The CAISSE D`EPARGNE NORD FRANCE EUROPE

The CAISSE D'EPARGNE NORD FRANCE
EUROPE implements a Corporate mobility
plan
Contexte
Année
2012
Activities performed by the Caisse d'Epargne Nord France Europe (CENFE) generate a considerable number of
Catégorie
4. Environnement
greenhouse gas emissions produced by CENFE and, as a result, constitute an essential lever for mitigating
Rubrique
Mobilité durable
awarded the ADEME label as an effective energy conservation measure.
trips: commuting, professional travel, supplier deliveries, etc. These trips account for a significant proportion of
environmental impacts. In response, CENFE has implemented a corporate mobility plan that, in May 2011, was
Secteur
Finance / Banques / Assurances
Objectif(s)
Taille de l'entreprise
Entreprise de plus de 500 salariés
- Limit the number of kilometers traveled through a set of optimization actions;
- Promote transportation modes resulting in less greenhouse gas emissions (e.g. clean vehicles, eco-driving
Pays
France
practices, use of public transit services).
Démarche
Entreprise
CAISSE D'EPARGNE NORD
FRANCE EUROPE
Groupe
BPCE
Chiffre d'affaires
473 millions € (2011)
Effectif
2 263 (2011)
Pays
France
Adresse
135, Pont de Flandres
59777 EURALILLE
Téléphone
Subsequent to a diagnostic assessment conducted among all personnel regarding both professional travel and
commute trips, a corporate mobility plan was introduced; its scope of action encompasses a number of logistical
and behavioral levers:
Concerning commute trips, CENFE proposes adopting alternative solutions focused on limiting the use of private
passenger cars:
- Partial reimbursement of employees' outlay to use public transit services;
- Promotion of bicycle commuting (creation of secure bike parking stations, dissemination of a "cycling kit",
availability of a bicycle storage room);
- Financial incentives for the purchase of cleaner personal cars;
- A dedicated carpooling Intranet site (www.lecureuilroulemalin.fr) for employees (with fuel consumption
potentially lowered by half or two-thirds).
For similar reasons and within the scope of a cost control policy, CENFE is also seeking to scale back
professional travel:
- Preference assigned, whenever possible, to the use of video and audio conferencing;
- Training sessions in eco-driving practices;
- Availability of a "V'Lille" bicycle rental station;
- Enhanced environmental performance of the company's vehicle fleet.
Best Practice selected by World Forum Lille in 2010 and updated in 2012 for its evolution.
+33 (0)810 810 100
www.caisse-epargne.fr
Entreprise Partenaire du World Forum
Lille 2014
Contact
Géraldine BENJAMIN
Bonne Pratique recommandée par
declic-mobilites.org/
Mise à jour le
Mardi, 28 Juin 2016
Facteur(s) clés du succès
> Creation of a Steering Committee regrouping the most impacted Divisions
> Strong support from the Chairman of the Board of Management
> Partnership with the ADEME
> Support by a specialized contractor
> Recurring internal communication
Contribution à la performance de l'entreprise
- Reducing of costs relative to vehicle fleet (streamlining, optimization of the park,...)
- Reduced travel costs (promotion of public transportation, remote meetings,...)
- Improving of the image and of the positioning of responsible corporation.
Bénéfices sociaux, environnementaux et/ou de gouvernance
-
Cette oeuvre de Réseau Alliances est mise à
disposition selon les termes de la licence Creative
Improved safety and working conditions
Saves time for employees
7 former service vehicles replaced by vehicles emitting less than 100 grams of CO2 per km.
Pour en savoir plus
Winnng CSR policy at
http://www.reseau-alliances.org/bonnes-pratiques/les-trophees-de-leconomie-responsable.html (2010)
Award