presse si besoin.
Maharadjahs”, qui inclut un déjeuner au Fort de
de 750 villes sur 93 départements.
Ce concept simple permet aux agences de se
Pokhran, un dîner et une nuit au Fort de Khejarla,
différencier de leur concurrence, de se ré-approprier
deux nuits dans des palais, une nuit en hôtel 5*
Quels sont les objectifs de votre département
leurs clients, d’optimiser
avec vue sur le Taj Mahal, une soirée Rajpout en
“groupes” ?
leurs marges et d’accroître
tenue indienne avec feu d’artifice… Placée sous la responsabilité de Frédéric Marchand,
leur visibilité en disposant
l’activité groupes est gérée par une équipe de 26
d’outils qualitatifs et
Le "Voyage Référence 2017" de Nationaltours
collaborateurs consacrée aux CE, collectivités, clubs,
personnalisés à leurs
propose une découverte du Bordelais : croisière
associations dont plusieurs interlocuteurs dédiés
couleurs
fluviale de 6 jours alternant entre découverte de
exclusivement aux agences de voyages.
communication
L’ o b j e c t i f
de
ces
derniers
est
d’accompagner les agences qui ne disposent pas
pour
leur
»
H
ALL 7.2 / STANDK075
En 2016, le top 10 des destinations préférées des
clients de Nationaltours s’est établi ainsi : Italie,
Portugal, France (dont Corse), Cuba, Autriche,
Croatie, Irlande, USA, Canada, Vietnam/Cambodge.
terroirs tels que le Médoc, Blaye, Saint-Emilion à
bord des autocars "Royal Class" et navigation sur
la Gironde
www.iftmdaily.com
13
PUBLI-REPORTAGE
Jérôme Pouil
Directeur et gérant,
Calafell Evasion
Pour que la péninsule ibérique
n’ait plus aucun secret
Du haut de ses 20 ans d’expérience en tant que réceptif en Espagne,
Calafell Evasion travaille aujourd’hui sur toute la péninsule ibérique. Et
l’entreprise ne cesse d’innover pour proposer des séjours toujours plus
attrayants, de Salou (Costa Dorada) à Monte Real (Portugal) en passant
par Lloret de Mar (Costa Brava). Jérôme Pouil, directeur et gérant de
Calafell Evasion, nous en dit plus sur l’esprit qui anime sa société…
A notre création, nous nous sommes
spécialisés sur la Costa Dorada – notre lieu
de résidence. Aujourd’hui, à la demande
de nos clients, ce sont plus de 60 produits
innovants et authentiques couvrant toute
l’Espagne et le Portugal qui constituent notre
portefeuille, comme des randonnées pédestres
à Peñiscola, une route des vins, un tour des
capitales ou des séjours spéciaux “bien être”
pour les seniors.
Avez-vous une spécialisation – groupes ou
individuels ?
A la base, nous sommes positionnés
essentiellement sur du réceptif groupes –
circuits, évènementiel, séminaires. Cependant,
nous avons créé depuis peu une structure –
Iberovacances – dédiée aux clients individuels
et à la programmation d’allotements pour les
TO français.
agents de voyages, que ce soit lors de rendezvous dans leurs agences, à l’occasion de
workshops ou sur le salon IFTM Top Resa.
Comment définiriez-vous votre valeur
ajoutée ?
Notre principale richesse, c’est notre équipe
de passionnés qui s’engagent pour nos
clients depuis plus de 15 ans et connaissent
parfaitement toutes les destinations de la
péninsule Ibériques. Nous sommes très
flexibles et proposons à nos clients une
prestation “à la carte”.
Tous nos produits sont traités en direct avec
nos fournisseurs, sans aucun intermédiaire,
pour plus de réactivité. Dans cet esprit,
nous ouvrirons, dès décembre prochain, une
succursale en Andalousie – une région a fort
potentiel – afin d’être toujours plus près de
notre clientèle
Comment diffusez-vous ces produits ? Calafell Evasion travaille uniquement le marché
français. Nous rencontrons régulièrement les
» HALL 7.2 / STAND R023
Les Iles Vierges
britanniques
confirment leur percée
en France
Ouvert depuis un an, l’Office du Tourisme des Iles Vierges
parisien a multiplié les initiatives promotionnelles qui donnent
leurs premiers résultats, notamment auprès de nombreux
voyagistes français qui s’emparent désormais activement de
la destination.
