ËÕ Blue Ocean

089
sep : 07
marketing thought
‡√◊ËÕß : ∏—𬫗™√å ‰™¬µ√–°Ÿ≈™—¬
([email protected])
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‡¡◊ÕË Blue Ocean
°≈“¬‡ªìπ Red Ocean (2)
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µ≈“¥·≈â« çπ—°≈Õ°∫≈Ÿ‚Õ‡™’ˬπé(Blue Ocean Copy Cat) ®–
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Blue Ocean ®–‰¡à„™à Blue Ocean Õ’°µàÕ‰ª
222 BrandAge
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∑«à“ Blue Ocean ∑’Ë·∑â(Real Blue Ocean) ¬“°®–°äÕªªïô
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Starbucks ‡ªìπ Blue Ocean §≈“ ‘° ∑’ˇµ‘∫‚µ®π “¡“√∂ √â“ß
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Apple ‡°àß°“√µ≈“¥¡“°Ê ´÷Ë߇ªìπ Key Success Factor ¢Õß iPod
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®π∑”„Àâ True Coffee “¡“√∂‡≈’Ȭߵ—«‡Õ߉¥â‡æ√“–°“√¢“¬°“·øπ’ˇÕß
Ryanair “¬°“√∫‘π‚≈«å§Õ µå ·Õ√å‰≈πå∑’˪√– ∫§«“¡ ”‡√Á® Ÿß
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Airline
SouthWest Airline §◊Õ “¬°“√∫‘π‚≈«å§Õ µå ·Õ√å‰≈πå √“¬·√°
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·µà Ryannair ∑”‡æ√“–‰¡à¡’∑“߇≈◊Õ°À“°®–øóôπøŸ°‘®°“√
Do it , or Die ∑”„Àâ Ryannair µàÕ¬Õ¥ Blue Ocean ‰¥âÕ¬à“ß
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‰™¬µ√–°Ÿ≈™—¬ ¡’«“ß®”Àπà“¬·≈â«∑’Ë √â“π´’‡ÕÁ¥ (02-7398000) »Ÿπ¬åÀπ—ß ◊Õ
®ÿÓœ B2S ·≈–»Ÿπ¬åÀπ—ß ◊Õ·∫√π¥å‡Õ®(02-2153504-5)