Title: “Essays on Online Auction Design and Bidding

Ducarroz Caroline
Birth date: January 17, 1980.
Citizenship: Belgian.
Work address: UCL-Mons
Chaussée de Binche, 151, 7000 Mons (Belgium)
Phone number: +32/65.323.412.
Email address: [email protected]
Present position
Associate Professor, Louvain School of Management and FUCaM (Field: Marketing).
Member of the Center on Consumers, Markets and Society (CCMS) and of the Centre for Research on
the Economic Efficiency of Retailing (C.R.E.E.R.).
Cursus
PhD in Economics and Management (FUCaM, 2007), supervised by Professors
P. Scarmure and N. Sinigaglia (FUCaM).
Title: “Essays on Online Auction Design and Bidding Behavior”.
Committee members: L. Bauwens (CORE, UCL), A. Bultez (CREER, FUCaM), R. De Winne (FUCaM),
E. Greenleaf (Stern School of Business, New York University), G. Laurent (Groupe HEC Paris).
Master’s degree in Management Science, major in finance/minor in marketing (FUCaM,
2001), with first-class honors.
Master thesis: “Profitability of Online Retail Channels in the Banking Sector”.
Fellowships and Funding
Crédit Chercheur for auction-related experiments, FNRS (2011).
Research fellowship, Intercollegiate Center for Management Science (CIM-ICM) (2004–2007)
(ranking: 1st position).
Research fellowship (Aspirant), Belgian National Funding for Scientific Research (FNRS) (2003–2007).
Research fellowship, Fonds Spécial pour la Recherche dans les Institutions Universitaires (FSRIU)
(2001–2003).
Honors and awards
“Best PhD Thesis Award in Direct Marketing, Distance selling and E-Commerce” (Cube Européen
des Grandes Ecoles et des Universités) (2008), with the support of ESC Lille (Lille School of
Management) and the French Group La Poste.
Stays abroad
One-month research stay (FNRS funding) at Stern School of Business, New York University, USA
(July 2011). Scientific collaboration with Prof. Eric Greenleaf.
One-month research stay (FNRS funding) at Stern School of Business, New York University, USA
(May 2010). Scientific collaboration with Prof. Eric Greenleaf and Prof. Sha Yang.
One-month research stay (FNRS funding) at Stern School of Business, New York University, USA
(May 2009). Scientific collaboration with Prof. Eric Greenleaf and Prof. Sha Yang.
One-month research stay at Stern School of Business, Marketing department, NYU, USA (May
2007-June 2007). Scientific collaboration with Prof. Eric Greenleaf and Prof. Sha Yang.
13-month research stay at Stern School of Business, Marketing department, NYU, USA (August
2005- September 2006). Stay under the guidance of Prof. Eric Greenleaf. Active student in
doctoral seminars in Behavioral Research Methods (Prof. J. Steckel et L. Sproull), Experimental Design
(Prof. T. Meyvis), and Quantitative Methods in Marketing (Prof. S. Yang). Grades: A.
C.V. : Ducarroz Caroline
Research
C. Ducarroz, S. Yang, E. Greenleaf (2012). Understanding the Impact of In-Auction Promotional
Messages on Auction Prices. To be submitted at Journal of Marketing (SSRN’s Top 10 download recent
list for “Bayesian Analysis” and “Marketing Research Centers Papers”).
C. Ducarroz, S. Yang, E. Greenleaf (2009). Modeling In-Auction Signals. INFORMS Marketing
Science Conference, Michigan (USA), June 4, 2009 – June 6, 2009.
C. Ducarroz, N. Sinigaglia, P. Scarmure (2008). Typologie de comportements des enchérisseurs en
ligne et identification de comportements gagnants : application aux enchères Air France. Reflets et
Perspectives Economiques, XLVII, 2, pp.53-60.
C. Ducarroz, S. Yang, E. Greenleaf (2008). The Impact of Promotional Messages during Auctions.
INFORMS Marketing Science Conference, Vancouver (Canada), June 12, 2008–June 14, 2008.
C. Doyen, C. Ducarroz, P. Scarmure (2005). Price Cues in Online Auctions. Proceedings of the
"34th European Marketing Academy (EMAC) Conference”, Milan, Italy, 5 p.
C. Ducarroz (2005). Online Auction Design and Bidders’ behavior. Presented at the doctoral
colloquium of the “European Marketing Academy” (EMAC), Milan, Italy, Mai 2005, 10 p.
C. Doyen, C. Ducarroz, P. Scarmure (2005). Le vendeur, les autres acheteurs et moi: la
construction des valeurs dans les ventes aux enchères en ligne. Proceedings of the "4th European
Marketing Trends Congress”, Paris, France, 44 p.
C. Ducarroz, P. Scarmure, N. Sinigaglia (2004). Tintin au Pays des Enchères: Information sur la
Qualité et Réputation des Vendeurs. Proceedings of the "XXe Congrès International de
l’Association Française du Marketing (AFM)”, Saint-Malo, France, 36 p.
C. Ducarroz (2004). Conception d’enchères en ligne Business-to-Consumer et comportement des
enchérisseurs. Presented at the doctoral colloquium of the “Association Française du Marketing”
(AFM), Saint-Malo, France, May 2004, 13 p.
C. Ducarroz, P. Scarmure, N. Sinigaglia (2003). Faire du Ciel le Plus Bel Endroit de la Terre:
Analyse de la Performance d’Enchères en Ligne de Billets d’Avion. Proceedings of the "XIXe
Congrès International de l’Association Française du Marketing (AFM)”, Tunis, Tunisie, 18 p.
Teaching
Invited speaker at FUNDP, Namur, Belgium (March 2010, April 2011). A two-hour session within
Prof. Pietro Zidda’s Retail Management and e-commerce class (Master 1 and II). Theme: Auctions and
bidding behavior in the e-commerce context.
Supervisor of 10-12 master theses per academic year – (supervisor of the “best Master Thesis in
Marketing”, awarded by the Fondation Marketing (STIMA)- 2010.
Retailing (Fucam, Master I and II, 2007-2012).
Price Management (Fucam, Master I and II, 2008-2012).
Methods and Models in Marketing (with C. Pecheux, Fucam, Master1,II + evening classes, 2007-2012).
Strategic Management – Markstrat business game (Fucam, Master II evening classes, 2007-2012)
Invited speaker at l’Institut de Gestion de l’Université de la Rochelle, France (Feb.2004). Theme: eBusiness.
Pedagogical training
Construire son enseignement (Institut de Pédagogie universitaire et des Multimédias, UCL, 2007-2008).
Others
Developed a barometer of the activities of small and medium-sized enterprises (SME) in Wallonie
Picarde (Belgium), at the request of Wapinvest (an “invest” organization created by the Walloon
Region to financially support SME’s activity). This new tool aims at providing SME with information
about SME’s activity in their region, and also at making prescribers (banks etc.) and political leaders
aware of the socioeconomic and business reality as perceived by SME in Wallonie Picarde.
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C.V. : Ducarroz Caroline
Co-organizer of the 27th International Congress of the Association Française du Marketing, Brussels 2011.
Member of the jury of “Horizon ouvert”, a competitive examination organized by ABH Fiduciaire,
Switzerland (2010). Theme: How to build abroad a favorable image of Switzerland, from an economical
and political point of view.
Language skills
Language
French
English
Dutch
Speaking
fluent
good
Writing
mother tongue
fluent
good
Reading
fluent
fluent
Others
Hobbies: singing, acting, fitness.
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