Tanguy Kouessan

Tanguy KOUESSAN - ​Senior Digital Manager
Place des augustins 3 – CH-1205 Geneva | [email protected] | +41(0) 78 672 24 44
Dec. 1972 | ​Swiss citizenship | ​www.tanguykouessan.net​ |​ch.linkedin.com/in/tanguykouessan
I am keen on developing my expertise in a challenging company and help organization to delight their
customers and build engagement and loyalty through innovative and efficient programmes.
DIGITAL STRATEGY
CLIENT EXPERIENCE
SEM / SMO / DISPLAY
PROJECT MANAGEMENT
INBOUND & CONTENT MARKETING
METRICS AND ANALYTICS
EXPERIENCE
+ ​Digital Manager - SPN SA / GHI
From Nov. 2011 – Geneva
+ Implemented a digital strategy to enhance​ ​GHI brand awareness​ ​and streamline e-commerce experience.
+ Supervised cross-media publishing platform and process implementation.
+ ​Revamped e-commerce website​ to consolidate online sales. Expected launch date: March 2017
+ Initiated and manage a digital content marketing plan.
+ Maximized Social Media efforts working across several departments.
+ ​Digital Manager ​(freelance)​ - Diageo Bar Academy
Nov. 2009 - July. 2010 – Paris
+ ​‘​World Class 2010​‘ - provided with consulting and recommendations in order to develop the Social Media
strategy and help the program to resonate across a larger audience through main social networks.
+ Result: Facebook became the main source of (user generated) content and web traffic.
+ ​Digital Account Manager -​ Critical Mass
March 2008 - March 2009 – Calgary
+​ ‘​Rolex Awards​’​ et ‘​Rolex Mentor et Protégé​’ ​- Developed an engaging online brand experience through
timely websites redesign, content development and increased traffic and followers through Search Marketing
strategy. Met stringent budget and deadline requirements.
​+ ​Digital Marketing Consultant - Various missions
​+ D​ igital Marketing Manager -​ ​Blue Infinity
+ E​ ntrepreneur / Digital Marketing Manager - Phenomenum
+​ New Media Manager –​ ​ConnectWorld – Havas
Oct. 2007 – Jan. 2008 – Geneva
Jul. 2006 – Aug. 2007 – Geneva
March 2003 - June 2006 – Paris
March. 2000 - Jan. 2003 – Paris
+ ​‘​Peugeot Design Contest​’ ​- Developed a Digital Marketing program aiming to reinforce the brand positioning
and reputation leveraging designers’ communities worldwide. 2500 active leads recruited worldwide and
converted 10% into brand ambassadors.
+​ ​New Media Project Manager - ​ AFM Téléthon
EDUCATION
2000 - ​Ms Digital Marketing & E-commerce
Léonard de Vinci Business School​ ​– Paris - France
1999 - ​MSc International Trade w/ Japan
INALCO Business Schoo​l​ ​– Paris - France
1995 - ​BA in Japanese Language
INALCO​ - Paris - France
REFERENCES - ​Available upon request
1999 - 2000 – Paris
​ADDITIONAL INFORMATION
Cross-functional team leadership
Multicultural business
SEO, SEA, PPC, Display
Content marketing
Social media & Community mgmt
UX & Responsive Design
CMS & Cross canal platform
E-commerce solutions
Web & Social media analytics
Adobe CC: Ai, Ps, Pr, An, Ae.
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