Bernard Martinez

Bernard MARTINEZ
Directeur Associé
AD. ALTIORA
16,Place Vendôme
Bernard Martinez est Directeur Associé de la société AD. ALTIORA. Il intervient principalement dans le cadre du développement
commercial.
Il est doté d’une expérience de plus de 18 ans dans l’industrie pharmaceutique en marketing / vente et a une expérience de 12 ans en tant que cadre dirigeant de laboratoire pharmaceutique et de société de service.
Paris 75 001
 06 07 72 34 79
[email protected]
Secteurs d’intervention :
• Industrie pharmaceutique / Santé
• PME / PMI
• Nouvelles technologies
• CCI
• Prestations Pharmaceutiques
Domaines d’intervention : • Conseil Stratégique /Management
• Management de Transition
• Formation
• Accompagnement / Coaching
Formation :
• Sup. de Co Paris
• Faculté de médecine Paris VI
Domaines d’expertise :  Expérience managériale confirmée au sein de l’industrie Pharmaceutique  Connaissance en profondeur du milieu pharmaceutique français
Principales missions récentes :
 SIEBEL/ORACLE - Directeur CRM Siebel Health care / Public Sector (Club excellence)
 Développement de la division Santé/ secteur Public
 Implémentation Européenne et Française du CRM sur «Big Pharma »
 Implication dans le système d’information patient APHP (DMP)  Conquête de « deals majeurs sur le marché » : FNCLCC (Fédération nationale de lutte contre le Cancer avec
Oracle Clinical)
 Mise en place du projet Cnam Health Dialogue (Prévention patient diabétiques avec Accenture), mise en place du
CRM (SFA )
 DENDRITE SA - Directeur Business Unit "Sales & Technology" - Directeur Business Development
 Développement de l’implantation Française de la filiale avec en particulier la conquête du « SFA laboratoire UCB »
Laboratoire THEA - Directeur Général
CIDER Santé – Directeur Général et des Opérations de Visite Médicale
CV Bernard Martinez
[email protected]
Tel : + 33 (0) 6 07 72 34 79
Bernard Martinez has developed a strong expertise in managing operations within the
pharmaceutical industry, working for major international companies both in France and overseas.
His strategic and operational expertise has been regularly enriched through seminars and courses,
particularly the post graduate courses ESCP Paris and the seminars of the Management Center
Europe (Bruxelles – Belgium)
Through the last 25 years, as Head of Sales and Marketing operations within different
multinational companies, Bernard Martinez played a major role in creating, managing and
developing teams and organizations in different socio-cultural environments and various situations
from creation to post merger reorganization.
He also had to manage transverse projects such as: implementation of the 35 hours law within
sales forces teams in France, set up and harmonization of variable pay process, set up of
ETMS/CRM systems.
On the marketing side, thanks to the products he was responsible for, he acquired a good
knowledge and understanding of different types of markets such as blockbuster market, SNC,
highly specialized products (ophthalmology, infectiology ), and niche markets .
During the last 5 years, Bernard Martinez has developed consulting activities focused on
optimization and effectiveness of operational organizations, an issue which is critical for
companies’ market performance as 80% of the success of strategies is directly linked to the quality
of their execution.( Ex Siebel / Oracle Life science Director )
Among the missions recently performed:
 Organization structure and processes auditing within business units
 Development seminars addressing an international audience of senior managers
 Coaching of senior managers
 Interim management (Marketing)
 Elaboration of a European Sales Effectiveness program for a biotech company
Based on his areas of expertise, the consulting activities of Bernard Martinez are focused on:
 Strategic and operational marketing
 Sales force productivity and effectiveness
 Optimization of organizations structures and processes
 Recruiting and in boarding
 Coaching of middle and senior managers
His activities integrate both strategic and operational aspects and Bernard Martinez can rely
on his partners’ network when necessary.
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