Conference Program -- Final - Editors` Association of Canada

Transcription

2011 Conference Program
Programme d’activités du congrès 2011
May 27 to 29, 2011 / 27 au 29 mai 2011
Simon Fraser University Vancouver
Harbour Centre, 515 West Hastings Street
Vancouver, British Columbia
515, rue West Hastings, au Harbour Centre
Vancouver, Colombie-Britannique
Welcome
We’re excited to welcome you to
Conference 2011, in spectacular
Vancouver, BC. This year’s conference
offers a strong, wide-ranging program
on the theme “Editing in the Age of
e-Everything.” Bookended by two inspiring
keynote speakers, more than 40 EAC
sessions and panels will address topics
ranging from e-books to e-journals to plain
old e-survival. Our partnership with the Indexing Society of Canada means
that this year’s program includes a dedicated indexing stream.
We couldn’t have pulled this off without the able assistance of a committed,
hard-working conference team as well as outstanding support from local
experts and member presenters. In 2010 we enjoyed the warm hospitality
and old-world charm of Montreal. This spring we look forward to meeting
you in Vancouver and hope you enjoy our friendly West Coast city!
Nous sommes ravis de vous souhaiter la bienvenue au congrès 2011
dans la magnifique ville de Vancouver en Colombie-Britannique! Cette
année, nous vous proposons une programmation solide et diversifiée, sur
un thème des plus actuels : la révision à l’ère du tout-électronique. Notre
congrès débutera et se clôturera par un discours grâce à la participation
de deux excellentes conférencières principales. Vous y retrouverez plus
de 40 ateliers sur des sujets très variés, allant de la révision de livres
électroniques à la survie professionnelle dans un monde de plus en
plus numérisé. De plus, notre partenariat avec la Société canadienne
d’indexation nous permet de vous offrir des séances particulières
s’inscrivant dans le domaine de l’indexation.
Évidemment, nous n’aurions pu réaliser un tel exploit sans la contribution
et le savoir-faire d’une équipe dévouée, le précieux soutien d’experts locaux
et la participation des membres qui ont accepté de présenter un atelier.
En 2010, nous avons été séduits par le chaleureux accueil et le charme
européen de Montréal. Ce printemps, nous sommes très heureux de vous
recevoir à Vancouver et espérons vivement que vous trouverez notre ville
de la côte ouest aussi sympathique qu’accueillante!
Theresa Best, Naomi Pauls
Co-chairs, 2011 EAC Conference Committee
Coprésidentes du congrès 2011 de l’ACR
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Editing in the Age of e-Everything
Bienvenue
In this age of e-everything, the Indexing Society of Canada is delighted
to welcome you to our first co-conference with the Editors’ Association
of Canada. The conference offers a wide range of discussions and
workshops with a stellar line-up of presenters from Canada, the United
States, and Australia. This is a golden opportunity to delve into the many
aspects of indexing and editing as well as to network to your heart’s content!
Dans le présent monde du tout-électronique, la Société canadienne
d’indexation est heureuse de vous souhaiter la bienvenue à son premier
congrès annuel tenu conjointement avec celui de l’Association canadienne
des réviseurs. Le congrès de cette année vous permettra de participer à un
grand nombre de discussions et d’ateliers animés par des professionnels
chevronnés en provenance du Canada, des États-Unis et de l’Australie.
Voici donc une occasion en or d’approfondir vos connaissances sur divers
aspects de l’indexation et de la révision tout en faisant des rencontres
intéressantes qui vous permettront d’élargir votre réseau de contacts!
Vivien Cartmell, Mary Newberry
Co-presidents, ISC
Coprésidentes, SCI
Welcome editors and indexers! The Professional Editors Association of
Vancouver Island (PEAVI) is happy to be a partner with EAC and ISC at this
exciting conference in Vancouver. We are especially pleased to sponsor and
introduce the opening keynote speaker, Shelley Fralic. PEAVI members from
across Vancouver Island and the Gulf Islands look forward to sharing the
e-everything experience with editors and indexers from across the country.
Bienvenue aux réviseurs et aux indexeurs! La Professional Editors
Association of Vancouver Island (PEAVI) est heureuse de s’associer avec
l’ACR et la SCI à l’occasion de ce congrès à Vancouver qui promet d’être
des plus intéressants. Nous sommes également très heureux d’avoir
commandité et de vous présenter Shelley Fralic, qui prononcera le discours
d’ouverture du congrès. Les membres de la PEAVI de l’île de Vancouver et
des îles Gulf se réjouissent de partager l’expérience du tout-électronique
avec les réviseurs et les indexeurs venus des quatre coins du pays.
Ellen Reynolds, Paula Gaube
Co-chairs, PEAVI
Coprésidentes, PEAVI
La révision à l’ère du tout-électronique
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Special Events
Évènements spéciaux
Friday reception / Réception d’ouverture
Friday, May 27, 5:00 PM–7:00 PM
SFU Vancouver, Segal Centre Rooms 1410–1420, 515 West Hastings Street
Strike a pose at the Conference 2011 welcome reception! This red carpet—
themed event, hosted by EAC-BC, promises to be an entertaining, light-hearted
way to kick off your conference experience. Parade down the red carpet and
strike a pose in front of EAC-BC paparazzi! Dress up, dress down or dress as
your favourite literary character or celeb. Prizes will be awarded.
Vendredi 27 mai, 17 h à 19 h
SFU Vancouver, salles 1410 à 1420 du Segal Centre, 515, rue West Hastings
Mettez-vous en vedette à la réception de bienvenue du congrès 2011! Organisé
par la section C.-B. de l’ACR, cet « événement tapis rouge » donnera le ton
au congrès dans une ambiance amusante et divertissante. Mettez-vous sur
votre trente-et-un ou déguisez-vous en célébrité ou en l’un de vos personnages
littéraires préférés pour défiler sur le tapis rouge et poser devant les paparazzis
de la section C.-B. de l’ACR! Des prix seront attribués.
