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Canadian Insurance Top Broker | General Insurance Register | Annual Statistical Issue |
Special Market Source Guide | The Brown Chart | citopbroker.com | assurancededommages.ca
Providing comprehensive media coverage
of the Canadian p&c insurance industry.
Canadian Insurance top broker is the only national source for top
insurance professionals. Building on a long history of providing relevant and
timely coverage, Canadian Insurance Top Broker offers decision-makers with the
analysis and insight necessary to compete in the P&C market.
On a daily basis through the website and a monthly basis through the magazine
Canadian Insurance Top Broker provides critical statistical data, industry analysis,
expert opinions, broker profiles, company snapshots, specialty market coverage,
and in-depth features. With the April 2010 re-launch Canadian Insurance Top
Broker is now the only national publication whose primary mission is to help top
producers and leading insurance professionals grow their business.
Key facts
• Circulation is qualified: each subscriber is actively involved in the p&c industry.
• 64% of readers hold senior management positions in their company.
• 85% hold one or more professional designations.
• 72% of readers are involved in purchasing decisions for their organization.
• 74% of readers discussed a Canadian Insurance Top Broker article with a colleague.
•34% visited an advertiser’s website, contacted an advertiser, or sought out more information
about an advertiser.
CI Top Broker Readers are dedicated readers
• 74% read four of the past four issues of CI Top Broker.
• Average time spent with an issue of CI Top broker: 58 minutes.
• 92% read CI Top Broker within two weeks of receipt.
Readership
• 65% Brokers
• 18% Insurance & Reinsurance Companies
• 2% Risk Managers
• 10% Claims Services
• 5% Others allied to the field
Circulation
Total average qualified circulation: 13,771 (ABC Circulation audit, June 2010)
Readership: 70,595*
*Source: Canadian Insurance Readership Survey, 2009
CI top broker MAGAZINE - RATES & EDITORIAL
2010 ADVERTISING RATE CARD
EDITORIAL CALENDAR
Quoted in gross Canadian dollars.
BLACK & WHITE
January
Claims Report
Selling Sales
Executive Liability
Pricing Property
1x
4x
7x
13x
Full page
$5,455
$5,075
$4,800
$4,360
2/3 page
$4,635
$4,310
$4,080
$3,710
1/2 page island
$4,190
$3,900
$3,685
$3,350
1/2 page $3,710
$3,450
$3,265
$2,965
Talking Tech
Education Matters
1/3 page
$2,700
$2,510
$2,375
$2,160
March
1/4 page
$2,225
$2,070
$1,955
$1,780
1x
4x
7x
13x
Full page
$7,600
$7,070
$6,690
$6,085
2/3 page
$6,465
$6,010
$5,885
$4,865
Anatomy of a Power Producer
Your Client’s Credit Concerns
Driving Home Your Advice
Risk Manager Special Supplement
1/2 page island
$5,855
$5,445
$5,150
$4,685
Statistical Issue
1/2 page $5,170
$4,810
$4,550
$4,135
1/3 page
$3,725
$3,460
$3,275
$2,975
1/4 page
$3,115
$2,900
$2,740
$2,495
FOUR-COLOUR
Breaking the Flood
Your Key to Organic Growth
April
Behind the Numbers
May
Restoring Confidence
Make Marketing Count
June
COVER RATES
FOUR-COLOUR
February
Building a strong team
Cybercrime and social media
1x
4x
7x
13x
Outside Back
$9,885
$9,195
$8,700
$7,905
Inside Front
$9,120
$8,480
$8,030
$7,300
Global Perspective: Learning from Abroad
Nuanced Networking
Risk Manager Special Supplement
Inside Back
$9,120
$8,480
$8,030
$7,300
September
July/August
Top Brokerages
Day-to-Day: Hurdles in HR
APPOINTMENT NOTICES
$165 PER COLUMN INCH. Minimum 1/3 page.
Commissionable to advertising agencies.
October
Your (Broker) Opportunity Guide
Factoring in Finance
November/December
CATEGORY DIRECTORIES
Commercial Policyholder Survey
Success with Planning
2010 Roundup/ 2011 Outlook
January - Claims Services
February - Technology
April - Auto Collision & Repair
May - Restoration
August - Legal Services.
