10/2012 - A glass smile for “La vie est Belle by Lancôme”

Press Release – October 2012
A glass smile for
“La vie est Belle by Lancôme”
Pochet du Courval has pushed back the frontiers of glassmaking
state-of-the-art with the development and execution of the “La Vie est
Belle” (Life Is Beautiful) bottle by Lancôme.
Extremely heavy and lightened thanks to an unprecedented mastery
of distribution; this technical challenge is a signature of POCHET
DU COURVAL.
Teams from L'Oréal/Lancôme and Pochet du Courval have worked together
with passion to create a genuine tribute to beauty: nobleness, pureness,
joy, and light. “La Vie est Belle” demanded a perfect curve, delicate and
flat shoulders, a smooth surface, and, thanks to an unprecedented
technique mastering distribution, a perfectly rounded "crystal smile"
nestled in the heart of a massive glass square, timelessly identifying
"La Vie est Belle" by Lancôme.
This project is the result of Pochet du Courval's industrial creativity, the
alchemy of our glass and our achievements in serving your most ambitious
projects.
Groupe Pochet Press relation:
Nataly JOUBERT
Tél : +33 (0)6 09 42 25 94
[email protected]
Pochet du Courval contact:
Lucie RAY-LALANNE
Tél : +33 (0)1 44 72 11 48
[email protected]