Ride Safe, Ride Sober, Vas-y Sûrement, Vas-y Sobrement

Transcription

Ride Safe, Ride Sober, Vas-y Sûrement, Vas-y Sobrement
L'ALCOOL ET LA NEIGE CA NE SE MELE PAS. BOOZE'N SNOW DON'T GO. L'ALCOOL ET LA NEIGE CA NE SE MELE PAS.
Ride Safe,
Ride Sober,
Vas-y Sûrement,
Vas-y Sobrement
BOOZE'N SNOW DON'T GO. L'ALCOOL ET LA NEIGE CA NE SE MELE PAS. BOOZE'N SNOW DON'T GO.
Community Action Kit • Trousse d'action communautaire
Appropriate Use of Documents: Documents may be downloaded or printed (single copy only). You are free to edit the
documents you download and use them for your own projects, but you should show your appreciation by providing credit to
the originator of the document. You must not sell the document or make a profit from reproducing it. You must not copy,
extract, summarize or distribute downloaded documents outside of your own organization in a manner which competes with or
substitutes for the distribution of the database by the Leisure Information Network (LIN). http://www.lin.ca
Blazing the Trail
Your Snowmobile Safety Community Action Plan
Ride Safely. Ride by the Rules.
In 1992 snowmobile crashes in Ontario cost over $40,000,000 in health care and loss of productivity. Let's
get injury and death out and the fun back into one of Ontario's favourite recreational activities.
This Guide has been created to help you create your own Ride Safe/ Ride Sober snowmobile safety
program for your community. Use it as a starting point. Add ideas of your own. Safe Snowmobiling!
Rules of the Trail
The minute you mount your snowmobile, you become an example to others, especially young people. You
influence their behaviour; set them on the trail towards safety or danger, even possible loss of life. It's a big
responsibility.
The rules of the trail for snowmobilers are the same as the rules of the road for car drivers. By
sharing information about these rules, we can all enjoy one of Canada's fastest growing winter sports safely!
Contents:
How to Get Started.
Assessing your community; forming a core committee; developing resources; developing partnerships.
Snowmobile Safety Contact List.
Strategy for Action.
Establishing goals and objectives; identifying targets; identifying benefits of safe snowmobiling; choosing
activities; measuring success.
Communicating Your Message.
Creating effective print materials; low-cost advertising that works; building good media relations; news;
public service announcements; special events; working with sponsors. Fund Raising Check List.
Working the Plan.
Launching your program; assessing progress; measuring results.
Glossary of Terms.
Samples.
Sample letter requesting participation/support; media release; five public service announcements.
Appropriate Use of Documents: Documents may be downloaded or printed (single copy only). You are free to edit the
documents you download and use them for your own projects, but you should show your appreciation by providing credit to
the originator of the document. You must not sell the document or make a profit from reproducing it. You must not copy,
extract, summarize or distribute downloaded documents outside of your own organization in a manner which competes with or
substitutes for the distribution of the database by the Leisure Information Network (LIN). http://www.lin.ca
Prudence... et plaisir sur les pistes!
La sécurité en motoneige: trousse d’action communautaire
Conduisezprudemment et respectez les règles.
En 1992, les accidents de motoneige en Ontario ont coûté plus de 40 000 000 $ en services de la santé et
en perte de rendement au travail. II faut mettre fin aux blessures et morts attribuables à la motoneige et
faire de ce loisir, 1'un des plus populaires en Ontario, une activité saine et agréable.
Le présent guide a été conçu pour vous aider à creer un programme de securite en motoneige Vas-y
sûrement, vas-y sobrement taillé sur mesure pour votre localité. Servez-vous-en comme point de départ.
Adaptez-le à vos besoins. Contribuez à la sécurité des motoneigistes !
Les règies de la piste.
Dès l'instant où vous enfourchez la motoneige, vous servez d'exemple aux autres, surtout aux jeunes. Votre
comportement influence le leur ; vous pouvez les mettre sur la piste de la prudence, sur la piste du danger
et meme sur celle de la mort. C'est toute une responsabilité.
Les motoneigistes doivent respecter les mêmes règles que les automobilistes. En partageant les
renseignements au sujet de ces règies, nous pouvons tous proflter, en toute sécurité, du sport qui connaît la
croissance la plus rapide au Canada.
Table des matières:
Par où commencer
Déterminer les causes d'incidents; former un comité central; mettre la main sur des ressources; créer des
partenariats; liste de personnes-ressources.
Stratégie de mise en oeuvre
Élaborer vos buts et objectifs; identifier les publics-cibles; identifier les avantages de la pratique prudente de
la motoneige ; choisir ses activités; mesurer le succès de la campagne.
Communication du message
Créer des messages écrits efficaces; une publicité efficace à bon prix ; des relations de qualité avec les
médias; le service des informations; les messages d'intérêt public; tirer le maximum des manifestations
spéciales; faire equipe avec les commanditaires; liste de verification pour la collecte de fonds.
Élaboration du plan
Mettre en ceuvre votre programme; évaluer le progrès; évaluer les résultats.
Glossaire
Exemples
Lettre-type pour la demande de participation ou d'appui; communiqué; cinq messages d'intérêt public.
Appropriate Use of Documents: Documents may be downloaded or printed (single copy only). You are free to edit the
documents you download and use them for your own projects, but you should show your appreciation by providing credit to
the originator of the document. You must not sell the document or make a profit from reproducing it. You must not copy,
extract, summarize or distribute downloaded documents outside of your own organization in a manner which competes with or
substitutes for the distribution of the database by the Leisure Information Network (LIN). http://www.lin.ca
Prudence en motoneige, prudence sur la glace.
Le motoneigiste compétent est sensible aux conditions de la glace, comme le navigateur averti est
sensible aux conditions de l'eau.
Voici quelques conseilspour arriver sain et sauf:
1 Avant de partir, obtenez des renseignements au sujet des conditions de la glace sur les lacs et
rivières qui font partie de votre réseau de pistes.
2 Conduisez encore plus attentivement qu'à I'accoutumée jusqu'à ce que vous sentiez de quelle
manière votre motoneige repond aux conditions de la glace, surtout s'il s'agit d'un véhicule de location.
3 Réglez votre vitesse en fonction des conditions de la neige et de la glace, même si cela veut dire
conduire moins vite que la limite de vitesse autorisée.
4 Surveillez les endroits où la glace est noire, comme vous le feriez sur la route.
5 Ne vous aventurez jamais sur de la glace qui pourrait être trop mince pour supporter votre poids et
celui de votre motoneige.
6 Donnez-vous toujours suffisamment d'espace pour arrêter et pour tourner sur la glace, surtout pendant
la nuit.
7 Ne sortez jamais le pied pour vous aider à tourner la motoneige.
8 Évitez la gadoue; celle-ci risque d'être projetée devant la motoneige qui vous suit.
9 L'alcool, ça se prend sur glace une fois que vous avez terminé de faire de la motoneige pour la
journée. Les personnes qui ont bu de l'alcool ou pris de la drogue ne doivent pas faire de la
motoneige.
Allez-y sûrement. Allez-y sobrement.
Faites de la motoneige un loisir sain et agréable.
Appropriate Use of Documents: Documents may be downloaded or printed (single copy only). You are free to edit the
documents you download and use them for your own projects, but you should show your appreciation by providing credit to
the originator of the document. You must not sell the document or make a profit from reproducing it. You must not copy,
extract, summarize or distribute downloaded documents outside of your own organization in a manner which competes with or
substitutes for the distribution of the database by the Leisure Information Network (LIN). http://www.lin.ca
Soyez au courant de la conduire de la motoneige la nuit.
La Loi sur les motoneiges stipule que toute motoneige sur la route à compter de trente minutes avant le
coucher du soleil jusqu'à trente minutes après le lever du soleil, ou dans de mauvaises conditions
d'édairage, doit être munie de phares avant blancs ou ambres et de feux rouges arrière. Ceux-ci doivent
bien fonctionner. Quelle que soit l'heure à laquelle vous conduisez, respectez routes les régles de securite.
Void quelques conseilspour arriver sain et sauf:
1 Avant de partir, veillez à ce que vos phares fonctionnent bien.
2 Vérifiez si vos phares sont orientes de facon a ne pas eblouir les conducteurs se dirigeant vers vous.
3 Veillez a ce que vos réflecteurs soient intacts et que vos feux rouges arrière fonctionnent bien.
4 Ralentissez lorsque vous voyez ou entendez une autre motoneige dans les alentours.
5 Cédez toujours le passage.
6 Restez sur la piste. Les terrains non aménagés sont plèins de pieges comme des arbrisseaux, des
branches mortes, des arbres et des clôtures.
7 Ne partez jamais sans lampes de rechange, feu stroboscopique ou phares au cas où votre système
électrique ne tombe en panne où encore, au cas ou vous voudriez signaler à d'autres l'endroit où
vous vous trouvez.
