GSM SHELTERS OPALON préfabriqués conteneurs Steel Structure
Transcription
GSM SHELTERS OPALON préfabriqués conteneurs Steel Structure
LOGO USING GUIDELINES www.opalon.com.tr www.opalon.com.tr www.opalon.com.tr OPAL ON PREFABRİK YAPILAR İNŞAAT SANAYİ VE TİCARET ANONİM ŞİRKETİ 01 GSM SHELTERS 02 DEFINITION OF LOGO 03 LOGO DIMENSIONS 04 USE OF OUTER AREA 05 COLOR DEFINITION 06 COLOR VARIATION 07TYPOGRAPHY LOGO USING GUIDELINES 08 CORRECT / WRONG USAGE 09 MEDIA CENTER 01. GSM SHELTERS GSM Shelters, 2 › Service Suppliers › Base Stations › Radar Stations and › Created in order to solve the needs of the Telecommunications Sector are containers with the status of private cabins. Opalon Prefabricated Structures / GSM SHELTERS Logo Using Guidelines www.opalon.com.tr 3 02. Definition Of Logo GSMSHELTERS is formed with words “GSM” and “SHELTERS” Both words define the industry that they appeal with their content. 4 Opalon Prefabricated Structures / GSM SHELTERS Logo Using Guidelines www.opalon.com.tr 5 03. Logo Dimensions Ratio of the width of expressions of “GSM” and “SHELTERS” forming the typography of the logo are shown below. In all areas of usage, all resizing must be done within the framework of specified ratios and with taking consideration of the defined ratios. x1 6 x2 Opalon Prefabricated Structures / GSM SHELTERS Logo Using Guidelines Logo can be applied in different sizes as required by the design and purpose of use. Depending on the need in expanding or contracting the logo, logo must be resized proportionately and must be applied in the recommended minimum height values. x 9,5 x1 7 mm Logo Proportion Minimum Height 7 mm Logo’s height width ratio is defined as 1 / 9,5. Depending on the need logo must definitely be expanded or contracted in this ratio. Depending on the need, the smallest use of logo is recommended to be in 7mm. www.opalon.com.tr 7 04. Use of Outer Area It is essential to leave a blank area around the logo in order for logo to be visually perceived at the maximum level. Depending on the need; any text, image, photo, drawing and any such graphical element must be placed outside of the minimum blank area. a 8 a a a a Measurement Outer Area Minimum Area for Frame In using outer area, the height between the upper border of the triangle forming the logo and upper border of logotype “Opalon” is taken as the measurement. Border area outside the logo must be applied evenly at the right-left, up-down and corners of the logo. With the minimum border ratio specified, logo is enabled to be perceived visually at maximum level. Opalon Prefabricated Structures / GSM SHELTERS Logo Using Guidelines 05. Color Definition Red used in the logo denotes to activism and dynamism in physical terms and determination and resolution in emotional terms. Blue colour used in typography refers to reliability. White colour which encompasses all colours in itself symbolises nobility, stability and continuity. FERRARI RED PANTONE 185 C CMYK 0 100 100 0 RGB 223 0 36 HEX#df0024 LOWE’S BLUE PANTONE 7687 C CMYK 100 72 0 18 RGB 41 61 130 HEX#293d82 Digital or print media application of the logo must be done in accordance with the defined colour codes. Colour tone might show slight differences depending on the colour perception of the material used. For print publications PANTONE and CMYK, for digital publications RGB and HEX colour codes must be used in defined ratios. www.opalon.com.tr 9 06. Color Variation Sample usage of logo on white and coloured background depending on the design need when it is required to use logo outside of its original colour usage are determined as shown below. 10 Use of logo with its original colours on white background. Use of logo with its original colours on blue background. Use of logo on red background. Use of logo on blue background. Black and white use of logo on white background. Black and white use of logo on black background. Opalon Prefabricated Structures / GSM SHELTERS Logo Using Guidelines 07. Typography TRAJAN PRO / BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 TRAJAN PRO ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 DIN PRO ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 www.opalon.com.tr 11 08. Correct / Wrong Usage Logo must be used in accordance with all visual rules covering style, colour, typography, size, ratio etc. It should not be applied in any media contrary to defined rules, in deformed way and by using different font types. GSMSHELTERS 12 Opalon Prefabricated Structures / GSM SHELTERS Logo Using Guidelines 09. Media Center Logo must be used with relevant file formats produced for applications in print and digital environments in order for logo to achieve successful and quality outcome. Protocol on file naming: File format You can reach Logo files by scanning QR code or using the link below. http://www.opalon.com.tr/en/media-center.html GSM SHELTERS-Standard-CMYK.jpg Vectorial logo files (EPS, AI, ID, PDF etc.) can be expanded at big scales without any loss of quality. In print applications like catalogue, brochure, banner, insert etc. Logo’s 4 colour CMYK version must be used. Name of logo Version of the logo Colour version In web based applications Ms. Office (word, excel, power point) and video applications, Logo’s RGB version must be used. www.opalon.com.tr 13 www.opalon.com.tr