Check out my book
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Check out my book
DESIGN A R T R D I R E C T O R D I G . D E S I G N E R U X I U I T H I N K E R M P L D E S I G N E R Z B R A N D I N G C Q L N P I X E L - I O N I S T C O D E G L O V E R U T www.williamlin.fr v 08 In the eight past years, I have worked in the digital industry in a various countries, I have had the pleasure of working with great agencies and companies such as Mikrosimage, ADMAKER ™ and ENNOVATORS, just to name a few. My name is William Lin, French Art Director & Designer I currently work in London at ENNOVATORS as Head of Creative. I’m a branding, typography and design lover. After studying Architecture, Product Design and Fashion Design, I developed a keen interest in digital design and having a Bachelor Degree in Digital Design, which allowed me to progress in Paris, Shanghai and London. I love designing clear and intuitive interfaces, strong branding and efficient offline advertising. I constantly strive to keep myself well informed as far as the image in concerned. I also enjoy doing social activities such as playing football, thai boxing, listening to music. Most of all my curiosity and passion for creativity motivate me to be open to new creative experiences, and give me the tools to stay informed and in tune with the creative world. - Currently in London - 01 . My story EXPERIENCES 01. Videonet / Korko - Issy Les Moulineaux Graphic designer 02. Mikrosimage - Levallois Peret Matte Painter, Graphic designer 2D/3D 03. ADMAKER TM - Saint Cloud Web / Graphic designer 04. IT Consultis - Shanghai Art Director 05. ENNOVATORS - London Head of Creative 06. NEX-TEP collective - Freelance Co-founder & Creative Director EDUCATIONS 01. Ecole de Condé 2008-2009 / Design & Art preparatory school 02. EMC Malakoff 2009 - 2011 / Multimedia - Digital design school 03. EFFICOM 2011 - 2012 / Digital design school DISTINCTIONS 1 x Designlicks (Design Award) 4 x French Design Index (Design French Mentions) 3 x CSS Winner (Design Nominations) 1 x Featured in double-page «Magazine du Webdesign» #47 1 x Article about my project London 2012 on pixelcreation.fr CLIENTS 01. Videonet / Korko Les Pages Jaunes 02. Mikrosimage Peugeot • Nissan • Canal+ • Contrex • Kenzo • Nuxe 03. ADMAKER TM Editions Atlas • Reed Expositions • Bricomarché • Bridgestone • L’Express DDB Paris • Prisma Presse • Alfa Roméo • Skema • Dulux • Sealife 04. IT Consultis Boucheron • Rexel • Inglesina+ • ESSCA • UFE • Les Petites • Villebois France MCM • Mont Blanc • Ping An • Pfizer • Business France 05. ENNOVATORS VOGA • Nordicsofa • Dreamzebra 06. NEX-TEP collective Les Petites • Maxim’s de Paris • Admissions Parallèle • Etoile Rouge de Shanghai D Danyberd • Primeloops • Kicherchekoi 02 . My story v 03 . My inspirations WEB DESIGN WECHAT CAMPAIGN 01. VOGA 01. PING AN x CHINESE SUPER LEAGUE 02. EASY TRAINING PRO 02. MONT BLANC 03. NORDICSOFA 03. BOUCHERON 04. LES PETITES 05. ETOILE ROUGE DE SHANGHAI OFFLINE ADVERTISING 06. ROADEO 01. THE GEISHA 07. MIM CONSULTING 02. THE FLAMINGO 08. IT CONSULTIS 03.KARMA x THE SPEELER 09. MASSAGES D’ASIE 04. LONDON OLYMPIC GAMES 2012 BRANDING OTHER 01. LOGOTYPES BOARD 01. WILLAX’S SNEABOX 02. WORLD CUP 2014 - NIKE MERCURIAL MOBILE APP 01. PLANET KEBAB 04 . Projects WEB DESIGN ART DIRECTION DESIGN «To me, success is not about money, It’s about what I design» - Paula Scher - 01 CLIENT: VOGA ROLE ART DIRECTION DESIGN & FRONT-END CLIENT: VOGA YEAR:2015 TYPE: E-COMMERCE WEBSITE ORIGIN:LONDON 07 . Voga Art Direction Design & Front-End The main challenge was to redesign Voga. The design was improved in terms of UX and UI design. The aim was to make as many sales by supporting users to purchase their furniture in the most efficient way possible. Through Magento, I was leading the Front-end Development, especially concerning HTML/ CSS. 08 . Voga Product & Category page 09 . Voga 02 CLIENT: EASY TRAINING PRO UNITED ROLE ART DIRECTION DESIGN & FRONT-END v v CLIENT: EASY TRAINING PRO UNITED YEAR:2016 TYPE: BOOKING WEBSITE ORIGIN:SHANGHAI 11 . Easy Training Pro United v Art Direction Design & Front-End ETP United is a Shanghai-based company specialized in organizing football leagues, tournaments & trainings for both adults & kids. At ETP United we film every football session we organize. We propose highlights & perfomance statistics to each and every ETP member. 