Air Transport Department - Projet EuroMed Transport
Transcription
Air Transport Department - Projet EuroMed Transport
Benchmarking of Key Airline Indicators Dr George Williams 16 October 2008 Air Transport Department Agenda • Structure of Airline Operating Costs • Sources of Cost differences • Factors affecting Airline Operating Costs • Benchmarking Performance Air Transport Department Variations in Unit Cost (2005) 140 120 US cents per ATK 100 80 60 40 20 0 Portugalia Air Europa Continental Air Transport Department Swiss Air France Lufthansa Thai Nippon Cargo Air Asia Low costs do not automatically guarantee profitability High costs do not always imply losses The relationship between unit cost and yield (average fare) is all important Air Transport Department Irrespective of whether an airline has high or low operating costs, a thorough knowledge and breakdown of them is vital in order for management to: • monitor performance (to check if targets / budgets are being met. If not, remedial action can be taken) • set appropriate fares and tariffs • evaluate new routes, aircraft acquisition and outsourcing opportunities Air Transport Department • For most carriers labour forms the largest input cost (typically 25% - 40% of total operating costs) • Considerable variation exists in airline cost structures making comparison difficult • Airline managers need to be aware of future trends in the availability, price and quality of key input factors (including Outsourcing opportunities) • Some cost items are more controllable than others. It is important to know what influence management can exert on each input factor Air Transport Department Airline operating costs are traditionally sub-divided into direct and indirect elements, after the exclusion of non-operating items such as profits earned by subsidiaries and those from asset sales. (Interest payments traditionally have also been excluded, but this distorts comparisons with carriers that lease their aircraft.) Air Transport Department The widely used breakdown of operating costs that follows is recommended by ICAO and is similar to the approach adopted in the UK and US. The ICAO system has the advantage that the cost categories employed correspond to functional areas within the airline. Air Transport Department Direct Operating Costs refer to the expenses incurred directly in the operation of a particular aircraft and include three main items: Flying Expenses [Flight Crew Salaries & Expenses / Fuel & Oil / Airport & En-Route Charges / Aircraft Insurance / Rental of Flight Equipment and Crews] Maintenance and Overhaul [Labour costs / Spares used / Maintenance Overheads] Aircraft Depreciation Air Transport Department Indirect Operating Costs include all those items of expenditure which are not directly related to the operation of a particular aircraft: Station and Ground Costs Passenger services Ticketing, Sales and Promotion General Administration Air Transport Department In practice the distinction between direct and indirect operating costs is not always clear cut. On average, direct operating costs (DOCs) account for around one half of the total operating costs of scheduled carriers. However, wide variations are apparent between airlines. The DOC proportion of total cost can vary between 45% and 70%. Air Transport Department IATA INTERNATIONAL SCHEDULED SERVICES DISTRIBUTION OF COSTS IN 2003 DIRECT OPERATING COSTS (DOC) % FLIGHT OPERATIONS Flight Crew (6.2) Fuel and Oil (16.5) Airport & En-Route Charges (9.3) 32.0 MAINTENANCE 10.4 DEPRECIATION / RENTALS / INSURANCE 14.0 TOTAL D.O.C. 56.4 Air Transport Department INDIRECT OPERATING COSTS (IOC) % STATION AND GROUND 9.8 PASSENGER SERVICES Cabin Attendants Other Pax Services 12.8 (6.7) (6.1) TICKETING, SALES AND PROMOTION 14.5 GENERAL AND ADMIN. TOTAL I.O.C 6.5 43.6 Source: IATA Airline Economic Results and Prospects 2004 Air Transport Department While the ICAO approach enables the operating costs of an airline to be isolated and compared with other carriers, it provides neither a basis for pricing decisions nor a means for deciding the appropriate level of service frequency to provide on a route. In order to be able to undertake these activities it is necessary to consider the concept of escapability. Air Transport Department To enable an airline manager to know exactly which costs the company will avoid if a particular flight is not operated it is necessary to subdivide direct operating costs into fixed and variable elements. The variable direct operating costs are those items of expenditure that can be escaped if a flight is not operated. Alternatively, they are the additional costs incurred when an extra flight is operated. Air Transport Department Sources of Cost Differences Direct Operating