8 Ne partez jamais sans trousse d'urgence. Celle-ci doit contenir vos papiers d'identiflcation et votre
information médicale personnelle, de l'argent pour faire un appel téléphonique, des allumettes, un
couteau, une boussole, une lampe de poche, du papier et un crayon, de la nourriture et un abri.
9 Si vous vous trouvez dans une situation d'urgence, évitez de vous déplacer à pied dans des endroits
inconnus la nuit. Restez au chaud, conservez votre énergie, trouvez- vous un abri et attendez le lever
du jour.
10 Ne conduisez jamais dans des endroits inconnus la nuit, et ne conduisez jamais seul.
11 Si cela vous est possible, portez des vêtements réfléchissants.
Allez-y sûrement. Allez-y sobrement.
Faites de la motoneige un loisir sain et agréable.
Appropriate Use of Documents: Documents may be downloaded or printed (single copy only). You are free to edit the
documents you download and use them for your own projects, but you should show your appreciation by providing credit to
the originator of the document. You must not sell the document or make a profit from reproducing it. You must not copy,
extract, summarize or distribute downloaded documents outside of your own organization in a manner which competes with or
substitutes for the distribution of the database by the Leisure Information Network (LIN). http://www.lin.ca
Les règles de la piste sont régies par le loi. Respectez-les!
La Loi sur les motoneiges stipule que sur une route dont la limite de vitesse réservée aux automobiles est
de 50 km/h, les motoneiges ne doivent pas dépasser 20 km/h. Sur les routes dont la limite de vitesse
réservée aux automobiles est supérieure à 50 km/h, les motoneiges ne doivent pas dépasser 50 km/h. Sur
les pistes, les motoneiges peuvent aller à une vitesse de 20 à 50 km/h, sauf avis contraire. Les conseils
municipaux ont l'autorité de décréter des règlements administratifs affectant les limites de vitesse au sein
de leur municipalité. II est done recommandé de vérifier les limites de vitesse avant de faire de la
motoneige.
Void quelques conseilspour arriver sain et sauf:
1 Obéissez aux limites de vitesse affichées sur la piste et ne dépassez jamais 50 km/h.
2 Lorsque vous rencontrez d'autres motoneiges, ralentissez.
3 Lorsque plusieurs pistes se rencontrent, rappelez-vous que c'est la motoneige à votre droite qui a
priorité de passage. Ralentissez jusqu'à ce que tous les conducteurs se soient mis d'accord sur
celui qui passera le premier!
4 Ne suivez jamais un autre véhicule de trop près, et tenez compte des conditions de la neige et de la
glace dans votre calcul.
5 Quelles que soient les limites de vitesse affichées, adaptez votre vitesse aux conditions de la neige
et de la glace.
6 Ne dépassez jamais le nombre de passagers pour lequel la motoneige est conçue.
7 Ne montez jamais en motoneige avec une personne qui a bu ou qui a pris de le drogue; ne buvez
pas et ne prenez pas de drogue non plus. Au guidon d'une motoneige, vous êtes sujet aux mêmes
lois qui régissent la conduite d'une voiture; vous risquez de vous voir conflsquer votre permis de
conduire si vous etes arrêté pour conduite en etat d'ébriété.
8 Ne faites pas le m'as-tu-vu ! Faites preuve d'une attitude responsable. Les acrobaties en motoneige
sont carrément dangereuses.
9 Si vous devez emprunter une route réservée à la circulation automobile, les voitures et les camions
ont toujours priorité de passage.
10 Vériflez votre motoneige avant chaque excursion et veillez à ce qu'elle soit en bon etat; sachez
comment freiner quelles que soient les conditions de la neige et de la glace.
Allez-y sûrement. Allez-y sobrement.
Faites de la motoneige un loisir sain et agréable.
Appropriate Use of Documents: Documents may be downloaded or printed (single copy only). You are free to edit the
documents you download and use them for your own projects, but you should show your appreciation by providing credit to
the originator of the document. You must not sell the document or make a profit from reproducing it. You must not copy,
extract, summarize or distribute downloaded documents outside of your own organization in a manner which competes with or
substitutes for the distribution of the database by the Leisure Information Network (LIN). http://www.lin.ca
Safe Snowmobiling on Safe Ice.
A competent snowmobiler has to be as aware of ice conditions as a sailor has to understand water
conditions.
Here are some tips to bring you home safely:
1 Before you hit the trail, check with your local snowmobile club to find out about ice conditions on the
lakes and rivers that are part of your trail system.
2 Ride with more care than usual until you get the feel of how your machine is handling under current
ice conditions, especially if it is an unfamiliar rental machine.
3 Govern your speed to accommodate snow and ice conditions, even if that means riding under the
speed limit.
4 Watch out for black ice just as carefully as you do on the highway.
5 Never venture out onto ice that may be too weak to support you and the snowmobile.
6 Always allow yourself plenty of room for stopping and turning on ice, especially at night.
7 Never put your foot out to help turn your snowmobile.
8 Avoid slush which can be thrown into the path of the snowmobile behind you.
9 Alcohol may mix with ice in a glass after you're finished snowmobiling for the day. People who drink
or do drugs have no place on a snowmobile.
Ride Safe. Ride Sober.
Keep snowmobiling fun and injury-free.
Appropriate Use of Documents: Documents may be downloaded or printed (single copy only). You are free to edit the
documents you download and use them for your own projects, but you should show your appreciation by providing credit to
the originator of the document. You must not sell the document or make a profit from reproducing it. You must not copy,
extract, summarize or distribute downloaded documents outside of your own organization in a manner which competes with or
substitutes for the distribution of the database by the Leisure Information Network (LIN). http://www.lin.ca
Don’t be in the Dark about Snowmobiling at Night.
The Motorized Snow Vehicles Act states that every motorized snow vehicle on a highway from one-half
hour before sunset to one-half hour after sunrise, or in poor lighting conditions, must be equipped with a
white or amber front light and red tail lamps, in good working order. Whether you're driving at night or in the
daytime, observe all safety rules.
Here are some tips to bring you safely home:
1 Before you set out, check your lights to be sure they're in good working condition.
2 Be sure your lights are properly set so they won't blind oncoming riders.
3 Make sure your reflectors aren't broken and that your brake lights are working.
4 Slow down when you see or hear another snowmobile near you.
5 Always yield the right of way. It's better to be alive than "right".
6 Stay on the trail. Ungroomed land is filled with booby traps like shrubs, piles of loose brush, trees,
and fences.
7 Always carry spare light bulbs, strobe lights or flares in case your electrical system dies and you
want to mark your location.
8 Always carry an emergency kit including identification, personal medical information, money for a
telephone call, matches, knife, compass, flashlight, paper and pencil, food and shelter.
9 If you're involved in an emergency situation, avoid traveling on foot in strange areas at night. Keep
warm, conserve your energy, find shelter and wait for morning.
10 Never drive in unfamiliar territory at night, and never drive alone.
11 If possible, wear reflective apparel.
Ride Safe. Ride Sober.
Keep snowmobiling fun and injury-free.
Appropriate Use of Documents: Documents may be downloaded or printed (single copy only). You are free to edit the
documents you download and use them for your own projects, but you should show your appreciation by providing credit to
the originator of the document. You must not sell the document or make a profit from reproducing it. You must not copy,
extract, summarize or distribute downloaded documents outside of your own organization in a manner which competes with or
substitutes for the distribution of the database by the Leisure Information Network (LIN). http://www.lin.ca
The Rules of the Trail are Governed by Law. Follow Them!
The Motorized Snow Vehicles Act stipulates that, on a highway where the speed limit for cars is 50 km/h or
less, snow vehicles must be driven at 20 km/h or less. Where the speed limit for cars is over 50 km/h, snow
vehicles must be driven at 50 km/h or less. On the trail, snow vehicles must be driven at 20 to 50 km/h
unless otherwise posted. As municipal councils may enact by-laws affecting speed limits in a particular
municipality, always check before you ride.
Here are some tips to bring you safely home:
1
Obey the speed limits posted on the trail, and never exceed 50 km/h.
2
When you meet other snowmobiles, slow down.
3
When trails converge, remember that the snowmobile on your right has the right of way. Yield until
everyone has agreed on who goes first!
4
Never follow another vehicle more closely than is reasonable under existing snow and ice
conditions.
5
Regardless of posted speeds, regulate your speed to accommodate snow and ice conditions.
6
Never ride with more passengers than your vehicle is rated for.
7
Never ride with someone who has been drinking or taking drugs, and don't drink or do drugs
yourself. When you're driving a snowmobile you are subject to the same traffic laws as when you
are driving your car, so you can lose your license if you're stopped for impaired driving.
8
Don't be a show off! Ride responsibly. Hot dogging on a snowmobile is dangerous.
9
If you must travel on a conventional roadway, always give cars and trucks the right of way.
10 Before every trip, check your machine to make sure it is in good working order, and know how to
stop it under all conditions.
Ride Safe. Ride Sober.
Keep snowmobiling fun and injury-free.