EAC Annual General Meeting / Assemblée générale annuelle de l’ACR
Saturday, May 28 3:15 PM / 15 h 15, SFU Vancouver
All current EAC members are welcome to attend the AGM. Only members with
voting privileges can vote on motions. Before the formal part of the meeting
commences, we will congratulate EAC’s newest certified editors.
Samedi 28 mai, SFU Vancouver
Tous les membres de l’ACR sont invités à assister à l’assemblée générale annuelle.
Toutefois, seuls ceux qui possèdent le statut de membre votant pourront voter sur
une motion présentée à l’assemblée. Une cérémonie pour féliciter les nouveaux
réviseurs agréés se tiendra avant l’ouverture officielle de l’assemblée.
Contents
Contenu
EAC Keynote Speakers
ACR Conférencières principales
6
ISC Sessions
Ateliers du congrès de la SCI
8
EAC Pre-conference Workshops Ateliers pré-congrès de l’ACR
10
EAC Arts & Science Sessions
Arts et sciences (ACR)
12
EAC Career Building Sessions
Développement professionnel (ACR)
14
EAC Government & Business Sessions
Gouvernements et affaires (ACR)
17
EAC Language & Culture Sessions
Langues et cultures (ACR)
20
EAC Techniques & Technology Sessions
Technologies et techniques (ACR)
23
Connect With Us
25
Saturday & Sunday Schedule at a Glance
26
EAC Saturday banquet / Banquet de l’ACR (samedi)
Saturday, May 28
Segal Graduate School of Business, 500 Granville Street, Main level
Wine reception at 6:00 PM, Dinner at 7:00 PM
On-site Check-in / Accueil
Featuring the presentation of the Tom Fairley Award for Editorial Excellence, the
Claudette Upton Scholarship, the President’s Award, the Lee d’Anjou Volunteer
of the Year Award and the Oops Awards.
Main Level Hall (near the Teck Gallery)
Hall à l’étage principal (près de la Teck Gallery)
Samedi 28 mai
Segal Graduate School of Business, 500, rue Granville, étage principal
Réception avec vin à 18 h, Souper à 19 h
SFU Vancouver (Harbour Centre)
Collect your program and event tickets. Coffee and light snacks provided.
Obtenez votre programme et vos billets. Petit-déjeuner léger offert.
Présentation du prix d’excellence Tom-Fairley, de la bourse d’études ClaudetteUpton, du prix du président pour activités bénévoles, du prix Lee-d’Anjou
attribué au bénévole de l’année et des prix Oups.
Friday, May 27,
Vendredi 27 mai,
4:00 PM–5:00 PM
de 16 h à 17 h
Saturday, May 28,
Samedi 28 mai,
ISC Friday banquet / Banquet de la SCI (vendredi)
8:00 AM–9:00 AM
de 8 h à 9 h
Friday, May 27, 6:30 PM Water Street Café, 300 Water Street
Vendredi 27 mai, 18 h 30 Water Street Café, 300, rue Water
Sunday, May 29,
Dimanche 29 mai,
8:00 AM–9:00 AM
de 8 h à 9 h
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EAC Keynote Speakers
Opening Address: Shelley Fralic
Closing Address: Rochelle Grayson
Sponsored by PEAVI
Veteran reporter and editor Shelley Fralic kicks off the
conference by presenting the opening keynote address.
To close out our “e-Everything”-inspired conference,
Rochelle Grayson, CEO of BookRiff, delivers the closing
keynote address.
Shelley began her career as a reporter in 1979, when she
joined one of British Columbia’s major daily newspapers,
the Vancouver Sun. She covered a wide range of topics
for the paper, including sports, business, religion and
general news. Shelley held a number of assistant editor
positions through the mid-1980s. In 1990 she was
appointed deputy managing editor, and in 1999 she was
named executive editor.
Rochelle is a multi-talented force in the digital media field.
With more than 19 years’ experience in the business and
technology world, Rochelle has led and launched several
leading-edge initiatives in New York, Chicago and the
Silicon Valley.
Several years ago Shelley returned to writing. Today she
produces columns and features on a variety of subjects
as well as a blog, Social Studies. Known for her engaging,
witty, no-nonsense writing style, Shelley’s Social Studies
offers a delightfully irreverent and humorous examination
of social issues, pop culture and modern-day life.
Discours d’ouverture : Shelley Fralic
Commandité par la PEAVI
Reporter et réviseure de grande expérience, Shelley Fralic
lancera le congrès en présentant le discours d’ouverture.
C’est en tant que journaliste que Shelley a commencé sa
carrière en 1979, en se joignant à l’équipe de l’un des
quotidiens les plus connus de la Colombie-Britannique,
le Vancouver Sun. Elle y a couvert un large éventail de
sujets, incluant les sports, les affaires, la religion et les
nouvelles d’ordre général. Du début de sa carrière jusque
vers la moitié des années 80, Shelley a occupé des postes
d’assistante à la rédaction. En 1990, on la nommait
directrice adjointe de la publication puis, en 1999, elle
était promue à la direction de la rédaction.
Il y a plusieurs années, Shelley s’est remise à l’écriture.
Aujourd’hui, elle écrit des chroniques et des reportages
sur divers sujets, en plus de tenir un blogue intitulé
Social Studies (sciences humaines). Reconnu pour son
style amusant et intelligent, le blogue de Shelley offre
un regard humoristique et audacieux sur les questions
sociales, la culture populaire et la vie contemporaine, pour
le plus grand plaisir de ses lecteurs.
6
Conférencières principales (ACR)
BookRiff is a Vancouver-based digital publishing company
that enables readers, artists, authors, publishers and booksellers to create custom books, or “Riffs,” by mixing their
own work with source-published books and websites. Initially
incubated within D&M Publishers, one of Canada’s largest
independent publishing houses, BookRiff was recently spun
off as an independent venture with Rochelle at the helm.
Prior to joining BookRiff, Rochelle was the president
of Work at Play, a digital media agency; president
of OBehave! Entertainment, an early mobile social
networking company; and co-founder of Elastic
Entertainment, a digital media entertainment company.