Regular Columns Will Include:
1/4 page square 4 colour $1,200.
For Pantone colour or Spot colour, add $1,050 for each colour.
Preferred Positions: 25% extra
Upfront Section (Trading Places and Industry Input)
Companies to Watch
Peer-to-Peer (Q&A with top producers or key industry experts)
Building The Business (Focuses on key facets of business growth,
such as HR, sales strategies, technology, etc. )
Specialty Market Focus
Fine Print (Ethical and legal considerations that impact brokers)
BONUS DISTRIBUTION
january
• CICMA/CIAA Joint Conference
• OIAA Claims conference 2010
february
• Insurance-Canada.ca Insurance
Technology Conference – show
issue
MARCH
JUNE
• RIMS 2010 Conference
• CIAA Ontario Convention 2010
APRIL
AUGUST
• IBAM Conference
• IBABC Conference
• IIBAA Conference
MAY
• CAIW Convention 2010
• RIMS Canada Conference 2010
SEPTEMBER
• NICC Conference
October
• IBAS Conference
• IBAO Conference
November
• Succession Planning
Conference
MECHANICAL SPECIFICATIONS
Trim 7 7/8 "
( 200 mm )
PRODUCTION SCHEDULE
Trim 10 3/4 "
( 273 mm )
full page
Type Safety 10 "
Type Safety 7 "
Add 1/4 " (6 mm ) on all four sides for bleed
IssueSpace Closing
Material Closing
Mailing Date
January
December 11
December 15
January 11
February January 15
January 19February 16
March February 12February 16
March 15
April
March 12
March 16
April 12
May April 16
April 20
May 17
Statistical Issue
April 16
April 20
May 25
June May 14
May 18
June 14
July/August July 16
July 20
August 16
September August 13
August 17
September 13
October September 10
September 14
October 12
November/December
November 12
November 16
December 13
a) Standard unit size in inches
Width
Full page
7-7/8
Depth
10-3/4
2/3 page
4-5/8
10
1/2 page island
4-5/8
7-1/2
1/2 page horizontal
7
4-5/8
1/2 page vertical
3-3/8
10
1/3 page 1 col. wide
2-1/4
10
1/3 page square
4-5/8
4-5/8
1/3 page horizontal
7
3-1/8
1/4 page horizontal
7
2-3/8
1/4 page square
DPS
3-3/8
4-7/8
15-3/4
10-3/4
b) Trim size
7 7/8” x 10-3/4” (200 mm x 273 mm).
c) Full page
Allow 1/4” (6 mm) bleed on all four sides of the ad.
• Single-page bleed size is 8-3/8” x 11-1/4” (213 mm x 286 mm).
Type safety zone is 7” x 10” (177.8 mm x 254 mm).
• Double-page spread bleed size is 16-1/4” x 11-1/4”
(413 mm x 286 mm) to trim to 15-3/4” x 10-3/4”
(400.05 mm x 273.05 mm). DPS type safety zone is
14-1/2” x 10” (368.3 mm x 254 mm). Allow 1/4” (6 mm)
on each side of gutter.
Magazines Canada AdDirect is a free, web based ad portal
designed to streamline the ad delivery process.
1) go to https://addirect.sendmyad.com
2) upload, preflight and review your ad
3) approve your ad, and it is automatically sent
NOTE: Publisher is NOT RESPONSIBLE for line-up of type or
image running through the gutter on spreads or single page
to adjacent insert. Running type or image through the gutter
is STRONGLY discouraged.
e) Method of printing Offset
f) Method of binding Saddle stitch
Production
Att: Michael Finley
Canadian Insurance Top Broker, Production Department
Rogers Publishing Limited
One Mount Pleasant Road, 7th Floor
[email protected]
Tel: 416 764-3928
INSERTS / POLYBAG
Rates and quantities are available on request.