L’archipel aux 60 îles s’est en effet imposé en 2016 dans
plusieurs prestigieux palmarès. Les "World'Best Awards" du
magazine Travel+Leisure classent Virgin Gorda en n°1 des îles
caribéennes. Quant au “US News & World Report”, il désigne
l'archipel comme le meilleur endroit à visiter dans les Caraïbes.
Enfin "Brides Magazine" situe Les Baths dans le top 10 mondial
des plages, tout comme le Traveler’s Choice de Trip Advisor !
Les principales compagnies de croisières paquebots sillonnant
les Caraïbes s’arrêtent en excursions journée sur l’île principale
de Tortola dont le nouveau terminal a été inauguré cette année.
L’offre d’hébergement est actuellement en pleine mutation et
diversification, notamment en matière d’hôtels et villas de tous
styles et gammes de prix
» H ALL 7.2 / STAND B100
Un voyage jamais vu
Le ministère du Tourisme du Québec a dévoilé,
le 31 mars dernier, sa nouvelle campagne de
communication, “Blind Love”.
Son concept est original puisque le cœur
de la campagne se base sur le ressenti : un
touriste aveugle de New York, en vacances au
Québec, vous fait visiter les quatre coins la
Belle Province.
Des images exceptionnelles, de l’émotion
palpable à chaque séquence et une authenticité
déconcertante laissent le spectateur pantois.
Cette idée très créative accentue le contraste
entre la réalité de l’homme aveugle et le décor
majestueux et à couper le souffle des endroits
qu’il visite.
La force de cette campagne est, sans
équivoque, qu’elle nous fait vibrer et ne laisse
personne indifférent
» H ALL 7.2 / STAND E103
Tourisme de groupe :
une offre en pleine mutation
LE TOURISME
DE GROUPE EN
QUELQUES CHIFFRES
La conjoncture économique et géopolitique entraîne une évolution des
comportements de consommation : les touristes partent moins loin et moins
longtemps. Plus informés, plus connectés, ils deviennent plus exigeants en termes
de qualité de service et de contenus.
Face aux comités d’entreprises et aux séniors, qui demeurent majoritaires,
on observe le développement de nouveaux types de groupes (les GIR) qui
demandent davantage de personnalisation. Les opérateurs doivent donc
s’adapter, proposer des offres plus riches, plus personnalisées, et déployer de
nouvelles stratégies de développement.
Près de 7 millions de Français réalisent chaque
année un voyage en groupe organisé Ils
effectuent en moyenne 1,5 voyage par an.
PROPOSER DES SERVICES
ET DES CONTENUS INNOVANTS
Les dépenses s’élèvent à environ 10,2 milliards
d’euros dont 1,6 milliard pour la France (15,7 %)
et 8,6 milliards pour l’étranger.
© Lyon City Boat SASU Navig’inter
L’innovation produit ne peut se faire sur
les destinations, déjà presque toutes
explorées. Elle doit donc s’opérer sur les
contenus, ce qui implique une recherche
permanente d’activités inédites, de
nouveaux moyens de se déplacer, de
lieux insolites… Quatre pistes semblent
particulièrement prometteuses : la
thématisation autour de centres
d’intérêt culturels ou historiques; la mise
en valeur d’événements, comme le
Centenaire de la Grande Guerre, les
expositions universelles… ; la mise en
valeur de l’expérience, avec des produits
qui génèrent du contact avec les
populations, les artisans… ; et les produits
sportifs ou actifs.
Croisière Lyon City Boat
De nouvelles tendances apparaissent : les
groupes affinitaires (les individuels qui se
regroupent autour d’une passion ou d’un
loisir commun) prennent de l’ampleur et
rencontrent notamment un grand succès
chez les étudiants. On assiste également
à la montée en puissance du tourisme
SUR-MESURE
PERSONNALISÉ
Aujourd’hui, seuls 70 % des produits
groupes sont vendus sans modification
par rapport à l’offre de base. Face
à l’attente de personnalisation, le
marché s’inspire de l’offre destinée aux
individuels : week-ends vers les capitales
européennes, destinations émergentes
comme l’Europe de l’Est, shopping,
événements... Des pratiques réservées
aux individuels, comme les voyages à la
carte ou des activités hors des circuits
traditionnels, s’étendent désormais aux
groupes.