Appropriate Use of Documents: Documents may be downloaded or printed (single copy only). You are free to edit the
documents you download and use them for your own projects, but you should show your appreciation by providing credit to
the originator of the document. You must not sell the document or make a profit from reproducing it. You must not copy,
extract, summarize or distribute downloaded documents outside of your own organization in a manner which competes with or
substitutes for the distribution of the database by the Leisure Information Network (LIN). http://www.lin.ca
MINISTÈRES ONTARIENS: TOURISME ET LOISIRS. TRANSPORTS. DÉVELOPPEMENT DU NORD ET DES
MINES. PROCUREUR GÉNÉRAL. SOLLICITEUR GÉNÉRAL RICHESSES NATURELLES. SANTÉ. • FONDATION
SUR LA TOXICOMANIE
Ride Safe, Ride Sober.
Vas-y Sûrement, Vas-y
Sobrement.
Ontario Snowmobile Safety Committee
Comité ontarien sur la securité en motoneige
This community action kit has been designed by the Ontario Snowmobile Safety
Committee which includes all stakeholders in safe snowmobiling - government,
agencies and manufacturers - to help you plan, co-ordinate and manage the best
campaign you've ever undertaken for Snowmobile Safety Week and throughout the
winter months. We hope you will find it useful. We invite your comments and
suggestions for improvement.
Snowmobiling is of vital importance to tourism and recreation in Ontario. The sport is
increasingly important to the economic health of our communities; it brings pleasure
to thousands of men, women and young people all over our province. At the same
time, snowmobiling is costing Ontarians over $40,000,000 in health care and loss of
productivity due to drinking, speeding and other unsafe driving practices.
Snowmobile Safety Week is February 6 to 13, 1993. The theme is "Ride Safe. Ride
Sober". The week's success depends on your success in getting the message
across to the people in your community.
Every community is different. Every community has different needs, different
resources, a different way of approaching the problem. This kit will provide you with
a guide to get your community organized and involved in snowmobile safety. Do
what you can. Let us know how we can help.
Good luck! And safe snowmobiling!
ARCTIC CAT (EASTERN MARKETING) • ONTARIO FEDERATION OF SNOWMOBILE CLUBS • SPORTSMART
CANADA INC. • FEDERATION OF ONTARIO COTTAGERS ASSOCIATION • ROYAL LIFE SAVING SOCIETY
CANADA, ONTARIO BRANCH
Appropriate Use of Documents: Documents may be downloaded or printed (single copy only). You are free to edit the
documents you download and use them for your own projects, but you should show your appreciation by providing credit to
the originator of the document. You must not sell the document or make a profit from reproducing it. You must not copy,
extract, summarize or distribute downloaded documents outside of your own organization in a manner which competes with or
substitutes for the distribution of the database by the Leisure Information Network (LIN). http://www.lin.ca
MINISTÈRES ONTARIENS: TOURISME ET LOISIRS. TRANSPORTS. DÉVELOPPEMENT DU NORD ET DES
MINES. PROCUREUR GÉNÉRAL. SOLLICITEUR GÉNÉRAL RICHESSES NATURELLES. SANTÉ. • FONDATION
SUR LA TOXICOMANIE
Ride Safe, Ride Sober.
Vas-y Sûrement, Vas-y
Sobrement.
Ontario Snowmobile Safety Committee
Comité ontarien sur la securité en motoneige
Snowmobiling Injuries and Fatalities in Ontario
The Ontario Snowmobile Safety Committee was WHO
established in 1990 in response to concern over Victims of snowmobile mishaps ranged in age from
the number of deaths and injuries occurring three years to 68 years. Eighty-one percent of all
during snowmobiling activity in Ontario. This fact snowmobiles deaths and injuries were males,
sheet has been prepared by the Committee to especially young males. Almost 94% of the fatalities
highlight this concern, and profiles who is recorded were males, and two out of every three of
incurring fatal and non-fatal injuries, and when, those males were between the ages of 15 and 34
where, how and why they are occurring. Unless years.
otherwise indicated, data presented are from the
snowmobile seasons 1988/89 to 1990/91; the
last is the most recent year for which information
is available.
During the snowmobile seasons 1988/89 to
1990/91, a total of 113 people were killed
(average of 38 people per year) and 1316 people
were injured (average of 439 people per year) in
snowmobiling mishaps in Ontario. The number of
fatalities during this period is second only to
boating among recreational activities.
Although females suffered fewer injuries, the age
distribution of those killed and injured was similar to
males. About 65% of females who sustained injuries were
between the ages of 15 and 34.
WHERE
From 1988-1990, snowmobiling fatalities were reported in
32 district/regional municipalities/ counties in Ontario.
Those with the highest number included Sudbury (15
deaths), Haliburton (10), Algoma (9), Muskoka and
Simcoe (7 each).
ARCTIC CAT (EASTERN MARKETING) • ONTARIO FEDERATION OF SNOWMOBILE CLUBS • SPORTSMART
CANADA INC. • FEDERATION OF ONTARIO COTTAGERS ASSOCIATION • ROYAL LIFE SAVING SOCIETY
CANADA, ONTARIO BRANCH
Appropriate Use of Documents: Documents may be downloaded or printed (single copy only). You are free to edit the
documents you download and use them for your own projects, but you should show your appreciation by providing credit to
the originator of the document. You must not sell the document or make a profit from reproducing it. You must not copy,
extract, summarize or distribute downloaded documents outside of your own organization in a manner which competes with or
substitutes for the distribution of the database by the Leisure Information Network (LIN). http://www.lin.ca
The highest proportion of fatalities (56%) occurred on lakes and rivers, whereas the highest percentage
of non-fatal injuries (42%) were sustained in mishaps on streets and highways. Few mishaps occurred
on snowmobile trails: from January 1, 1988 to December 31, 1990, only three of 110 fatalities occurred
on snowmobile trails; all were the result of operator error.
HOW
The circumstances of the fatality reflect the location. From January 1, 1988 to December 31, 1990, 40
of 110 (37%) fatalities were drownings; the remainder were the result of severe injuries: 19 fatalities
were a result of a collision with a motor vehicle (16) or a train (3), 15 were a result of a collision with
another snowmobile, and the remainder (36) were single machine mishaps, either a collision with a
fixed object (e.g. tree), or falling off or being thrown off the machine.
WHY
Alcohol and speed, either separately or in combination, are the two most prominent contributing factors
in snowmobile mishaps. They were involved in 77% and 55%, respectively, of 106 fatalities for which
such data were obtained in the winters from 1988/89 to 1990/91. Other factors relevant to mishaps
included unlicensed drivers (involved in 16% of injuries) and loss of control (involved in 17% of injuries).
WHEN
Snowmobiling injuries and fatalities tended to occur during hours of darkness; about 80% of all mishaps
involving a fatality and 52% of mishaps involving a non-fatal injury occurred between 6 p.m. and 6 a.m.
The month with the highest number of recorded fatalities and injuries was January, and over 80% of
mishaps occurred between mid-December and late February.
Data from:
• Road User Safety Office, Ministry of
Transportation
• Office of the Chief Coroner, Ministry of the
Solicitor General
For more information, contact the Recreation Policy &
Program Development Branch of Ministry of Tourism and
Recreation (416) 314-7204.
Appropriate Use of Documents: Documents may be downloaded or printed (single copy only). You are free to edit the
documents you download and use them for your own projects, but you should show your appreciation by providing credit to
the originator of the document. You must not sell the document or make a profit from reproducing it. You must not copy,
extract, summarize or distribute downloaded documents outside of your own organization in a manner which competes with or
substitutes for the distribution of the database by the Leisure Information Network (LIN). http://www.lin.ca
L'ALCOOL ET LA NEIGE ÇA NE SE MÊLE PAS. BOOZE'N SNOW DON'T GO. L'ALCOOL ET LA NEIGE ÇA NE SE MÊLE
PAS.
How to get Started.
Get the Facts.
What is the cause of most snowmobiling injuries/deaths in your
community? Speeding? Drinking? Poor driving skills? You need to
know the major causes of mishaps to help you determine the issues which are
most relevant to your community. Perhaps you want to decrease speeding and
drinking, and increase opportunities for people to improve their driving skills.
To help tell your story, make people aware of local statistics:
• the number of impaired driving charges;
• number of collisions/injuries/deaths attributed to impaired driving;
• when and where mishaps occur and in what kinds of places;
• who is most often involved.
People who can help you find the facts include members of the snowmobile club
in your area, local and provincial police, local and district hospitals and health councils.
Form a Core Committee.
You'll need a core committee to help you run events, handle advertising, round up volunteers to
distribute posters, etc. For membership, approach the Ontario Provincial Police (OPP), your local police
department, Addiction Research Foundation, local community action groups, civic clubs, church groups,
native groups, etc. The committee should be relatively small, no more than six to eight people, but it
should fairly represent the people of your community.
Develop Resources.