Discours de clôture : Rochelle Grayson
Dans le but de clôturer le congrès « à l’ère du toutélectronique », Rochelle Grayson, PDG de BookRiff,
prononcera l’allocution de clôture.
Dans le domaine des médias numériques, Rochelle est
une force aux talents multiples. Détenant plus de 19
années d’expérience dans le monde du commerce et des
technologies, Rochelle a dirigé et lancé plusieurs initiatives
avant-gardistes à New York, à Chicago et dans la Silicon Valley.
BookRiff est un éditeur numérique basé à Vancouver qui
permet aux lecteurs, aux artistes, aux auteurs, aux éditeurs
et aux libraires de créer des livres sur mesure (« riffs »), en
fusionnant leur propre travail avec des livres ou du contenu
Web, publiés ou mis en ligne. D’abord couvé par D&M
Publishers, l’une des maisons d’édition indépendantes les
plus importantes du Canada, BookRiff vole de ses propres
ailes depuis peu, sous l’œil attentif de Rochelle.
Avant de se joindre à BookRiff, Rochelle a été présidente
de Work at Play, une agence de médias numériques;
présidente de OBehave! Entertainment, l’une des premières
entreprises de réseautage social mobile; et cofondatrice
de Elastic Entertainment, une entreprise de médias
numériques axés sur le divertissement.
7
ISC Sessions
Friday
Ateliers du congrès de la SCI
Saturday
Keynote: Tapping into the universe
Indexing historical documents
Friday May 27, 8:45 AM – 9:30 AM
Saturday May 28, 1:15 PM – 2:15 PM
The wide, deep, huge, diverse universe of the internet is
an ideal fit for indexers.
Award-winning Do Mi Stauber indexes social science and
humanities books. She is author of an important indexing work,
Facing the Text.
This session examines the challenges of indexing
materials written between the classical period and the
early twentieth century, balancing the need to remain true
to the usage of the original text with the importance of
serving modern readers.
Polishing the index
Kate Mertes has her own business (Mertes Editorial Services).
She is the author of a variety of publications.
Friday May 27, 9:30 AM – 12:30 PM
This workshop details the steps involved in editing and
polishing an index. The final edit is an essential step and
requires its own skills and checklist.
Enid Zafran works with and trains freelance indexers through her
business, Indexing Partners. She is a Hines Award recipient.
ICS Annual General Meeting
Friday May 27, 12:30 PM – 2:00 PM
Brown bag lunch served
Indexing as tapestry weaving: Patterns created
by our decisions
Friday May 27, 2:15 AM – 5:00 PM
This indexing seminar explores approaches to difficult
indexing issues presented in a prescribed text. It is
an informative and exciting session appropriate for all
indexers from new to experienced.
Kari Kells, co-author of Inside Indexing, has her own business
(Index West), and is a well-known instructor.
Saturday
The visual appeal of indexes: An exploration
Saturday May 28, 11:15 AM – 12:15 PM
This presentation is an examination of the visual style of
indexes and the influence of the indexer in their creation.
Electronic indexes will also be considered briefly.
Frances Lennie has her own business (Indexing Research) and
she is the developer of Cindex indexing software.
Preparing the indexing quote
Saturday May 28, 10:00 AM – 11:00 AM
This session is about preparing an indexing quote for
an editor or publisher. Three quoting methods will be
considered: rates per page, per locator and per hour.
Freelancers and websites
This session discusses starting your own business
website on a shoestring budget. The goal for this session
is to show you how easy and affordable it can be to have
a website and then to grow it as your business blossoms
or your interests change.
Gale Rhoades is the North American publisher of the Macrex
indexing program. She is a consultant with an extensive client base.
Indexing, metadata, and search:
Creating a compass for technical documentation
using index entries
This case study looks at IBM’s experience of using
indexes to make online technical documentation easier
to find. The presentation will discuss the online indexing
guidelines, processes for authoring and editing index
entries, and tools for index editing.
Ronnie Seagren, an advisory technical editor with IBM technical
documentation, works on Rational products. Her main interest is in
the findability of online information.
Politicians’ memoirs: The indexer’s role
in the publishing process
A survey of the discussions on the indexing of the
memoirs of three former political leaders: George W.
Bush (USA), Tony Blair (UK), and John Howard (Australia).
As well, the session deals with the process of indexing
politicians’ memoirs, including technical challenges and
the relationship between indexers and editors.
Alan Walker is an award-winning indexer and teacher. He is active
in the Australian and New Zealand Society of Indexers.
Max McMaster is an award-winning full-time freelance indexer.
He is also a university lecturer and instructor in indexing.
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9
EAC Friday Pre-conference Workshops Ateliers pré-congrès de l’ACR (vendredi)
Grammar boot camp
Bidding on government contracts
Friday May 27, 9:00 AM – 12:00 PM
Friday May 27, 9:00 AM – 12:00 PM
Grammar by instinct—we’re all guilty. Good instincts can
get us far, but they can also lead us into traps if we’re not
careful. This session will run through the top 10 grammar
and punctuation errors. We’ll discuss (and practise) how
to spot and banish the top gaffes from publications.
Find out how to read and respond to government RFPs and
RFSOs, and how to follow up as a vendor of record to elicit
work orders and call-ups. The session covers the anatomy of
a government RFP / RFSO and effective proposal design.
Frances Peck, a partner with West Coast Editorial Associates, is
an instructor at Douglas College and SFU. She teaches workshops
for editors, writers, and translators.
Peter Moskos
Greg Ioannou
This workshop is jointly presented by Peter Moskos (freelance
writer, editor, and trainer), Greg Ioannou (Colborne Communications),
and Carolyn L Burke (EAC’s executive director).
Broadly speaking
Friday May 27, 10:00 AM – 4:00 PM
Part technical class, part strategy lecture, and part Q&A
session, “Broadly speaking” will help to broaden your
vision of what you can offer as an editor, strategist, and cocreator of content for blogs, social media, and podcasting.
The Book Broads are Angela Crocker, Kim Plumley and Peggy
Richardson, three sassy chicks who know books, words, social
media, and podcasting. They connect creators with their inner content.