S'ADAPTER À UN MARCHE EVOLUTIF
ET FORTEMENT CONCURRENTIEL
Face à ces évolutions, les opérateurs
déploient différentes stratégies. Dominé
par les grands voyagistes généralistes,
le secteur se consolide autour de
holdings multi-marques. Les opérateurs se
déploient sur l’ensemble de la chaîne de
production et de vente, s’adressant à la
fois aux professionnels et aux particuliers.
Ils adoptent une stratégie offensive,
notamment vis-à-vis des comités
d’entreprise, diversifiant leur offre pour
séduire les salariés (voyages individuels à
prix réduit, GIR, groupe) et les fidéliser sur
des marques en individuel.
Face aux grands groupes, les petits
opérateurs font appel à de nouveaux
intermédiaires pour mutualiser les coûts de
communication et de commercialisation
et être plus visibles.
62 % des voyages sont réservés auprès d’une
agence de voyages ou d’un tour-opérateur.
La durée moyenne de séjour d’un voyage
de groupe en France est de 5,8 jours pour
un panier moyen de 453e par voyage.
A destination de l’Europe, la durée moyenne
de séjour est de 7,5 jours pour un panier moyen
de 837e. Les touristes privilégiant les longs
courriers dépensent le double par rapport à
ceux choisissant l’Europe (1 767e) et partent
plus longtemps (10,9 jours).
70 % des voyageurs de groupe ont plus de
50 ans et 56 % d’entre eux sont des inactifs.
Plus de la moitié sont en couple. 42 % ont des
revenus mensuels supérieurs à 3000 €.
37 % des voyages de groupe ont lieu au
printemps. L’hôtel est le mode d’hébergement
principal (75 % des voyages). L’avion est le
premier mode de transport (51 %) suivi de
l’autocar (32 %).
LE SÉJOUR D’UN VOYAGE DE GROUPE
Source : Enquêtes Omnibus Protourisme / BVA - 2008 et 2013
de découverte économique, qui consiste
à découvrir des savoir-faire artisanaux,
techniques ou scientifiques.OFFRIR DU
82 millions de journées groupe sont produites,
dont 1/4 à destination de la France (20 millions)
et 3/4 à destination de l’étranger (62 millions).
44 % des séjours hors de France s’effectuent
en Europe.
www.iftmdaily.com
Benjamin Tétart
© MSC
Directeur de Manche Tourisme
Pleins feux sur la Manche
Le Mont Saint-Michel, la cité maritime de Cherbourg, les paysages sauvages de
la Hague et de la Côte des Havres ou le D-Day sont autant de facettes – pour
n’en citer que quelques-unes – qui font la richesse de la Manche. Benjamin Tétart,
Directeur de Manche Tourisme, nous explique comment est organisée l’offre
touristique de la Manche et le rôle de son organisation…
L’offre touristique de la Manche est
organisée autour de trois thèmes forts :
Le Mont Saint-Michel et sa baie, le
tourisme de mémoire et le littoral. Manche
Tourisme assure la mise en marché et la
commercialisation la plus exhaustive
possible des produits touristiques du
département de la Manche, sur le marché
français et les marchés étrangers.
Nous avons un rôle de conseiller auprès
des professionnels du tourisme. Sur le MAP
Pro, nous leur proposons des idées de
séjours ou d’excursions, selon les attentes
de leurs propres clients. C’est un moment
de l’année très fort pour Manche Tourisme
qui lance ainsi sa saison touristique 2017.
Que proposez-vous spécifiquement pour
les groupes (adultes et scolaires) ?
Plusieurs supports de communication sont
proposés : la brochure groupes scolaires
2017 qui présente les séjours construits
suivant le programme pédagogique ; une
brochure groupes adultes 2017 sans prix
dédiée aux professionnels (autocaristes
et agences de voyages) ; un manuel
de vente avec les coordonnées des
professionnels du département qui
permet de concevoir des circuits.
Comment travaillez-vous à fidéliser la
clientèle autocaristes et grossistes ?
Des rendez-vous commerciaux avec les
clients groupistes et autocaristes ainsi
que des workshop et des éductours sont
organisés afin de proposer la destination
Manche aux distributeurs et obtenir des
insertions de produits “excursions, séjours
Manche” dans leurs brochures.
