english - Alterwave

The aura of Porsche
within reach of mobile phones
Press release
The aura of Porsche within reach of mobile phones
During the summer, the communication agency DDB, the company JCDecaux, specialized in urban
furniture, and the company Alterwave specialized in proximity marketing via Bluetooth, have set up the
first mupy (standalone advertising panel) allowing the free download of a mobile phone ringtone,
especially recorded for the fans of Porsche cars.
People passing by the poster within a range of 10 meters are
invited to take away in their mobile phone a bit of the aura of
the Porsche Cayman S, caught into a ringtone recording the 6
cylinders engine into an acceleration phase. It is as simple as
approaching the phone from the poster and accepting the
incoming download.
The interactive mupy is installed in Knokke-le-Zoute, where
fans of quality cars are numerous, especially at the KnokkeOut, the place to be on the sea side to enjoy a trendy evening.
Besides the poster, the Porsche Cayman S is exhibited behind
a glass cover, just as collection scaled models.
The fans are welcomed to collect this one time durable
souvenir within their mobile phones, signed by Porsche.
Technical details
DDB has prefered the Bluetooth technology instead of the traditional download via sms, because
Bluetooth is supported by most recent high end mobile phones, selecting naturally the owners of such
phones. Also this download medium allows for MP3 ringtone to be transferred, offering a much higher
quality than usual mono- or poly-phonic ringtones.
Detailed statistics will be generated about the number of downloads, and also about the number of
surrounding Bluetooth enabled mobile phones. In order to avoid harassing the visitors, the download will
only happen once per mobile phone and it will be possible to count the number of visitors during the
duration of the action.
More information :
Ariane Vandenbosch, DDB Relationship Manager
[email protected] – 02/761 19 76
Etienne Richelle, Alterwave PR representative
[email protected]
http://www.ddb.be - http://www.jcdecaux.be – http://www.alterwave.com