Networking for editors:
Who we are and what we do
Friday May 27, 9:00 AM – 12:00 PM
Whether you’re looking for new business or working
with existing clients, networking is key. This informative
session touches on networking basics for editors, asks
participants to engage in practical exercises to flex their
networking muscles, and offers a quick overview of
LinkedIn, a useful social media tool.
Andrew Tzembelicos is an accomplished communications
professional with over 13 years’ experience. He is chief wordsmith,
principal, and founder of WERDNA Communications.
Carolyn L Burke
Make your editing business more profitable
Friday May 27, 1:00 PM – 4:00 PM
Interested in taking your business to the next level?
Explore tips and strategies to manage your business more
effectively, including how to market yourself, increase your
sales, and improve your profitability. Learn how to better
position your business—and yourself—to survive and thrive in
the writing and editing industry.
Cerina Wheatland is a business advisor, writer, speaker, and editor
who guides entrepreneurs through the exciting process of creating,
growing, and succeeding in their business.
Online editing, social media, and how to
avoid selling your soul in Age 2.0
Friday May 27, 1:00 PM – 4:00 PM
As if editors weren’t already busy enough, now they’re being
asked to upload stories directly to the Web, use Creative
Commons, and keep up with online news (tweeting as they
go). This workshop gives an overview of online editing, social
media, and communications tools, and solutions to common
online conundrums.
Karen Pinchin has worked as a reporter, researcher, and editor for
Maclean’s, the Canadian Press, and Newsweek International. She is
the city editor of OpenFile Vancouver.
10
11
EAC Arts & Science Sessions
Blogging as a self-editing discipline
Evaluating and editing scientific illustrations
Sunday May 29, 1:30 PM – 2:30 PM
Sunday May 29, 11:30 AM – 12:30 PM
Flex your editing (and writing!) muscles by keeping up
a regular blog. Blogging is a great way to develop your
online presence. Topics in this session include editing
for brevity, visual editing, scheduling a series of blogs,
illustrating a blog, and linking to relevant sites.
What makes a good scientific illustration? This session
aims to familiarize editors with scientific illustrations and
show how to edit them for improvement and publication.
Good and bad examples from different scientific
disciplines will be presented to point out the basic
principles of good visual communication.
Carol Tulpar is an ESL instructor at Vancouver Community College, has
written for West Coast Editor, and is the editor of West Coast Writer.
Editors and indexers:
Working together for a better result
As the last item to be added before publication, the
index often flies below the radar during much of a book’s
development. This session will cover how indexers work
and ways in which editorial decisions can influence the
ease and efficiency of the indexing process.
Karen Griffiths has worked as an indexer for 10 years. She
contributed as an author to Indexing Specialties: Cookbooks
(Information Today, 2009) and teaches indexing at SFU.
E-book publishing:
What does it mean for editors?
Jesse Finkelstein
Julie Morris
E-books are here. Publishers are producing them, retailers
are selling them, libraries are stocking them. But what
impact does the business necessity to publish e-books
have on the roles and responsibilities of editors? Here’s
an opportunity to find out, from two in-house publishing
professionals who deal with e-books daily.
Jesse Finkelstein is digital assets and foreign rights director
at D&M Publishers in Vancouver. Julie Morris is digital projects
coordinator at D&M Publishers.
Editing in the digital media world
Lisa Manfield
Erik Rolfsen
Arts et sciences (ACR)
Ever wondered what editors working at the forefront of
digital media do every day? And whether there is a place
for you in this field of expanding skill sets, evergreen
content, audience engagement, online traffic analytics, and
social media? The panellists will talk about the challenges
and opportunities that working in digital media provides.
Lisa Manfield is online editor at Canada Wide Media. Rebecca
Philps is senior editor at Vancouver magazine. Erik Rolfsen is
digital news editor of the Province newspaper.
Dina Theleritis is a Toronto editor, indexer, and picture
researcher. She spoke at the 2010 EAC conference on picture
research for publications.
Re-imagining publishing as if the Web mattered
Sunday May 29, 10:15 AM – 11:15 PM
The World Wide Web has established itself as the
dominant publishing platform of our time, and of
the future. So why do so many book and magazine
publishers seem to pretend that it doesn’t exist? This
session explores this question and the apparent crisis of
imagination lurking behind it.
John Maxwell is an assistant professor in the Master of
Publishing program at SFU, where he teaches on the impact of
digital technologies in the cultural sector.
What’s it all about, Google Books?
Sunday May 29, 9:00 AM – 10:00 AM
Google Books is a practical and convenient resource for
readers and researchers, and it helps publishers and
authors reach their audiences. But how did Google get
all those books—15 million scans and counting—online?
This session takes a practical look at what Google Books
means for the book publishing industry.
Jenna Newman published her article “The Google Books
Settlement: A Private Contract in the Absence of Adequate
Copyright Law” in Scholarly and Research Communication earlier
this year.
Winning collateral:
Writing and editing to fit a content strategy
Does your organization still throw everything at the reader
and hope that something sticks? When it comes to sales
and marketing collateral, today’s business audience
knows exactly what they need to find. This session will
be of interest to copywriters, content managers, and B2B
communicators of all stripes.
Rebecca Graves is senior writer and content strategist at
the global software company Open Text Corporation, based in
Waterloo, Ontario.
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An in-house editors’ open discussion group
In-house editors face a unique set of challenges, yet don’t
have many forums for getting together to talk about them.
Usually they develop their own problem-solving strategies,
reinventing the wheel at their respective organizations.
This session is an invitation to in-house editors to
contribute to an open, moderated discussion group.
Iva Cheung has worked in newspapers and scholarly journals,
and now primarily edits books. She is editorial coordinator at D&M
Publishers and a freelance editor.
EAC publications today and tomorrow
The EAC publications committee recently published
Meeting Professional Editorial Standards. Next, the
committee plans to expand EAC publications, including
producing a new edition of Editing Canadian English.
This session will cover the process of producing Meeting
Professional Editorial Standards and EAC’s future in
electronic and print publishing.