En 2017, nous allons organiser notre offre
autour d’une gamme de produits phares
et de produits découvertes.
Quelles sont vos actions au niveau des
marchés étrangers ?
En parallèle des actions de
communication de Manche Tourisme sur
les marchés étrangers cibles (GrandeBretagne, Belgique, Pays-Bas, Allemagne),
le pôle développement marchés met en
place des actions significatives afin de
conquérir les clientèles dans ces pays
avec une gamme de produits phares. Par
ailleurs, nous travaillons en collaboration
avec le Comité Régional du Tourisme et
Atout France sur l’ensemble des marchés
internationaux.
Manche Tourisme édite aussi plusieurs
brochures en langues étrangères. La
brochure“Gruppenreisen”est destinée aux
professionnels groupes allemands tandis
que “Discover La Manche!” s’adresse
aux professionnels anglophones. Nous
disposons aussi d’outils en langue anglaise
: le “Group Travel Guide”, manuel de vente
et “School trip to France” pour le marché
scolaire.
» H
ALL 7.2 / STAND R066
CROISIÉRISTES
ET AUTOCARISTES :
DES PARTENARIATS
“WIN-WIN”
Beaucoup d’autocaristes n’ont pas
encore pu faire découvrir le produit
croisière à leur clientèle. “Pourtant nous
travaillons dans la même dynamique
et parlons le même langage” explique
Patrick Pourbaix, Directeur Général
de MSC Croisières France, Belgique et
Luxembourg, “nous partageons le même
pragmatisme lié au suivi drastique de
nos ventes”. L’offre “autocar + croisière”
représente bien souvent une exclusivité
régionale qui favorise la décision des
croisiéristes alors qu’avec un taux de
pénétration encore faible (de l’ordre de
0,9 %), le marché de la croisière a de belles
perspectives d’évolution. La collaboration
avec les autocaristes est un des leviers
de cette croissance escomptée par MSC
Croisières : “développer nos relations
avec les autocaristes nous per met
d’aller chercher le primo-croisiériste, ce
futur passager qui ne sait pas encore
qu’il va aimer la croisière. Grâce à une
belle solution d’acheminement depuis
les régions françaises, les autocaristes
vont pouvoir nous aider à lui faire faire le
premier pas” déclare Patrick Pourbaix.
“Les croisières régionales que nous
proposons déjà depuis quelques années
– comme la ‘Croisière des Ch’tis’ ou la
‘Croisière des Lorrains’ –, procurent aux
clients une double affinité avec le produit
puisqu’ils ont l’opportunité de partager la
croisière et d’avoir l’agréable sensation
d’être eux-mêmes les ambassadeurs de
leur région conclut Patrick Pourbaix. IFTM Daily • Tuesday 20th September 2016
16
SPECIAL FEATURE: GASTRONOMY & WINE TOURISM
JAPAN’S
CULINARY
TREASURES
© Hoshinoya Karuizawa - Japan National Tourism Organization
Promoting one of the world’s
most recognised cuisines
Jefferson Vineyards
American
Vino Veritas
Lesser known wine regions of the USA
The U.S. ranks sixth in the world with 5.8%
of the world’s vineyard acreage. California is
America’s most famous wine region, And with
4285 wineries, it’s the largest. But it’s not the
only region. The truth is there are at least 75
other officially designated wine-growing areas
and more than 6,200 other wineries in USA—
areas that wine-loving tourists should drink up.
Colorado… Vineyards on the Rockies’ Western
Slope are some of the best places outside of
California for a winery tour. Ones around towns
like Palisade and Grand Junction are familyowned, lacking the pretensions of some other
wine areas.
Washington State has its Columbia Valley.
With more than 80 wineries, it’s a great choice
for tourists who want to explore vineyards
down small country roads. An even more rural
grape-growing area can be found in the Walla
Walla Valley, credited with some of the West
Coast's best red wines.
While New York might bring thoughts of
skyscraper-full Manhattan, the NY state is
almost the size of France. It’s a green state
and its Finger Lakes region counts more than
11,000 acres (44.5 sq, km) of vineyards.
Texas is not just cattle, oil and gas, and Dallasstyle ranches. The historic and charming town
of Fredricksburg can be the starting point for
a tour along U.S. Highway 290 with a dozen
wineries. It’s also home to horseback-riding
tours, cave tours and river rafting.
