Advertising Management - Champlain Regional College
Transcription
Advertising Management - Champlain Regional College
Minimum Admission Requirements In order to be admitted to a program leading to a Diploma of College Studies (DEC), candidates must possess a Quebec Secondary School Diploma including CST 4 Math. An applicant can also be admitted having completed a level of education that is deemed equivalent by the College. Students who have not successfully completed CST 4 should contact our Admission Officer for additional information. For detailed admissions requirements please refer to the Admissions Handbook. Admission Priorities Even if candidates to programs meet the requirements of the Règlement sur le regime des études collégiales, they may be refused admission because of the lack of spaces. In this three-year diploma option, students will develop the basic skills required for planning, creating and implementing advertising and marketing communications activities. The Advertising Management option is designed to provide students with a well-rounded understanding of the technical, creative, and business aspects of the advertising industry. Students will learn the importance of advertising in the marketing mix while practising their business, creative and client-servicing skills. The option concludes with on-the-job fieldwork. This option is recommended for students who are interested in the co-ordination and creation of effective advertising and marketing communications campaigns. The advertising industry is an exciting, fast-paced environment. Successful people in this field need a strong imagination, creativity, initiative, discipline, and good interpersonal skills. Une petite explication de l'option «Advertising Management» L’option « Advertising Management » est un profil unique au programme technique de Gestion de commerces. Les étudiants reçoivent une formation pour travailler comme technicien ou gérant dans des entreprises ou commerces spécialisés dans la vente de produits et de services publicitaires. Les cours de concentration offrent aux étudiants des compétences en marketing, relations publiques, communications, promotions, etc. qui leur seront utiles dans les secteurs de la publicité et des médias ou tout autre secteur professionnel. L’opportunité de poursuivre des études au niveau universitaire est possible pour ceux qui le désirent. À partir du premier trimestre, nos conseillers pédagogiques sont disponibles pour discuter des préalables universitaires et de la cote de rendement (cote R). Students who are considering possible university studies in Management should consider taking the CEGEP equivalent of Secondary V level math. Please consult an Academic Advisor for more information. Application Deadline March 1st for the Fall Semester. Information and Applications www.ChamplainOnLine.com or contact your high school guidance counselor or our Admissions Office. Contact Information 900 Riverside Drive, Saint-Lambert, Quebec J4P 3P2 Call or fax us at Tel: (450) 672-6240 Fax: (450) 672-8297 Toll Free: 1-877-929-9197 Reach us on the Internet E-mail: [email protected] www.ChamplainOnLine.com Champlain College Saint-Lambert is a campus of Champlain Regional College Latitudes Marketing & Design • Printed in Canada The Program Advertising Management 2012 2013 BUSINESS MANAGEMENT PROGRAM 410.D0 Careers in Business Advertising Management Graduates will be prepared for positions in advertising, marketing and promotion departments of retail head offices, advertising agencies, government agencies, service and manufacturing industry companies, sales agencies, newspapers, radio and television stations, trade and consumer publications, and other organizations requiring advertising, sales promotion and merchandising. Graduates of Advertising Management may pursue employment opportunities in: • • • • • • • Marketing Departments of manufacturing and service industry companies Advertising Agencies Government Agencies Retail Organizations Non Profit Organizations Marketing and Advertising Research Public Relations • Consultancy • Sales Promotion Agencies • Magazines and Newspapers • Trade and Consumer Publications • Media Buying Specialists • Radio and Television stations • Sales Agencies Additional Features of the Option In addition to learning how to develop and manage advertising campaigns, students will also; • Develop business communications and presentation skills • Improve their interpersonal and group interactive skills by working in teams • Acquire computer literacy in visual design and layout environments • Learn the basic business principles of management, marketing, finance and sales • Improve time and stress management skills • Gain practical experience in the industry through on-the-job fieldwork (industry stage) Semester Breakdown Semester 1 Semester 2 • English • French • Physical Education • Introduction to Television • Introduction to Marketing • Introduction to Business • English • Humanities • French • Business Law in Advertising • Principles of Advertising Software Tools • The Business of Advertising Management • Desktop Applications for Print Marketing • Consumer Behavior Semester 3 Semester 4 • English • Humanities • Physical Education • Public Relations & • English • Humanities • Complementary • Interactive Advertising - Event Planning • Introduction to Accounting • Web Page Design for Marketing & Sales • Le français écrit du travail Virtual Storefront • Delivering Quality Customer Service • Campaign Strategy Development • Managerial Statistical Methods • Financial Budgetary Control Semester 5 Semester 6 • Complementary • Physical Education • Global Marketing and International Advertising • Media Sales Management • Career Planning • Strategic Media Planning • Commercial Management of Advertising • Advertising Research • Practicum - Industrial Advertising & Trade Show • Practicum - Internal Advertising Competition • Practicum - External Advertising Campaign • Advertising & Media Externship