Print and Electronic Materials: Searching out good resources is imperative. Materials such as
booklets, videos, audio visual aids, etc., are available from the Ontario Ministry of Tourism and
Recreation, members of the Ontario Snowmobile Safety Committee; the Drinking and Driving
Countermeasures Office, Ministry of the Attorney General; the Ontario Federation of Snowmobile Clubs
(OFSC); and the Safety Resource Centre at the Ontario Sports Centre. You can also phone the Addiction
Research Foundation at 1-800-387-2916 for taped messages.
Speakers: List the people who are qualified to speak on behalf of your Snowmobile Safety
campaign. Contact members of snowmobile clubs, OPP, Community Officers, Driver-training instructors,
local police, expert snowmobile OFSC drivers, winners of snowmobile events, etc. Make a list of their
names, contact them, tell them about your campaign and ask them to help. Make a list of speakers
available.
These people can help you to communicate your safety message, especially during Snowmobile
Safety Week, February 6 to 13, 1993.
It makes good sense to include people from outside your own community when you're setting up
your list of speakers.
Develop Partnerships.
Who can you count on for support in your community? Start with Ontario Snowmobile Safety
Committee members in your community, individuals and businesses directly involved in snowmobiling,
e.g., sales and service people, gas stations, sporting goods stores, then branch out to hotels,
restaurants, etc. Ask for their support in terms of co-sponsorship, monetary donations and/or prizes for
special events like safety clinics, special snowmobiling events, etc.
Enlist the support of local service clubs and church groups who can distribute posters and printed
campaign materials. Talk with sports reporters at your TV and radio stations; at the daily and weekly
newspaper. Let them know your plans and ask for their support. Encourage the newspapers to carry a
weekly column, the radio and/or TV stations to carry a weekly program segment, about snowmobile
safety. Ask the St. John Ambulance, Canadian Red Cross Society, or local hospital personnel to do first
aid training as part of a Snowmobile Safety Clinic.
BOOZE'N SNOW DON'T GO. L'ALCOOL ET LA NEIGE ÇA NE SE MÊLE PAS. BOOZE'N SNOW DON'T GO.
Appropriate Use of Documents: Documents may be downloaded or printed (single copy only). You are free to edit the
documents you download and use them for your own projects, but you should show your appreciation by providing credit to
the originator of the document. You must not sell the document or make a profit from reproducing it. You must not copy,
extract, summarize or distribute downloaded documents outside of your own organization in a manner which competes with or
substitutes for the distribution of the database by the Leisure Information Network (LIN). http://www.lin.ca
L'ALCOOL ET LA NEIGE ÇA NE SE MÊLE PAS. BOOZE'N SNOW DON'T GO. L'ALCOOL ET LA NEIGE ÇA NE SE MÊLE
PAS.
Everyone has a stake in snowmobile safety. That’s why everyone should be involved!
Snowmobile Safety Contact List:
The Ontario Ministry of Tourism and Recreation
Safety Resource Centre
Ontario Provincial Police
Local Police Department
Ontario Federation of Snowmobile Clubs
Addiction Research Foundation
Alcohol and Drug Information
(416) 595-6111
Taped Message: Toll free 1-800-387-2916
Ontario Snowmobile Safety Committee Members
Ministry of the Attorney General - Drinking/Driving Countermeasures Office
(416) 326-4408
Chairman of your Action Committee
Committee Members:*
Add your own Local Contacts:
Television Station(s):
Radio Station(s):
Newspaper(s):
Service Clubs:
Snowmobile Dealers:
Hospitals:
BOOZE'N SNOW DON'T GO. L'ALCOOL ET LA NEIGE ÇA NE SE MÊLE PAS. BOOZE'N SNOW DON'T GO.
Appropriate Use of Documents: Documents may be downloaded or printed (single copy only). You are free to edit the
documents you download and use them for your own projects, but you should show your appreciation by providing credit to
the originator of the document. You must not sell the document or make a profit from reproducing it. You must not copy,
extract, summarize or distribute downloaded documents outside of your own organization in a manner which competes with or
substitutes for the distribution of the database by the Leisure Information Network (LIN). http://www.lin.ca
L'ALCOOL ET LA NEIGE ÇA NE SE MÊLE PAS. BOOZE'N SNOW DON'T GO. L'ALCOOL ET LA NEIGE ÇA NE SE MÊLE PAS.
Strategy for Action.
Establish your Goals and Objectives.
At the first meeting of your community action committee, write one or two
sentences that sum up clearly and concisely the goals and objectives of your
campaign. Word them so that everyone who is working on the campaign knows
what the group wants to achieve.
Focus on the unsafe behaviour, actions or attitudes you want to help
change. This could be related to drinking, speeding, ice conditions, etc.
Identify your Target Audience.
"Everybody" is not your target. Go back to your research and focus your efforts on people who
need to learn the rules of the road; the techniques that keep snowmobiling fun but safe! They could be,
for example, young men aged 18 to 34. Or you may want to reach younger snowmobilers aged 12 to
16, or their parents. Each segment of your audience is unique.
Once your goals, objectives and target audiences are established, all activities and promotional
materials can be planned and developed.
Identify the Benefits of Safe Snowmobiling.
Fear tactics rarely work. People know it's not safe to speed; to drink and drive; to disobey road
rules. They do it anyway. Point out the benefits of safe snowmobiling. Answer the question, "What's in it
for me?"
Resource List
The following materials, produced by the Ontario Ministry of Agriculture and Food, are available
free of charge In English and French.
Program Planning for Organizations (factsheet)
Summarizes seven planning steps: analyzing the situation, stating your purpose, setting
objectives, taking stock of resources," planning details, doing it, and evaluating it.
Strategic Planning (Factsheet)
Gives a six-stage strategic planning model that covers the mission statement, strength and
weakness analysis, developing strategy, long-term objectives, implementation and operational plan,
Fundraising Organization (Factsheet)
Identifies the five key ingredients for successful fundraising; lists the strengths and limitations of
special events, individual donations, business contributions, foundations and government grants.
Effective Committees (Factsheet)
Presents an overview of standing and ad hoc committees, identifies when to create a committee
and describes how to keep the committee working smoothly. The 10 point checklist on the signs of a
committee that is functioning well is especially useful.
A Simplified Guide to Program Evaluation
To receive free copies of these resource materials, contact:
This booklet, priced at $8.00 per copy, is
Ontario Ministry of Agriculture and Food,
available from:
Consumer Information Centre,
Captus Press, York University Campus,
801 Bay Street,
4700 Keele Street,
Toronto, Ontario
North York, Ontario
M7A 2B2
M3J 1P3
Telephone: (416) 326-3400
Telephone: (416) 736-5537
BOOZE'N SNOW DON'T GO. L'ALCOOL ET LA NEIGE ÇA NE SE MÊLE PAS. BOOZE'N SNOW DON'T GO.
Appropriate Use of Documents: Documents may be downloaded or printed (single copy only). You are free to edit the
documents you download and use them for your own projects, but you should show your appreciation by providing credit to
the originator of the document. You must not sell the document or make a profit from reproducing it. You must not copy,
extract, summarize or distribute downloaded documents outside of your own organization in a manner which competes with or
substitutes for the distribution of the database by the Leisure Information Network (LIN). http://www.lin.ca
L'ALCOOL ET LA NEIGE ÇA NE SE MÊLE PAS. BOOZE'N SNOW DON'T GO. L'ALCOOL ET LA NEIGE ÇA NE SE MÊLE PAS.
The Benefits of Safe Snowmobiling are Clear.
1)You don't spoil your winter. When you're driving a snowmobile you are subject to the same traffic laws as
when you are driving your car, so you can lose your license if you're stopped for impaired driving.
2)You avoid injuries, costly repairs and higher insurance costs.
3)You ride trails in some of Ontario's most beautiful countryside.
4)You help to keep Ontario's trails safe for everyone.
5)You help to improve the image of the sport.
6)You help to improve business in your community. Snowmobiling is an increasingly vital part of tourism in
Ontario.
Choose your Activities.
What are the best ways to communicate your message? Active snowmobilers may prefer a hands-on
event, e.g., a Snowmobile Safety Clinic at which they learn new and safer driving techniques from a
recognized expert. Parents who are concerned about snowmobile safety for their children may prefer to hear a
good speaker at a school or the local community centre. Find out what each particular audience needs, and
give it to them - especially during your annual Snowmobile Safety Week!
Decide How to Measure your Success.
You must decide on how to assess your program now -before it begins.
First, assess conditions as they are now so you can measure improvements at the end of the season.
For example, how many mishaps occurred the previous season? Use this figure as a bench mark. Set up a
system to keep records of every event you sponsor. Note the number of people who attended; weather
conditions (which can often affect turnout); coverage by local media, etc.
Accurate feedback is essential to the success of next year's campaign. Remember,
opinions don't count. Facts do!
See Resource List, shadow box in this section, for resource material on program evaluation.
Education and Enforcement: The Two Faces of Safe Snowmobiling
Building safety awareness involves not only educating as to the best and safest way to
enjoy Snowmobiling. It also involves educating people to understand that there can be a personal
cost involved in ignoring the "rules" of safe Snowmobiling.