Also in Virginia, you can find the “Birthplace
of American Wine.” The Monticello Wine Trail,
inspired by Thomas Jefferson’s vision of
winemaking, offers 30 wineries. Its Rivanna
River was once called the “Rhine of America”
for its wine production.
» H ALL 7.2 / STAND D103, C113, D113
Despite the popularity of Japanese food around the world,
many potential travelers to Japan do not fully appreciate
the unique scope of the national culinary scene. While
sushi is a central part of Japanese heritage, myriad
flavors from all around the world have contributed to
Japan’s robust foodie culture that is attracting culinary
pioneers from far and wide. Tokyo, for example, has
more stars in the prestigious Michelin Guidebook than
any other city in the world. From noodles to sashimi to
gourmet French cuisine, Japan has the food to satisfy
the most discerning of palettes, as well as the strictest
of budgets.
In an effort to better exploit the potential of culinary
travel in the land of the rising sun, the Japan National
Tourist Organisation has initiated a campaign to
promote Japanese gastronomy tourism. This includes
highlighting Japan’s best restaurants or street foods on
the JNTO website and other media. While every town and
village has its own distinctive cuisine, an especial focus
for culinary travelers will be Tokyo, which is arguably the
foodie capital of the world.
“Tokyo offers diverse activities through which to explore
our food culture,” says Chieto Misumi, Director of the
Tourism Promotion Department at the Tokyo Convention
& Visitors Bureau. “Travellers can visit the famous Fish
Market in Tsukiji and taste original Tokyo Edo-Mai
sushis. They are also a few cooking schools providing
courses in English to visitors to learn how to create sushi
or Japanese desserts.”
» H ALL 7.2 / STAND D012
www.iftmdaily.com
REGIONS 17
EUROPE
European Tourism
Still on Rise
Kotor, Montenegro
Overall trends for outgoing and incoming tourism
still positive across the continent…
cuisine, sight-seeing, shopping, sunbathing and
swimming. 51% of European outbound travellers
go abroad by plane and 31% travel by car. 56%
of travellers stay at hotels with a clear preference
for upper class hotels (about 60% of hotel stays).
INBOUND TRAVEL
European destinations welcome around 411
million international overnight visitors per year.
The average spending per visitor in Europe is
about 800 Euro per trip and the mean length of
stay is about 7 nights. The most visited travel
destinations in Europe are Spain (14%) and
Germany (13%), followed by France (11%) and
Italy (9%). Also UK (7%), as well as Austria and
Turkey (6% each) are important destinations for
international travellers to Europe.
OUTBOUND TRAVEL
IPK’s World Travel Monitor states that Europeans
undertook 444 million international trips (with
overnights). Mean length of stay abroad was
7.9 nights per trip and mean spending per trip was
825 Euro. With an average growth rate per year of
2 to 3% over the last years, Europe has a
moderately growing outbound rate, yet on a high
volume-level.
The biggest European outbound travel market is
Germany with a share of 17% of all European
outbound trips followed by Great Britain (14%)
and France (8%).
85% of the international visitors to Europe come
for holiday / leisure and 15% for a business
purpose. The main holiday types in relation to
Europe are tours and city trips (40%) followed
by sun & beach holidays (31%). 50% of
international visitors to Europe come by plane,
32% come by car, 8% by bus and 6% came
by train. The preferred accommodation type of
international visitors in Europe is the hotel with a
56% share, of which 60% are spent in the upper
class category.
The by far most outbound trips of the Europeans
are to destinations within Europe (85%), 7%
travel to Asia-Pacific, 4% each to the Americas
and Africa.
86% of European outbound travel is for holiday
and other leisure motivations, whereas 14% are
business trips. Most popular outbound holiday
types are sun & beach holidays (33%), city
trips (21%) and tours (18%). The main motives
for outbound holiday trips are relaxing, a good
Most visitors to Europe come from Europe itself
(89%). Major markets of origin are Germany
(17%), UK (11%), France (6%) and the
Netherlands (5%)
Austria
6%
6%
UK
This year, Montenegro is again seeing growth after
reporting +2.8% in 2015, strongly bolstered by a 9%
increase in French visitors. So what are the three key
“unique selling points” of Montenegro?