Special Position: 25% over rate card
COMMISSION
a) Agency Commission: 15% of gross billing allowed on space,
colour, bleed, position and the cost of special insert paper charges
to recognized advertising agencies only;
b) Prices are subject to the sales taxes where applicable.
c) Accounts are payable at the office of publication in Canadian
funds or their equivalent at the prevailing rate of exchange at
the time of payment.
Annual Source Guides
Special Market Source Guide
Published annually, this is the
only national sourcebook for the
Canadian property & casualty
market. It offers:
• Detailed profiles for more than
200 insurers and reinsurers,
including financial summaries
and ratings.
• 8 sections of listings, covering
over 40 sectors of the industry.
• An everyday resource tool –
perfect for finding and creating new business.
• The Canadian broker’s “bible”
This is a national source guide for
niche markets and hard-to-place
coverages offered by MGAs,
brokers and insurers.
Includes property and casualty and
life coverages.
Distributed every April to brokers
and risk managers across Canada,
as well as broker events.
Current sales/distribution of this
directory is over 7,500.
PM 40070230 Return Undeliverable Canadian Addresses To One Mount Pleasant Road, Toronto ON M4Y 2Y5
General Insurance Register
2010
FROM THE PUBLISHERS OF
GENERAL INSURANCE REGISTER
ADVERTISING RATES (black/white only)
AD SIZE
2010
SPECIAL INSURANCE
MARKETS
GUIDE
From the Publishers of
CI 2010 SIM Guide.indd 1
3/29/10 3:27:45 PM
SPECIAL MARKETS SOURCE GUIDE
ADVERTISING RATES (4 colour)
AD SIZE
Full page
$3,100
½ page
$1,650
Full page
$2,925
¼ page
$860
1/2 page
$1,565
1/8 page
$455
1/4 page
$815
COVERS $4,675
1/8 page
$435
NB : Advertisers in Special Markets Source Guide will
receive premium listings of their offices.
COVERS & TABS – FULL PAGE ONLY
(subject to availability – four colour only)
Covers
$4,455
Section tabs
$4,320
Demi-tabs
$4,320
Space: March 5, 2010
Ads Due: March 12, 2010
Published: April 2010
Ad Specifications for both directories
WIDTH
DEPTH
Trim Page
5-3/4” 9”
Bleed Page
6”
9-1/4”
Live Area
4-3/4” 8”
1/2 page horizontal
4-3/4”
4”
1/4 page vertical
3-1/8” 3”
1/4 page horizontal
4-3/4” 2”
1/8 page vertical
3-1/8” 1-1/2”
1/8 page horizontal
4-3/4” 1”
Covers - trim
6-1/4”
9”
1/2 page:15 listings
Covers – bleed
6-1/2”
9-1/4”
Full page:25 listings
NB: Due to coil binding on GIR, side margins are not
symmetrical. Binding edge should have 5/8” margin and
outside edge 3/8” margin for type safety.
COMPANY LOCATION LISTINGS
BASIC: No charge
(includes company name and phone number)
PREMIUM: $80
(includes company name, address, phone, fax, email and web
in bold face) NB: Advertisers in GIR will receive premium listings in GIR as
part of their package, as follows:
1/8 page: 2 listings
1/4 page: 7 listings
Tab Page : 50 listings
Closing for Ad Space: November 6, 2009
Closing for Ad Material: November 13, 2009
Published: February 2010
Please note: Combination rates are available for
contracts booked in both directories. Contact your sales
representative for more details.
Online Products
Website Opportunites
Take advantage of the opportunities available through
www.citopbroker.com and reach an audience
independent of our print subscribers. Monthly
impressions: 16,000
Web Ad Size
1 month
3 mos
6 mos
12 mos
Top Leaderboard
$2,000 $1,800 $1,600 $1,300
Big Box
$1,500
$1,350
$1,200
$1,000
NB: Ad booking fees are based on a per month charge ($1,200 X 6 =
$6,000)
e-bulletin Opportunities
Our e-bulletins are published weekly (Wednesdays) and
are sent to a qualified list of 5,900 opt-in subscribers.
Advertising opportunities can be purchased with each
e-bulletin.
