Franck Muller - Pixels Trade

Pixels Trade innovates!
iBeacon serves the watchmaking manufacturer
A newcomer to the universe of fine watchmaking. The iBeacon
technology finally arrives in the world of luxury timepieces through the
sales team application « Franck Muller Retail »!
Franck Muller, in collaboration with the digital agency Pixels Trade, is
the first watch premium brand that has innovated in a remarkable way
by integrating iBeacon technology to its iPad application.
Designed for retailers, Franck Muller App is a true sales support tool. It
allows assisting them by providing all the necessary information about
collections as well as multiple variants of each reference.
In this application, the use of iBeacon has facilitated taking orders by
distributors during their visit to the WPHH - World Presentation of Haute
Horlogerie – and Franck Muller showrooms. It also provides access to
technical information by displaying them directly on the iPad. A huge
time saving is, thus, offered.
iBeacon technology allows ordering the exposed model or models
and selecting dimensions and materials such as the dial color
and all possible options. The content displayed on the iPad varies
according to the nearest showcase. A list of push messages,
featuring available watches, is displayed in real time.
The particularity of iBeacon is that it can assist distributors from
around the world during their visit. Orders are carried out more quickly
and without any assistance. The finest luxury watches are presented
instantly on the iPad as interactive professional catalogs and the
desired model can be saved in one action. Details and available sizes
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are accessible respectively via «Information» and «Sizes» buttons.
To order, simply select «Order».
iBeacon technology has everything to seduce renowned
watchmakers. The indoor location, which is also offered by this
technology, is a key service for luxury watches retailers.
In the case of Franck Muller application, indoor location allows
the user to find his way into the WPHH. It provides a global view of
all the showcases directly on the iPad screen, in order to access
more quickly to the showcase of his choice by clicking on «Map».
Pixels Trade, being active in the field of advanced technologies,
used its expertise in iBeacon technology to enrich Franck Muller
Retail with a module that allows tracking orders and accessing
detailed statistics, in real time, via a beacon management platform
called: PixelsBeacon.
PixelsBeacon platform is the only solution with a powerful security
that can handle confidential and sensitive information while keeping
a fluid and interactive communication system. The platform
optimizes sales experience via collected statistics such as: time spent
in front of a showcase, order concretization with indoor position,
etc. This is crucial in terms of optimizing and understanding retailer
or partner behavior, in order to customize all future visits according
to their requirements. A personalized service is, thus, offered with
detailed and reliable statistics.
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