12 . Easy Training Pro United v v Iconography Selection of icons Typography Color palette Main colors BRANDON BOLD GRUMPY WIZARDS MAKE TOXIC BREW FOR THE EVIL QUEEN & JACK 1234567890 Open sans Regular RGB Grumpy wizards make toxic brew for the evil Queen & jack 1234567890 16 . 16 . 16 RGB 34 . 34 . 34 RGB 206 . 221 . 39 HEX#111111 HEX#222222 HEX#cedd27 CMJN 73 . 67 . 66 . 83 CMJN 72 . 66 64 . 72 CMJN 24 . 0 . 100 . 0 Pantone Black 6C Pantone Neutral Black C Pantone 381C 13 . Easy Training Pro United v My united pages Stats & Team informations 14 . Easy Training Pro United Mobile versions 15 . Easy Training Pro United 03 CLIENT: NORDICSOFA ROLE ART DIRECTION DESIGN & FRONT-END CLIENT: NORDICSOFA YEAR:2016 TYPE: E-COMMERCE WEBSITE ORIGIN:LONDON 17 . Nordicsofa Category page Art Direction Design & Front-End The idea behind Nordicsofa was to create a user friendly website through which they can efficiently design their own sofas. UX and UI was tailored to make it easy for users. I was in charge of designing the product and category pages, maintaining the clear and minimalistic trend. The website is fully responsive. 18 . Nordicsofa Product page 19 . Nordicsofa 04 CLIENT: LES PETITES... ROLE DESIGN & FRONTEND CLIENT: LES PETITES... YEAR:2015 TYPE: E-COMMERCE WEBSITE ORIGIN:PARIS 21 . Les Petites... Design Category page & FrontEnd The Les Petites... team needed to redesign their website to make it more trendy. They approached us with some ideas and inspiration they wanted to see on the new website. Using their direction and my initiative, I designed new homepage, product and category pages. After validation, I managed the front-end development using Magento structure. 22 . Les Petites... Mobile Versions 23 . Les Petites... 05 CLIENT: ETOILE ROUGE DE SHANGHAI ROLE ART DIRECTION DESIGN & FRONT-END CLIENT: ETOILE ROUGE DE SHANGHAI YEAR:2015 TYPE: INFORMATIVE WEBSITE ORIGIN:SHANGHAI 25 . Etoile Rouge de Shanghai Art Direction Branding Design & Front-End Etoile Rouge de Shanghai is a french team based in Shanghai. The president asked me as a Red Star player but also as a web designer to help the club create a website which could push online communication. I redesign their previous logo and build a static website which I maintained myself. 26 . Etoile Rouge de Shanghai 06 CLIENT: ROADEO ROLE ART DIRECTION & DESIGN CLIENT: ROADEO YEAR:2014 TYPE: INFORMATIVE WEBSITE ORIGIN:PARIS Art Direction & Design Roadéo is a driving school based in Paris, belonging to Edukar company. They approached IT Consultis to create their new website, the only need: Illustration to make it fun and enjoyful to watch. I used flat design for this project, and I’ve made all every illustrations, from the car to all the environment, and icons. 28 . Roadéo 29 . Roadéo 30 . Roadéo 07 CLIENT: MIM CONSULTING GROUP ROLE ART DIRECTION DESIGN & FRONT-END CLIENT: MIM CONSULTING GROUP YEAR:2016 TYPE: INFORMATIVE WEBSITE ORIGIN:SHANGHAI Art Direction Design & Front-End MIM Consulting Group approached me to create a website for their services which included Consulting, Business and Development. In response to their guidelines, I created a trendy and minimalistic design as MIM had more texts than pictures. After managing the design part, I had to build it in HTML/CSS and make it easy to plug into Wordpress. 32 . MIM Consulting Group 33 . MIM Consulting Group 08 CLIENT: IT CONSULTIS ROLE ART DIRECTION & DESIGN CLIENT: IT CONSULTIS YEAR:2014 TYPE:PORTFOLIO ORIGIN:SHANGHAI 35 . IT Consultis Art Direction Branding & Design At IT Consultis, one of my biggest and my favourite project was to refresh their brand. I had to manage, design and think about a new branding, from creating the design guideline, to the logotype, to the website, to the communication. To be fully accessible, especillay in China, I’ve made it fully responsive. 