Snowmobilers should have a clear understanding that theirs is a policed activity subject to
many different laws which are enforced on Ontario's trail systems. People who willfully neglect
those laws can be liable to punishment under the law.
Your local media should be given as much information as possible about the laws which
govern safe Snowmobiling. They should become one of the voices in your community which
support safe Snowmobiling.
Your local police department or OPP detachment has a stake in your success. As you
establish strategies to build safety awareness and education, also establish strategies for
enforcement with your local police groups. They are your natural partners in helping to keep
Snowmobiling safe for everyone.
BOOZE'N SNOW DON'T GO. L'ALCOOL ET LA NEIGE ÇA NE SE MÊLE PAS. BOOZE'N SNOW DON'T GO.
Appropriate Use of Documents: Documents may be downloaded or printed (single copy only). You are free to edit the
documents you download and use them for your own projects, but you should show your appreciation by providing credit to
the originator of the document. You must not sell the document or make a profit from reproducing it. You must not copy,
extract, summarize or distribute downloaded documents outside of your own organization in a manner which competes with or
substitutes for the distribution of the database by the Leisure Information Network (LIN). http://www.lin.ca
L'ALCOOL ET LA NEIGE ÇA NE SE MÊLE PAS. BOOZE'N SNOW DON'T GO. L'ALCOOL ET LA NEIGE ÇA NE SE MÊLE PAS.
Communicating Your Message.
Materials planned and designed to communicate your message will
evolve from your research, your goals and objectives, the needs of your
target audience, and your activities.
Share expertise and resources. Many social agencies, police and
fire departments have resources that can be shared, including public
relations departments. Ask for their help and work with them!
Creating Low-cost Advertising that Works.
Advertising does not have to be expensive to be effective. In all media, the trick is to know what you
want to say, then say it clearly. In the "samples" section, we have provided advertising materials for radio,
television, and newspapers which you may want to adapt for your campaign.
In the same section, we have provided sample letters requesting support and/or participation in
your campaign and a sample media release.
Building Good Media Relations.
People who work on local newspapers, in radio or television stations, can be your best friends.
They are interested in good news as well as bad; they are interested in supporting efforts to make life
better in the community. But media people receive hundreds of requests for assistance each year, so their
participation will depend largely on how well you tell your story.
Be persistent without being a pest. A single phone call or media release will not generate enough
interest to do the whole job. Neither will one large glut of information. Start with an introductory letter, fax
or phone call; meet with the media, if possible, and provide them with information on your group and your
campaign; give the names and phone numbers of people they can contact for further information. Keep
them posted on new events as plans unfold!
You may consider asking representatives from local media to sit on a campaign advisory board. If
you do, be sure that all media, and all media groups, are represented equally.
News Departments.
You want free publicity; they want news. Never approach a newsroom unless you have hard news,
e.g., the launch of your campaign; campaign events, etc. Provide newspapers, radio and television
stations with clearly written media releases (see samples). Contact special interest reporters, e.g., sports
reporters, reporters who cover health and safety news. If you decide to hold a media conference, for
example, notify them well in advance - at least a week. Keep them aware of campaign news and events
as they unfold. Supply them with names of people who can be interviewed; who can provide them with
information and informed opinion.
BOOZE'N SNOW DON'T GO. L'ALCOOL ET LA NEIGE ÇA NE SE MÊLE PAS. BOOZE'N SNOW DON'T GO.
Appropriate Use of Documents: Documents may be downloaded or printed (single copy only). You are free to edit the
documents you download and use them for your own projects, but you should show your appreciation by providing credit to
the originator of the document. You must not sell the document or make a profit from reproducing it. You must not copy,
extract, summarize or distribute downloaded documents outside of your own organization in a manner which competes with or
substitutes for the distribution of the database by the Leisure Information Network (LIN). http://www.lin.ca
L'ALCOOL ET LA NEIGE ÇA NE SE MÊLE PAS. BOOZE'N SNOW DON'T GO. L'ALCOOL ET LA NEIGE ÇA NE SE MÊLE PAS.
Public Service Announcements.
Unless you have a budget for paid advertising, you will be dependent on free advertising, e.g.,
public service announcements (see samples). While your local radio and television stations are required
to donate a certain amount of public service time per week, only clearly written material, in keeping with
their program formats, will be accepted. If you have any concerns, ask for their help and advice. Always
send your public service announcement with a letter requesting that the station donate air time and, if
possible, to let you know how often your announcement was aired so you know who is supporting your
campaign. Never ask for this information after the fact; it will not be available.
Before you approve any activity, any advertising or promotional materials, be sure that they
reflect the strategy of your campaign; that they will further your goals and objectives. If not, go back to
the drawing board.
Making the Most of Special Events.
Be aware of all other events happening in your community with an eye to friendly participation. If
your local figure skating club is planning an event, or if there is something planned for the Mall, be sure
you're part of it. Offer to supply a display or booth with personnel available to answer questions. Offer to
supply posters and/or brochures. Make the most of every opportunity.
Working with Sponsors.
Sponsors are your lifeline to funding and community cooperation. Treat them well!
While almost anyone interested in public safety can be a sponsor, first approach people directly
involved in the sport of snowmobiling, e.g., your local snowmobile sales and service people, sporting
goods stores, gas stations, etc., then branch out to other businesses. Be prepared for your meeting with
a sponsorship package which clearly outlines how sponsors will benefit from their association with your
campaign. For example, ABC Snowmobile Sales and Service will probably agree readily to display your
posters and safety brochures, even help you to advertise your events - in return for a credit line and
perhaps their logo on all of the materials.
Be realistic when you approach potential sponsors. Sponsors are interested in your campaign on
two levels:
1) It's good for the community.
2) It's good for business.
Always be prepared to show them how your campaign is good for their business!
Fund-Raising Checklist
Successful fund-raising needs two resources: time and people. The first and most important job
is to form a group of people with the time and the dedication to launch and follow-through on fundraising. The group needs to determine the following:
• Who are you going to approach?
• What are you asking them for? (Is your request realistic?)
• What kind of appeal will best communicate your message? (Letters? Phone calls? A
personal approach?)
See Resource List, shadow box in "Strategy for Action", for resource material on Fund-raising.
BOOZE'N SNOW DON'T GO. L'ALCOOL ET LA NEIGE ÇA NE SE MÊLE PAS. BOOZE'N SNOW DON'T GO.
Appropriate Use of Documents: Documents may be downloaded or printed (single copy only). You are free to edit the
documents you download and use them for your own projects, but you should show your appreciation by providing credit to
the originator of the document. You must not sell the document or make a profit from reproducing it. You must not copy,
extract, summarize or distribute downloaded documents outside of your own organization in a manner which competes with or
substitutes for the distribution of the database by the Leisure Information Network (LIN). http://www.lin.ca
L'ALCOOL ET LA NEIGE ÇA NE SE MÊLE PAS. BOOZE'N SNOW DON'T GO. L'ALCOOL ET LA NEIGE ÇA NE SE MÊLE PAS.
Working the Plan.
•
•
•
•
Launching your program.
Professional communicators make check lists and follow them. Take
what you need from the following list and build your Launch Plan.
• Media release for newspapers, radio and television stations.
• Press conference for newspaper, radio and television reporters.
• Press kit including pictures, statistics on snowmobiling injuries and
deaths, upcoming campaign events, list of resource people, for
newspapers, broadcast media, snowmobile magazines, etc.
• Be sure that there is a colourful and interesting event as part of your
launch, e.g., a Safety Clinic, a Parade, a Snowmobiling Demonstration
by experts – something that will provide the media with pictures, a
good story. Produce buttons, ribbons (e.g., red ribbons symbolizing sober drivers such as those
produced by MADD, Mothers Against Drunk Drivers), t-shirts and/or toques to give away at the
launch event. Set up added events, e.g., a raffle to help you build mailing lists for future
communication on snowmobiling.
Poster for distribution to businesses, libraries, schools, etc.
Brochure: distribution to supermarkets, variety stores, sporting goods stores, snowmobile sales and
service depots, gas stations, libraries, the local rink, etc.
All advertising materials with an accompanying letter and instructions for the duration of use, should
be ready for immediate distribution to all media.
Public relations: Invite representatives from the media and all community organizations with a stake
in snowmobile safety, e.g., local police, provincial police, St. John Ambulance, Canadian Red Cross
Society, local health officers, and service organizations.
Assessing Progress
You want to build on what is working, and stop wasting time on what is not working. Keep records.
How many posters and brochures have been distributed; where, and by whom? What response are you
getting from the media? Are they sending reporters to cover your events? Are they running your
advertising? Is your sponsorship program growing? What turn-out are you getting for events? Do not be
fooled by the fact that all the people you know are aware of your campaign and support it. Given your own
enthusiasm, their awareness is to be expected. Assess the impact of your campaign among the rest of the
community. Talk to local and provincial police, your local hospitals; assess the impact of the campaign on
their injury and death statistics.
Nothing is written in stone. Review the program and revise it where necessary. Be open to change and new opportunities.
Measuring Results and Writing the Report.