How to do business with the federal
government
Sunday May 29, 11:30 AM – 12:30 PM
Here’s an opportunity to learn the fundamentals of selling
writing and editing services to the Government of Canada.
This seminar explains how the federal government
purchasing process works, with an overview of the
different types of purchases, such as Standing Offers,
Supply Arrangements, and Requests for Proposals.
Lisa Banxachai works in the Office of Small and Medium
Enterprises (OSME) with the Department of Public Works and
Government Services Canada.
The networking system:
A fresh take on what, why, how
Saturday, May 28, 10:00 AM – 11:00 AM
Melva McLean is chair of the EAC publications committee,
an editor, and an optioned screenwriter.
Everyone can use a network—that set of mutually
rewarding relationships that provides contracts or job
leads, and personal and professional support. This
session, based on real-life experience, with how-to
examples, explains the principles of successful networks
and demonstrates how to create them, maintain them,
and profit from them.
e-Survival: How to start—and sustain—
an online editing business
Elizabeth Macfie has been running a successful business since
1996. She has spoken at conferences, teaches proofreading and
editing, and is an EAC-certified proofreader and copy editor.
Being in business today almost always means being
online. Learn from a veteran editor and e-entrepreneur
the basic steps, skills, and strategies entailed in starting
and sustaining an online editing business. The session will
cover strategies to ensure the long-term success of your
online business.
Patricia Anderson is an editor, book author, and scholar. She has
spoken and given workshops in Canada, the US, and Europe. Her
company is HelpingYouGetPublished.com.
Practical steps for building a successful
freelance editing career
Sunday May 29, 10:15 AM – 11:15 AM
This session features practical approaches to building a
successful career in the North American freelance editing
market. It covers tools and resources to use, how to gain
editing experience, marketing, motivation, keys to success
and mistakes to avoid, with a detailed look at financial
management and profitability.
Arlene Prunkl is a Kelowna–based editor, entrepreneur, and
educator. She has a BCIT diploma in television broadcasting and is
the owner of PenUltimate Editorial Services.
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15
Retirement? What’s retirement?
Saturday, May 28, 11:15 AM – 12:15 PM
Joan Irving
Anita Jenkins
Explore the positive aspects of winding down a freelance
editing career. The three panellists, all over 60 and working
as editors in different fields in different parts of the
country, will talk about how they are changing their work
and personal lives as they age but do not officially retire.
Joan Irving, from Montreal, is an editor and translator specializing
in words for films. Anita Jenkins, from Edmonton, operates a
home-based writing and editing business. Rosemary Tanner,
from Ontario, edits science textbooks.
Beyond the logo:
Building a brand through content
Saturday, May 28, 1:15 PM – 2:15 PM
Branding is more than a logo, a tagline, and the look and
feel of a company’s marketing materials. This session
provides examples, ideas, and inspiration that highlight
how content such as annual reports, brochures, health
warnings, and news releases can be just as critical to
building an organization’s brand.
Pamela Findling was the sole communications professional
at Science World, where she was responsible for ensuring that
Science World’s zany, whimsical reputation permeated all its text.
Business acumen: Earn more. Work less.
Sunday, May 29, 9:00 AM – 11:15 AM
Rosemary Tanner
Speed mentoring
Sunday, May 29, 9:00 AM — 10:00 AM
Get together, one on one, with some of EAC’s most highly
regarded members for 15-minute consultations. Speed
mentoring is a terrific opportunity to get expert advice and
fresh perspectives, whether you’re starting out, changing
the focus of your career, or wanting to discuss specific
editing challenges with a peer.
Morgan Chojnacki: substantive editing, workflow on editorial
teams, editing using content management systems, project
management, communications planning
Janice Dyer: freelance business practices, rates, resume writing,
editing for educational publishers; has full EAC designation of
Certified Professional Editor
Jennifer Glossop: freelancing, copy editing, stylistic and
substantive editing, trade fiction, non-fiction and children’s books;
also teaches editing and writing
Peter Moskos: plain language, structural and stylistic editing,
government contracts, government reports
Louise Oborne: client-editor relationships, editorial versatility,
business professionalism, structural and stylistic editing, copy
editing, plain language editing and writing, developmental editing of
educational materials
Rosemary Tanner: science materials; developmental editing,
copy editing, and proofreading of science textbooks from
elementary level to college level; freelancing
Karen Virag: editing for educational publishers, stylistic and
substantive editing, non-fiction and fiction, teaches editing and
grammar; is an editor who also writes
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Editors need to be smart business people as well as
respected professionals. This two-hour, hands-on session
explores the best practices of successful business owners
and entrepreneurs—practices that deliver results. It is
complemented by examples of business-management
tools and practice in using them.
As a successful serial entrepreneur, Carolyn L Burke advises
corporate and NGO clients on organizational improvement and
strategic long-term growth focusing on financial success and
leadership. Her website is integrityincorporated.com
Comment faire des affaires avec le
gouvernement du Canada
Dimanche 29 mai, 11 h 30 à 12 h 30
Animateur : À confirmer
Le gouvernement du Canada s’est engagé à donner
aux petites et moyennes entreprises (PME) les moyens
de faire des affaires avec lui. Le Bureau des petites
et moyennes entreprises (BPME) appuie les PME en
s’efforçant d’éliminer les obstacles auxquels elles font face
et en simplifiant les exigences pour faire des affaires avec
le gouvernement fédéral. Ce séminaire traite des bases
de la vente de biens et de services au gouvernement du
Canada.
Le Bureau des petites et moyennes entreprises (BPME).
17
The corporate writing guide: Creating
consistent, concise and clear communication
The e-volution of an in-house editor
at the University of British Columbia (UBC)
Sunday, May 29, 2:45 PM – 3:45 PM
Many organizations have multiple industry style guides for
each kind of content they produce, making it a challenge
to craft clear content with consistent messages, styles,
and formats. Learn how to develop a well-researched,
usable corporate writing guide that addresses employees’
common writing errors and establishes trust in your
editing expertise.
