Global Mobile Phone Manufacturers

Global Mobile Phone Manufacturers
Market Analysis – 2011-2016 Trends – Corporate Strategies
Publication date: December 2011
Exclusive extracts from this 198 page-long report:
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What is the business?
Device makers provide feature phones and smartphones which enable the delivery of voice, message,
video, Internet, etc. and other mobile services to consumers and businesses. The mobile phone market is
divided between feature phones and smartphones. The latter accounted for a 19% share of volumes sold
in 2010, reaching 30% in the first half of 2011. […]
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Who are the key players?
Nokia has been the world’s largest mobile device maker by volume for 13 years, with a strong presence
in Asia. However, since 2007, the group has faced intense competition from Apple and Android-based
devices in the smartphone market and from low-cost Asian manufacturers of basic phones in emerging
markets. […]
Companies analysed in the report: Nokia, Microsoft, Samsung, Apple, RIM, LG, Sony Ericsson, Google,
Motorola Mobility, ZTE, Huawei, HTC.
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How intense is competition?
The mobile device market is highly competitive in both low- and high-end businesses. Feature phones
are commoditised with considerably lower prices and profitability and offer little room for growth.
Conversely, the smartphone market presents substantially higher margins and will continue to expand in
upcoming years. […]
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What are the main markets?
Asia-Pacific (including China) has become the geographical centre of gravity for the mobile phone
industry. Domestic brands in India and China have grown in line with aggressive marketing activities for
entry-level phones. Companies such as ZTE and Huawei have multiplied deals with carriers. On the other
hand, high-end smartphones from Apple or Samsung have equally seen higher shipments. […]
To find out more on the sector and its leading corporations, please find enclosed the order form to
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Petra Frent
Analyst, Xerfi Global