Costs Indirect Operating Costs Seating Density / Load Factor Air Transport Department Unit Operating Costs in 2005 80 70 DOC IOC US cents per ATK 60 50 40 30 20 10 0 Portugalia Air Europa Continental Air Transport Department Swiss Air France Lufthansa Thai Nippon Cargo Air Asia % Direct Operating Costs in 2005 90.0% 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% Portugalia Continental Lufthansa Air Transport Department Swiss Air France Thai Nippon Cargo Air Europa Air Asia DOC breakdown in 2005 40 US cents per ATK 35 30 Flight Operations 25 Maintenance & Overhaul Depreciation 20 15 10 5 0 Portugalia Swiss Air Transport Department Lufthansa Thai Nippon Cargo Air Asia IOC breakdown in 2005 40 35 User Charges & Station Costs Ticketing Sales & Promotion Pax Services US cents per ATK 30 25 20 15 10 5 0 Portugalia Swiss Air Transport Department Lufthansa Thai Nippon Cargo Air Asia Major Factors Affecting Airline Operating Costs Aircraft Characteristics – speed and capacity determine aircraft productivity Route Structure and Type of Network – - stage length affects aircraft and crew utilization, fuel used per block hour, relative station costs and some maintenance expenses - service frequency directly influences aircraft and crew utilization rates - average length of passenger haul affects sales and passenger handling costs Air Transport Department Aircraft Productivity Seat km per hour 600,000 500,000 A380 400,000 B747-400 300,000 200,000 B707 100,000 0 Air Transport Department 1950 1960 1970 1980 1990 2000 2010 Payload Seat km per hour Cost per seat km Range Range Range Air Transport Department Influence of stage length on unit costs 120 110 British Midland y = -54.004Ln(x) + 449.28 R2 = 0.7177 Euro cents per ATK 100 90 SN Brussels 70 Easyjet Aer Lingus Ryanair 50 700 Lufthansa Spanair 60 40 500 Finnair Austria 80 900 Air France TAP Air Portugal Iberia Air Europa Turkish 1100 1300 Stage Length (km) Air Transport Department KLM British Airways 1500 1700 1900 Unit Cost against Stage Length (2005/6) (Average Aircraft Seating Capacity) 8 Flybe (101) 7 pence per ASK 6 5 BA (232) easyJet (148) 4 Virgin Atlantic (344) 3 Monarch (255) Thomas Cook (246) First Choice (225) 2 1 0 0 1000 2000 3000 4000 km Air Transport Department 5000 6000 7000 8000 Operating Cost Comparison 2005/6 Financial Year Airline BA Unit Cost Load Factor (pence per ASK) (% pass-km) 4.62 76.3 Av. Stage Length (km) Av. Seats per aircraft 2260 232 easyJet 4.34 81.7 967 148 First Choice 2.46 89.9 2460 225 flybe 7.17 65.7 480 101 Monarch 2.71 83.4 2227 255 Thomas Cook 2.46 89.0 2785 246 Virgin Atlantic 3.51 73.9 7160 344 Air Transport Department Major Factors Affecting Airline Operating Costs Marketing Policy - scale and type of sales promotional activity - amount and quality of in-flight and ground handling services provided External Economic Factors - aviation fuel prices - landing fees and en-route charges - exchange rates - level of economic activity Air Transport Department Key Performance Indicators • Break-even Load Factor (%) versus Load Factor (%) • Staff Productivity (ASK or ATK per employee) • Aircraft Utilisation (hours flown per day) • % Internet Sales • Fleet age and mix Air Transport Department Break-even Load Factor (%) BELF (%) = Unit Cost ÷ Yield Unit cost = Total Operating Cost ÷ ASK Yield = Total Operating Revenue ÷ RPK Air Transport Department Passenger Load Factors in 2006 100 90 80 70 60 % 50 40 30 20 10 0 Virgin Atlantic BA Air Transport Department GB Airways easyJet Monarch XL First Choice BELF (%) versus LF (%) 100 90 LF (%) BELF (%) 80 70 % 60 50 40 30 20 10 0 BA Connect Flybe Air Transport Department Virgin Atlantic Astraeus easyJet Monarch First Choice Airline Staff Productivity in 2006 9,000,000 8,000,000 7,000,000 ASK per Employee 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 Monarch easyJet Air Transport Department First Choice GB Airways XL Virgin Atlantic BA Flight Crew Costs & Productivity 2006 Airline Average Number of Personnel 3140 Average Annual Expenditure (£) 97,600 easyJet 1208 64,200 First Choice 385 75,100 GB A/w 183 61,600 Monarch 385 68,400 Thomas Cook 337 67,500 Virgin Atlantic 702 82,000 XL 182 72,000 BA Air Transport Department Cabin Crew Costs 2006 Airline Average Number of Personnel 14327 Average Annual Expenditure (£s) 27,900 easyJet 2176 19,300 First Choice 1245 18,700 GB Airways 466 10,600 Monarch 1383 15,500 Thomas Cook 1053 15,400 Virgin Atlantic 3839 13,300 XL 1032 15,100 BA Air Transport Department A320/319 Utilisation 16 First Choice easyJet BA 14 Hours per day 12 10 8 6 4 2 0 Q3 2004 Air Transport Department Q4 2004 Q1 2005 Q2 2005 A330 / B744 Utilisation Virgin Monarch BA 18 16 14 Hours per day 12 10 8 6 4 2 0 Q3 2004 Air Transport Department Q4 2004 Q1 2005 Q2 2005