The role of an in-house editor in a university
communications department has many dimensions and
can change quickly. New skills must be developed in the
face of new publishing needs and policies. This session
explores the different hats that one in-house editor wears.
For over 10 years, Rhonda Helman has worked as an editor,
technical writer, and communications consultant. She is also a
volunteer editor and writer for local companies and aspiring novelists.
Morgan Chojnacki has worked as an editor, writer, and
occasional translator for more than 17 years. She is currently the
senior communications coordinator in Student Communications
Services at UBC.
DIY books:
Working with self-publishing authors
Sunday, May 29, 1:30 PM – 2:30 PM
Donna Dawson
Sheila Mahoney
This session provides tips on deciding whether to take
on editing work for self-publishing book authors. Topics
to be covered include negotiating work to be done, fees,
and contracts; approaching texts in need of multi-stage
editing; negotiating changes with the author; guiding
the author through the self-publishing process; and
connecting with other professionals the author will need.
Donna Dawson, CPE, specializes in copy editing and
proofreading health and business material for corporate clients.
She has worked with eight first-time self-publishing authors.
Sheila Mahoney, Certified Copy Editor, specializes in copy editing
and proofreading and also does layout and template development.
She has worked with five first-time self-publishing authors.
e-Everything and print too:
Educational publishing does it all
Yvonne Van
Ruskenveld
Lionel Sandner
Textbooks, workbooks, websites, test banks, image banks,
videos, teacher’s resources, online activities—educational
publishing encompasses all aspects of print and electronic
resources for instructors and students. This session
offers an overview of the Canadian educational publishing
industry today and an examination of the editorial aspects
of educational publishing.
Yvonne Van Ruskenveld is director of publishing for Edvantage
Interactive, a BC-based company specializing in print and online
educational resources. Lionel Sandner is president of Edvantage
Interactive, an educational consultant, and a well-known Canadian
author of science textbooks.
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19
Aboriginal perspectives in publishing:
How the past can inform the present
Grammar bytes
Sunday, May, 8:15 AM – 8:45 AM
Sunday, May 29, 2:45 PM – 3:45 PM
This presentation will explore the challenges authors,
editors, and publishers face in making Aboriginal
perspectives and their writing more accessible and
relevant in Canadian society. It will suggest processes
and practices that can shift the way Aboriginal people
are represented in publishing, giving voice to Aboriginal
people in respectful ways.
Which areas of grammar and punctuation do editors have the
most trouble with? Drop by the Grammar Bytes table in the
lounge and find out for yourself. Examples, Q&A, grammar
puzzles—you’ll be treated to a variety of entertaining bytesized grammar lessons throughout the conference.
Writer and editor Frances Peck teaches at Simon Fraser
University and Douglas College. She has been fielding grammar
questions from editors for 25 years.
Jan Hare is an Anishinaabe educator and scholar from the
M’Chigeeng First Nation. She is an associate professor in the
Department of Language and Literacy Education at UBC.
Atelier : La révision de cours en ligne :
compétences éditoriales et défis technologiques Captioning and subtitling for film, TV,
and beyond: An editorial subfield
Saturday, May 28, 13 h 15 à 14 h 15
La révision de cours en ligne intègre : révision de
contenu, révision linguistique, adaptation aux gabarits,
révision fonctionnelle. Comment les coordonner au sein
du calendrier de production et du travail d’équipe? Cette
présentation est fondée sur un exemple de cours dont le
travail s’est fait en utilisant le système Wiki.
Sunday, May 29, 1:30 PM – 2:30 PM
Closed captioning and subtitling present opportunities
to shape a viewer’s experience. This session looks at how
captioning and subtitling convey meaning, the state of the
industry, and the editorial skills needed to succeed in this
industry. Transcription, media, research, music and lyrics,
mechanical turks, and overseas outsourcing are addressed.
Anna Olivier enseigne la revision professionelle à l’Université
Laval. Son enterprise, Athéna Rédaction, se specialize en textes
scientifiques et techniques.
Kelly Maxwell co-founded Line 21 Media Services 17 years ago in
Vancouver to provide top-quality closed captioning and related services.
Dictionaries: What’s in, what’s out,
what’s good, what’s iffy—and who decides?
Narrowcasting in a crowded media landscape:
Magazine professionals
share their strategies
A good dictionary contains the world in miniature. This
session discusses the history, nature, and processes of
lexicography and offers examples of the good, the bad,
and the ugly. A usage survey will demonstrate what goes
into creating and revising dictionaries.
Victoria Neufeldt is a linguist and lexicographer. Her experience
writing, editing, and publishing dictionaries for Merriam-Webster,
Inc. and others spans more than 30 years.
20
Sunday, May 29, 9:00 AM – 10:00 AM
Eury Chang
Myungsook Lee
How do small “cultural” magazines stand out from the
many titles published in North America and overseas?
How do they gain an audience and achieve success? An
editors and a publisher speak from their own experience
on the challenges and opportunities of their media niche.
Eury Chang is the current editor of Ricepaper, Canada’s only
literary magazine devoted to Asian Canadian arts and culture (print
quarterly), and Dance Central (online bimonthly). Myungsook
Lee is the founder and publisher of Diverse, a new Canadian
“multicultural awareness magazine” focusing on art, culture,
and heritage.
21
Senior editors’ roundtable*
Experience and value: Pricing your
service worth in tight times
Become a better tweditor,
one tweet at a time
Sunday, May 29, 10:15 AM – 11:15 AM
Twitter claims to be “the best way to share and discover
what is happening right now,” but most editors shy away
from it. This session describes best practices, shows
you cool tweeps to follow, and demonstrates how to stay
“social” in about 15 minutes per day.
You’ve now got decades of accumulated knowledge, skills
and experience, Senior Editors. But are you still winning
the jobs you want at the fee or salary you feel you’re
worth? Do you ever feel the need to low-ball because of
market competition? Or do you insist on holding the fee
or salary line to make a point? Share your insights and
strategies on this topic with other seasoned freelance and
in-house editors in this small-group session.
*This roundtable session is for editors who have at least 10 years
of full-time editing experience. The session is limited to 14 people
who have pre-registered.