NATURAL BEAUTY
The region of Skadar Lake is an area the visitors and
tourist to Montenegro must come to see to believe that
such a place of natural beauty indeed exists. Sea, lake
and mountains are all located in a circumference of
150 km.
OTOR – N°. 1 BEST IN TRAVEL
K
CITY FOR 2016
Other
7%
34%
Italy
9%
(MARKET SHARE)
France
11%
Germany
Source: IPK
MONTENEGRO
in 3 USPs
This fascinating old town, located in a unique bay of
Boka, has a unique, surreal atmosphere, as if trapped
in time. If Lonely Planet decided to select Kotor as
the “Best in Travel City” 2016, it is no doubt for good
reason.
Turkey
TRAVEL
DESTINATIONS
OF
INTERNATIONAL
TRAVELLERS
© Visit Montenegro
According to the World Tourism Organisation,
Europe, the world’s most visited region,
consolidated its healthy growth of recent years in
the first half of 2016, with a 4% Y/Y rise. Northern
Europe and Central and Eastern Europe (both at
+6%) in the lead, were followed by Southern
and Mediterranean Europe (+4%) and Western
Europe (+3%).
13%
Spain
14%
VETI STEFAN –
S
A GLAMOROUS DESTINATION
One of the most famous and prestigious places in
Montenegro – Sveti Stefan (St Stephen) is the most
luxurious tourist complex in Montenegro, visited
by a large number of celebrities (Sophia Loren,
Sylvester Stallone, Queen Elizabeth II) -- an icon of
Mediterranean tourism
» H ALL 7.2 / STAND R055
18 REGIONS
Bolshoi Tourism:
Bringing
the Extraordinary
out of Russia
Bolshoi Tourism presents exclusive packages for
Moscow and St Petersburg and unveils the splendors
of Kamchamtka Peninsula at IFTM Top Resa.
Original itineraries, high quality
hotels, a selection of tours and
entertainment out of the ordinary.
As it celebrates this year its 25th
anniversary, Bolshoi Tourism
continues to position itself as a
high quality incoming tour operator,
covering mostly Russia, the Baltic
States and Ukraine.
The tour operator is keen to give
its customers not only the best
of Russian hospitality but also
unforgettable experiences. Bolshoi
Tourism is able to create exclusive
experiences such as a private visit
of the Hermitage Museum or other
prestigious cultural institutions, a
tour on the roofs of St. Petersburg, a
discovery tour of a real Russian bathhouse or a vodka tasting session in a
vodka distillery.
For 2017, Bolshoi Tourism is adding
exclusive new products including the
discovery of Kamchatka Peninsula, a
1,250 km long peninsula in Siberia,
which stretches along the Pacific
Ocean and the Sea of Okhotsk.
Kamchatka is a paradise for nature
lovers: On a surface of 270,000 km2
lives only a population of 400,000
inhabitants. Huge forests of pines,
willows and birches, the wilderness
of the tundra, the majestic Kuril Lake
and the UNESCO listed Kamchatka
volcanoes are some of the highlights
of Bolshoi Tourism circuit.
The T.O. also unveils to travellers
unknown regions with unique
experience such as living with
nomads, Arctic’s explorers or
reindeers’ breeders.
Another unique experience is a circuit
in a luxury train along the Silk Road
in Central Asia. Two itineraries are
proposed, one in Uzbekistan and a
longer including Iran.
More classical are tours of St.
Petersburg or Moscow but Bolshoi
Tour will also bring the extraordinary
out of these metropolises for
travellers. History, culture, creative
experiences are part of the program.
Bolshoi Tourism programmes include
as well cruises between Moscow and
St Petersburg and cultural discovery
tours of Scandinavia Lux Invicta's Presence at IFTM Top
Resa is due to Portugal's extreme
popularity among European
travellers – and particularly the
French.
Portugal is increasingly popular thanks to a
reasonable cost of living and a wave of low cost
carriers linking the country to the rest of Europe.
2015 was a record year for Portugal tourism
with 17.5 million tourists including 10.3 million
international travellers. 2016 looks even more
promising with most tour operators looking for
an increase in business.
Lux Invicta - Tourism, Culture and Heritage
Ltd is a DMC Incoming Travel Agency based
in Portugal, specialised in tailor-made tour
packages all across Portugal. High standard
products are offered by the tour operator for
multi-day tours around the country as well as
in Madeira Island. It also proposes one-day and
half-day tours in Lisbon and its surroundings.
