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From: The Association Agenda [[email protected]]
Sent: October 16, 2013 10:11 AM
To: Roxanne McKendry
Subject: 10 best practices for association social media
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Oct. 16, 2013
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Board and volunteer orientation and training
Signe Holstein, CAE
High-performing Boards don't just happen — they are a product of planning and hard work.
Building a strong and effective Board requires an articulated process that is part of the annual
planning cycle with regular review of desired outcomes and effectiveness. Appointing a
Nominating Committee of a few Board members a few months before the annual meeting will
do little to create the type of Board that will move the association forward to best serve its
members and stakeholders.
READ MORE
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Orientation et formation des conseils d'administration et des bénévoles
Signe Holstein, caé
Les conseils d'administration à rendement élevé ne surviennent pas spontanément — ils sont le
résultat d’une bonne planification et de beaucoup de travail. Pour bâtir un conseil d'administration
solide et efficace, des processus élaborés doivent faire partie du cycle annuel de planification,
avec des révisions régulières de l'efficacité et des objectifs prévus.
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The Canada Not-for profit Corporations Act replaces Part II of the Canada
Corporations Act. Are you ready?
The new Canada Not-for-profit Corporations Act (NFP Act) presents a more modern, flexible and
relevant legal framework for federally-incorporated not-for-profit corporations. The transition
deadline of October 17, 2014 may seem far off, but corporations should be taking action now in
order to meet the transition date.
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La Loi canadienne sur les organisations à but non lucratif remplace la partie
II de la Loi sur les corporations canadiennes. Êtes-vous prêt?
La nouvelle Loi canadienne sur les organisations à but non lucratif (Loi BNL) offre un cadre
législatif plus moderne, souple et approprié aux organisations à but non lucratif constituées en
vertu de la loi fédérale. Bien que la date d'échéance de la transition du 17 octobre 2014 semble
loin, les organisations devraient agir maintenant de façon à respecter cette échéance.
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10 best practices for association social media
Mizz Information
Recently, I presented at an Association Trends event about association social media. It was fun
to talk about my favorite subject and especially fun to be part of a panel facilitated by Maddie
Grant with association social media directors Susannah Murley, Chad Davis and Curtiss Midkiff.
Here's a slideshow about the 10 best practices an association can use in regards to social media.
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Why your professional association needs a strategic plan — right now
Association Management Blog
What's an eight-letter word for association management? Strategy. And even though it should be
the driving force behind your professional association's agenda, strategic plans are often lacking
in their most basic elements — including the imperative to stay current. Meg Whitman once
described the evolution of eBay's strategic mission in observing that strategy meetings went from
being held once or twice per year, to being necessary several times a week.
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How smart associations grow membership
Association Adviser
As the old Groucho Marx line goes, "I wouldn't belong to any club that would accept me as a
member." But that's not the case in the association world, even as social media, the "free web
economy" and for-profit competitors knock on the door. Nearly 40 per cent of respondents to the
latest Association Adviser eNews poll, say their membership has grown over the past three years.
In fact, nearly one in five respondents (18 per cent) told us they were enjoying membership
increases of more than 10 per cent.
3
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Membership marketing focused on lapsed members
Membership Marketing Blog
In a recent piece, Jeffrey Cufaude wrote about a little experiment he conducted. On purpose, he
let his membership expire with three professional associations to see what would happen. What
he found was that "1 out of 3 slightly acted in a manner consistent with organizations that profess
to be about "community". But since then? Crickets. Silence. Nada."
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TRENDING ARTICLE
FEATURED ARTICLE
MOST POPULAR ARTICLE
Developing a marketing
plan that actually works
10 best practices for
association social media
Board and volunteer
orientation and training
Jackie Norman, CAE
Mizz Information
Signe Holstein, CAE
I've been privy to discussions
on how marketing and
communications are an
important component of what
we do at Safety Services Nova
Scotia (SSNS) for at least a
decade. While deemed a
priority in a number of strategic
plans, financial and human
resources were never put into
place to ensure marketing was
a focus.
Recently, I presented at an
Association Trends event about
association social media. It was
fun to talk about my favorite
subject and especially fun to be
part of a panel facilitated by
Maddie Grant with association
social media directors
Susannah Murley, Chad Davis
and Curtiss Midkiff. Here's a
slideshow about the 10 best
practices an association can
use in regards to social media.
High-performing Boards don't
just happen — they are a
product of planning and hard
work. Building a strong and
effective Board requires an
articulated process that is part
of the annual planning cycle
with regular review of desired
outcomes and effectiveness.
Appointing a Nominating
Committee of a few Board
members a few months before
the annual meeting will do little
to create the type of Board that
will move the association
forward to best serve its
members and stakeholders.
READ MORE
READ MORE
4
READ MORE
CSAE Updates...
In the CSAE bookstore
• Canadian Association Management, 2nd Edition
• Making an Impact as a Not-for-Profit Board Chair by Sandi L. Humphrey, CAE
• Making Your Mark as a Not-for-Profit Board Member by Sandi L. Humphrey, CAE
• Best Practices and Tools for Not-for-Profit Boards- 2nd Edition by James B. Pealow, CAE & Sandi
L. Humphrey, CAE available in Print and as a PDF.
• 2013/2014 Association Executive Benefits and Compensation Report - PRINT Edition
• 2013/2014 Association Executive Benefits and Compensation Report - PDF Edition
•
•
•
•
•
•
•
Road to Relevance: 5 Strategies for Competitive Associations
Re-Thinking Association Non-Dues Revenue Research Report and Strategies Guide
From Insight to Action - Six New Ways to Think, Lead, and Acheive
10 Lessons for Cultivating Member Commitment
Component Relations Handbook, 2nd Edition
Environmental Scanning for Associations
199 Ideas: Creative Communications & Public Relations
5
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Association Essentials™ Online Courses Winter 2014 Start January 14th
Do you have a genuine appreciation of your association's vision and the integral role your
position plays in achieving it? Enroll in CSAE's Association Essentials™ courses to learn how you
fit into the big picture and how you can maximize your contribution.
Choose from among six courses for today's Association Professional!
• FOUNDATIONS OF ASSOCIATION OPERATIONS
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NEW! The courses, Foundations of Association Operations and Membership Concepts &
Fundamentals are now available as in-class courses for those wishing to complete either course
over two intensive days in a classroom setting.
Learn more by signing up for a FREE information webinar at
http://www.csae.com/CoursesEvents/Courses/AssociationEssentialsCourses/AEInfoSessions.aspx.
Or contact us at [email protected] or call 1-800-461-3608 ext. 241 for course details and
registration.
About CSAE
CSAE is recognized as the definitive source of information, education and networking for Canada's
association community and the businesses that support it.
Not yet a CSAE member? Learn more about the benefits of membership.
Already a CSAE member? Make the most of your membership today.
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6
TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.
Your membership marketing is in trouble (XYZ University)
3 best practices for growing your association membership (Association Management Blog)
Membership recruitment and retention (Dana Cooper, CAE)
Big data: Do people skills still matter? (LinkedIn)
Don't be left behind. Click here to see what else you missed.
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