Marine Kergoat Associate professor in Marketing Consumer

Marine Kergoat
Associate professor in Marketing
 IDRAC (+33) 4.72.85.xx.xx
[email protected]
EXPERIENCE AT IDRAC BUSINESS SCHOOL
Courses taught
2012-2013
Introduction to Market Research and Qualitative Studies Bachelor
2012-2013
Quantitative Market Research
Bachelor
2012-2013
Marketing Studies
PGE1 V5
Research activities
Consumer Behavior
 The motivational bases (emotional, cognitive, and social) of consumer sensory
preferences.
 The persuasive mechanisms involved in ad processing and their influence on
consumers’ attitudes and behaviors.
OTHER PROFESSIONAL EXPERIENCES IN TEACHING AND RESEARCH
2010-2011
Temporary Lecturer and Research Assistant at University Sorbonne
Nouvelle, Paris III (Dpt of Medias & Communication); France.
Courses taught:
Brand & Organizations (L1 – 30)
Marketing & Psychology (L3 – 45)
Cognitive Psychology & Communication (L1 – 70)
Psychology of the persuasion (M1 – 35)
Methods in Psychology (M1 – 20)
Questionnaire (M1 – 25)
Interview (L1 – 30)
2009-2010
Teaching vacations & Tutor of Marketing graduate students at Reims
Management School, Reims, France.
Course taught:
In the brain of customers (Master1 – 25)
2006-2010
Temporary Lecturer and Research Assistant (2009-2010) & Teaching
vacations (2006-2009) at the University of Paris Ouest Nanterre (Dpt of
Psychology & Education); France.
Courses taught:
Social dynamics (L2 & L3 – 200)
Concepts & experimental methodology (L3 – 200)
BUSINESS EXPERIENCE
2006-2009
Consumer Project & Research Manager at ADRIANT - Biofortis
Sensory & Consumer. CIFRE agreement; Thesis financed by the Technical
National Research Agency (ANRT), PSA Peugeot Citroën (Vélizy), Unilever
(Laundry care department, Port Sunlight, UK), and ADRIANT Biorfortis
(Research and Sensory Marketing / http://www.merieuxnutrisciences.fr).
EDUCATION
2010
Ph.D. in Psychology with the highest honors;
University Paris Ouest Nanterre, France.
2005
Chartered Psychologist.
PUBLICATIONS
Articles published in refereed journals
Kergoat, M., Giboreau, A., Nicod, H., Faye, P., Diaz, E., Beetschen, M-A., Meyer, T. (In press).
Consumer preference for tactile softness: A question of affect intensity? Journal of Sensory Studies.
Kergoat, M., Giboreau, A., Beetschen, M-A., Diaz, E., Faye, P., Gerritsen, N., Nicod, H., &
Meyer, T. (2010). Psychographic measures and sensory consumer tests: When emotional
experience and feeling-based judgments account for preferences. Food quality and Preference, 21,
178-187.
Dulin, D., Cavézian, C., Serrière, C., Kergoat, M., Bachoud-Levis, A-C., Bartolomeo, P., &
Chokron, S. (2009). Trouble de la vision et imagerie mentale visuelle du matériel orthographique,
des couleurs, des visages et des relations spatiales. Revue de Neuropsychologie, 1, 201-209.
Communications with proceedings
Kergoat, M., Giboreau, A., & Meyer, T. (2008). « Typologie des consommateurs et préférences
sensorielles ». In E. Loarer, Vrignaud, P., Mogenet, J-L, Cuisinier, F., Gottesdiener, H., & P.
Mallet, Perspectives différentielles en psychologie (pp 139-142), Presses Universitaires de Rennes.
Kergoat, M., Giboreau, A., Beetschen, M.A., Diaz, E., Faye, P., Gerritsen, N., Nicod, H., &
Meyer, T. (2008). “Product tactile properties speak to persons experiencing more intensively
emotions”. Electronic Publication for the International Conference Materials & Sensations, 22-24 October
2008, Pau, France.
PROFESSIONAL PRESENTATIONS
Invited Speaker “Typology of consumers and sensory preferences”
-
University of Postdam, Department of Psychology, Germany (2012).
13ème Journée Sensorielle de l’Ecole de Biologie Industrielle, Cergy, France (2010).
Conference Presentations
Kergoat, M., Giboreau, A., Nicod, H., Faye, P., Diaz, E., Beetschen, M-A., Meyer, T. Intensité de
l’affect et préférences sensorielles: Approche différentielle et approche expérimentale. 52ème
Congrès de la Société Française de Psychologie, 7 – 9 September 2010 ; Lille, France.
Kergoat, M., Giboreau, A., Beetschen, M-A., Diaz, E., Faye, P., Nicod, H., & Meyer, T.
Préférences sensorielles et intensité de l’affect: Approche différentielle et approche
expérimentale. Journée de conférences de l’association Sens&Co, 13 March 2010 ; Lyon, France.
Kergoat, M., Danilo, S., Garrel, C., & Nicod, H., “A new non verbal tool to differentiate
fragranced products”; 8th Pangborn Sensory Science Symposium; 26 - 30 July 2009; Firenze, Italia.
Kergoat, M., Giboreau, A., Beetschen, M.A., Diaz, E., Faye, P., Nicod, H., & Meyer, T., “Are you
stimulated enough in a car?”, 8th Pangborn Sensory Science Symposium; 26 - 30 July 2009;
Firenze, Italia.
Kergoat, M., Giboreau, A., Beetschen, M.A., Diaz, E., Faye, P., Gerritsen, N., Nicod, H., &
Meyer, T., “Product tactile properties speak to persons experiencing more intensively emotions”;
Materials and Sensations International Conference; 22-24 October 2008; Pau, France.
Kergoat, M., Giboreau, A., Faye, P., Nicod, H., & Meyer, T., “Psychographic Measures and
Sensory Consumer Tests: When Emotional Experience and Feeling-Based Judgments Account
For Preferences”; 3rd European Conference on Sensory and Consumer Research; 7-10
September 2008; Hamburg, Germany.
Kergoat, M., Delhomme, P., & Meyer, T., “Behavioural intention and motivation to protect
among young drivers faced to human versus automatic road speed control”; XXIX international
Congress of Psychology; 20-25 July 2008; Berlin, Germany.
Kergoat, M., & Meyer, T., “Fluence visuelle et orientation argumentative d’un message
publicitaire: la difficulté à lire entraîne t-elle une plus grande ou moins grande intention
d’achat ? » ; Second International Conference of Social Psychology of Communication » ; 22-23
June 2007; Dijon, France.
Kergoat, M., Beetschen, M.A., Faye, P., Giboreau, A., & Meyer, T., “Are personality and
psychosocial approaches useful to understand consumers typologies in sensory preferences?”; 2nd
European Conference on Sensory Consumer Science of Food and Beverages; 26-29 September
2006; The Hague, Netherlands.
Kergoat, M., Giboreau, A., & Meyer, T., « Typologie des consommateurs et préférences
sensorielles » ; XVIIèmes Journées Internationales de Psychologie Différentielle ; 19-21
September 2006 ; Université Paris Ouest, France.
OTHER INFORMATION
Ad-Hoc Reviewer - Revue de Psychologie Française.
Professional affiliations
Society of French Psychology
Association Sens & Co
The European Sensory Network
Language Skills
Mother tongue: French
Fluent linguistic proficiency of spoken and written English
IT Skills
PC Word, PowerPoint, Excel
Data analysis: STATISTICA, XLSTAT, AMOS, SPSS