Top Leaderboard
$800/week
Text ad
text)
$650/week (includes, logo, link and 75 words
Special Report Sponsorship
These include CI Top Broker reports that include
original editorial and actionable content.
Cost: $3,500
Custom Advertorial E-directs
Customize your offer and target specific regions/
profiles. This is an exclusive text message with html
links.
Full e-direct (5,900 recipients)
$3,000 net
Ontario only (2,850 recipients) $1,825 net
Minimum charge
$1,500 net
e-directs are non-cancellable.
Microsite
Exclusive placement with custom-built landing page
Accessed from every page of the web site, the
microsite is the perfect tool for you to stand out with
your marketing message.
Cost: $2,500/month
Ad Specifications
Sponsored Content
Includes one bulletin ad with a link to a 500-word
article on a topic of your choice.
Posted on-site for one month, promoted in bulletins
and archived for a full year.
Cost: $1,000
Top Leaderboard
728 X 90 pixels
Skyscraper
120 X 600 pixels
Button
125 X 125 pixels
Big Box
300 X 250 pixels
Ads should be submitted as gif, animated gif or static jpg. Files should be no larger
than 40K.
*NOTE: Animated GIFs are NOT universally accepted by all E-mail clients. It may
not display all frames. Commonly, only the first or last frame is shown. Please
adjust your material accordingly or submit a static GIF.
Custom Marketing Opportunities
Custom Publishing
The Custom Publishing team at Rogers can work with you in
developing customized reports that meet your specific marketing
needs. We provide turnkey services in the execution of print
and online communication vehicles to ensure broadened reach,
greater program synergy and relationship building for our clients.
Clients can choose from: editorial roundtables, educational
booklets/supplements, sponsored editorial, newsletters,
microsites and e-directs.
Research Opportunities/Custom Research
Canadian Insurance Top Broker magazine, in partnership
with the Rogers Business and Professional Research team,
has the expertise and reach to conduct top notch, actionable
and custom research for your organization.
With over 40 years of senior market experience and access
to over one million people across many business-to-business
markets, our research team can assist you in understanding
your current and potential markets better than any other
research firm.
We offer a complete turnkey research service along with bestin-class turnaround time to meet your needs…all exclusive,
confidential and at a price you can afford.
The Ultimate Answer
When looking for a connectivity solution to
complement their broker management system,
Groupe Ultima found their answer with NexQuote
In 2007, Mr. Luc Ouellet was looking
toward the future. Mr. Ouellet, the vice
president, technology, of Montreal-based
brokerage Groupe Ultima, wanted to
upgrade the group’s legacy broker management system (BMS). As the system that
handles customer care, policy management
and accounting, among other functions,
the BMS is the nerve centre of the busy
broker group, and rebuilding it would be
no small task. With 14 major brokers and
over 120 additional points of sale, Groupe
Ultima is one of the largest brokerages in
the province, boasting some $750 million
in premiums. But there was one piece in
particular that Mr. Ouellet wanted revamped.
He envisioned a system that would finally
stop the duplication brokers faced on the
job—they constantly had to retype the same
information over and over into different
insurance company portals.
It was a problem that plagued Quebec
brokers more than those in other provinces.
“Carriers are more focused on portals
in Quebec than in the rest of Canada,”
Mr. Ouellet explains. With brokers looking
for competitive rating between several insurers, they must visit several portals, entering
in the same client information again and
again. “You need to retype the information
twice, or sometimes three times, in different
systems,” he says. “This is why we started
our project. We wanted to build a single-entry
system that would replace all of those
systems.”
And it had to go a step further: “It had
to get accurate, competitive ratings,” says
Mr. Ouellet.
At first, the Groupe Ultima team planned
to build the system on their own—Mr. Ouellet
leads a 20-member IT crew that supports
the group’s brokers. But he reconsidered,
SponSored Supplement
BROVADA_Success_DPS_0409V2.indd 2
20/03/09 3:07 PM
La réponse ultime
Research Based Event programs
A unique opportunity to demonstrate your organization’s
thought leadership to the Canadian p&c insurance community
with an integrated research project and roundtable
symposium hosted by Canadian Insurance Top Broker
magazine and sponsored by your organization.
