Education Publications
Transcription
Education Publications
Education Doctorat, Université Paris IX - Dauphine. Dominique Xardel Professor, Department Directeur du Développement Extérieur Publications Academic Publications Books Consumer Behavior. (with M. Raju). : Vikas, 2004 Cybermarketing. : SDX Publishing, 1998 Le commerce électronique. (with P. Reboul). : Eyrolles, 1997 Le Marketing direct. : PUF, 1996 Megabases, le marketing du toucher juste.. (with H. Pointillard). : Village Mondial, 1996 The Direct Selling Revolution. : Blackwell, 1994 Au-delà des cultures. (with R. Moran). Paris (France) : InterEditions, 1994 Contact Mail: [email protected] Avenue Bernard Hirsch BP 50105 95021 Cergy Pontoise cedex FRANCE Marketing et réseaux d'entreprises. (with G. Cestre). Paris (France) : PUF, 1993 Management Interculturel, Modes et Modèles. (with F. Gauther). Paris (France) : Economica, 1993 La Vente. 3rd edition. : PUF, 1991 Leaders sans frontières : le défi des différences. (with F. Gauthey, I. Ratiu, I. Rodgers). : Ediscience international, 1989 Stratégie en Marketing Direct. Montigny-le-Bretonneux : McGraw-Hill, 1989 La distribution. (with J. Tarondeau). 2d edition. Paris (France) : PUF, 1988 Le Marketing Direct en France : pratique du marketing direct : vente par correspondance, vente par téléphone, vente à domicile. (with B. Manuel). Paris : Dalloz, 1988 Service compris : les clients heureux font les entreprises gagnantes. (with P. Bloch, R. Hababou). Paris (France) : L'Expansion, Hachette,, 1986 Articles "Marketing Management International Perspective", With M. Raju. null, Jan. 2005 "Direct Marketing and Direct Selling: In Search of Synergies", DMA-DMEF, Jan. 1997 1/2 http://www.essec.edu/faculty/dominique-xardel "Challenges and Pitfalls for Direct Mail Across Borders", The Journal of Direct Marketing, Jul. 1996 "Catalogs and Direct Selling Organizations", DMA-DMEF, Jan. 1996 "Interrelation Logistique et Marketing dans les entreprises de Marketing Direct", IHEL, Jan. 1996 "Strategies for European Catalogs", The Journal of Direct Marketing, Jul. 1994 "Harvard mode d'emploi", Revue Française de Gestion, Jul. 1994 "French in Business Thought and Literature", The International Executive, Jan. 1994 "Au coeur de la Harvard Business School", Revue Française de Gestion, Jul. 1993 "Le client est l'avenir de l'entreprise", Expansion Management Review, June 1986, Issue 41 "Business schools : le temps des interrogations", Revue Française de Gestion, Mar. 1986, Issue 56 et 57 Other Publications Press Articles "Donner le réflexe interculturel". Le Monde, 01 mai 1991 Other Activities Professional Experience Academic Director, Master of Science in Marketing Management (M.S.M.M), GROUPE ESSEC, 1992-1998. Director of International Affairs, MBA, GROUPE ESSEC, 1996 to 1998. General Director, E.I.A., Marseille, 1988 to 1992. Member, Editorial Board, The International Executive, 1992 to 1998. Member, Editorial Board, The Journal of Direct Marketing, 1990 to 1998. President, Association Européenne du Management Interculturel (AEMI), 1989-1991. 2/2 http://www.essec.edu/faculty/dominique-xardel