Georgina Montgomery has been freelance editing and writing
for corporate and government clients across Canada since 1983.
She is a partner in West Coast Editorial Associates.
Storytelling in Squamish and Innu-aimun:
Reference tracking strategies
In English stories, new characters are introduced by
the article “a”, whereas “the” introduces previously
encountered characters. In Squamish (Salish, BC) and
Innu-aimun (Algonquin, Labrador), new characters and old
characters are introduced in the same way. This session is
especially informative for those with interests in grammar,
linguistics, and storytelling.
Carrie Gillon is an assistant professor in the Department of
English at Arizona State University. She is interested in understudied languages, particularly Canadian Aboriginal languages.
“To be” or not “to be”
Sunday, May 29, 11:30 AM – 12:30 PM
The verb “to be”—in any form—drains energy from readers.
Through sample sentences, this session examines how
verb choice affects readers and suggests a simple test
for identifying the verbs that tire them out. Once you
recognize the problems these verbs cause, it is easy to
fix them.
Daphne Gray-Grant is a former daily newspaper editor. Now
a writing coach, Daphne is author of a book and an electronic
newsletter about writing.
Fact-checking for copy editors
Sunday, May 29, 9:00 AM – 10:00 AM
This session reviews the professional editorial standards
relating to accuracy and completeness (fact-checking).
Learn about the methods copy editors use as well as
the online resources available for fact-checking. A copy
editor’s responsibilities will also be reviewed, including
when to query, when to correct, and how to use the
internet efficiently but cautiously.
Ann-Marie Metten is a Certified Professional Editor. She has
copy edited and fact-checked books, magazines, and websites.
This year she is shepherding the copy editing certification exam.
Introduction to the Public Knowledge Project,
including Open Journal Systems
This session provides an introduction to the Public
Knowledge Project (PKP), a collaboration between SFU,
UBC, Stanford, and others to develop free and open
source software for scholarly communication. PKP is
best known for Open Journal Systems, which is used
for automated publication of more than 7,500 journals
worldwide.
Alec Smecher is the lead developer for the Public Knowledge
Project, including Open Journal Systems. Alec volunteers with Free
Geek Vancouver to promote ethical technology.
Jim Taylor has worked in communications for over 50 years.
He founded a publishing house and helped to develop EAC’s
Professional Editorial Standards.
22
23
Online editing: New tools and emerging roles
for corporate editors
Well begun is nearly done: Desktop publishing
workflow at warp speed
Sunday, May 29, 1:30 PM – 2:30 PM
Sunday, May 29, 2:45 PM – 3:45 PM
Social media, website integration, and multimedia have
changed the way we work, and what we’re responsible
for. This session explores some of the projects and tools a
corporate editor must now embrace—using examples from
WorkSafeBC. Editors need to grow their skills in emerging
technologies to add value.
The speed and quality of your Desktop Publishing (DTP)
depend on how well you set things up. That doesn’t
just mean in your layout file, either: you need to get it
right starting with your source documents. This session
demonstrates the right setup for fast DTP.
An expert desktop publisher, James Harbeck writes, edits, and
does layout and design. He is Senior Editor at MediResource Inc.
Terence Little, Manager of Corporate Internet Services, oversees
electronic communications for WorkSafeBC. He has more than
17 years’ experience in the electronic and print industries.
Writing for the Web: Nourish the spider,
engage the human
Planning and delivering high-quality
professional development (PD) workshops
Sunday, May 29, 11:30 AM – 12:30 PM
Learn how to write for search engine optimization (SEO),
while recognizing and addressing your audience(s) and
their needs. Make it easy for them to find what they
need. Topics include: audiences, website objectives and
tasks, keyword strategies, custom-centric content, and
compelling calls to action.
Well planned, organized and presented professional
development (PD) workshops and seminars provide valuable
editorial training, enhance branch credibility, attract new
members, and generate revenue. Topics covered by this
session include identifying potential participants, using a PD
checklist, and developing a budget.
Rick Sloboda is a Senior Web Copywriter at Webcopyplus, which
specializes in boosting online traffic. He conducts web content
studies with Yale University and other organizations.
An EAC member for 25 years, Perry Millar learned to run
workshops when the EAC-BC branch was first organized. She now
organizes EAC Saskatchewan workshops.
The power of email marketing
Sunday, May 29, 10:15 AM – 11:15 AM
Learn how to grow a business by honing your email
strategy. Gain more referrals, stay top of mind with
those you meet, and increase sales. Led by a sales
and marketing strategist, this session provides clear
take-away guidance on improving your results with email
communication, particularly e-newsletters.
As president of the internet marketing firm eXtra Contact,
Gail Watson has trained companies to improve their bottomline results. She is an email marketing expert speaker.
Connect With Us
Restez connecté avec nous
Editors’ Association of Canada
Association canadienne des réviseurs
505–27 Carlton Street
Toronto, ON M5B 1L2
www.editors.ca www.reviseurs.ca
Indexing Society of Canada
Société canadienne d’indexation
P.O. Box 664
Station P
Toronto, ON M5S 2Y4
www.indexers.ca
Professional Editors Association of Vancouver Island
www.peavi.bc.ca
24
25
26
27
Lunch
Panel: Editing in the digital
media world: Lisa Manfield,
Rebecca Philps, Erik Rolfsen
Break, Refreshments, EAC Annual General Meeting Registration
EAC Annual General Meeting
EAC Awards Banquet, Segal Graduate School of Business
12:15—1:15
1:15—2:15
2:30—3:15
3:15—4:45
6:00—10:00
Government & Business
Break and Refreshments
Editors and indexers: Working together
for a better result: Karen Griffiths
Closing Remarks and Keynote Speaker Rochelle Grayson
2:30—2:45
2:45—3:45
4:00—4:45
EAC publications today and tomorrow:
Melva McLean
Blogging as a self-editing discipline:
Carol Tulpar
1:30—2:30
An in-house editors’ open discussion
group: Iva Cheung
Lunch
Evaluating and editing scientific
illustrations: Dina Theleritis
How to do business with the federal
government: Lisa Banxachai (Office of Small
& Medium Enterprises)
Practical steps for building a successful
freelance editing career: Arlene Prunkl
Re-imagining publishing as if the Web
mattered: John Maxwell
Speed mentoring: 15-minute one-on-one
sessions with senior editors
Career Building
Beyond the logo: Building
a brand through content:
Pamela Findling
Techniques & Technology
Becoming a better tweditor,
one tweet at a time:
Daphne Gray-Grant
Introduction to the Public
Knowledge Project, including
Open Journal Systems:
Alec Smecher
Planning and delivering
high-quality professional
development workshops:
Perry Millar
Government & Business
The corporate writing guide: Creating
consistent, concise, and clear
communication: Rhonda Helman
DIY books: Working with self-publishing
authors: Donna Dawson, Sheila Mahoney
Comment faire des affaires avec le
gouvernement du Canada: Speaker to
be announced (Office of Small & Medium
Enterprises)
Business acumen: Earn more. Work less.
