International Journal of Marketing

IJM
International Journal of Marketing
Volume 52 · Number 2 · 2013
Einflussfaktoren auf die Akzeptanz von Hybridautos
Harald Wimmer 79
EDITORIAL
Editorial
A. Floh 49
Nationale Identifikationsstärken als Bestimmungs­
größen der Nutzung von Telekommunikations­
angeboten durch Konsumenten mit Migrations­
hintergrund – Eine empirische Untersuchung
Torsten J. Gerpott · Ilknur Bicak 51
Television Brand Management – Erfolgskritische
Faktoren und Herausforderungen
Bettina Lis · Martin Post 95
Kaufpläne und deren Realisierung – Theorie des
geplanten Verhaltens, Methodik und Befunde der
empirischen Forschung sowie deren Implikationen
für Forschung und Praxis
Günter Silberer 69
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18.07.13 15:58