WEBSITE DESIGN - Designing Effective Home Pages - Best

Date doc
WEBSITE DESIGN
Designing
Effective Home Pages Best Practices
Nicolas Bürki, EFFBIS
Partenaire CXP
Février 2013
Copyright le CXP, 2012. Le CXP – 13 rue le Sueur – 75116 PARIS – 01 53 05 05 53 – www.cxp.fr
Tous droits réservés. Reproduction ou distribution sous quelque forme que ce soit est expressément interdite sauf autorisation écrite préalable du CXP.
Nos informations sont livrées telles quelles et sans garanties. Bien que l’information soit considérée comme fondée au jour de sa publication, le CXP ne garantit pas la justesse, la complétude et la
pertinence de ses informations.
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E X E C U T I V E
Date doc
WEBSITE DESIGN
Designing Effective Home Pages - Best Practices
Ce document (en anglais) s'adresse en
particulier :

aux concepteurs / designers de sites
web,

aux administrateurs de sites web,

aux DSI,

aux directions métier d'entreprises
d'e-commerce.
SOMMAIRE
BEGIN BY ASKING THREE IMPORTANT
QUESTIONS .............................................. 3
DETERMINE YOUR COMPETITOR’S WEB
STRATEGY BASED ON ITS HOME PAGE ..... 4
USE THE HOME PAGE LINK MATRIX TO
TRACK COMPETITORS’ WEB SITE
STRATEGY ................................................ 5
DESIGN EFFECTIVE HOME PAGE FOR
BUYERS, WITHOUT NEGLECTING OTHER
SITE VISITORS .......................................... 6
AVOIDING HOME PAGE MISTAKES .......... 8
The home page of your Web site is the most critical page.
When your prospects and customers arrive on your home
page, they need to immediately find a link allowing them
to start their scenario they came for. If your home page
doesn’t provide such an entry, then they leave the site
and you missed a business opportunity.
Benefit from our large experience in designing effective
home pages by understanding how easily and at lowest
costs, you can turn your home page into an effective
entry portal for your site visitors to let them start
navigating immediately your site instead of loosing
straightforward.
Learn and understand, they questions and insights what
your home page needs to provide. Discover how you can
leverage your competitors’ home page to improve your
home page (strategic alignment and strategic
differentiation.
In order to make the best use of your prime property, you
should consider and implement smartly a number of
issues. This paper looks at those issues from different
angles, offers a number of tips to make your home page
planning more effective with the final objective to
increase home page conversation ratio – or in other
words, how to make sure that site visitors start
navigating your site instead of directing them
straightforward to your competitors.
Copyright le CXP, 2013. Le CXP – 13 rue Le Sueur – 75116 PARIS – 01 53 05 05 53 – www.cxp.fr
Tous droits réservés. Reproduction ou distribution sous quelque forme que ce soit est expressément interdite sauf autorisation écrite préalable du CXP. Bien que considérées comme
fondées au jour de leur publication, les informations que nous publions sont livrées telles quelles et sans garantie.
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