(Part 2): Carolyn L Burke
Indexing historical
documents: Kate Mertes
Language & Culture
Aboriginal perspectives in publishing: How
the past can inform the present: Jan Hare
Captioning and subtitling for film, TV, and
beyond: An editorial subfield: Kelly Maxwell
“To be” or not “to be”: Jim Taylor
Senior editors’ roundtable:
Georgina Montgomery
Panel: Narrowcasting in a crowded media
landscape: Magazine professionals share
their strategies: Eury Chang, Myungsook Lee
Indexing, metadata, and
search: Creating a compass
for technical documentation
using index entries:
Ronnie Seagren
Politicians’ memoirs:
The indexer’s role in the
publishing process:
Alan Walker
Well begun is nearly done: Desktop
publishing workflow at warp speed:
James Harbeck
Online editing: New tools and emerging
roles for corporate editors: Terence Little
Writing for the Web: Nourish the spider,
engage the human: Rick Sloboda
The power of email marketing: Gail Watson
Fact-checking for copy editors:
Ann-Marie Metten
Techniques & Technology
The visual appeal of indexes:
An exploration:
Frances S. Lennie
Freelancers and websites:
Gale Rhoades
Indexing Society of Canada
Preparing the indexing quote:
Max McMaster
In the lounge: Grammar bytes: Frances Peck (8:15–8:45)
In the lounge: Grammar bytes: Frances Peck (2:30—3:00)
La révision de cours en ligne:
Compétences éditoriales et
défis technologiques:
Anna Olivier
Storytelling in Squamish and
Inn-aimun: Reference-tracking
strategies: Carrie Gillon
Dictionaries: What’s in, what’s
out, what’s good, what’s iffy—
and who decides?
Victoria Neufeldt
Language & Culture
In the lounge: Grammar bytes: Frances Peck (8:15—8:45)
Business acumen: Earn more.Work less.
(Part 1): Carolyn L Burke
The e-volution of an in-house
editor at the University of
British Columbia (UBC):
Morgan Chojnacki
e-Everything and print too:
Educational publishing does
it all: Yvonne Van Ruskenveld,
Lionel Sandner
What’s it all about, Google Books?
Jenna Newman
Arts & Science
On-site Check-in and Refreshments
12:30—1:30
11:30—12:30
11:15—11:30
10:15—11:15
9:00—10:00
8:00—9:00
Sunday Schedule at a Glance
e-Survival: How to start—and
sustain—an online editing
business: Patricia Anderson
Panel: E-book publishing:
What does it mean for
editors? Jesse Finkelstein,
Julie Morris
11:15—12:15
Panel: Retirement? What’s
retirement?
Anita Jenkins, Joan Irving,
Rosemary Tanner
The networking system: A
fresh take on what, how, why:
Elizabeth Macfie
11:00—11:15
10:00—11:00
Winning collateral: Writing
and editing to fit a content
strategy: Rebecca Graves
Career Building
Opening Remarks and Keynote Speaker Shelley Fralic
9:00—9:45
Arts & Science
On-site Check-in and Refreshments
8:00—9:00
Saturday Schedule at a Glance
Thank you
Putting together a national conference involves a tremendous
amount of work. EAC, ISC, and PEAVI sincerely thank all those who
provided help and support.
Merci
La réalisation d’un congrès national est le fruit d’un énorme travail.
L’ACR, la SCI et la PEAVI tiennent à remercier sincèrement tous
ceux et celles qui ont offert leur aide et leur soutien.
• All our speakers and presenters
Tous nos animateurs et nos conférencières
• EAC Conference Advisory Committee
Comité consultatif du congrès de l’ACR
• All our EAC, ISC, and PEAVI volunteers
(for the complete list of volunteers, please see the conference website)
Tous les bénévoles de l’ACR, la SCI et la PEAVI
(Pour consulter la liste des bénévoles, allez sur le site du congrès)
EAC Conference 2011 Committee / Comité du congrès 2011 de l’ACR
Co-chairs / Coprésidentes : Theresa Best, Naomi Pauls
Speaker Coordinator / Coordonnatrice des presentations : Holly Yoos
Volunteer Coordinator / Coordonnatrice des bénévoles : Chantal Moore
Vancouver Experience Coordinator /
Coordonnatrice, Vivez Vancouver! : Juliann Krushen
Communications Coordinators /
Coordonnateurs des communications : Marlene Dong, Wael Elazab
Conference 2012 Co-chair / Coprésidente du congrès 2012 : Christine LeBlanc
Conference 2010 Co-chair / Coprésidente du congrès 2010 : Jacquie Dinsmore
ISC Conference 2011 Committee / Comité du congrès 2011 de la SCI
Vivien Cartmell
Mary Newberry
PEAVI Conference 2011 Committee / Comité du congrès 2011 de la PEAVI
Paula Gaube
Tracey Hooper
Ellen Reynolds
We thank the sponsors of Conference 2011 / Nous remercions les commanditaires du congrès 2011
BC branch / Section C.-B.

Conference Program -- Final - Editors` Association of Canada

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