USM30M - Digital Marketing (B to B)

MV - Marketing Vente - UE - 2014-2015
USM30M - Digital Marketing (B to B)
Thomas DURAND
Thi-Thu-Tra NGUYEN
Informations
extraites de BDO
le 05-03-2015
Public concerné et conditions d'accès
Master in Management MIM M2 group: e-Business and Marketing
Finalités de l'unité d'enseignement
Objectifs pédagogiques :
This foundation course in digital marketing explores marketing principles within the components of the Web
channel. It addresses the key foundations of current methodologies and tactics including the principles
of search engine marketing. Moreover, this course is a broad overview of everything digital as it relates
to marketing and advertising.
Contacts
Responsables nationaux
Thomas DURAND
Thi-Thu-Tra NGUYEN
Contact à Paris
Organisation
Nombre de crédits enseignements ECTS
4 ECTS
Contenu de la formation
2015-03-06T03:09:11
USM30M
Innovative Business Models
Consumer Behaviour in the Digital Environment
How to price your Digital Marketing Services and Products'
The Basis of Online Retail
Specificities of Digital Communication
Brands and Digital Marketing: Digital Strategies, Insights, Examples and Implications
Online CRM and Email Marketing
The Impact of Social Media on Marketing Strategies
MIP - Management, Innovation, Prospective
Fiche informative sans valeur contractuelle
Case courrier: 1D3P40
Cnam - École MS
Département MIP
2 rue Conté
75141 Paris cedex 03
Tél : 01 58 80 87 49
Fax : 01 58 80 87 50
Thi-Thu-Tra NGUYEN
[email protected]