36 . IT Consultis 09 CLIENT: MASSAGES D’ASIE ROLE ART DIRECTION DESIGN & FRONT-END Art Direction CLIENT: MASSAGES D’ASIE YEAR:2012 TYPE: INFORMATIVE WEBSITE ORIGIN:PARIS Design Branding & Front-End Massages D’Asie is a well-being place located in the heart of Paris. They called me to create their website, to have a better presence online. To make it as much easy as possible, I did a one page design, and displayed every important informations on top of the page. Since I’ve created the website, their numbers of clients increased. 38 . Massages d’Asie BRANDING «Branding ithe art of becoming knowable, likable and trustable» - John Jantsch - 40 . Logotypes Board MOBILE APP «Making people’s life easier, it’s more than an award, It should be a habit» - William Lin - 02 CLIENT: PLANET KEBAB ROLE ART DIRECTION & DESIGN CLIENT: PLANET KEBAB YEAR: WORK IN PROGRESS TYPE: iOS/ANDROID APP ORIGIN:SHANGHAI Art Direction & Design Planet Kebab, certainly the best doner kebab retaurant in town. They called me to start a collaboration, as they have many orders from call and internet, so they would like to create an application to make any order easier for the customer and much faster on their mobile. I designed the whole application in their design guideline. 43 . Planet Kebab 44 . Planet Kebab WECHAT CAMPAIGNS «Setting goals is the first step in turning the invisible into visible» - Tony Robbins - 01 CLIENT: PING AN x CSL ROLE ART DIRECTION & DESIGN v CLIENT: PING AN x CSL YEAR:2014 TYPE: WECHAT CAMPAIGN ORIGIN:CHINA Art Direction Design Ping An in association with the Chinese Super League, was launching a new campaign. The goal of this campaign was to push the users to vote for their favourite players from the CSL, with many prizes to win. 47 . Ping An x CSL 02 CLIENT: MONT BLANC ROLE ART DIRECTION & DESIGN CLIENT: IT CONSULTIS YEAR:2014 TYPE: WECHAT CAMPAIGN ORIGIN:SHANGHAI Art Direction & Design Mont Blanc approached IT Consultis to create a WeChat campaign to promote their new collection called «Bohème» and tell every guest when the event will be. Each user connecting on this interface, has to register to get their invitation for this event. To make it more userfriendly, I imaginate with my team, a different way of navigation. To enter into the campaign, the user has to scratch the screen until it’s totally clear. 49 . Mont Blanc 03 CLIENT: BOUCHERON ROLE ART DIRECTION & DESIGN Art Direction CLIENT:MONT BLANC YEAR:2014 TYPE: WECHAT CAMPAIGN ORIGIN:SHANGHAI & Design 51 . Mont Blanc OFFLINE ADVERTISING «Nobody counts the number of ads you run, they just remember the impression you make» - Bill Bernbach - THE GEISHA - GLOW PARTY Poster designed to promote The Geisha Official Glow Party. 53 . The Geisha - Glow Party THE FLAMINGO - THANKSGIVING THE FLAMINGO - HAPPY HOUR Poster designed for Thanksgiving in 2014 at The Flamingo. Poster designed for The Flamingo’s deal, buy one get one free 54 . The Flamingo KARMA x THE SPEELER Event posters for the band «The Speeler» 55 . Karma x The Speeler LONDON OLYMPIC GAMES 2012 London 2012 was a school project, where we had 6 months, to create the Olympic Games 2012 branding, communications, website, etc... Here is some posters I’ve made. 56 . London 2012 57 . London 2012 58 . London 2012 OTHERS «Design is so simple, that’s why it’s so complicated» - Paul Rand 34 . IT Consultis WILLAX’S SNEABOX As an addict of sneakers, I spent one day to design some of my sneakers in flat design. 60 . London 2012 WORLD CUP 2014 - NIKE MERCURIAL A concept of Nike Mercurial, designed for each countries participating to the World Cup in Brazil. France Brazil Netherland 61 . World Cup 2014 - Nike Mercurial THANK YOU FOR WATCHING v DESIGN [email protected] +44 7 9511 31933 +33 6 50 17 53 55 +86 130-6272-1225 www.williamlin.fr