Your research-based event can include custom survey research
on a strategic topic of your choice and roundtable discussions,
which allow for the incorporation of real-world experience of p&c
executives into the wider collected data.
The roundtable results are published in a special report,
produced by CI Top Broker Group and sponsored by your
organization.
taking into account the many industry specifications to meet, and some of the group’s
own limitations. For instance, he notes that
they needed to upgrade their internal
expertise on CSIO (The Centre for Study
of Insurance Operations) specs, and that
building an internal system that supported
many carriers would be a tough challenge.
Modernizing their system would be one
thing, but “building bridges” with different
carriers “was too much to handle.”
Mr. Ouellet also wanted to keep the group’s
primary focus on insurance. “We’re using the
best technology, but we don’t want to be a
technology company,” he points out. “Technology should help us build our business.”
The group found a technology partner
that fit the bill with NexQuote, a comparative
ratings system that lets brokers work with
insurer systems without leaving their own
BMS. It used CSIO standards for data formatting and transmission, provided guaranteed rates and also offered the advantage
Mr. Ouellet was seeking: single keying. “They
can rate with different carriers, and can
finish the transaction without going to the
portal,” he says. “It allows them to type the
information only once.”
Other quoting systems are standalone
systems that require brokers to import and
export information, notes Karl Greenlaw, CEO
of Brovada, the technology company behind
the NexQuote solution. “In this model, they
can key all their quotes into the brokerage
system. It’s unique that way.” The system
doesn’t host any rates, he stresses, but
captures them from connections provided
by partner insurers. At present, four major
insurers are working with the NexQuote
system with Groupe Ultima.
After putting the system into eight of its
14 brokerage offices last summer, Mr. Ouellet
found that it offered other benefits at the
brokerage level. First, it eliminated the
time needed to train brokers on the workings
of different systems and portals. Although
company portals are getting easier, Mr. Ouel-
Le Groupe Ultima, qui cherchait une solution de
connectivité complémentaire à son système de gestion
de courtage, a trouvé la réponse avec NexQuote.
En 2007 déjà, Luc Ouellet avait le regard tourné
vers l’avenir. À titre de vice-président de la
technologie au sein de Groupe Ultima, un
regroupement de cabinets de courtage ayant
son siège social à Montréal, il voulait mettre à
jour l’ancien système de gestion de courtage
(broker management system – BMS). Le BMS,
qui sert notamment à la gestion du service à
la clientèle, à la gestion des polices et à la
comptabilité, est le centre nerveux de ce
groupe de courtage très occupé. Il n’était donc
pas simple de le reconstruire. Le Groupe
Ultima, qui comprend 14 grands courtiers et
plus de 120 points de vente, et qui enregistre
pour quelque 500 millions de dollars de primes, est le plus important regroupement de
cabinets de courtage en assurance de dommages au Québec. M. Ouellet voulait surtout
réorganiser un aspect particulier : il visait à
mettre en place un système qui éliminerait la
duplication du travail à laquelle les courtiers
étaient constamment confrontés. Ceux-ci
devaient en effet systématiquement saisir les
mêmes renseignements dans les divers portails des compagnies d’assurances.
« Les assureurs québécois ont davantage
recours aux portails que ceux du reste du
Canada », explique M. Ouellet. En recherchant
des tarifs concurrentiels auprès de plusieurs
assureurs, les courtiers devaient visiter plusieurs portails et saisir chaque fois les mêmes
renseignements sur le client. « On devait saisir
les renseignements deux ou même trois fois
dans divers systèmes, dit-il. C’est pourquoi
nous nous sommes lancés dans ce projet.
Nous voulions créer un système qui permettrait
de ne saisir qu’une seule fois les renseignements et qui remplacerait tous les autres
systèmes. »
Et il devait aussi aller plus loin : « Le système
devait permettre d’obtenir des tarifs exacts et
concurrentiels », ajoute M. Ouellet.