Until now, Lux Invicta's customers were mostly
coming from North America and Asia but the
incoming tour operator considers France as a
priority market, justifying its presence at IFTM
Top Resa. The company will be located within
the booth of Turismo Portugal » HALL 7.2 / STAND P100, P101
© Lux Invicta
Moscow, Russia
Lux Invicta Capitalises on
Portugal Popularity Among
European Tourists
Porto, Portugal
Malta: Even More Accessible
This winter, low cost carrier Ryanair
is expanding in Malta by adding
5 new routes and converting
a dozen of seasonal into yearround flights.
With more flights to Malta from both legacy
and low cost airlines, Malta is more than ever
a destination to reach easily. Last year, the
country welcomed 1.79 million tourists, up by
6% over 2014. The UK is the largest incoming
market (0.53 million in 2015) followed by Italy
(0.29 million), Germany (0.14 million) and
France (0.13 million).
Zaventem, Nuremberg, Toulouse, Valencia
and Vilnius, while converting into year-round
operation its flights to 11 European destinations.
Travellers to Malta do not only enjoy a mild
sunny climate but can discover one of Europe’s
most authentic melting pot. For centuries, the
Maltese Islands have been a crossroads for
Phoenician, Carthaginian, Roman, Byzantine,
Arab, Norman, Aragonese, the Knights of St
John of Jerusalem, the French, and the English.
To celebrate this cultural blend, Valletta will be
European Capital of Culture 2018... » HALL 7.2 / STAND M035
This winter, Ryanair is expanding sharply at
Malta Airport. The airline will fly to Brussels
© Visit Malta
© Bolshoi Tourism
EUROPE
Valletta Coast, Malta
» H ALL 7.2 / STAND L017
www.iftmdaily.com
© Emilio del Prado
WHERE
TO GO
Paris
IN
HOSPITALITY
/
RESTAURANTS / BARS
CLUBS / EVENTS / SHOPPING / CULTURE
A Gift of Culinary Know-How
and Tips in Paris
Jonathan Datin, who learned his trade with some of the biggest names in the industry, is today both
Chef and Manager of the Gourmet Restaurant the Edulis in Granville.
After traveling around France to learn his trade, this native of Avranches decided to create his own
culinary universe to Granville - in this bay he loves so much and that is a great “terroir”.
We asked him to tell us about his favourite memory of going out in Paris.
My most beautiful souvenir in Paris is a dinner or I had
What are the most fun things to do in Paris?
the honour to share with Sylvain Gohier for Philippe
The most fun thing to do in Paris is to discover the universe
Gauvreau (2 Michelin stars) at the Fouqets on the avenue
of great Parisian pastries such as Christophe Michalack,
des Champs Elyssées. A rare site classified in the heart of
Pierre Hermé, Christophe Adam, located in some of the
Paris, the Fouquet's Paris restaurant is a place particularly
prettiest districts of Paris.
appreciated by the world of culture and of the 7th art.
Do you have a favorite Museum? If so please tell us about
Jonathan Datin
Chef and Manager of the Gourmet
Restaurant the Edulis in Granville
What kind of food you like, and where can one usually
this...
find you in the French capital?
My favorite cultural walk is at the Louvre Museum. The works
I love mushrooms, and they can be found in abundance at
of the Museum are of varied natures such as paintings,
the champignonnière de Marianne in Méry-Sur-Oise, one
sculptures, drawings, ceramics, archaeological objects,
of the last Paris mushroom specialists. Multiple generations
and objets d’art made from the most amazing materials...
of know-how have really forged the reputation of Bruno
and of course, the inevitable Mona Lisa, the sublime work
Zambera, producer of mushrooms of all kinds - and
by Leonardo da Vinci.
Sandrine Picconi - his companion. Attracted by the colours,
curious crowds discover the different products offered by
What advice would you give someone who is visiting IFTM
this family mushroom farm. They can discover the shapes
Top Resa MAP Pro from abroad?
and aromas of a multitude of mushrooms. It's in a former
I would recommend to our visitors from abroad to spend
quarry that the couple of producers take the time to develop
time to discover our French culinary trends and thus be able
their different varieties of mushrooms.
to discover the gourmet heritage of the Manche region.

Publication - IFTM Daily

Transcription

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