A simple report on this year's campaign will give you a great start next season.
When you write your report, begin by restating your goals and objectives. Outline all activities events, advertising, news, public relations, etc., - and rate the results of each one. Indicate changes and/or
suggestions which will strengthen your campaign next year. Compare what you have done with what other
communities have done. Compare notes. Compare successes. Compare failures. Then distribute your
report to everyone who participated in the campaign.
Be sure you thank everyone who shared the work for their support, and invite their participation
for next year!
The length and weight of your report does not necessarily indicate the success of your campaign. A
report, like any good communication, should be clear - and short.
BOOZE'N SNOW DON'T GO. L'ALCOOL ET LA NEIGE ÇA NE SE MÊLE PAS. BOOZE'N SNOW DON'T GO.
Appropriate Use of Documents: Documents may be downloaded or printed (single copy only). You are free to edit the
documents you download and use them for your own projects, but you should show your appreciation by providing credit to
the originator of the document. You must not sell the document or make a profit from reproducing it. You must not copy,
extract, summarize or distribute downloaded documents outside of your own organization in a manner which competes with or
substitutes for the distribution of the database by the Leisure Information Network (LIN). http://www.lin.ca
L'ALCOOL ET LA NEIGE ÇA NE SE MÊLE PAS. BOOZE'N SNOW DON'T GO. L'ALCOOL ET LA NEIGE ÇA NE SE MÊLE PAS.
Glossary of Terms.
PSA: Public Service Announcement
A public service announcement is a print advertisement, radio or television commercial which is
placed free of charge in print or broadcast media because the message is seen as pertaining to the
public good. The media receive hundreds of requests for "public service announcements."
Messages are accepted solely at the discretion of the individual station or publication. Broadcast
time, number of spots or page placement are never guaranteed.
Media Release
A media release is an announcement containing information about the appearance of a personality,
or an event which a news gathering organization such as a newspaper, radio station or television
station might choose to cover. A media release should not only contain the basic facts about a story
but give a cogent reason why the story or event is worth covering. Media releases should, if
possible, be sent out well in advance of an event so that the news people can contact you for more
information or have time to set up coverage.
Highway Traffic/Motorized Snow Vehicle Acts
The Highway Traffic Act sets out what is permissible or not permissible under the law for anyone
who drives a motorized vehicle except for snowmobiles which are regulated by the Motorized Snow
Vehicles Act.
BOOZE'N SNOW DON'T GO. L'ALCOOL ET LA NEIGE ÇA NE SE MÊLE PAS. BOOZE'N SNOW DON'T GO.
Appropriate Use of Documents: Documents may be downloaded or printed (single copy only). You are free to edit the
documents you download and use them for your own projects, but you should show your appreciation by providing credit to
the originator of the document. You must not sell the document or make a profit from reproducing it. You must not copy,
extract, summarize or distribute downloaded documents outside of your own organization in a manner which competes with or
substitutes for the distribution of the database by the Leisure Information Network (LIN). http://www.lin.ca
MINISTÈRES ONTARIENS: TOURISME ET LOISIRS. TRANSPORTS. DÉVELOPPEMENT DU NORD ET DES
MINES. PROCUREUR GÉNÉRAL. SOLLICITEUR GÉNÉRAL RICHESSES NATURELLES. SANTÉ. • FONDATION
SUR LA TOXICOMANIE
Ride Safe, Ride Sober.
Vas-y Sûrement, Vas-y
Sobrement.
Ontario Snowmobile Safety Committee
Comité ontarien sur la securité en
motoneige
Snowmobile Safety
Media Release Sample
The Havelock Snowmobile Club
For immediate release.
Contact: NAME
PHONE NUMBER
The Havelock Snowmobile Club will sponsor a Safe Riding Clinic for young people and their
parents at Oak Lake on Saturday, November 29th, 1992 from 10:00 A.M. till 2:00 P.M.
Members of the Havelock Snowmobile Club will demonstrate the safe handling of snowmobiles in
various snow conditions; the rules of the trail so that everyone will enjoy a safe, injury-free
season.
Havelock Snowmobile Club president, (NAME) says, "Bring your parents. Bring your friends.
Bring your snowmobile. The hot dogs and coffee are on the house thanks to the generosity of
(SPONSOR WHO IS DONATING HOT DOGS AND COFFEE.)"
To date in 1992, snowmobile mishaps in Ontario cost $ and _ lives. "Snowmobilers riding Ontario
trails are subject to the same laws that govern drivers on Ontario roads. Not many people are aware of
that fact. We want to help change that," said (NAME OF SPOKESPERSON).
The Snowmobile Safety Clinic is the first of several events scheduled by the Havelock
Snowmobile Club as part of the Ride Safe/Ride Sober Snowmobile Safety Program, sponsored
by the Ontario Snowmobile Safety Committee.
ARCTIC CAT (EASTERN MARKETING) • ONTARIO FEDERATION OF SNOWMOBILE CLUBS • SPORTSMART CANADA
INC. • FEDERATION OF ONTARIO COTTAGERS ASSOCIATION • ROYAL LIFE SAVING SOCIETY CANADA, ONTARIO
BRANCH
Appropriate Use of Documents: Documents may be downloaded or printed (single copy only). You are free to edit the
documents you download and use them for your own projects, but you should show your appreciation by providing credit to
the originator of the document. You must not sell the document or make a profit from reproducing it. You must not copy,
extract, summarize or distribute downloaded documents outside of your own organization in a manner which competes with or
substitutes for the distribution of the database by the Leisure Information Network (LIN). http://www.lin.ca
MINISTÈRES ONTARIENS: TOURISME ET LOISIRS. TRANSPORTS. DÉVELOPPEMENT DU NORD ET DES
MINES. PROCUREUR GÉNÉRAL. SOLLICITEUR GÉNÉRAL RICHESSES NATURELLES. SANTÉ. • FONDATION
SUR LA TOXICOMANIE
Ride Safe, Ride Sober.
Vas-y Sûrement, Vas-y
Sobrement.
Ontario Snowmobile Safety Committee
Comité ontarien sur la securité en
motoneige
Sample letter
Request for Participation/Support
Dear____________________.
We are inviting your support for the Havelock Snowmobile Club as we launch
the Ontario Snowmobile Safety Campaign, "Ride Safe/Ride Sober".
By suppporting the Ontario Snowmobile Safety Campaign you will help to save lives and
tax dollars, and help put the fun back into a sport that means good business in Havelock
and the surrounding area.
The Havelock Snowmobile Club is sponsoring several events throughout the snowmobile
season including a Safety Clinic for Teens at Oak Lake on Saturday, November 29, 1992
starting at 10:00 A.M. Members of the Club will demonstrate the safe use of snowmobiles
under normal and abnormal snow ice conditions, and conduct an information session on
the rules of the trail.
We expect a turn-out of approximately 100 people at the clinic, and are asking you to
donate hot dogs and coffee for the occasion. In return, we will mention your generosity in
all flyers which are being distributed around town to advertise the Safety Clinic.
ARCTIC CAT (EASTERN MARKETING) • ONTARIO FEDERATION OF SNOWMOBILE CLUBS • SPORTSMART
CANADA INC. • FEDERATION OF ONTARIO COTTAGERS ASSOCIATION • ROYAL LIFE SAVING SOCIETY
CANADA, ONTARIO BRANCH
Appropriate Use of Documents: Documents may be downloaded or printed (single copy only). You are free to edit the
documents you download and use them for your own projects, but you should show your appreciation by providing credit to
the originator of the document. You must not sell the document or make a profit from reproducing it. You must not copy,
extract, summarize or distribute downloaded documents outside of your own organization in a manner which competes with or
substitutes for the distribution of the database by the Leisure Information Network (LIN). http://www.lin.ca
MINISTÈRES ONTARIENS: TOURISME ET LOISIRS. TRANSPORTS. DÉVELOPPEMENT DU NORD ET DES
MINES. PROCUREUR GÉNÉRAL. SOLLICITEUR GÉNÉRAL RICHESSES NATURELLES. SANTÉ. • FONDATION
SUR LA TOXICOMANIE
Ride Safe, Ride Sober.
Vas-y Sûrement, Vas-y
Sobrement.
Ontario Snowmobile Safety Committee
Comité ontarien sur la securité en
motoneige
Snowmobile Safety
Radio : PSA :30
Schedule throughout Winter
Spot #1
Generic
Take control of a snowmobile, and you're in charge of a lot of horsepower! You need a clear
mind. Fast reflexes. The ability to read snow conditions... to react immediately when mother
nature throws you a curve! When you're on a snowmobile, you're in charge of your life - and the
life of everyone else on the trail. So leave the booze in the bottle! "Ride safe. Ride sober. Booze
and snow don't go."
This message brought to you by concerned business leaders, your local snowmobile club, and
the province of Ontario.
