Digital Trends in Belgium Infographic 2015

Digital Trends in Belgium
Tracking the latest digital trends and behaviors among Belgium’s internet users
DEVICE OWNERSHIP
MEDIA CONSUMPTION
% who personally own the following:
Time typically spent on the following each day (hrs):
PC/LAPTOP
91%
SMARTPHONE
ONLINE
4.29
TRADITIONAL TV
2.53
TRADITIONAL RADIO
2.15
TRADITIONAL PRESS
0.53
GAMING
0.52
59%
TABLET
49%
GAMES CONSOLE
34%
SMART TV
22%
SMART WATCH
3%
SMART WRISTBAND
3%
Time typically spent online each day:
81%
MOBILE
PC
LAPTOP
TABLET
12%
% who do the following while second-screening:
5%
4%
LAPTOP
PC
MOBILE
PHONE
17%
TABLET
1.36h
0.83h
0.24h
0.16h
16-24s
25-34s
35-44s
45-54s
55-64s
ON-DEMAND MEDIA
39%
25%
1.62h
0.83 hrs
SECOND-SCREENING BEHAVIORS
% who have the following handsets
28%
19%
3.46 hrs
% who second-screen via the following:
31%
Time typically spent on the mobile web each day (hrs):
% who used the following services last month:
READ/WRITE EMAILS
28%
PLAY GAMES
23%
READ NEWS
22%
CHECK SOCIAL NETWORKS
21%
CHAT TO FRIENDS
19%
14%
DESKTOP
PC
SOCIAL MEDIA
12%
10%
8%
8%
Google Play
iTunes
Netflix
5%
Spotify Telenet Play
COMMERCE
% who used a social network via the following last month:
52%
MEMBERSHIP
24%
46%
ALL DEVICES
COMBINED
% who are members/active users of the following services:
VIA PC /
LAPTOP
14%
VIA MOBILE
VIA TABLET
% who used the following messaging apps last month:
% who did the following last month
ACTIVE USAGE
79%
FACEBOOK
36%
43%
YOUTUBE
13%
GOOGLE+
12%
32%
TWITTER
11%
40%
23%
PINTEREST
10%
20%
27%
LINKEDIN
9%
INSTAGRAM
6%
Facebook Messenger
21%
WhatsApp
12%
9%
TUMBLR
5%
Skype
11%
12%
BADOO
5%
Snapchat
8%
Viber
3%
7%
VIADEO
3%
10% 20% 30% 40% 50%
60%
44%
15%
0%
All devices
combined
14%
NONE
52%
Find out more: www.globalwebindex.net /// @globalwebindex /// +globalwebindex
Via PC / laptop
Via mobile
60%
51% 48%
Via tablet
55%
14% 11%
11% 8%
0%
PURCHASED A
PRODUCT ONLINE
REVIEWED A PRODUCT
OR BRAND ONLINE
All figures come from GlobalWebIndex’s Q1 2015
wave of online research among 762 Belgian internet
users aged 16-64. Data was collected in March and
April 2015, with respondents completing an online
questionnaire that used stratified sampling
techniques to ensure that they were representative
of the internet population aged 16 to 64. In the rest
of 2015, GlobalWebIndex will be surveying a
minimum of 750 Belgians per quarter, bringing the
annual sample size to 3,000