Nestle Kitkat
Transcription
Nestle Kitkat
Nestle Kitkat Kitkat Parent Company Nestle Category Chocolate Sector Food Products Tagline/ Slogan Have a break have a Kitkat ;Good Food Good Life USP 1/4 Nestle Kitkat Chocolate covered wafer STP Segment People looking to have a chocolate which is high in quality and moderately priced Target Group All age groups Lower, middle and upper class people Positioning A chocolate to be had whenever one takes a break SWOT Analysis Strengths 2/4 Nestle Kitkat 1. Strong Nestle brand name 2.Excellent advertising and visibility 3.Good product distribution and availability Weaknesses 1. Food products have a limited shelf life Opportunities 1.Untapped rural markets 2.Better product packaging and preservation 3.Leverage Nestle's successful brand Threats 1.Other branded and local chocolate manufacturers 3/4 Nestle Kitkat 2.Sweets as substitutes Competition Competitors 1.Cadbury's Perk 4/4