Appropriate Use of Documents: Documents may be downloaded or printed (single copy only). You are free to edit the
documents you download and use them for your own projects, but you should show your appreciation by providing credit to
the originator of the document. You must not sell the document or make a profit from reproducing it. You must not copy,
extract, summarize or distribute downloaded documents outside of your own organization in a manner which competes with or
substitutes for the distribution of the database by the Leisure Information Network (LIN). http://www.lin.ca
MINISTÈRES ONTARIENS: TOURISME ET LOISIRS. TRANSPORTS. DÉVELOPPEMENT DU NORD ET
DES MINES. PROCUREUR GÉNÉRAL. SOLLICITEUR GÉNÉRAL RICHESSES NATURELLES. SANTÉ. •
FONDATION SUR LA TOXICOMANIE
Ride Safe, Ride Sober.
Vas-y Sûrement, Vas-y
Sobrement.
Ontario Snowmobile Safety Committee
Comité ontarien sur la securité en
motoneige
Snowmobile Safety
Radio: PSA :30
Schedule throughout winter
Spot #2
Generic
There's only one way to hit the trail on a snowmobile - and that's sober! Recent statistics
indicate that there are fewer collisions on our highways because people are getting the
message that drinking and driving just don't mix. Drinking and driving don't mix on
snowmobile trails either. "Ride safe. Ride sober. Booze and snow don't go."
This message brought to you by concerned business leaders, Canada's snowmobile
manufacturers, your local snowmobile club, and the province of Ontario.
Appropriate Use of Documents: Documents may be downloaded or printed (single copy only). You are free to edit the
documents you download and use them for your own projects, but you should show your appreciation by providing credit to
the originator of the document. You must not sell the document or make a profit from reproducing it. You must not copy,
extract, summarize or distribute downloaded documents outside of your own organization in a manner which competes with or
substitutes for the distribution of the database by the Leisure Information Network (LIN). http://www.lin.ca
MINISTÈRES ONTARIENS: TOURISME ET LOISIRS. TRANSPORTS. DÉVELOPPEMENT DU NORD ET
DES MINES. PROCUREUR GÉNÉRAL. SOLLICITEUR GÉNÉRAL RICHESSES NATURELLES. SANTÉ. •
FONDATION SUR LA TOXICOMANIE
Ride Safe, Ride Sober.
Vas-y Sûrement, Vas-y
Sobrement.
Ontario Snowmobile Safety Committee
Comité ontarien sur la securité en
motoneige
Snowmobile Safety
Radio: PSA :30
Schedule: Now to Nov.29 at 10 A.M.
Spot #3
Safety Clinic
Come out to the Snowmobile Safety Clinic at (PLACE) Saturday, November 29th from
10:00 A.M. till 2:00 P.M. Members of the (NAME OF CLUB) Snowmobile Club will
demonstrate the safe handling of snowmobiles under various snow conditions; how to
observe the rules of the trail so that everybody comes back alive! Bring your parents,
friends, and snowmobile. Hot dogs and coffee are on the house. The Snowmobile
Safety Clinic is Saturday November 29th, 10 A.M. to 2 EM. at (PLACE). For more
information, call (INSERT LOCAL PHONE NUMBER).
Appropriate Use of Documents: Documents may be downloaded or printed (single copy only). You are free to edit the
documents you download and use them for your own projects, but you should show your appreciation by providing credit to
the originator of the document. You must not sell the document or make a profit from reproducing it. You must not copy,
extract, summarize or distribute downloaded documents outside of your own organization in a manner which competes with or
substitutes for the distribution of the database by the Leisure Information Network (LIN). http://www.lin.ca
MINISTÈRES ONTARIENS: TOURISME ET LOISIRS. TRANSPORTS. DÉVELOPPEMENT DU NORD ET
DES MINES. PROCUREUR GÉNÉRAL. SOLLICITEUR GÉNÉRAL RICHESSES NATURELLES. SANTÉ. •
FONDATION SUR LA TOXICOMANIE
Ride Safe, Ride Sober.
Vas-y Sûrement, Vas-y
Sobrement.
Ontario Snowmobile Safety Committee
Comité ontarien sur la securité en
motoneige
Snowmobile Safety
Radio: PSA: 30 seconds
Pre-announcement
Spot #4
Snowmobile Safety Week
Schedule: Jan. 6, 1993 to Feb. 6 1993
"Ride Safe. Ride Sober" is the theme of this year's Snowmobile Safety Week, February 6 to
13 in (YOUR CITY/TOWN). Recent statistics indicate that there are fewer collisions on our
highways because people are getting the message that drinking and driving just don't mix.
Drinking and driving don't mix on the trail either. "Ride safe. Ride sober". And take part in
Snowmobile Safety Week, February 6 to 13th. For information on all events, call this
number: (INSERT LOCAL PHONE NUMBER).
Appropriate Use of Documents: Documents may be downloaded or printed (single copy only). You are free to edit the
documents you download and use them for your own projects, but you should show your appreciation by providing credit to
the originator of the document. You must not sell the document or make a profit from reproducing it. You must not copy,
extract, summarize or distribute downloaded documents outside of your own organization in a manner which competes with or
substitutes for the distribution of the database by the Leisure Information Network (LIN). http://www.lin.ca
MINISTÈRES ONTARIENS: TOURISME ET LOISIRS. TRANSPORTS. DÉVELOPPEMENT DU NORD ET
DES MINES. PROCUREUR GÉNÉRAL. SOLLICITEUR GÉNÉRAL RICHESSES NATURELLES. SANTÉ. •
FONDATION SUR LA TOXICOMANIE
Ride Safe, Ride Sober.
Vas-y Sûrement, Vas-y
Sobrement.
Ontario Snowmobile Safety Committee
Comité ontarien sur la securité en
motoneige
Snowmobile Safety
Radio: PSA :30
Spot #5
Snowmobile Safety Week
Schedule: February 6 to February 13
This is Snowmobile Safety Week! Call us at (INSERT LOCAL PHONE NO.) for
information on daily events. This is your chance to find out how to handle snowmobiles
under various snow conditions; how to enjoy your snowmobile safely; how to observe
the rules of the trail so that everybody comes back alive. Bring your family, your friends,
your snowmobile - and take part in Snowmobile Safety Week. This week only. For
details on all events, call this number: (INSERT LOCAL PHONE NO.)
Appropriate Use of Documents: Documents may be downloaded or printed (single copy only). You are free to edit the
documents you download and use them for your own projects, but you should show your appreciation by providing credit to
the originator of the document. You must not sell the document or make a profit from reproducing it. You must not copy,
extract, summarize or distribute downloaded documents outside of your own organization in a manner which competes with or
substitutes for the distribution of the database by the Leisure Information Network (LIN). http://www.lin.ca
L'ALCOOL ET LA NEIGE ÇA NE SE MÊLE PAS. BOOZE'N SNOW DON'T GO. L'ALCOOL ET LA NEIGE ÇA NE SE MÊLE PAS.
Ride Safe, Ride Sober.
Vas-y Sûrement,
Vas-y Sobrement.
BOOZE'N SNOW DON'T GO. L'ALCOOL ET LA NEIGE ÇA NE SE MÊLE PAS. BOOZE'N SNOW DON'T GO.
Appropriate Use of Documents: Documents may be downloaded or printed (single copy only). You are free to edit the
documents you download and use them for your own projects, but you should show your appreciation by providing credit to
the originator of the document. You must not sell the document or make a profit from reproducing it. You must not copy,
extract, summarize or distribute downloaded documents outside of your own organization in a manner which competes with or
substitutes for the distribution of the database by the Leisure Information Network (LIN). http://www.lin.ca
Ride Safe,
Ride Sober,
Riding safely on a safe trail has to be the
first consideration of anyone who takes
snowmobiling seriously. Remember, when
you're on the trail you can be miles away from
anyone else. So, your safety is in your own
hands.
Here are some thoughts for keeping the
fun in Ontario's favourite winter sport snowmobiling.
Ride With a Buddy
As a general rule - it's important that you not
ride alone. It's also very important for friends to
help each other stay sober and ride responsibly.
Vas-y Surement,
Vas-y Sobrement
Rules of the Road Apply
Drinking and Driving:
Under the Criminal Code (Canada) if you are
convicted of driving your snowmobile while
impaired by alcohol or a drug, or having more
than 0.8% alcohol in your blood: or refusing a
breathalyser test you will be liable.
If you are convicted of a drinking and
driving offence you will have a criminal record
and be subject to a fine and license suspension
as outlined in The Ontario Highway Traffic Act.
Fuelling Yourself is only Fooling Yourself
Ride Safe, Ride Sober.
It's simple. Booze and snow don't go. Getting a
glow on and then getting on your machine can
be fatal. The terrible fact is most snowmobiling
accidents are alcohol related.
You may think you feel good and are
riding great but the facts are that alcohol slows
you down; physically and mentally. Alcohol robs
you of the reaction time you need to meet trail
conditions and emergencies.
More Fun When it's Safe
Snowmobiling is an exhilarating sport. It gets
you out to enjoy the beauty of Ontario's winter
season. But, as with any sport, you have to
prepare yourself to get the most fun out of it.