Au début, l’équipe du Groupe Ultima avait
envisagé de développer entièrement elle-même
son propre système. M. Ouellet dirige une
équipe des TI constituée de 20 membres qui
apportent leur soutien aux différents courtiers
du Groupe. Étant donné que l’expertise du
Groupe Ultima est dans l’assurance et le service à la clientèle, Ultima se charge de dévesupplément commandité
lopper la mise à jour de son logiciel actuel qui
a fait ses preuves et est adapté aux besoins
des courtiers. Par contre, Groupe Ultima laisse
les aspects purement technologiques à des
fournisseurs externes spécialisés, d’où le partenariat avec NexQuote pour le développement
des passerelles. Moderniser le système était
une chose, mais « établir des ponts » avec les
différents assureurs « constituait une tâche
qui aurait demandé trop d’investissement en
développement. ».
Luc Ouellet voulait aussi que le Groupe
continue à se concentrer principalement sur
l’assurance. « Nous utilisons la meilleure technologie, mais nous ne voulons pas être une entreprise spécialisée dans la technologie, dit-il. La
technologie doit plutôt nous aider à développer
nos activités. »
Dans le cadre du développement du système UltiGestion, le Groupe Ultima a choisi de
faire confiance à NexQuote en ce qui concerne
la portion d’établir des passerelles avec les
assureurs de son système. NexQuote, un système de devis comparatifs, permet aux courtiers d’utiliser le système des assureurs sans
sortir de leur propre BMS. Cet outil, qui utilise
les normes du CEPA en ce qui concerne le
formatage et la transmission de données, fournit des tarifs garantis et offre également l’avantage que recherchait M. Ouellet, à savoir la
saisie unique. « Les courtiers peuvent obtenir
les tarifs de divers assureurs, puis conclure la
transaction sans aller sur le portail, dit-il. Ainsi,
ils ne doivent saisir les renseignements qu’une
seule fois. »
D’autres systèmes de préparation de devis
fonctionnent de façon autonome, ce qui oblige
les courtiers à importer et exporter des renseignements, dit Karl Greenlaw, le chef de la direction de Brovada, l’entreprise spécialisée dans la
technologie qui propose la solution NexQuote.
« Grâce à ce modèle, ils peuvent entrer tous leurs
prix dans le système de gestion de courtage.
C’est vraiment unique. » Le système n’héberge
aucun tarif, précise-t-il, mais il les obtient grâce
aux connexions fournies par les assureurs partenaires. À ce jour, trois grands assureurs utilisent
le système NexQuote avec le Groupe Ultima.
Après avoir implanté son système UltiGestion dans 11 de ses 14 bureaux de courtage, M. Ouellet s’est rendu compte qu’il
procure d’autres avantages aux courtiers. Avant
tout, il élimine le temps nécessaire à la formation des courtiers sur le fonctionnement des
Contact INFORMATION
Head Office
Rogers Business & Professional Publishing Group
One Mount Pleasant Road, 7th Floor
Toronto, Ontario M4Y 2Y5
Tel: 416 764-2000
Fax: 416 764-3938
MontréaL Office
Groupe des publications d’affaires
et professionnelles Rogers
1200, avenue McGill College, bureau 800
Montréal (Québec) H3B 4G7
Tel: 514 845-5141
Fax: 514 843-2183
Advertising: 514 843-2133
Personnel
Garth Thomas
Executive Publisher
416-764-3806
[email protected]
Daryl Angier
Editor
416-764-1323
[email protected]
Mia Williamson
Publisher
416-764-3827
[email protected]
David McGibney
Statistician
416-764-1337
[email protected]
Desiree Creed
National Account Manager, Toronto
416-764-1305
[email protected]
Michael Finley
Production Manager
416-764-3928
[email protected]
Sophie Bellemare
National Account Manager, Montréal
[email protected]
(514) 843-2133
Kathleen Regan-Vandermoer
Art Director
416-764-3837
[email protected]
Desiree McCue
Annual Source Guide Sales
416-764-3838
[email protected]
Canadian Insurance Top Broker | General Insurance Register | Annual Statistical Issue |
Special Market Source Guide | The Brown Chart | citopbroker.com | assurancededommages.ca