iTunes App Store Promotional Design Specifications

iTunes App Store Promotional Design Specifications
The following specifications are required when submitting design elements for promotion of App on iTunes.
• Acceptable file types are: layered .psd, transparent .tif, vector .ai, or .eps files.
• The following assets are required if an App is selected to be promoted on the iTunes Store. Submission of
assets does not guarantee promotion on iTunes.
Required Assets
Title treatment
Include a title treatment / logo for your application (vector .eps, .ai or
minimum 600 x 600 px transparent .psd or .tif ). The title treatment should
be simple and easy to read when scaled down to a small size. Please limit
tag or bylines if they are not legible at small scale.
Background image
Include a background image, texture, color or gradient
that corresponds to your application, or is complimentary to your title
treatment.
App Store “Main”
“Splash”
Graphic links to individual Application
or other location (as programmed by
iTunes). Required assets:
· title treatment
· background image
“Brick”
Graphic links to individual Application
or other location (as programmed by
iTunes). Required assets:
· title treatment
· background image
“Icon”
Graphic links to individual Application
This image is delivered to iTunes via
iTunes Connect.
Additional Considerations:
• Assets that do not follow the above guidelines may be rejected and/or delay potential promotion of
application.
• "Tags" will be added by iTunes when appropriate, to communicate promotion (i.e. “Application Just Added”).
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iTunes App Store Promotional Design Specifications (con’t)
iTunes may feature your application with a customized page design. If your app is to be featured in this manner,
you will be contacted for additional assets
The following assets are required if an App is selected for a custom page design on the iTunes Store:
Customized Application Page
“Background image”
The background image, texture, color
or gradient should correspond to your
application or compliment the title
treatment. It may include elements of
the application itself, but should not
be or include screenshots. Required
assets:
· 900 x 530 px layered .psd
“Icon”
This image is delivered to iTunes via
iTunes Connect.
“Title treatment”
The title treatment / logo should be
simple and easy to read. The title may
include tag or bylines if appropriate,
so long as they are legible. Required
assets:
· Vector .eps, .ai or minimum 600 x
600 px transparent .psd or .tif
Notes
Customized page assets should be delivered as separate elements and will
be used to design the Application page. There are specific considerations
within iTunes that sometimes require modification to provided assets
(i.e. blending background into a solid background color or gradient,
“pushing back” textures to make dynamic text legible, etc.). Your Editorial
contact will advise if any significant design modifications are needed.
Additional Considerations:
• Assets that do not follow the above guidelines may be rejected and/or delay potential promotion of
application.
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