Appropriate Use of Documents: Documents may be downloaded or printed (single copy only). You are free to edit the
documents you download and use them for your own projects, but you should show your appreciation by providing credit to
the originator of the document. You must not sell the document or make a profit from reproducing it. You must not copy,
extract, summarize or distribute downloaded documents outside of your own organization in a manner which competes with or
substitutes for the distribution of the database by the Leisure Information Network (LIN). http://www.lin.ca
If You Don't Know, Don't Go!
If You Must Travel Roads:
• Keep to your side of the road.
• Obey all traffic signs and laws.
• Expect vehicles to be parked on the road.
• Don't stop on corners or the brow of a hill.
Make yourself and your machine visible.
Use reflectors and bright colours.
If You Must Travel Lakes:
• Ice conditions can change quickly. Lake travel
at night requires slower speeds. Hidden
obstructions like docks tend to blend into the
surface.
• It's easy to become disoriented in snow
squalls
and darkness. If you lose your way, stop until
you regain your sense of direction. Leave your
machine running so that your lights can be
seen.
• When meeting oncoming traffic on a lake
follow the rules of safe boating: indicate early
your intention to keep to the right.
Basic Trail Survival Kit
• Basic tool kit that comes with your machine
• Extra key
• First Aid kit
• Sharp pocket knife/saw/axe
• 50 feet of 1/4 nylon rope (in case you have to
be towed)
• Map, compass
• Waterproof matches
• Flashlight
• Whistle
• Sun blocking cream
• Lightweight aluminized blanket
On very long trail rides and in deep snow
conditions you should also consider carrying:
• A pair of snowshoes
• Flares
• Emergency shelter e.g. tent or tarp
• High energy food e.g. chocolate bars
Rescue Breathing
If a person in an accident stops breathing
assume you can restore breathing by practicing
rescue breathing:
1. Turn victim's head to
one side and remove
any debris from mouth.
Tilt victim's head back
and lift jaw.
2. Pinch victim's nose
shut. Inhale deeply then
place your mouth over
victim's mouth. Blow air
into victim's lungs with
two full breaths.
3. Move your head away
to watch victim's chest fall
and to listen for air
coming from victim's
mouth.
Repeat steps two and three. Breathe at a rate of
12 breaths per minute for adults, 20 shallow
breaths per minute for children.
Severe Bleeding
1.Apply direct pressure on the wound.
2.Elevate the wound to reduce blood flow.
3.Keep casualty at rest and warm.
Brochure produced and developed by the
Ontario Federation of Snowmobile Clubs with
the support of the Ministry of Tourism and
Recreation.
Appropriate Use of Documents: Documents may be downloaded or printed (single copy only). You are free to edit the
documents you download and use them for your own projects, but you should show your appreciation by providing credit to
the originator of the document. You must not sell the document or make a profit from reproducing it. You must not copy,
extract, summarize or distribute downloaded documents outside of your own organization in a manner which competes with or
substitutes for the distribution of the database by the Leisure Information Network (LIN). http://www.lin.ca
Vas-y Surement,
Vas-y Sobrement
Ride Safe,
Ride Sober,
Boire, c'est s'en faire accroire
Vas-y sûrement, vas-y sobrement.
C'est simple : l'alcool et la motoneige ne font
pas bon ménage. Boire avant de conduire votre
véhicule peut être fatal. Car c'est un fait: la
plupart des accidents de motoneige sont reliés à
l'alcool.
Au volant de votre motoneige, vous
pouvez vous croire en pleine possession de vos
moyens. Mais l'alcool réduit vos capacités
physique et mentale. Si vous buvez, vous êtes
privé du temps de réaction nécessaire pour
affronter la piste et ses dangers.
La sécurité... a la base du plaisir
La motoneige est un sport agréable qui vous
permet d'admirer la béaute de l'hiver ontarien.
Mais, comme pour tout autre sport, vous devez
prendre les moyens nécessaires pour en profiter
pleinement.
Conduire prudemment sur des pistes
sécuritaires doit être la règie de base à observer
pour tout motoneigiste sérieux. N'oubliez pas
que vous pouvez vous retrouver à des dizaines
de kilomètres de toute civilisation : votre
sécurite ne dépend alors que de vous !
Voici quelques conseils susceptibles de
rendre encore plus agréable la pratique du sport
d'hiver le plus populaire en Ontario.
Ne partez pas seul!
Regie générale, il est important de partir
accompagné. II est également primordial de
vous encourager, vous et vos amis, à rester
sobres et à rouler de façon responsable.
Mise en vigueur du Code de la route
L'alcool au volant :
En vertu du Code criminel du Canada, si vous
êtes reconnu coupable d'avoir conduit votre
motoneige alors que vos facultés étaient
affaiblies par l'alcool ou la drogue, ou d'avoir eu
plus de 0,08 % d'alcool dans le sang, ou encore
d'avoir refusé de subir un alcootest, vous vous
exposez à des poursuites.
Si vous êtes reconnu coupable d'avoir
conduit en état d'ébriété, vous aurez un dossier
criminel et vous serez passible d'une amende et
d'une suspension de permis de conduire, ainsi
que le stipule le Code de la route de l'Ontario.
Renseignez-vous avant de partir!
Si vous devez emprunter une route :
• Circulez sur le côté de la route.
• Obéissez aux lois et aux panneaux de
circulation.
• Prévoyez que des véhicules seront garés sur
la route.
N'arrêtez pas à des coins de rues ou au
sommet d'une côte.
Appropriate Use of Documents: Documents may be downloaded or printed (single copy only). You are free to edit the
documents you download and use them for your own projects, but you should show your appreciation by providing credit to
the originator of the document. You must not sell the document or make a profit from reproducing it. You must not copy,
extract, summarize or distribute downloaded documents outside of your own organization in a manner which competes with or
substitutes for the distribution of the database by the Leisure Information Network (LIN). http://www.lin.ca
Assurez-vous que Ton puisse vous voir. Utilisez
des reflecteurs et portez des couleurs vives.
Si vous devez circuler sur un lac :
• Faites attention à la condition de la glace qui
peut changer rapidement. La nuit, aventurezvous sur un lac en conduisant lentement. Des
obstacles dissimulés comme des quais, par
exemple, peuvent se confondre avec la
surface du lac.
• Les rafales de neige et la noirceur peuvent
facilement vous désorienter. Si vous vous
perdez, arrêtez jusqu'à ce que vous vous
soyez réorienté et laissez tourner votre moteur
de sorte que vos phares puissent être vus.
• Lorsque vous réncontrez de la circulation sur
un lac, suivez les règles traditionnelles de la
navigation: indiquez très tôt votre intention de
garder votre droite.
Trousse de survie de base
• Jeu d'outils de base (fourni avec votre
machine)
• Clé supplémentaire
• Trousse de premiers soins
• Canif bien affûté, scie, ou hache
• Corde de nylon 1/4 po (50 pieds) servant
au remorquage
• Carte, boussole
• Allumettes à l'épreuve de l'eau
• Lampe de poche
• Sifflet
• Crème solaire
• Couverture légère traitée à l'aluminium
Dans le cadre de très longues randonnées et
lorsqu'il y a beaucoup neige, il est souhaitable
d'apporter :
• une paire de raquettes
• des signaux lumineux
• un abri de secours (tente ou bâche)
• des aliments riches en énergie tel que du
chocolat
Réanimation cardio-respiratoire (RCR)
Si à la suite d'un accident une personne cesse
de respirer, vous pouvez la réanimer gràce à la
RCR:
1. La victime
étendue sur le
dos, tournez-lui la
tête sur le côté et
enlevez-lui les
débris de la
bouche. Inclinez-lui la tête vers
I'arrière et soulevez-lui la
mâchoire.
2. Bloquez le nez de
la victime en le
pinçant. Inspirez
profondément, puis
placez votre bouche
sur celle de la
victime. Faites pénétrer de I'air
dans les poumons de la victime à
I'aide de deux longs souffles.
3. Enlevez votre tête
afin de voir lapoitrine
de la victime
retomber et de
pouvoir entendre I'air
s'échapper de la bouche de la
victime. Répétez les étapes2et3.
Insufflez de l'air au rythme de 12 souffles à la
minute pour les adultes et de 20 souffles courts
à la minute pour les enfants.
Saignement important
1. Appliquez une pression directe sur la
blessure.
2. Élevez la partie du corps blessee pour réduire
I'afflux du sang.
3. Gardez la victime calme et au chaud.
Brochure conçue et produite par la Fédération
ontarienne des clubs de motoneiges avec
l'appui du ministère du Tourisme et des Loisirs
de l'Ontario.
Appropriate Use of Documents: Documents may be downloaded or printed (single copy only). You are free to edit the
documents you download and use them for your own projects, but you should show your appreciation by providing credit to
the originator of the document. You must not sell the document or make a profit from reproducing it. You must not copy,
extract, summarize or distribute downloaded documents outside of your own organization in a manner which competes with or
substitutes for the distribution of the database by the Leisure Information Network (LIN). http://www.lin.ca