Ladies Day 2011 - girls only at the Volvo Demo Centre
Transcription
Ladies Day 2011 - girls only at the Volvo Demo Centre
Informations sur la Société Ladies Day 2011 - girls only at the Volvo Demo Centre On Saturday, Volvo Trucks organised Ladies Day 2011 and that meant it was "girls only" at the Volvo Demo Centre in Gothenburg. Around 100 female participants from all over Sweden arrived to test-drive trucks and learn more about working in the haulage industry. Ladies Day is created to motivate and encourage more young girls to focus on the business. Only six per cent of Sweden's 115,000 truck drivers are women. However, by inspiring young girls who have not as yet decided to pursue a career in the industry, Volvo Trucks is hoping to help to change these statistics. "Ladies Day really demonstrates that women can have this as a career. However, we need more diversity throughout the transport chain. This applies to everything from truck drivers to different roles in the haulage industry and at truck manufacturers. People with different backgrounds are needed, as they contribute with a new way of thinking and new approaches. That makes working both more fun and creative for all of us," says Susanne Frödin, Nordic marketing communications and PR manager at Volvo Trucks. The weather on Ladies Day was fantastic and a packed programme had been organised for the participants. Among other things, they had the chance to visit an exhibition about Volvo Trucks, learn more about what Sveriges Åkeriföretag (the Swedish haulage association) and the TYA (Swedish Vocational Training and Working Environment Council) do, network with one another and, last but by no means least, test-drive Volvo trucks. Like the sun, the smiles on the participants' faces lit up their surroundings when they were given the opportunity to climb into the driver's seat and test everything from the Volvo FMX to the Volvo FH16 700. "We girls need to show that we are also very capable. Men aren't the only ones who can do everything," said Mona Lennartsson, who had travelled all the way from Svalöv in Skåne in southern Sweden to take part in Ladies Day. Another visitor who had travelled a long way, Cecilia Sandstedt from Ljungby in Småland, was thinking along the same lines. "Women can do it - this is the proof! I am more than satisfied with today. I have met so many new people and the truck driving was real fun. I feel that I am even stronger and I think all of us who are prepared to take the step and enter this business are fantastic," she said. She is in the last year of an automotive engineering programme, focusing on transport, at the Sunnerbo upper secondary school and she has just a couple of months left before she starts looking for a job. There is, however, no doubt about what she is planning to do in the future. "It doesn't really matter what I do, as long as I can sit behind the wheel. However, if I look a little further into the future, I would really like to have my own haulage company have my own truck and decide what I do with my time. That's what I want." Ladies Day Has been organised since 1999 by Volvo Trucks and, since 2003, it has been run in collaboration with the TYA (Swedish Vocational Training and Working Environment Council), Sveriges Åkeriföretag (the Swedish haulage association) and Svensk Åkeritidning (the Swedish haulage association magazine). More than 200 women had applied to participate. Out of the 100 participants, around 70 per cent were young girls who are not yet fully established in the industry, while 30 per cent were already working in the industry. Ladies Day is created to give the participants a more in-depth knowledge and understanding of different aspects of the industry, to inspire them and give them an opportunity to network. Pour plus d'informations, contactez: Annie Vonck, tél. +32 2 4825385, e-mail [email protected] Visitez le site http://www.thenewsmarket.com/volvogroup pour obtenir des documents vidéo de qualité « diffusion » sur les différentes usines de fabrication et les différents produits du Groupe Volvo. Vous pouvez télécharger les images graphiques sous forme de fichiers MPEG2 ou les commander sous forme de cassettes Beta SP. L'inscription et la vidéo sont gratuites sur le support. Volvo Trucks fournit des solutions de transport intégrales pour les clients professionnels et dont les choix sont dictés par leurs activités professionnelles. La société offre une gamme complète de véhicules, des poids moyens aux poids lourds, avec un réseau international performant de 3 000 points d'entretien dans plus de 140 pays. Volvo Trucks est une partie du Groupe Volvo, l'un des premiers fabricants mondiaux de véhicules, de bus, d'engins de chantier, de systèmes de transmission pour la marine et les applications industrielles, ainsi que de composants et de services aéronautiques. Le Groupe fournit également des solutions de financement et de services.